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# purehomeandliving.com

Markdown: [Snapshot](https://truthsignal.com/business/purehomeandliving.com/snapshot.md) [Full report](https://truthsignal.com/business/purehomeandliving.com/report.md)

## Website

purehomeandliving.com

Home Accessories Online | Shop for Home Décor Item at Pure Home Living Shop now at Pure Home & Living for premium quality home décor products. Explore the wide range of Stylish and Functional Home Décor Items online.

Checked on 13 Nov 2026, 00:22 Unclaimed

Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score.

## Truth score

Truth score 56 out of 100, Mixed truth signals. Customer satisfaction: insufficient evidence

56 / 100

Mixed truth signals

## Business details

Category: Home decor, soft furnishings and paint

Sells: Physical goods

Sells to: The public

Kind of seller: Sells its own goods or services

Licensed trade: No licence normally needed

Domain age: 16 years

Address: [1E Jhandewalan Extension, Naaz Cinema Complex, New Delhi 110055, India](https://www.google.com/maps/search/?api=1&query=1E%20Jhandewalan%20Extension%2C%20Naaz%20Cinema%20Complex%2C%20New%20Delhi%20110055%2C%20India)

Email address: customercare@purehomeandliving.com

Phone number: [+91 95998 18496](tel:+91%2095998%2018496)

Contact page: [purehomeandliving.com/pages/contact-us](https://purehomeandliving.com/pages/contact-us)

Website: [purehomeandliving.com](https://purehomeandliving.com/?utm_source=truthsignal.com&utm_medium=referral)

Social media: Not found

## Customer reviews, accreditations and complaints

No reviews found We looked on Trustindex

Customer satisfaction Insufficient evidence · No reviews found

App experience Insufficient evidence · No app ratings found

## Summary

Is purehomeandliving.com legit and trustworthy? Truth score 56 out of 100, mixed truth signals: 6 public checks clear, 1 not found, 3 for information. Legitimacy confidence: mixed. App experience: insufficient evidence. Customer satisfaction: insufficient evidence.

purehomeandliving.com's website address was registered 16 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. We could not find social media profiles or a customer rating.

### Positives

- Its website address was registered 16 years ago.
- No malware or phishing warnings found for its website.

### Not found

- Social presence information was not found from our checks.
- Reviews information was not found from our checks.

Our technical team has been informed.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

### What they offer

Shop now at Pure Home & Living for premium quality home décor products. Explore the wide range of Stylish and Functional Home Décor Items online.

— Pure Home & Living, in their own words

Sources [Its homepage](https://www.purehomeandliving.com/)

### How to check if purehomeandliving.com is legit

To check if purehomeandliving.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about purehomeandliving.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit).

### Who they are

Company details Based in India; serves India and the US

Country

Where the company is based: India

Why we believe that: its legal pages give an address in India, its terms are governed by the laws of India, its phone number starts +91

Which countries the company serves: India, US

Why we believe that: its structured data names the area it serves, its delivery page says it ships to the US

Domain registration Its website address was registered 16 years ago

- Its website address is locked against being transferred to someone else

Domain age: 16 years

Domain transfer lock enabled: Yes

Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=purehomeandliving.com)

Website details We read 5 of its pages: contact, about, returns, terms and privacy

- Company contact email is available

HTTPS enabled: Yes

Contact phone number found: [+91 95998 18496](tel:+919599818496)

Contact page found: Yes

Hosting company: Shopify, Inc.

What its pages say

Phone support: [+91 95998 18496](tel:+919599818496), [customercare@purehomeandliving.com](mailto:customercare@purehomeandliving.com)

In their own words: “Pure Home + Living is India’s leading home décor & lifestyle brand, established in 2011. We offer an exclusive assortment of classic and contemporary home accessories. Each of our products is carefully selected by a team of experienced designers and exceptionally crafted by the best artisans from around the world.”

