{"domain":"roughguides.com","kind":"business","slug":null,"name":"Rough Guides","jurisdiction":"gb","company_number":null,"assessed_at":"2026-10-30T22:14:34.234419+00:00","checked_at":"2026-10-30T22:14:33.963954+00:00","checking":false,"collection":[{"source":"appstore","last_attempt_at":"2026-10-30T22:14:00.710494+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:14:00.710494+00:00","deferred":false},{"source":"bbb","last_attempt_at":"2026-10-30T22:14:29.622679+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:14:29.622679+00:00","deferred":false},{"source":"category","last_attempt_at":"2026-10-30T22:14:29.892799+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:14:29.892799+00:00","deferred":false},{"source":"charity","last_attempt_at":"2026-10-30T22:14:00.323035+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:14:00.323035+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-30T22:13:56.923958+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:13:56.923958+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-30T22:13:57.120111+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:13:57.120111+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-30T22:14:33.963954+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:14:33.963954+00:00","deferred":false},{"source":"google_places","last_attempt_at":"2026-10-30T22:13:56.784367+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"hibp","last_attempt_at":"2026-10-30T22:13:56.627818+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:13:56.627818+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-30T22:13:57.482696+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:13:57.482696+00:00","deferred":false},{"source":"hygiene","last_attempt_at":"2026-10-30T22:14:29.632218+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:14:29.632218+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-30T22:14:00.326698+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"news","last_attempt_at":"2026-10-30T22:14:00.323115+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"opendata","last_attempt_at":"2026-10-30T22:13:56.923731+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:13:56.923731+00:00","deferred":false},{"source":"places","last_attempt_at":"2026-10-30T22:13:56.924827+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:13:56.924827+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-10-30T22:13:57.347759+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:13:57.347759+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-30T22:13:57.084565+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:13:57.084565+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-30T22:14:00.424103+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"regulators","last_attempt_at":"2026-10-30T22:14:00.260694+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:14:00.260694+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-30T22:14:17.805744+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:14:17.805744+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-30T22:13:57.040078+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:13:57.040078+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-30T22:14:24.162972+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:14:24.162972+00:00","deferred":false},{"source":"trustindex","last_attempt_at":"2026-10-30T22:14:01.576142+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:14:01.576142+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-30T22:13:56.902930+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:13:56.902930+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-30T22:14:00.323183+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:14:00.323183+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-30T22:13:58.551486+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T22:13:58.551486+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":91,"judged_score":91,"owner_proof":null,"warning":null,"customer_satisfaction":{"answer":0.96,"word":"mostly satisfied","reviews":[{"platform":"Trustpilot","rating":5.0,"reviews":414,"rounded":true}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.97,"business_legitimacy":0.85,"established_history":0.98,"identity_consistency":0.85,"independent_reputation":0.93,"real_customer_evidence":0.88},"warning_fact":null,"warning_effect":null,"enough_evidence":0.96,"customer_satisfaction":0.96},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":null},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"none"},{"label":"Security certificate browsers warn about","value":false},{"label":"Nameservers","value":"pdns13.domaincontrol.com, pdns14.domaincontrol.com"},{"label":"Address","value":"104.198.14.52"},{"label":"Certificate issuer","value":"GoDaddy.com, Inc."},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2027-04-03"}],"crux":[{"label":"Popularity among Chrome users","value":"top 1,000,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"28 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","linkedin","x","youtube"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":null},{"label":"YouTube page","value":true},{"label":"LinkedIn page","value":true},{"label":"X page","value":true},{"label":"Social follower counts","value":{"total":309889}},{"label":"YouTube channel","value":{"videos":235,"subscribers":13200,"last_upload":"2026-10-30"}}],"reviews":[{"label":"Independent review platforms","value":1},{"label":"Trustpilot rating","value":5.0},{"label":"Trustpilot review count","value":414}],"wayback":[{"label":"Website archive history","value":null},{"label":"Wikipedia page","value":"yes"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":true},{"label":"Contact phone number found","value":null},{"label":"Terms page found","value":true},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":null},{"label":"Shipping page found","value":null},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Industry","value":"travel