{"domain":"trivago.com","kind":"business","slug":null,"name":"trivago","jurisdiction":null,"company_number":null,"assessed_at":"2026-10-10T19:03:42.429409+00:00","checked_at":"2026-10-10T19:03:42.126543+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-05T14:45:44.499363+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:44.499363+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-05T14:45:37.376214+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:37.376214+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-05T14:45:37.481657+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:37.481657+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-10T19:03:42.126543+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-10T19:03:42.126543+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-10-05T14:45:37.661771+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:37.661771+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-05T14:45:37.586108+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:37.586108+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-05T14:45:43.785393+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"radar","last_attempt_at":"2026-10-05T14:45:37.848641+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:37.848641+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-05T14:45:37.609507+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:37.609507+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-05T14:45:44.074155+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:44.074155+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-05T14:45:39.099298+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:39.099298+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-05T14:45:37.576036+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:37.576036+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-05T14:45:38.980725+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:38.980725+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-05T14:45:46.734547+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:46.734547+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-10T19:03:36.585662+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-10T19:03:36.585662+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-05T14:45:38.260604+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T14:45:38.260604+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":90,"warning":null,"customer_satisfaction":{"answer":0.29,"word":"mostly dissatisfied","reviews":[{"platform":"Trustpilot","rating":null,"reviews":1897},{"platform":"SmartCustomer","rating":2.6,"reviews":321}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.9,"business_legitimacy":0.95,"established_history":0.97,"identity_consistency":0.88,"independent_reputation":0.82,"real_customer_evidence":0.9},"warning_fact":null,"warning_effect":null,"enough_evidence":0.9,"customer_satisfaction":0.29},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"none"},{"label":"Nameservers","value":"a1-92.akam.net, a11-67.akam.net, a2-67.akam.net, a22-64.akam.net, a24-64.akam.net, a5-66.akam.net"},{"label":"Address","value":"95.100.104.21, 95.100.104.33"},{"label":"Certificate issuer","value":"DigiCert Inc"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2026-12-18"}],"crux":[{"label":"Popularity among Chrome users","value":"top 50,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"},{"label":"Popularity across the internet","value":"top 10,000 sites"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"22 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","linkedin","x","youtube"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":null},{"label":"YouTube page","value":true},{"label":"LinkedIn page","value":true},{"label":"X page","value":true},{"label":"Social follower counts","value":{"total":14578489}},{"label":"YouTube channel","value":{"videos":574,"subscribers":82600,"last_upload":"2026-10-02"}}],"reviews":[{"label":"Independent review platforms","value":2},{"label":"SmartCustomer rating","value":2.6},{"label":"SmartCustomer review count","value":321},{"label":"Trustpilot review count","value":1897}],"wayback":[{"label":"Website archive history","value":"22 years"},{"label":"Wikipedia page","value":"yes"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":null},{"label":"Contact phone number found","value":null},{"label":"Terms page found","value":true},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":null},{"label":"Shipping page found","value":null},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Former name","value":"Travel B.V."},{"label":"Type (Wikipedia)","value":"Public subsidiary"},{"label":"Industry","value":"Travel, Hotel, Information technology, Marketing"},{"label":"Parent company","value":"Expedia Group (60% as of December 2023)"},{"label":"Founded","value":"January 2005; 21 years ago in Düsseldorf, Germany"},{"label":"Employees","value":"651 (as of December 31, 2023)"},{"label":"Revenue","value":"Revenues for 2024 were €460.85 million"},{"label":"Better Business Bureau profile","value":"Not found"},{"label":"Companies House registration","value":null},{"label":"Data protection registration (ICO)","value":null},{"label":"VAT number","value":null},{"label":"Where the company is based","value":null},{"label":"Why we believe that","value":null},{"label":"Which countries the company serves","value":["US"]},{"label":"Why we believe that","value":["$ prices on its homepage"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":true},{"label":"Founding year and place as the encyclopaedia states it","value":"January 2005; 21 years ago in Düsseldorf, Germany"},{"label":"Headcount as the encyclopaedia states it, with its year","value":"651 (as of December 31, 2023)"},{"label":"Revenue as the encyclopaedia states it, with its year","value":"Revenues for 2024 were €460.85 million"},{"label":"Parent company","value":"Expedia Group (60% as of December 2023)"}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://trivago.com/","copy":{"source":"Common Crawl","saved":"2026-09-17"}},{"label":"en-US/sp/privacy-policy","url":"https://trivago.com/en-US/sp/privacy-policy"},{"label":"en-US/st/terms-of-service","url":"https://trivago.com/en-US/st/terms-of-service","copy":{"source":"Common Crawl","saved":"2026-09-13"}}],"social":[{"label":"facebook","url":"https://www.facebook.com/trivago","followers":12362789,"metric":"followers","via":"search"},{"label":"instagram","url":"https://instagram.com/trivago/","followers":2000000,"metric":"followers","via":"site"},{"label":"x","url":"https://twitter.com/trivago","followers":133100,"metric":"followers","via":"site"},{"label":"linkedin","url":"https://www.linkedin.com/company/trivagonv/","followers":null,"metric":null,"via":"site"},{"label":"youtube","url":"https://www.youtube.com/user/trivago","followers":82600,"metric":"subscribers","via":"site"},{"label":"tiktok","url":null,"followers":null,"metric":null,"via":null}],"reviews":[{"label":"Reviews.io","url":"https://www.reviews.io/company-reviews/store/trivago.com"},{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/trivago.