How long you have to return: “Please reach out to our WhatsApp chat support on +91 93114 04450 or drop an email at customercare@purehomeandliving.com, available all 7 days between 0930 Hrs. to 1830 Hrs.) We accept returns / replacements of Cutlery, Cushion Covers, Napkins, Bath, Face & Hand Towels, Bath Mats and Placemats ONLY.”

Faulty or damaged items: “Any product delivered defective / damaged or wrong W.R.T. what is shown on the website could be returned / replaced within 48 hours of the delivery.”

Who you're buying from: “This Site is operated by Pure Home & Living Private Limited, a company incorporated under the laws of India, with its registered office at 1E Jhandewalan Extension, Naaz Cinema Complex, New Delhi 110055, India.”

Sources [Homepage](https://purehomeandliving.com/) [Contact page](https://purehomeandliving.com/pages/contact-us) [About page](https://purehomeandliving.com/pages/about-us) [Returns page](https://purehomeandliving.com/pages/return-policy) [Terms page](https://purehomeandliving.com/pages/terms-of-use) [Privacy page](https://purehomeandliving.com/pages/privacy-policy)

Search engines and AI Lets in every search engine and AI tool

Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.

Search engines

All allowed

Google Search: Allowed by default Googlebot

Bing: Allowed by default Bingbot

AI training

All allowed

OpenAI: Allowed by default GPTBot

Anthropic: Allowed by name ClaudeBot

Google AI: Allowed by name Google-Extended

Apple AI: Allowed by default Applebot-Extended

Common Crawl: Allowed by default CCBot

Meta: Allowed by default meta-externalagent

ByteDance (TikTok): Allowed by default Bytespider

AI answers

All allowed

ChatGPT search: Allowed by name OAI-SearchBot

ChatGPT: Allowed by name ChatGPT-User

Claude search: Allowed by default Claude-SearchBot

Claude: Allowed by default Claude-User

Perplexity: Allowed by name PerplexityBot

User-agent: OAI-SearchBot Allow: / User-agent: ChatGPT-User Allow: / User-agent: PerplexityBot Allow: / User-agent: Google-Extended Allow: / User-agent: ClaudeBot Allow: /

Sources [robots.txt](https://purehomeandliving.com/robots.txt)

### Reputation and track record

Customer reviews, accreditations and complaints We found no page for it on any review website, such as Trustpilot

Platform · Rating · Reviews

Trustpilot · Not checked

SmartCustomer · Not checked

G2 · Not checked

Capterra · Not checked

Reviews.io · Not checked

Feefo · Not checked

ComplaintsBoard · Not checked

ConsumerAffairs · Not checked

Visitor traffic Real people visited its website in 24 of the last 24 months

- Real people have visited its website since February 2021 or earlier

Monthly visitor data

Popularity among Chrome users: top 500,000 sites

First known user traffic: Feb 2021 or earlier

Months with real traffic, of the last 24: 24

Traffic pattern: sustained

Rank jump in the last 12 months: none

Rank drop in the last 12 months: none

Where its visitors are

Share of people looking up purehomeandliving.com, by country, over the last 2 days.

- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen

- 1 United States 100.0%

Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/purehomeandliving.com)

Web history and authority The Internet Archive first saved a copy of its website 15 years ago

Website archive history: 15 years

Sources [First archived copy](https://web.archive.org/web/20110812/purehomeandliving.com)

Social presence We could not check how big its social media following is: the check ran out of time.

### What data this site collects about you

What its privacy policy says We found this business stores and uses your data

Says it does not sell your personal data.: “We do not sell, trade, or rent Users’ personally identifiable information to others nor do we use your email address/mobile number for unsolicited email and/or SMS.”

Source [Its privacy policy](https://www.purehomeandliving.com/pages/privacy-policy)

Tracking tools on its homepage Google Analytics, Google Ads and Pinterest Tag

Named in its homepage's code when we read it. Others may load later, so this list may not be complete.