agency"},{"label":"Founded","value":"1982"},{"label":"Better Business Bureau profile","value":"Not found"},{"label":"Companies House registration","value":null},{"label":"Data protection registration (ICO)","value":null},{"label":"VAT number","value":null},{"label":"Where the company is based","value":null},{"label":"Why we believe that","value":null},{"label":"Which countries the company serves","value":["UK","US"]},{"label":"Why we believe that","value":["its delivery page says it ships to the UK","its delivery page says it ships to the US"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":true},{"label":"Founding year and place as the encyclopaedia states it","value":"1982"},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://roughguides.com/"},{"label":"about-us","url":"https://roughguides.com/about-us/"},{"label":"contact-us","url":"https://roughguides.com/contact-us/"},{"label":"privacy-cookies","url":"https://roughguides.com/privacy-cookies/"},{"label":"terms-conditions","url":"https://roughguides.com/terms-conditions/"}],"social":[{"label":"facebook","url":"https://www.facebook.com/roughguides/","followers":229689,"metric":"followers","via":"site"},{"label":"instagram","url":"https://www.instagram.com/roughguides/","followers":67000,"metric":"followers","via":"site"},{"label":"x","url":"https://x.com/RoughGuides","followers":null,"metric":null,"via":"site"},{"label":"linkedin","url":"https://www.linkedin.com/company/rough-guides/","followers":null,"metric":null,"via":"site"},{"label":"youtube","url":"https://www.youtube.com/c/roughguides","followers":13200,"metric":"subscribers","via":"site"},{"label":"tiktok","url":null,"followers":null,"metric":null,"via":null}],"reviews":[{"label":"Trustpilot","url":"https://www.trustpilot.com/review/www.roughguides.com"}],"wayback":[{"label":"Wikipedia","url":"https://en.wikipedia.org/wiki/Rough_Guides"}]},"summary":{"icon":"https://roughguides.com/rg-favicon.ico","kept":null,"logo":null,"site":null,"based":null,"email":"mail@roughguides.com","image":"https://strapi-images-prod.s3.us-west-1.amazonaws.com/Image_Tuscany_landscape_at_sunrise_Tuscan_farm_house_vineyard_hills_6b9bcc84ee.jpg","offer":{"Customer stories":{"url":"https://www.roughguides.com/reviews/","page":"Reviews"},"Ways to get help":{"url":"https://www.roughguides.com/contact-us/","page":"Contact us"},"In their own words":{"url":"https://www.roughguides.com/","page":"Its homepage","text":"Plan and book your dream trip with local travel experts handpicked by Rough Guides. They’ll tailor every detail and support you throughout your journey.","quote":true}},"phone":null,"title":"Rough Guides: Online Travel Agency for Tailor-Made trips | Rough Guides","years":null,"rating":5.0,"serves":["GB","US"],"address":"7 Bell Yard London WC2A 2JR","details":{"Sells":"Services","Founded":"1982","Sells to":"The public","Licensed trade":"Other licensed trade"},"reviews":414,"category":"Travel agent","domain_age":"28 years","contact_url":"https://roughguides.com/contact-us/","description":"Plan and book your dream trip with local travel experts handpicked by Rough Guides. They’ll tailor every detail and support you throughout your journey.","final_check":null,"address_note":null,"contact_form":false,"reviews_source":"Trustpilot","contact_unopened":null,"reviews_total":414},"pages":{"contact":"https://roughguides.com/contact-us/","about":"https://roughguides.com/about-us/","terms":"https://roughguides.com/terms-conditions/","privacy":"https://roughguides.com/privacy-cookies/"},"answers":[{"url":"https://www.roughguides.com/about-us/","kind":"about","quote":"Rough Guides is a tailor-made travel platform connecting travelers with vetted local experts to design and book personalized trips worldwide. At Rough Guides, you can compare proposals, pick your favorite, refine the details, and book securely with end-to-end support. For more than 40 years, Rough Guides has inspired curious travelers through its iconic guidebooks and award-winning travel content.","question":"In their own words"},{"url":"https://www.roughguides.com/terms-conditions/","kind":"terms","quote":"In our case it must be addressed to our registered office or principal place of business or any other address that we notify to you from time to time whether in the Shop, Personalized Shop or on the Website or otherwise.","question":"Who you're buying from"}],"reviews":[{"url":"https://www.trustpilot.com/review/www.roughguides.com","found":true,"label":"Trustpilot","rating":5.0,"source":"reviews","reviews":414,"rounded":true},{"url":null,"found":false,"label":"SmartCustomer","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Trustindex","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Google","rating":null,"source":"reviews","reviews":null}],"breaches":[],"news":[],"youtube_video":{"id":"GlqbcNcfLC8","title":"Peru, Your Way 🇵🇪 | Chris's Adventure in the Colca Valley | Stories from... Peru","url":"https://www.youtube.com/watch?v=GlqbcNcfLC8","embeddable":true},"privacy":{"also":[],"points":[{"key":"not_sold","text":"Says it does not sell your personal data.","quote":"Except as described herein, we will not sell your Information to third parties for their promotional activities unrelated to the purposes for which your information was submitted."},{"key":"automated","text":"May make automated decisions or build a profile about you.","quote":"These cookies are set by external advertising partners and are used for profiling and tracking data across multiple websites."},{"key":"delete","text":"Says you can ask it to delete your data.","quote":"This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it."}],"policy":"https://www.roughguides.com/privacy-cookies/","consent":null,"trackers":[{"name":"Google Tag Manager","text":"Loads other tracking tools, which may not be listed here."