{"domain":"pristineauction.com","kind":"business","slug":null,"name":null,"jurisdiction":null,"company_number":null,"assessed_at":"2026-10-14T23:33:32.192650+00:00","checked_at":"2026-10-14T23:33:31.907276+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-07T14:13:09.805113+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:13:09.805113+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-07T14:12:59.484859+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:12:59.484859+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-07T14:12:59.558437+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:12:59.558437+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-14T23:33:31.907276+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-14T23:33:31.907276+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-10-07T14:12:59.785084+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:12:59.785084+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-07T14:12:59.653949+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:12:59.653949+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-07T14:13:04.466150+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:13:04.466150+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-10-07T14:12:59.980400+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:12:59.980400+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-07T14:12:59.688543+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:12:59.688543+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-07T14:13:04.529300+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:13:04.529300+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-07T14:13:00.514918+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:13:00.514918+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-07T14:12:59.648193+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:12:59.648193+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-07T14:13:01.297200+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:13:01.297200+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-07T14:13:05.319294+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:13:05.319294+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-14T23:33:26.718931+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-14T23:33:26.718931+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-07T14:13:00.325428+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:13:00.325428+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":81,"warning":null,"customer_satisfaction":{"answer":0.88,"word":"mostly satisfied","reviews":[{"platform":"Trustpilot","rating":4.6,"reviews":10000},{"platform":"SmartCustomer","rating":4.2,"reviews":1081}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.88,"business_legitimacy":0.72,"established_history":0.94,"identity_consistency":0.56,"independent_reputation":0.89,"real_customer_evidence":0.87},"warning_fact":null,"warning_effect":null,"enough_evidence":0.83,"customer_satisfaction":0.88},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"none"},{"label":"Nameservers","value":"annalise.ns.cloudflare.com, lars.ns.cloudflare.com"},{"label":"Address","value":"104.20.40.244, 172.66.154.101"},{"label":"Certificate issuer","value":"Let's Encrypt"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2026-12-06"}],"crux":[{"label":"Popularity among Chrome users","value":"top 50,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"},{"label":"Popularity across the internet","value":"top 50,000 sites"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"17 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","linkedin","tiktok","x","youtube"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":true},{"label":"YouTube page","value":true},{"label":"LinkedIn page","value":true},{"label":"X page","value":true},{"label":"Social follower counts","value":{"total":595172}},{"label":"YouTube channel","value":{"videos":2036,"subscribers":28600,"last_upload":"2026-10-07"}}],"reviews":[{"label":"Independent review platforms","value":2},{"label":"SmartCustomer rating","value":4.2},{"label":"SmartCustomer review count","value":1081},{"label":"Trustpilot rating","value":4.6},{"label":"Trustpilot review count","value":10000}],"wayback":[{"label":"Website archive history","value":"16 years"},{"label":"Wikipedia page","value":"no"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":true},{"label":"Contact phone number found","value":null},{"label":"Terms page found","value":true},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":null},{"label":"Shipping page found","value":null},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Better Business Bureau profile","value":"Found"},{"label":"BBB rating","value":"A+"},{"label":"BBB accredited","value":true},{"label":"BBB complaints closed in three years","value":128},{"label":"BBB complaints closed in twelve months","value":36},{"label":"BBB complaints resolved to the customer's satisfaction","value":30},{"label":"BBB complaint types","value":["Product Issues: 49","Service or Repair Issues: 28","Delivery Issues: 23","Sales and Advertising Issues: 14","Billing Issues: 6","Customer Service Issues: 4","Order Issues: 4"]},{"label":"BBB customer reviews","value":41},{"label":"BBB business started","value":"2010-02-01"},{"label":"BBB file opened","value":"2011-11-15"},{"label":"Companies House registration","value":"N/A, not a UK company"},{"label":"Data protection registration (ICO)","value":"N/A, not a UK company"},{"label":"VAT number","value":"N/A"},{"label":"Where the company is based","value":"US"},{"label":"Why we believe that","value":["its postcode is a US zip code","its Better Business Bureau profile is a US listing"]},{"label":"Which countries the company serves","value":["US"]},{"label":"Why we believe that","value":["$ prices on its homepage"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":null},{"label":"Founding year and place as the encyclopaedia states it","value":null},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://pristineauction.com/"},{"label":"about","url":"https://pristineauction.com/about"},{"label":"privacy-policy","url":"https://pristineauction.com/privacy-policy"}],"social":[{"label":"facebook","url":"https://www.facebook.com/pristineauctions/","followers":345000,"metric":"followers","via":"site"},{"label":"instagram","url":"https://instagram.com/pristineauction","followers":161000,"metric":"followers","via":"site"},{"label":"x","url":"http://twitter.com/PristineAuction","followers":35400,"metric":"followers","via":"site"},{"label":"linkedin","url":"https://www.linkedin.com/company/pristine-auction","followers":672,"metric":"followers","via":"search"},{"label":"youtube","url":"https://www.youtube.com/channel/UCQtxWitVv2D3JVPVPDPFcgw","followers":28600,"metric":"subscribers","via":"site"},{"label":"tiktok","url":"https://www.tiktok.com/@pristineauction","followers":24500,"metric":"followers","via":"site"}],"reviews":[{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/pristineauction.