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the site links to facebook, instagram, tiktok, youtube","source":"social"},{"text":"YouTube channel with 22,900 subscribers, 138 videos, last upload 2026-10-25","source":"social"},{"text":"SmartCustomer: rated 2.2 from 353 reviews","source":"reviews"},{"text":"App Store: Sports Direct, 4.8 average from 80,753 ratings","source":"appstore"},{"text":"Real visitor traffic in 24 of the last 24 months","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 20,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[{"text":"SmartCustomer: rated 2.2 from 353 reviews","source":"reviews"}],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-10-26T08:27:59.075615+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-10-26T08:28:07.954952+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-10-26T08:28:14.919951+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-10-26T08:27:58.616956+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-10-26T08:27:43.822712+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-10-26T08:27:44.035195+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-26T08:28:20.934234+00:00","error":null,"why":null},{"source":"google_places","ok":null,"fetched_at":"2026-10-26T08:27:43.628720+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-26T08:27:43.255264+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-26T08:27:44.230054+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-10-26T08:28:14.721940+00:00","error":null,"why":null},{"source":"ico","ok":false,"fetched_at":"2026-10-26T08:28:08.107544+00:00","error":null,"why":null},{"source":"news","ok":false,"fetched_at":"2026-10-26T08:28:03.637562+00:00","error":null,"why":"the check ran out of time"},{"source":"opendata","ok":true,"fetched_at":"2026-10-26T08:27:43.822301+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-10-26T08:27:43.822851+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-10-26T08:27:44.516675+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-26T08:27:44.339935+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-10-26T08:27:58.284387+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-10-26T08:27:58.822463+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-26T08:28:14.713093+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-26T08:27:44.122688+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-10-26T08:27:45.502575+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-10-26T08:27:47.195920+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-26T08:27:43.819190+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-10-26T08:28:08.115782+00:00","error":null,"why":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-26T08:27:45.285421+00:00","error":null,"why":null}],"cost":{"gathering":0.00214,"score":0.00015,"total":0.00229},"claimed":false,"claimed_at":null,"summary_text":"sportsdirect.com's website address was registered 30 years ago, and is locked against transfer to someone else. It has 308,351 reviews on Trustpilot. No malware or phishing warnings found for its website. Be cautious: its 353 reviews on SmartCustomer average only 2.2 stars out of 5. We could not find social media profiles, an address, an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 30 years ago","source":"rdap","plain":true},{"text":"Trustpilot: 308,351 reviews","source":"reviews","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (353 on SmartCustomer), but it falls short with only 2.2 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Social presence information was not found from our checks.","source":"social","plain":false},{"text":"Address information was not found from our checks.","source":"registry","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":["social","news"],"page":{"rows":[["Who they are","registry","Company details","building","Part of Frasers Group; founded in 1982 (Wikipedia)","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 30 years ago","good"],["Who they are","website","Website details","globe","Found: terms page linked, contact page linked, returns page linked","good"],["Reputation and track record","reviews","Customer reviews","star","308,704 reviews across 2 platforms, rated 2.2 to 2.2 out of 5","bad"],["Reputation and track record","appstore","App Store","smartphone","Its app, Sports Direct, is on Apple's App Store, rated 4.8 out of 5 from 80,753 ratings, counted in the reviews total.","info"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","Found: wikipedia page","good"],["Reputation and track record","social","Social presence","users","Its website links to its profiles on Facebook, Instagram, TikTok and YouTube","none"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"1 be cautious · 7 clear · 1 not found · 2 for information","held":null,"satisfaction":[["Trustpilot","","308,351 reviews · rating not read",false],["SmartCustomer","2.2","353 reviews",false],["App Store","4.8","80,753 ratings",true]],"average":null,"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["308,351 reviews on Trustpilot","good"],["Rated 2.2 stars out of 5 from 353 reviews on SmartCustomer","bad"]],"appstore":[],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 20,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 22,900 subscribers and 138 videos, the latest uploaded on 25 Oct 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 30 years ago","source":"rdap"},{"text":"308,351 reviews on Trustpilot","source":"reviews"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (353 on SmartCustomer), but it falls short with only 2.2 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Social presence information was not found from our checks.","source":"social"},{"text":"Address information was not found from our checks.","source":"registry"},{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is sportsdirect.com legit and trustworthy? Truth score 91 out of 100, high truth signals: 7 of 11 public checks clear, 1 to be cautious about, 1 not found, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.","advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/sportsdirect.com","assessed_at":"2026-10-26T08:28:21.177138+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Sports Direct UK: truth score 91 out of 100, legitimacy confidence High, assessed 2026-10-26, https://truthsignal.com/business/sportsdirect.com"}}