# Rakuten (rakuten.com)

Is rakuten.com legit and trustworthy? Truth score 82 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mixed.

- Truth score: 82 out of 100
- Legitimacy confidence: high
- Customer satisfaction: mixed, from Trustpilot · 23,579 reviews · rating not read; SmartCustomer 3.1 · 2,122 reviews; Reviews.io 2.18 · 119 reviews; BBB not rated
- Claimed: no
- Assessed: 2026-10-12

## Summary

rakuten.com's website address was registered 29 years ago, and is locked against transfer to someone else. It is among the 2,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 119 reviews on Reviews.io average only 2.18 stars out of 5. Businesses with many customers get complaints, and the number says more about reach than conduct. The Better Business Bureau does not rate it: not enough information, which the BBB says is not a mark against a business (Complaints against this business are handled by another BBB). We could not find an address, an email address or a phone number.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

Final check: policy contact, policy privacy read in a second reading of the site's own pages, each with a quote from the page, where our code found nothing.

## Positives

- Its website address was registered 29 years ago (source: rdap)
- It is among the 2,000 most-visited sites on the internet (Cloudflare Radar) (source: radar)
- Google Safe Browsing shows no malware or phishing warnings for its website (source: safe_browsing)

## Be cautious

- A substantial number of independent reviews (119 on Reviews.io), but it falls short with only 2.18 stars out of 5 (source: reviews)
- The Better Business Bureau does not rate it (Complaints against this business are handled by another BBB), and does not accredit it (source: bbb)

## Not found

- Address information was not found from our checks. (source: registry)
- Email address information was not found from our checks. (source: website)
- Phone number information was not found from our checks. (source: website)

## How to check if rakuten.com is legit

To check if rakuten.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about rakuten.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](/guides/how-to-know-if-a-shopping-site-is-legit).

- Who they are: Company details: Based in the US; serves the US · BBB: not rated (For information)
- Who they are: Domain registration: Its website address was registered 29 years ago (Clear)
- Who they are: Website details: Found: https enabled, contact page found, privacy page found (Clear)
- Reputation and track record: Customer reviews: 23,579 reviews on Trustpilot · SmartCustomer 3.1 stars from 2,122 reviews · Reviews.io 2.18 stars from 119 reviews (Be cautious)
- Reputation and track record: Visitor traffic: It is among the 2,000 most-visited sites on the internet (Cloudflare Radar) (For information)
- Reputation and track record: Web history and authority: The Internet Archive first saved a copy of its website 26 years ago (Clear)
- Reputation and track record: Social presence: It is on 4 social media platforms (Facebook, Instagram, LinkedIn and X); the largest audience is 934,686 followers on Facebook (Clear)
- Safety: Malware and phishing: Google Safe Browsing shows no malware or phishing warnings for its website (Clear)
- Safety: Data breach history: No known data breach involving the company (Clear)
- Safety: Domain and email security: Its email is protected: mail forged in its name is blocked (Clear)

## Cite

Truth Signal, Rakuten: truth score 82 out of 100, legitimacy confidence High, assessed 2026-10-12, https://truthsignal.com/business/rakuten.com. Licence CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). The same report as JSON: send Accept: application/json to https://truthsignal.com/business/rakuten.com