Google Analytics: Counts your visits and what you look at.

Google Ads: Tracks what you do to show you Google adverts.

Pinterest Tag: Tells Pinterest what you do on its site, for adverts.

Source [Its homepage](https://purehomeandliving.com/)

### Safety

Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.

Malware or phishing threat status: None found

Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory)

Data breach history No known data breach involving the company

Known data breaches found: 0

Sources [Have I Been Pwned](https://haveibeenpwned.com/)

Domain and email security Its email is only partly protected: mail forged in its name is reported but not blocked

- Its email identifies its real senders, but mail forged in its name is not blocked

Email

MX records: Yes

SPF record: Yes

DMARC record: Yes

DMARC policy: none

Certificate

Security certificate browsers warn about: No

Certificate issuer: Let's Encrypt

Certificate type: DV

Certificate expires: 6 Jan 2027

Hosting

Nameservers: dns1.name-services.com
dns2.name-services.com
dns3.name-services.com
dns4.name-services.com
dns5.name-services.com

Address: 23.227.38.65

Sources [Its DNS records](https://dns.google/query?name=purehomeandliving.com&rr_type=TXT)

### Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

DNS record Not added yet +3 possible

What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one.

When we check: On every check. The points stay only while the record is there.

Points: 0 of 3 added

Source purehomeandliving.com's DNS records

Run purehomeandliving.com? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/purehomeandliving.com)

Email at its own domain Not added yet +1 possible

What we check: That someone at the business has confirmed an email address at its own website's domain.

When we check: When the address is confirmed. It counts from then on.

Points: 0 of 1 added

Source Truth Signal's own records

Run purehomeandliving.com? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/purehomeandliving.com)

Lets our checker read it Not added yet +1 possible

What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.

When we check: On every check. The point stays only while the file allows it.

Points: 0 of 1 added

Source purehomeandliving.com/robots.txt

Run purehomeandliving.com? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/purehomeandliving.com)

Points added to its truth score 0 of 5

Is this your business? Get the code to show this score on your website

<a href="https://truthsignal.com/business/purehomeandliving.com" title="See the full Truth Signal report on purehomeandliving.com"> <img src="https://truthsignal.com/business/purehomeandliving.com/badge.svg" alt="Truth Signal truth score for purehomeandliving.com" width="210" height="56" style="border:0" loading="lazy" decoding="async"> </a>

The badge always shows your latest score and links to your full report.

Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=purehomeandliving.com). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then.

### Change over time

- Truth score
- Social Followers
- Data points

[Register / log in to view](https://truthsignal.com/login?to=/business/purehomeandliving.com%23change)

### Similar businesses

Other businesses in Home decor, soft furnishings and paint and related categories, those most like Pure Home & Living first.

[50 Wilford & Lee Home Accents wilfordandlee.com Mixed](https://truthsignal.com/business/wilfordandlee.com) [45 Hunkwear.Com Bringing Style & Fashion To Your Home hunkwear.com Mixed](https://truthsignal.com/business/hunkwear.com) [37 eaglewiz.co.uk eaglewiz.co.uk Low](https://truthsignal.com/business/eaglewiz.co.uk) [64 Black Forest Decor blackforestdecor.com Mixed](https://truthsignal.com/business/blackforestdecor.com) [60 Sandgrain Studio sandgrainstudio.com Mixed](https://truthsignal.com/business/sandgrainstudio.com) [54 4MURS 4murs.com Mixed](https://truthsignal.com/business/4murs.com)

## Past reports

The report as it read each month, newest first:

- 2026-11: truth score 56, Mixed: https://truthsignal.com/business/purehomeandliving.com/report/2026-11.md

## Cite

Truth Signal, Pure Home & Living: truth score 56 out of 100, legitimacy confidence Mixed, assessed 2026-11-13, https://truthsignal.com/business/purehomeandliving.com. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/purehomeandliving.com.json