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/pristineauction.com"}],"registry":[{"label":"BBB profile","url":"https://www.bbb.org/us/az/phoenix/profile/auctioneer/pristine-auction-1126-1000020104"}]},"summary":{"icon":"https://www.pristineauction.com/apple-touch-icon.png","kept":{"policy_contact":"2026-10-07"},"logo":null,"based":"US","email":"help@pristineauction.com","image":"https://www.pristineauction.com/images/pristine.png","phone":null,"title":"Online Sports Memorabilia Auction | Pristine Auction","years":"17 years","rating":4.6,"serves":["US"],"address":"1095 E. Salter Drive Phoenix, AZ 85024","reviews":10000,"contact_url":null,"description":"The premier autographed sports memorabilia auction house, with hundreds of monthly live auctions. We are always accepting consignments!","final_check":["policy_terms","state"],"address_note":null,"contact_form":null,"reviews_source":"Trustpilot","reviews_total":11081},"pages":{"about":"https://pristineauction.com/about","privacy":"https://pristineauction.com/privacy-policy"},"answers":[{"url":"https://pristineauction.com/about","kind":"about","quote":"At Pristine Auction, we're more than an online auction – we're a passionate community of collectors, bringing you the thrill of authentic autographed memorabilia, cards, coins, art, and collectibles. Since our humble beginnings in 2010, we've transformed from a spare bedroom operation to two state-of-the-art facilities spanning over 60,000 square feet in Phoenix, Arizona. Our team, now over 100 strong, shares a commitment to putting our customers and consignors first.","question":"In their own words"}],"reviews":[{"url":"https://www.trustpilot.com/review/pristineauction.com","found":true,"label":"Trustpilot","rating":4.6,"source":"reviews","reviews":10000},{"url":"https://www.smartcustomer.com/reviews/pristineauction.com","found":true,"label":"SmartCustomer","rating":4.2,"source":"reviews","reviews":1081},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Pages read: about, privacy","source":"website"},{"text":"Domain registered 17 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 345,000 followers on facebook","source":"social"},{"text":"Support email: help@pristineauction.com","source":"website"},{"text":"Email authentication configured: SPF, DMARC (none), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 16 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"YouTube channel with 28,600 subscribers, 2036 videos, last upload 2026-10-07","source":"social"},{"text":"SmartCustomer: rated 4.2 from 1,081 reviews","source":"reviews"},{"text":"Trustpilot: rated 4.6 from 10,000 reviews","source":"reviews"},{"text":"Better Business Bureau: rated A+, accredited; 128 complaints closed in three years, 30 of them resolved to the customer's satisfaction","source":"bbb"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 50,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[{"text":"DMARC policy is none: spoofed mail is reported, not rejected","source":"dns"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-07T14:13:09.805113+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-07T14:12:59.484859+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-07T14:12:59.558437+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-14T23:33:31.907276+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-07T14:12:59.785084+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-07T14:12:59.653949+00:00","error":null},{"source":"ico","ok":true,"fetched_at":"2026-10-07T14:13:04.466150+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-07T14:12:59.980400+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-07T14:12:59.688543+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-07T14:13:04.529300+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-07T14:13:00.514918+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-07T14:12:59.648193+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-07T14:13:01.297200+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-07T14:13:05.319294+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-14T23:33:26.718931+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-07T14:13:00.325428+00:00","error":null}],"cost":{"gathering":0.0623,"score":0.00092,"total":0.06322},"claimed":false,"claimed_at":null,"summary_text":"We read 2 of its pages: about and privacy. Its website address was registered 17 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 345,000 followers on Facebook. Customers have left 10,000 reviews on Trustpilot, averaging 4.6 stars out of 5. Customers have left 1,081 reviews on SmartCustomer, averaging 4.2 stars out of 5. Google Safe Browsing shows no malware or phishing warnings for its website. We could not find a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: about, privacy","source":"website","plain":true},{"text":"Domain registered 17 years ago","source":"rdap","plain":true},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 345,000 followers on facebook","source":"social","plain":true},{"text":"Excellent independent reputation: 10,000 reviews on Trustpilot, rated 4.6 stars out of 5","source":"reviews","plain":false},{"text":"Great independent reputation: 1,081 reviews on SmartCustomer, rated 4.2 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US · BBB rating A+","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 17 years ago","good"],["Who they are","website","Website details","globe","We read 2 of its pages: about and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","Trustpilot 4.6 stars from 10,000 reviews · SmartCustomer 4.2 stars from 1,081 reviews","good"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 16 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 345,000 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is only partly protected: mail forged in its name is reported but not blocked","good"]],"tally":"8 clear · 2 for information","held":null,"satisfaction":[["Trustpilot","4.6","10,000 reviews",false],["SmartCustomer","4.2","1,081 reviews",false],["BBB","A+","30 of 128 resolved",false]],"found":{"registry":[["The Better Business Bureau rates it A+, and accredits it; 30 of its 128 complaints closed in three years were resolved to the customer's satisfaction","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[["Rated 4.2 stars out of 5 from 1,081 reviews on SmartCustomer","good"],["Rated 4.6 stars out of 5 from 10,000 reviews on Trustpilot","good"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 28,600 subscribers and 2036 videos, the latest uploaded on 7 Oct 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[["Its email identifies its real senders, but mail forged in its name is not blocked","good"]]},"provided":[],"sections":[["Positives","good",[{"text":"We read 2 of its pages: about and privacy","source":"website"},{"text":"Its website address was registered 17 years ago","source":"rdap"},{"text":"It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 345,000 followers on Facebook","source":"social"},{"text":"Excellent independent reputation: 10,000 reviews on Trustpilot, rated 4.6 stars out of 5","source":"reviews"},{"text":"Great independent reputation: 1,081 reviews on SmartCustomer, rated 4.2 stars out of 5","source":"reviews"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is pristineauction.com legit and trustworthy? Truth score 81 out of 100, high truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/pristineauction.com","assessed_at":"2026-10-14T23:33:32.192650+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, pristineauction.com: truth score 81 out of 100, legitimacy confidence High, assessed 2026-10-14, https://truthsignal.com/business/pristineauction.com"}}