{"domain":"priceline.com","kind":"business","slug":null,"name":"Priceline","jurisdiction":"us","company_number":null,"assessed_at":"2026-10-09T16:03:20.455323+00:00","checked_at":"2026-10-09T16:03:20.079873+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-02T15:45:01.202956+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:45:01.202956+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-02T15:44:54.106811+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:44:54.106811+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-02T15:44:54.225277+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:44:54.225277+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-09T16:03:20.079873+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-09T16:03:20.079873+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-10-02T15:44:54.392166+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:44:54.392166+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-02T15:44:54.394481+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:44:54.394481+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-02T15:44:54.106609+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"radar","last_attempt_at":"2026-10-02T15:44:54.606896+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:44:54.606896+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-02T15:44:54.307533+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:44:54.307533+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-02T15:44:56.284196+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:44:56.284196+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-02T15:44:57.798324+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:44:57.798324+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-02T15:44:54.260021+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:44:54.260021+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-02T15:44:56.236336+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:44:56.236336+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-02T15:44:54.861641+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:44:54.861641+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-09T16:03:15.426213+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-09T16:03:15.426213+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-02T15:44:55.018943+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-02T15:44:55.018943+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":88,"warning":null,"customer_satisfaction":{"answer":0.22,"word":"mostly dissatisfied","reviews":[{"platform":"SmartCustomer","rating":1.8,"reviews":2681},{"platform":"Reviews.io","rating":1.33,"reviews":54}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.9,"business_legitimacy":0.94,"established_history":0.96,"identity_consistency":0.88,"independent_reputation":0.71,"real_customer_evidence":0.86},"warning_fact":null,"warning_effect":null,"enough_evidence":0.9,"customer_satisfaction":0.22},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"quarantine"},{"label":"Nameservers","value":"dns1.p09.nsone.net, dns2.p09.nsone.net, dns3.p09.nsone.net, dns4.p09.nsone.net"},{"label":"Address","value":"151.101.130.186, 151.101.66.186, 151.101.194.186, 151.101.2.186"},{"label":"Certificate issuer","value":"GlobalSign nv-sa"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2027-03-07"}],"crux":[{"label":"Popularity among Chrome users","value":"top 5,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"},{"label":"Popularity across the internet","value":"top 10,000 sites"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"29 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","linkedin","tiktok","x","youtube"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":true},{"label":"YouTube page","value":true},{"label":"LinkedIn page","value":true},{"label":"X page","value":true},{"label":"Social follower counts","value":{"total":925500}},{"label":"YouTube channel","value":{"videos":39,"subscribers":19500,"last_upload":"2026-09-11"}}],"reviews":[{"label":"Independent review platforms","value":2},{"label":"Reviews.io rating","value":1.33},{"label":"Reviews.io review count","value":54},{"label":"SmartCustomer rating","value":1.8},{"label":"SmartCustomer review count","value":2681}],"wayback":[{"label":"Website archive history","value":"27 years"},{"label":"Wikipedia page","value":"yes"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":true},{"label":"Contact phone number found","value":true},{"label":"Terms page found","value":true},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":null},{"label":"Shipping page found","value":null},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Better Business Bureau profile","value":"Found"},{"label":"BBB rating","value":"A"},{"label":"BBB accredited","value":true},{"label":"BBB complaints closed in three years","value":6178},{"label":"BBB complaints closed in twelve months","value":2052},{"label":"BBB complaints resolved to the customer's satisfaction","value":1234},{"label":"BBB complaint types","value":["Product Issues: 4,221","Billing Issues: 987","Facilities Issues: 458","Sales and Advertising Issues: 174","Order Issues: 148","Customer Service Issues: 104","Service or Repair Issues: 81","Delivery Issues: 5"]},{"label":"BBB customer reviews","value":1955},{"label":"BBB reasons for rating","value":["6,178 complaint(s) filed against business"]},{"label":"BBB business started","value":"1998-07-30"},{"label":"BBB file opened","value":"1998-07-30"},{"label":"Type (Wikipedia)","value":"Subsidiary"},{"label":"Industry","value":"Online