{"domain":"vitalpetproducts.co.uk","kind":"business","slug":null,"name":"VITAL PET GROUP 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For over 40 years, we’ve been ensuring that both independent pet retailers and chains are supplied with every-day staples, new innovation and exclusive pet products from within the UK and beyond. Discover thousands of pet essentials and specialist items all in one place.","question":"In their own words"},{"url":"https://vitalpetproducts.co.uk/policies/refund-policy","kind":"returns","quote":"Return window: Items must be returned within 14 days of purchase.","question":"How long you have to return"},{"url":"https://vitalpetproducts.co.uk/policies/refund-policy","kind":"returns","quote":"Returns that arrive damaged or not in re-saleable condition may not be eligible for a refund.","question":"Faulty or damaged items"},{"url":"https://vitalpetproducts.co.uk/policies/shipping-policy","kind":"shipping","quote":"Below you’ll find details about delivery costs, couriers, and cutoff times for dispatch.","question":"Delivery cost"}],"reviews":[{"url":null,"found":null,"label":"Trustpilot","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"SmartCustomer","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Feefo","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Trustindex","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Google","rating":null,"source":"reviews","reviews":null}],"breaches":[],"news":[],"youtube_video":null,"privacy":{"also":[],"points":[{"key":"abroad","text":"May send your data to other countries.","quote":"Information you submit via the Services may be processed by Shopify and its service providers (including outside the UK/EEA) to operate and improve the platform."}],"policy":"https://vitalpetproducts.co.uk/policies/privacy-policy","consent":null,"trackers":[],"elsewhere":null},"reasons":[{"text":"Domain registered 19 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"GB registered company (active), incorporated 21 years ago","source":"companies_house"},{"text":"Pages read: contact, about, returns, shipping, terms, privacy","source":"website"},{"text":"Support email: david.parsons@vitalpetproducts.co.uk","source":"website"},{"text":"Support phone: +44 1837 883000","source":"website"},{"text":"Email authentication configured: SPF, DMARC (quarantine), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"No known company data breach","source":"hibp"},{"text":"Registered office: Pennine House Churchill Way, Chapeltown, Sheffield, S35 2PY, England","source":"companies_house"},{"text":"Last accounts made up to 2024-06-28","source":"companies_house"},{"text":"Directors and ownership identified on the register","source":"companies_house"},{"text":"Filings consistent over the last five years","source":"companies_house"},{"text":"The profile search could not run, so the platforms and follower counts are unknown; the site links to facebook, instagram, linkedin","source":"social"}],"concerns":[],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-11-04T16:22:56.561575+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-11-04T16:22:56.412508+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-11-04T16:22:57.155085+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-11-04T16:22:56.344051+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-11-04T16:22:50.846117+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-11-04T16:22:51.238542+00:00","error":null,"why":null},{"source":"final_check","ok":false,"fetched_at":"2026-11-04T16:22:57.205129+00:00","error":null,"why":null},{"source":"google_places","ok":null,"fetched_at":"2026-11-04T16:22:50.357743+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-11-04T16:22:49.734199+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-11-04T16:22:51.764505+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-11-04T16:22:56.871316+00:00","error":null,"why":null},{"source":"ico","ok":false,"fetched_at":"2026-11-04T16:22:56.597131+00:00","error":null,"why":null},{"source":"news","ok":false,"fetched_at":"2026-11-04T16:22:53.212106+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-11-04T16:22:50.779949+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-11-04T16:22:50.846688+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-11-04T16:22:51.921235+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-11-04T16:22:51.921069+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-11-04T16:22:56.783332+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-11-04T16:22:56.337509+00:00","error":null,"why":null},{"source":"reviews","ok":false,"fetched_at":"2026-11-04T16:22:50.777008+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-11-04T16:22:51.680629+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-11-04T16:22:51.872461+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-11-04T16:22:56.695754+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-11-04T16:22:50.772517+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-11-04T16:22:56.546336+00:00","error":null,"why":null},{"source":"wikipedia","ok":null,"fetched_at":"2026-11-04T16:22:51.770939+00:00","error":null,"why":null}],"history":[{"at":"2026-11-04","kind":"first","sources":{"read":26,"of":26},"score":68,"band":"MEDIUM","judged":true,"changes":[],"date":"4 November 2026","label":"First check","detail":null,"score_text":"Score 68, Mixed truth signals","note":"Nothing earlier to compare with"}],"cost":{"gathering":0.00074,"score":0.00015,"total":0.00089},"claimed":false,"claimed_at":null,"summary_text":"vitalpetproducts.co.uk is run by Vital Pet Group Limited, an active UK company registered at Companies House 21 years ago. Its website address was registered 19 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. We could not find customer reviews, visitor traffic figures, an archive history for its website or a customer rating.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"GB registered company (active), incorporated 21 years ago","source":"companies_house","plain":true},{"text":"Domain registered 19 years ago","source":"rdap","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Customer reviews information was not found from our checks.","source":"reviews","plain":false},{"text":"Visitor traffic information was not found from our checks.","source":"crux","plain":false},{"text":"Web history, truth checks and authority information was not found from our checks.","source":"wayback","plain":false},{"text":"Reviews information was not found from our checks.","source":"reviews","plain":false}]]],"missing":["social"],"page":{"rows":[["Who they are","registry","Company details","building","An active UK company registered at Companies House, set up 21 years ago","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 19 years ago","good"],["Who they are","website","Website details","globe","We read 6 of its pages: contact, about, returns, delivery, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","We could not check what its customer reviews say.","none"],["Reputation and track record","crux","Visitor traffic","eye","We have no information on this.","none"],["Reputation and track record","wayback","Web history, truth checks and authority","history","We have checked it once, on 4 November 2026","none"],["Reputation and track record","social","Social presence","users","Its website links to its profiles on Facebook, Instagram and LinkedIn; their follower counts are unknown because the profile search could not run","info"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"6 clear · 3 not found · 1 for information","held":null,"satisfaction":[],"average":null,"found":{"registry":[["Its registered office at Companies House is Pennine House Churchill Way, Chapeltown, Sheffield, S35 2PY, England","good"],["Its latest accounts at Companies House run to 28 June 2024","good"],["Its directors and owners are named at Companies House","good"],["It has filed at Companies House regularly for the last five years, with no gap longer than 15 months","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"],["Company contact phone number is available","good"]],"reviews":[],"crux":[],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"An active UK company registered at Companies House, set up 21 years ago","source":"companies_house"},{"text":"Its website address was registered 19 years ago","source":"rdap"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Customer reviews information was not found from our checks.","source":"reviews"},{"text":"Visitor traffic information was not found from our checks.","source":"crux"},{"text":"Web history, truth checks and authority information was not found from our checks.","source":"wayback"},{"text":"Reviews information was not found from our checks.","source":"reviews"}]]]},"answer":"Is vitalpetproducts.co.uk legit and trustworthy? Truth score 68 out of 100, mixed truth signals: 6 of 10 public checks clear, 3 not found, 1 for information. Legitimacy confidence: mixed. Customer satisfaction: not enough reviews to say.","advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/vitalpetproducts.co.uk","assessed_at":"2026-11-04T16:22:57.500270+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Vital Pet Group Limited: truth score 68 out of 100, legitimacy confidence Mixed, assessed 2026-11-04, https://truthsignal.com/business/vitalpetproducts.co.uk"}}