{"domain":"respectedroots.com","kind":"business","slug":null,"name":"RESPECTED ROOTS","jurisdiction":"us","company_number":null,"assessed_at":"2026-11-03T13:55:07.375344+00:00","checked_at":"2026-11-03T13:55:06.941050+00:00","checking":false,"collection":[{"source":"appstore","last_attempt_at":"2026-11-03T13:55:02.159127+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:55:02.159127+00:00","deferred":false},{"source":"bbb","last_attempt_at":"2026-11-03T13:55:01.732935+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"category","last_attempt_at":"2026-11-03T13:55:02.386432+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:55:02.386432+00:00","deferred":false},{"source":"charity","last_attempt_at":"2026-11-03T13:55:01.699135+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:55:01.699135+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-11-03T13:54:56.670467+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:54:56.670467+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-11-03T13:54:56.814011+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:54:56.814011+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-11-03T13:55:06.941050+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:55:06.941050+00:00","deferred":false},{"source":"google_places","last_attempt_at":"2026-11-03T13:54:56.472857+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"hibp","last_attempt_at":"2026-11-03T13:54:56.200974+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:54:56.200974+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-11-03T13:54:57.370363+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:54:57.370363+00:00","deferred":false},{"source":"hygiene","last_attempt_at":"2026-11-03T13:55:02.174442+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:55:02.174442+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-11-03T13:55:01.511204+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:55:01.511204+00:00","deferred":false},{"source":"news","last_attempt_at":"2026-11-03T13:55:01.707548+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"opendata","last_attempt_at":"2026-11-03T13:54:56.663235+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:54:56.663235+00:00","deferred":false},{"source":"places","last_attempt_at":"2026-11-03T13:54:56.662860+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:54:56.662860+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-11-03T13:54:58.569869+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:54:58.569869+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-11-03T13:54:57.484683+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:54:57.484683+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-11-03T13:55:01.869409+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"regulators","last_attempt_at":"2026-11-03T13:55:01.510079+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:55:01.510079+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-11-03T13:54:56.600965+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-11-03T13:54:57.298899+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:54:57.298899+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-11-03T13:54:57.471917+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"trustindex","last_attempt_at":"2026-11-03T13:55:01.727941+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:55:01.727941+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-11-03T13:54:56.597052+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:54:56.597052+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-11-03T13:55:01.660878+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-03T13:55:01.660878+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-11-03T13:54:57.462862+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false}],"purchase_confidence":"LOW","truth_score":39,"judged_score":39,"owner_proof":null,"warning":null,"customer_satisfaction":null,"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.68,"business_legitimacy":0.24,"established_history":0.68,"identity_consistency":0.43,"independent_reputation":0.26,"real_customer_evidence":0.05},"warning_fact":null,"warning_effect":null,"enough_evidence":0.35,"customer_satisfaction":null},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"none"},{"label":"Security certificate browsers warn about","value":false},{"label":"Nameservers","value":"ns59.domaincontrol.com, ns60.domaincontrol.com"},{"label":"Address","value":"23.227.38.32"},{"label":"Certificate issuer","value":"Let's Encrypt"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2026-12-25"}],"crux":[{"label":"Popularity among Chrome users","value":"top 1,000,000 sites"},{"label":"First known user traffic","value":"2023-11"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"8 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":null},{"label":"Facebook page","value":null},{"label":"Instagram page","value":null},{"label":"TikTok page","value":null},{"label":"YouTube page","value":null},{"label":"LinkedIn page","value":null},{"label":"X page","value":null},{"label":"Social follower counts","value":null},{"label":"YouTube channel","value":null}],"reviews":[{"label":"Independent review platforms","value":null},{"label":"Independent review platform rating","value":null},{"label":"Independent review platform review count","value":null}],"wayback":[{"label":"Website archive history","value":null}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":true},{"label":"Contact phone number found","value":null},{"label":"Terms page found","value":true},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":true},{"label":"Shipping page found","value":true},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Better Business Bureau profile","value":null},{"label":"Companies House registration","value":"N/A, not a UK company"},{"label":"Data protection registration (ICO)","value":"N/A, not a UK company"},{"label":"VAT number","value":"N/A"},{"label":"Where