{"domain":"smooche.com","kind":"business","slug":null,"name":"Smooche 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Santa Monica Boulevard, PMB 44698, West Hollywood","reviews":null,"domain_age":"22 years","contact_url":"https://smooche.com/pages/contact","description":"Cosmetics made to glow, feel smooche.","final_check":null,"address_note":null,"contact_form":true,"reviews_source":null,"contact_unopened":null,"reviews_total":null},"pages":{"contact":"https://smooche.com/pages/contact","about":"https://smooche.com/pages/about-smooche","returns":"https://smooche.com/policies/refund-policy","shipping":"https://smooche.com/policies/shipping-policy","terms":"https://smooche.com/pages/terms-of-service","privacy":"https://smooche.com/pages/privacy-policy"},"answers":[{"url":"https://smooche.com/pages/contact","kind":"contact","quote":"You can contact us by filling in the contact form below or by sending us an email to hey@smooche.com","question":"Ways to contact them"},{"url":"https://smooche.com/pages/about-smooche","kind":"about","quote":"Our Story Beauty is a celebration, not a standard . From a single lip gloss in a tiny kitchen lab to a full-range beauty house — built on heart, not hype. How it started Born in a tiny kitchen lab .","question":"In their own words"},{"url":"https://smooche.com/policies/refund-policy","kind":"returns","quote":"Returns You have the right to return any product purchased from Smooche within 30 days of the delivery date.","question":"How long you have to return"},{"url":"https://smooche.com/policies/refund-policy","kind":"returns","quote":"Return Costs: Customers bear the responsibility for return shipping costs unless the return is a result of an error on our part or if the product is found to be defective/wrong item (variant).","question":"Do returns cost anything"},{"url":"https://smooche.com/policies/refund-policy","kind":"returns","quote":"In the event that your package arrives damaged, defective, or contains the wrong variant, we will cover the return shipping costs.","question":"Faulty or damaged items"}],"reviews":[{"url":"https://www.trustpilot.com/review/smooche.com","found":true,"label":"Trustpilot","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"SmartCustomer","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Trustindex","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Google","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Domain registered 22 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Pages read: contact, about, returns, shipping, terms, privacy","source":"website"},{"text":"Support email: info@smooche.com","source":"website"},{"text":"Email authentication configured: SPF, DMARC (none)","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 22 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 3 platforms: instagram, tiktok, youtube; largest audience 1,110 subscribers on youtube","source":"social"},{"text":"YouTube channel with 1,110 subscribers, 25 videos, last upload 2024-05-31","source":"social"},{"text":"Trustpilot: a review page exists","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2024-08","source":"crux"},{"text":"Among the 100,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[{"text":"DMARC policy is none: spoofed mail is reported, not rejected","source":"dns"},{"text":"Popularity jumped from top 500,000 to top 50,000 by 2026-04: a burst of traffic, not a track record","source":"crux"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-18T21:29:37.112611+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-10-18T21:29:22.438202+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-10-18T21:29:22.492258+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-18T21:29:58.517524+00:00","error":null,"why":null},{"source":"google_places","ok":null,"fetched_at":"2026-10-18T21:29:22.149272+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-18T21:29:21.771294+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-18T21:29:22.590572+00:00","error":null,"why":null},{"source":"ico","ok":false,"fetched_at":"2026-10-18T21:29:37.118680+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-10-18T21:29:22.438050+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-10-18T21:29:22.922800+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-18T21:29:22.663140+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-10-18T21:29:36.911960+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-18T21:29:23.143824+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-18T21:29:22.595548+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-10-18T21:29:34.662669+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-10-18T21:29:25.653159+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-18T21:29:23.163466+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-10-18T21:29:58.459617+00:00","error":null,"why":null},{"source":"wikipedia","ok":null,"fetched_at":"2026-10-18T21:29:22.932326+00:00","error":null,"why":null}],"cost":{"gathering":0.0025,"score":0.00023,"total":0.00273},"claimed":false,"claimed_at":null,"summary_text":"smooche.com's website address was registered 22 years ago, and is locked against transfer to someone else. Google Safe Browsing shows no malware or phishing warnings for its website. We could not find a customer rating or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 22 years ago","source":"rdap","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Reviews information was not found from our checks.","source":"reviews","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves Germany, the UK, the Netherlands and the US","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 22 years ago","good"],["Who they are","website","Website details","globe","We read 6 of its pages: contact, about, returns, delivery, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","It has a review page on Trustpilot","good"],["Reputation and track record","crux","Visitor traffic","eye","Its visitor numbers jumped suddenly into the top 50,000 websites by April 2026: a burst of traffic rather than a steady history","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 22 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 3 social media platforms (Instagram, TikTok and YouTube); the largest audience is 1,110 subscribers on YouTube","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is only partly protected: mail forged in its name is reported but not blocked","good"]],"tally":"8 clear · 2 for information","held":null,"satisfaction":[],"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[],"crux":[["Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since August 2024","good"],["It is among the 100,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 1,110 subscribers and 25 videos, the latest uploaded on 31 May 2024","good"]],"safe_browsing":[],"hibp":[],"dns":[["Its email identifies its real senders, but mail forged in its name is not blocked","good"]]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 22 years ago","source":"rdap"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Reviews information was not found from our checks.","source":"reviews"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is smooche.com legit and trustworthy? Truth score 51 out of 100, mixed truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: mixed. Customer satisfaction: not enough reviews to say.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/smooche.com","assessed_at":"2026-10-18T21:29:58.921810+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Smooche: truth score 51 out of 100, legitimacy confidence Mixed, assessed 2026-10-18, https://truthsignal.com/business/smooche.com"}}