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payer)","source":"ico"}],"concerns":[],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-11-12T22:03:14.175854+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-11-12T22:03:11.809663+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-11-12T22:03:05.304015+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-11-12T22:03:12.354473+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-11-12T22:03:04.525268+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-11-12T22:03:05.044472+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-11-12T22:03:22.516106+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-11-12T22:03:05.292883+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-11-12T22:03:04.824063+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-11-12T22:03:05.236100+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-11-12T22:03:12.458055+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-11-12T22:03:04.529611+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-11-12T22:03:04.517244+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-11-12T22:03:07.053753+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-11-12T22:03:05.234706+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-11-12T22:03:05.206863+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-11-12T22:03:12.079350+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-11-12T22:03:16.010984+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-11-12T22:03:05.175274+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-11-12T22:04:01.044712+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-11-12T22:03:07.898391+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-11-12T22:03:05.744037+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-11-12T22:03:14.799383+00:00","error":null,"why":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-11-12T22:03:08.243209+00:00","error":null,"why":null}],"history":[{"at":"2026-11-12","kind":"first","sources":{"read":24,"of":24},"score":93,"band":"HIGH","judged":true,"changes":[],"date":"12 November 2026","label":"First check","detail":null,"score_text":"Score 93, High truth signals","note":"Nothing earlier to compare with"}],"trend":[{"month":"2026-11","score":93,"followers":135266,"change":null,"new":[],"points":521}],"cost":{"gathering":0.00134,"score":0.00026,"total":0.0016},"claimed":false,"claimed_at":null,"history_reports":[{"month":"2026-11","score":93,"band":"HIGH","url":"https://truthsignal.com/business/theaa.com/report/2026-11.md"}],"summary_text":"theaa.com is run by Automobile Association Insurance Services Limited, part of Acromas Holdings, an active UK company registered at Companies House 37 years ago, and was founded in 1905. Its website address was registered 29 years ago, and is locked against transfer to someone else. It has a review page on Trustpilot. Customers have left 4 reviews on Reviews.io, averaging 5.0 stars out of 5. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. Be cautious: its 2 reviews on SmartCustomer average only 2.0 stars out of 5.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"GB registered company (active), incorporated 37 years ago","source":"companies_house","plain":true},{"text":"Domain registered 29 years ago","source":"rdap","plain":true},{"text":"Trustpilot: a review page exists","source":"reviews","plain":true},{"text":"A not fully established independent reputation: 4 reviews on Reviews.io, rated 5.0 stars out of 5","source":"reviews","plain":false},{"text":"Address consistent across 2 independent sources","source":"facts","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A low number of independent reviews (2 on SmartCustomer), but it falls short with only 2.0 stars out of 5","source":"reviews","plain":false}]]],"missing":[],"sources_agree":[{"label":"Address","value":"Level 3, Plant, Basing View, Basingstoke, Hampshire, RG21 4HG, England","sources":[{"source":"Its website","value":"RG21 4HG","state":"agrees"},{"source":"Companies House","value":"RG21 4HG","state":"agrees"},{"source":"OpenStreetMap","value":"EN8 9BN","state":"differs"},{"source":"Web Data Commons","value":null,"state":"not found"}],"differ":"Sources give different addresses"},{"label":"Phone number","value":"+44 344 209 0754","sources":[{"source":"Its website","value":"+44 344 209 0754","state":"agrees"},{"source":"OpenStreetMap","value":"+44 333 004 6046","state":"differs"},{"source":"Web Data Commons","value":null,"state":"not found"}],"differ":"Sources give different numbers"},{"label":"Company name","value":"AUTOMOBILE ASSOCIATION INSURANCE SERVICES LIMITED","sources":[{"source":"Companies House","value":"AUTOMOBILE ASSOCIATION INSURANCE SERVICES LIMITED","state":"agrees"},{"source":"Its website","value":"The AA","state":"differs"}],"differ":"Sources give different names"}],"page":{"rows":[["Who they are","registry","Company details","building","An active UK company registered at Companies House, set up 37 years ago","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 29 years ago","good"],["Who they are","website","Website details","globe","We read 6 of its pages: contact, about, delivery, cancellation, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews, accreditations and complaints","star","153,452 reviews across 3 platforms, rated 2.0 to 5.0 out of 5","bad"],["Reputation and track record","appstore","App Store","smartphone","Its app, The AA, is on Apple's App Store, rated 4.8 out of 5 from 153,446 ratings, counted in the reviews total.","info"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 27 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 90,266 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"1 be cautious · 8 clear · 2 for information","held":null,"satisfaction":[["SmartCustomer","2.0","2 reviews · read 12 November 2026",false],["Reviews.io","5.0","4 reviews · read 12 November 2026",false],["App Store","4.8","153,446 ratings · read 12 November 2026",false]],"bbb":[],"average":"4.8","average_sum":"(7 × 3.5 + 2 × 2 (SmartCustomer) + 5 × 4 (Reviews.io) + 4.8 × 153,446 (App Store)) ÷ (7 + 153,452) = 4.8, to one decimal place","also":[["Trustpilot","https://uk.trustpilot.com/review/www.theaa.com"]],"trustpilot":"https://uk.trustpilot.com/review/www.theaa.com","found":{"registry":[["Its registered office at Companies House is Level 3, Plant, Basing View, Basingstoke, Hampshire, RG21 4HG, England","good"],["Its latest accounts at Companies House run to 31 January 2026","good"],["It has filed at Companies House regularly for the last five years, with no gap longer than 15 months","good"],["Registered with the Information Commissioner's Office (ICO) to handle personal data","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[["It has a review page on Trustpilot","good"],["Rated 5.0 stars out of 5 from 4 reviews on Reviews.io","good"],["Rated 2.0 stars out of 5 from 2 reviews on SmartCustomer","good"]],"appstore":[],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 100,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 14,000 subscribers and 275 videos, the latest uploaded on 9 Nov 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"An active UK company registered at Companies House, set up 37 years ago","source":"companies_house"},{"text":"Its website address was registered 29 years ago","source":"rdap"},{"text":"It has a review page on Trustpilot","source":"reviews"},{"text":"A not fully established independent reputation: 4 reviews on Reviews.io, rated 5.0 stars out of 5","source":"reviews"},{"text":"The postcode on its website matches its registered office at Companies House","source":"facts"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A low number of independent reviews (2 on SmartCustomer), but it falls short with only 2.0 stars out of 5","source":"reviews"}]]]},"answer":"Is theaa.com legit and trustworthy? Truth score 93 out of 100, high truth signals: 8 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. App experience: mostly satisfied, high confidence. Customer satisfaction: insufficient evidence.","edits":[],"edits_recent":{"days":90,"count":0,"fields":[]},"advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/theaa.com","assessed_at":"2026-11-12T22:04:01.417991+00:00","licence":"Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan","licence_url":"https://truthsignal.com/terms","cite_as":"Truth Signal, The AA: truth score 93 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/theaa.com"}}