the company is based","value":"US"},{"label":"Why we believe that","value":["its legal pages give an address in United States of America","its terms are governed by the laws of United States"]},{"label":"Which countries the company serves","value":["US"]},{"label":"Why we believe that","value":["$ prices on its homepage","its delivery page says it ships to the US"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":null},{"label":"Founding year and place as the encyclopaedia states it","value":null},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://respectedroots.com/"},{"label":"pages/about","url":"https://respectedroots.com/pages/about"},{"label":"pages/contact-us","url":"https://respectedroots.com/pages/contact-us"},{"label":"pages/privacy-policy","url":"https://respectedroots.com/pages/privacy-policy"},{"label":"pages/return-shipping","url":"https://respectedroots.com/pages/return-shipping"},{"label":"pages/terms-conditions","url":"https://respectedroots.com/pages/terms-conditions"}],"social":[{"label":"facebook","url":"https://www.facebook.com/RespectedRoots/","followers":null,"metric":null,"via":"site"},{"label":"instagram","url":"https://www.instagram.com/respectedroots/","followers":null,"metric":null,"via":"site"},{"label":"x","url":null,"followers":null,"metric":null,"via":"unsearched"},{"label":"linkedin","url":null,"followers":null,"metric":null,"via":"unsearched"},{"label":"youtube","url":null,"followers":null,"metric":null,"via":"unsearched"},{"label":"tiktok","url":null,"followers":null,"metric":null,"via":"unsearched"}]},"summary":{"icon":"https://www.respectedroots.com/cdn/shop/files/favicon_32x32.png?v=1727412139","kept":null,"logo":null,"site":null,"based":"US","email":"helpdesk@respectedroots.com","image":"https://cdn.shopify.com/s/files/1/1078/8786/files/web_banner_2a367d0c-bc94-4bba-8988-2c27dfed0b14.png?v=1609533870","offer":{"Ways to get help":{"url":"https://www.respectedroots.com/pages/faqs","page":"FAQs"},"In their own words":{"url":"https://www.respectedroots.com/","page":"Its homepage","text":"Respected Roots offers premium personal grooming products curated with natural ingredients for men, women, & the whole family. Shop online today!","quote":true}},"phone":null,"title":"Personal Grooming & Self-care Products for Men & Women | Beard Care – RESPECTED ROOTS","years":null,"rating":null,"serves":["US"],"address":"Atlanta, Georgia","details":{"Sells":"Physical goods","Sells to":"The public","Kind of seller":"Sells its own goods or services","Licensed trade":"No licence normally needed"},"reviews":null,"category":"Haircare and hair products","domain_age":"8 years","contact_url":"https://respectedroots.com/pages/contact-us","description":"Respected Roots offers premium personal grooming products curated with natural ingredients for men, women, & the whole family. Shop online today!","final_check":["address"],"address_note":null,"contact_form":false,"reviews_source":null,"contact_unopened":null,"reviews_total":null},"pages":{"contact":"https://respectedroots.com/pages/contact-us","about":"https://respectedroots.com/pages/about","returns":"https://respectedroots.com/pages/return-shipping","terms":"https://respectedroots.com/pages/terms-conditions","privacy":"https://respectedroots.com/pages/privacy-policy"},"answers":[{"url":"https://www.respectedroots.com/pages/about","kind":"about","quote":"Respected Roots was conceptualized in 2015 through the creation of our beard butter. In a personal search for a high-quality beard grooming product, it was discovered that there was a demand for a cost-effective product that could naturally produce results of a healthier beard. Through a series of testing and development, our Original Scent Beard Butter was produced and brought to the market for mass consumption.Today, we carry a variety of products ranging from beard butter to body butters.","question":"In their own words"},{"url":"https://www.respectedroots.com/pages/return-shipping","kind":"returns","quote":"Defective or Damaged Goods: Should you receive an item that is defective or damaged, please notify us at helpdesk@respectedroots.com.","question":"Faulty or damaged items"}],"reviews":[{"url":null,"found":null,"label":"Trustpilot","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"SmartCustomer","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Feefo","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Trustindex","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Google","rating":null,"source":"reviews","reviews":null}],"breaches":[],"news":[],"youtube_video":null,"privacy":{"also":[],"points":[{"key":"delete","text":"Says you can ask it to delete your data.","quote":"You may request deletion at any time."}],"policy":"https://www.respectedroots.com/pages/privacy-policy","consent":"Shopify's cookie banner","trackers":[{"name":"Google Analytics","text":"Counts your visits and what you look at."},{"name":"Google Tag Manager","text":"Loads other tracking tools, which may not be listed here."},{"name":"Google Ads","text":"Tracks what you do to show you Google adverts."},{"name":"Meta Pixel","text":"Tells Facebook and Instagram what you do on its site, for adverts."},{"name":"TikTok Pixel","text":"Tells TikTok what you do on its site, for adverts."},{"name":"Pinterest Tag","text":"Tells Pinterest what you do on its site, for adverts."},{"name":"Klaviyo","text":"Tracks what you look at, for its marketing emails."