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/trivago.com"}],"wayback":[{"label":"Wikipedia","url":"https://en.wikipedia.org/wiki/Trivago"}]},"summary":{"icon":"https://www.trivago.com/favicon.ico","logo":null,"based":null,"email":null,"image":"https://imgcy.trivago.com/f_auto,q_auto/hardcodedimages/og-image.png","phone":null,"title":"trivago.com - Compare hotel prices worldwide","years":"22 years","rating":2.6,"serves":["US"],"address":"Kesselstraße 5 – 7, 40221 Düsseldorf, Germany","reviews":321,"contact_url":null,"description":"Compare hotel prices from hundreds of travel sites and get great deals. Save time and money on finding your ideal accommodation with millions of reviews and photos on trivago.com","final_check":["address","policy_about","policy_contact"],"address_note":null,"contact_form":null,"reviews_source":"SmartCustomer","reviews_total":2223},"pages":{"terms":"https://trivago.com/en-US/st/terms-of-service","privacy":"https://trivago.com/en-US/sp/privacy-policy"},"answers":null,"reviews":[{"url":"https://www.trustpilot.com/review/trivago.com","found":true,"label":"Trustpilot","rating":null,"source":"reviews","reviews":1897},{"url":"https://www.smartcustomer.com/reviews/trivago.com","found":true,"label":"SmartCustomer","rating":2.6,"source":"reviews","reviews":321},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":"https://www.reviews.io/company-reviews/store/trivago.com","found":true,"label":"Reviews.io","rating":3.2,"source":"reviews","reviews":5},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Pages read: terms, privacy","source":"website"},{"text":"Domain registered 22 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Among the 10,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Email authentication configured: SPF, DMARC (none), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 22 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 5 platforms: facebook, instagram, linkedin, x, youtube; largest audience 12,362,789 followers on facebook","source":"social"},{"text":"YouTube channel with 82,600 subscribers, 574 videos, last upload 2026-10-02","source":"social"},{"text":"Reviews.io: rated 3.2 from 5 reviews","source":"reviews"},{"text":"SmartCustomer: rated 2.6 from 321 reviews","source":"reviews"},{"text":"Trustpilot: 1,897 reviews","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"}],"concerns":[{"text":"DMARC policy is none: spoofed mail is reported, not rejected","source":"dns"},{"text":"SmartCustomer: rated 2.6 from 321 reviews","source":"reviews"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-05T14:45:44.499363+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-05T14:45:37.376214+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-05T14:45:37.481657+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-10T19:03:42.126543+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-05T14:45:37.661771+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-05T14:45:37.586108+00:00","error":null},{"source":"ico","ok":false,"fetched_at":"2026-10-05T14:45:43.785393+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-05T14:45:37.848641+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-05T14:45:37.609507+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-05T14:45:44.074155+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-05T14:45:39.099298+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-05T14:45:37.576036+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-05T14:45:38.980725+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-05T14:45:46.734547+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-10T19:03:36.585662+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-05T14:45:38.260604+00:00","error":null}],"cost":{"gathering":0.03636,"score":0.00115,"total":0.03751},"claimed":false,"claimed_at":null,"summary_text":"We read 2 of its pages: terms and privacy. Its website address was registered 22 years ago, and is locked against transfer to someone else. It is among the 10,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 321 reviews on SmartCustomer average only 2.6 stars out of 5. We could not find an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: terms, privacy","source":"website","plain":true},{"text":"Domain registered 22 years ago","source":"rdap","plain":true},{"text":"Among the 10,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (321 on SmartCustomer), but it falls short with only 2.6 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Part of Expedia Group (60% as of December 2023); founded in 2005 in Düsseldorf, Germany (Wikipedia)","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 22 years ago","good"],["Who they are","website","Website details","globe","We read 2 of its pages: terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","1,897 reviews on Trustpilot · SmartCustomer 2.6 stars from 321 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","It is among the 10,000 most-visited sites on the internet (Cloudflare Radar)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 22 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 12,362,789 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is only partly protected: mail forged in its name is reported but not blocked","good"]],"tally":"1 be cautious · 8 clear · 1 for information","held":null,"satisfaction":[["Trustpilot","","1,897 reviews · rating not read",false],["SmartCustomer","2.6","321 reviews",false],["Reviews.io","3.2","5 reviews · not counted",true]],"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 3.2 stars out of 5 from 5 reviews on Reviews.io","good"],["1,897 reviews on Trustpilot","good"],["Rated 2.6 stars out of 5 from 321 reviews on SmartCustomer","bad"]],"crux":[["Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[["Its YouTube channel has 82,600 subscribers and 574 videos, the latest uploaded on 2 Oct 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[["Its email identifies its real senders, but mail forged in its name is not blocked","good"]]},"provided":[],"sections":[["Positives","good",[{"text":"We read 2 of its pages: terms and privacy","source":"website"},{"text":"Its website address was registered 22 years ago","source":"rdap"},{"text":"It is among the 10,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (321 on SmartCustomer), but it falls short with only 2.6 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is trivago.com legit and trustworthy? Truth score 90 out of 100, high truth signals: 8 of 10 public checks clear, 1 to be cautious about, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/trivago.com","assessed_at":"2026-10-10T19:03:42.429409+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, trivago.com: truth score 90 out of 100, legitimacy confidence High, assessed 2026-10-10, https://truthsignal.com/business/trivago.com"}}