}],"elsewhere":null},"reasons":[{"text":"Pages read: contact, about, terms, privacy","source":"website"},{"text":"Domain registered 28 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Social presence on 5 platforms: facebook, instagram, linkedin, x, youtube; largest audience 229,689 followers on facebook","source":"social"},{"text":"Support email: mail@roughguides.com","source":"website"},{"text":"Email authentication configured: SPF, DMARC (none)","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"No known company data breach","source":"hibp"},{"text":"YouTube channel with 13,200 subscribers, 235 videos, last upload 2026-10-30","source":"social"},{"text":"Trustpilot: rated 5.0 from 414 reviews","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"}],"concerns":[{"text":"DMARC policy is none: spoofed mail is reported, not rejected","source":"dns"}],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-10-30T22:14:00.710494+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-10-30T22:14:29.622679+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-10-30T22:14:29.892799+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-10-30T22:14:00.323035+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-10-30T22:13:56.923958+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-10-30T22:13:57.120111+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-30T22:14:33.963954+00:00","error":null,"why":null},{"source":"google_places","ok":null,"fetched_at":"2026-10-30T22:13:56.784367+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-30T22:13:56.627818+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-30T22:13:57.482696+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-10-30T22:14:29.632218+00:00","error":null,"why":null},{"source":"ico","ok":false,"fetched_at":"2026-10-30T22:14:00.326698+00:00","error":null,"why":null},{"source":"news","ok":false,"fetched_at":"2026-10-30T22:14:00.323115+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-10-30T22:13:56.923731+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-10-30T22:13:56.924827+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-10-30T22:13:57.347759+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-30T22:13:57.084565+00:00","error":null,"why":null},{"source":"registry","ok":null,"fetched_at":"2026-10-30T22:14:00.424103+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-10-30T22:14:00.260694+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-30T22:14:17.805744+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-30T22:13:57.040078+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-10-30T22:14:24.162972+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-10-30T22:14:01.576142+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-30T22:13:56.902930+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-10-30T22:14:00.323183+00:00","error":null,"why":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-30T22:13:58.551486+00:00","error":null,"why":null}],"cost":{"gathering":0.00184,"score":0.00017,"total":0.00201},"claimed":false,"claimed_at":null,"summary_text":"We read 4 of its pages: contact, about, terms and privacy. Its website address was registered 28 years ago, and is locked against transfer to someone else. It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube), with its largest audience of 229,689 followers on Facebook. Customers have left 414 reviews on Trustpilot, averaging 5.0 stars out of 5. No malware or phishing warnings found for its website. We could not find a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: contact, about, terms, privacy","source":"website","plain":true},{"text":"Domain registered 28 years ago","source":"rdap","plain":true},{"text":"Social presence on 5 platforms: facebook, instagram, linkedin, x, youtube; largest audience 229,689 followers on facebook","source":"social","plain":true},{"text":"Good independent reputation: 414 reviews on Trustpilot, rated 5.0 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Founded in 1982 (Wikipedia)","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 28 years ago","good"],["Who they are","website","Website details","globe","We read 4 of its pages: contact, about, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","Rated 5.0 stars out of 5 from 414 reviews on Trustpilot","good"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","Found: wikipedia page","good"],["Reputation and track record","social","Social presence","users","It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 229,689 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is only partly protected: mail forged in its name is reported but not blocked","good"]],"tally":"8 clear · 2 for information","held":null,"satisfaction":[["Trustpilot","5","414 reviews",false]],"average":"5.0","found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[],"crux":[["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[["Its YouTube channel has 13,200 subscribers and 235 videos, the latest uploaded on 30 Oct 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[["Its email identifies its real senders, but mail forged in its name is not blocked","good"]]},"provided":[],"sections":[["Positives","good",[{"text":"We read 4 of its pages: contact, about, terms and privacy","source":"website"},{"text":"Its website address was registered 28 years ago","source":"rdap"},{"text":"It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 229,689 followers on Facebook","source":"social"},{"text":"Good independent reputation: 414 reviews on Trustpilot, rated 5.0 stars out of 5","source":"reviews"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is roughguides.com legit and trustworthy? Truth score 91 out of 100, high truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.","advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/roughguides.com","assessed_at":"2026-10-30T22:14:34.234419+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Rough Guides: truth score 91 out of 100, legitimacy confidence High, assessed 2026-10-30, https://truthsignal.com/business/roughguides.com"}}