}],"elsewhere":null},"reasons":[{"text":"Pages read: contact, about, returns, terms, privacy","source":"website"},{"text":"Domain registered 8 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Support email: helpdesk@respectedroots.com","source":"website"},{"text":"Email authentication configured: SPF, DMARC (none), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"No known company data breach","source":"hibp"},{"text":"The profile search could not run, so the platforms and follower counts are unknown; the site links to facebook, instagram","source":"social"},{"text":"Real visitor traffic in 24 of the last 24 months","source":"crux"},{"text":"Real visitors since 2023-11","source":"crux"}],"concerns":[{"text":"DMARC policy is none: spoofed mail is reported, not rejected","source":"dns"}],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-11-03T13:55:02.159127+00:00","error":null,"why":null},{"source":"bbb","ok":false,"fetched_at":"2026-11-03T13:55:01.732935+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-11-03T13:55:02.386432+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-11-03T13:55:01.699135+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-11-03T13:54:56.670467+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-11-03T13:54:56.814011+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-11-03T13:55:06.941050+00:00","error":null,"why":null},{"source":"google_places","ok":null,"fetched_at":"2026-11-03T13:54:56.472857+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-11-03T13:54:56.200974+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-11-03T13:54:57.370363+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-11-03T13:55:02.174442+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-11-03T13:55:01.511204+00:00","error":null,"why":null},{"source":"news","ok":false,"fetched_at":"2026-11-03T13:55:01.707548+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-11-03T13:54:56.663235+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-11-03T13:54:56.662860+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-11-03T13:54:58.569869+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-11-03T13:54:57.484683+00:00","error":null,"why":null},{"source":"registry","ok":null,"fetched_at":"2026-11-03T13:55:01.869409+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-11-03T13:55:01.510079+00:00","error":null,"why":null},{"source":"reviews","ok":false,"fetched_at":"2026-11-03T13:54:56.600965+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-11-03T13:54:57.298899+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-11-03T13:54:57.471917+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-11-03T13:55:01.727941+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-11-03T13:54:56.597052+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-11-03T13:55:01.660878+00:00","error":null,"why":null},{"source":"wikipedia","ok":null,"fetched_at":"2026-11-03T13:54:57.462862+00:00","error":null,"why":null}],"history":[{"at":"2026-11-03","kind":"first","sources":{"read":26,"of":26},"score":39,"band":"LOW","judged":true,"changes":[],"date":"3 November 2026","label":"First check","detail":null,"score_text":"Score 39, Low truth signals","note":"Nothing earlier to compare with"}],"cost":{"gathering":0.00183,"score":0.00012,"total":0.00195},"claimed":false,"claimed_at":null,"summary_text":"We read 5 of its pages: contact, about, returns, terms and privacy. Its website address was registered 8 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. We could not find customer reviews, an archive history for its website, a customer rating or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: contact, about, returns, terms, privacy","source":"website","plain":true},{"text":"Domain registered 8 years ago","source":"rdap","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Customer reviews information was not found from our checks.","source":"reviews","plain":false},{"text":"Web history, truth checks and authority information was not found from our checks.","source":"wayback","plain":false},{"text":"Reviews information was not found from our checks.","source":"reviews","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":["social"],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 8 years ago","good"],["Who they are","website","Website details","globe","We read 5 of its pages: contact, about, returns, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","We could not check what its customer reviews say.","none"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history, truth checks and authority","history","We have checked it once, on 3 November 2026","none"],["Reputation and track record","social","Social presence","users","Its website links to its profiles on Facebook and Instagram; their follower counts are unknown because the profile search could not run","info"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is only partly protected: mail forged in its name is reported but not blocked","good"]],"tally":"5 clear · 2 not found · 3 for information","held":null,"satisfaction":[],"average":null,"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[],"crux":[["Real people have visited its website since November 2023","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[["Its email identifies its real senders, but mail forged in its name is not blocked","good"]]},"provided":[],"sections":[["Positives","good",[{"text":"We read 5 of its pages: contact, about, returns, terms and privacy","source":"website"},{"text":"Its website address was registered 8 years ago","source":"rdap"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Customer reviews information was not found from our checks.","source":"reviews"},{"text":"Web history, truth checks and authority information was not found from our checks.","source":"wayback"},{"text":"Reviews information was not found from our checks.","source":"reviews"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is respectedroots.com legit and trustworthy? Truth score 39 out of 100, low truth signals: 5 of 10 public checks clear, 2 not found, 3 for information. Legitimacy confidence: low. Customer satisfaction: not enough reviews to say.","advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/respectedroots.com","assessed_at":"2026-11-03T13:55:07.375344+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, RESPECTED ROOTS: truth score 39 out of 100, legitimacy confidence Low, assessed 2026-11-03, https://truthsignal.com/business/respectedroots.com"}}