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It is among the 2,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 119 reviews on Reviews.io average only 2.18 stars out of 5. Businesses with many customers get complaints, and the number says more about reach than conduct. The Better Business Bureau does not rate it: not enough information, which the BBB says is not a mark against a business (Complaints against this business are handled by another BBB). We could not find an address, an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 29 years ago","source":"rdap","plain":true},{"text":"Among the 2,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (119 on Reviews.io), but it falls short with only 2.18 stars out of 5","source":"reviews","plain":false},{"text":"Better Business Bureau: not rated (Complaints against this business are handled by another BBB), not accredited","source":"bbb","plain":true}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US · BBB: not rated","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 29 years ago","good"],["Who they are","website","Website details","globe","Found: https enabled, contact page found, privacy page found","good"],["Reputation and track record","reviews","Customer reviews","star","23,579 reviews on Trustpilot · SmartCustomer 3.1 stars from 2,122 reviews · Reviews.io 2.18 stars from 119 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","It is among the 2,000 most-visited sites on the internet (Cloudflare Radar)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 26 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 4 social media platforms (Facebook, Instagram, LinkedIn and X); the largest audience is 934,686 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"1 be cautious · 7 clear · 2 for information","held":null,"satisfaction":[["Trustpilot","","23,579 reviews · rating not read",false],["SmartCustomer","3.1","2,122 reviews",false],["Reviews.io","2.18","119 reviews",false],["BBB","not rated","",false]],"found":{"registry":[["The Better Business Bureau does not rate it (Complaints against this business are handled by another BBB), and does not accredit it","bad"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 3.1 stars out of 5 from 2,122 reviews on SmartCustomer","good"],["23,579 reviews on Trustpilot","good"],["Rated 2.18 stars out of 5 from 119 reviews on Reviews.io","bad"]],"crux":[["Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 29 years ago","source":"rdap"},{"text":"It is among the 2,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (119 on Reviews.io), but it falls short with only 2.18 stars out of 5","source":"reviews"},{"text":"The Better Business Bureau does not rate it (Complaints against this business are handled by another BBB), and does not accredit it","source":"bbb"}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry"},{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is rakuten.com legit and trustworthy? Truth score 82 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mixed.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/rakuten.com","assessed_at":"2026-10-12T01:03:46.931932+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Rakuten: truth score 82 out of 100, legitimacy confidence High, assessed 2026-10-12, https://truthsignal.com/business/rakuten.com"}}