travel agency"},{"label":"Parent company","value":"Booking Holdings"},{"label":"Founded","value":"1997; 29 years ago; (online 1998)"},{"label":"Companies House registration","value":"N/A, not a UK company"},{"label":"Data protection registration (ICO)","value":"N/A, not a UK company"},{"label":"VAT number","value":"N/A"},{"label":"Where the company is based","value":"US"},{"label":"Why we believe that","value":["its Better Business Bureau profile is a US listing"]},{"label":"Which countries the company serves","value":["US"]},{"label":"Why we believe that","value":["$ prices on its homepage"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":true},{"label":"Founding year and place as the encyclopaedia states it","value":"1997; 29 years ago; (online 1998)"},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":"Booking Holdings"}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://priceline.com/"},{"label":"about-priceline","url":"https://priceline.com/about-priceline/"},{"label":"static-pages/terms_en.html","url":"https://priceline.com/static-pages/terms_en.html"},{"label":"static-pages/privacy-policy.html","url":"https://priceline.com/static-pages/privacy-policy.html"},{"label":"partner/v2/corporate-contact-information","url":"https://priceline.com/partner/v2/corporate-contact-information"}],"social":[{"label":"facebook","url":"https://www.facebook.com/priceline","followers":676000,"metric":"followers","via":"site"},{"label":"instagram","url":"https://www.instagram.com/priceline","followers":79000,"metric":"followers","via":"site"},{"label":"x","url":"https://x.com/priceline","followers":83200,"metric":"followers","via":"site"},{"label":"linkedin","url":"https://www.linkedin.com/company/priceline-com","followers":67800,"metric":"followers","via":"site"},{"label":"youtube","url":"https://www.youtube.com/user/priceline","followers":19500,"metric":"subscribers","via":"site"},{"label":"tiktok","url":"https://www.tiktok.com/@priceline","followers":null,"metric":null,"via":"site"}],"reviews":[{"label":"Reviews.io","url":"https://www.reviews.io/company-reviews/store/priceline"},{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/priceline.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/www.priceline.com"}],"wayback":[{"label":"Wikipedia","url":"https://en.wikipedia.org/wiki/Priceline.com"}],"registry":[{"label":"BBB profile","url":"https://www.bbb.org/us/ct/norwalk/profile/travel-agency/pricelinecom-llc-0111-51000914"}]},"summary":{"icon":"https://s1.pclncdn.com/design-assets/favicon/favicon-16x16.png","logo":null,"based":"US","email":"customer.service@priceline.com","image":"https://www.priceline.com/static-pages/images/Artboard.png","phone":"+1 877-477-5807","title":"Priceline.com - The Best Deals on Hotels, Flights and Rental Cars.","years":"29 years","rating":1.8,"serves":["US"],"address":"800 Connecticut Avenue, Norwalk, Connecticut 06854","reviews":2681,"contact_url":"https://priceline.com/partner/v2/corporate-contact-information","description":"Deep Discounts on Hotels, Flights and Rental Cars.  Get Exclusive Savings with Priceline.com.","final_check":["country","state"],"address_note":null,"contact_form":false,"reviews_source":"SmartCustomer","reviews_total":2735},"pages":{"contact":"https://priceline.com/partner/v2/corporate-contact-information","about":"https://priceline.com/about-priceline/","terms":"https://priceline.com/static-pages/terms_en.html","privacy":"https://priceline.com/static-pages/privacy-policy.html"},"answers":[{"url":"https://www.priceline.com/about-priceline/","kind":"about","quote":"Our mission is simple: to be the world’s best travel dealmaker. Launched in 1998, Priceline pioneered the online travel category by pairing negotiation and technology to make smarter savings possible for everyone. We’ve helped millions go farther, experience more, and reach their happy place for a happy price.","question":"In their own words"}],"reviews":[{"url":"https://www.trustpilot.com/review/www.priceline.com","found":true,"label":"Trustpilot","rating":null,"source":"reviews","reviews":null},{"url":"https://www.smartcustomer.com/reviews/priceline.com","found":true,"label":"SmartCustomer","rating":1.8,"source":"reviews","reviews":2681},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":"https://www.reviews.io/company-reviews/store/priceline","found":true,"label":"Reviews.io","rating":1.33,"source":"reviews","reviews":54},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Pages read: contact, about, terms, privacy","source":"website"},{"text":"Domain registered 29 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Among the 10,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Support email: customer.service@priceline.com","source":"website"},{"text":"Support phone: +1 877-477-5807","source":"website"},{"text":"Email authentication configured: SPF, DMARC (quarantine), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 27 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 676,000 followers on facebook","source":"social"},{"text":"YouTube channel with 19,500 subscribers, 39 videos, last upload 2026-09-11","source":"social"},{"text":"Reviews.io: rated 1.33 from 54 reviews","source":"reviews"},{"text":"SmartCustomer: rated 1.8 from 2,681 reviews","source":"reviews"},{"text":"Trustpilot: a review page exists","source":"reviews"},{"text":"Better Business Bureau: rated A, accredited; 6,178 complaints closed in three years, 1,234 of them resolved to the customer's satisfaction","source":"bbb"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"}],"concerns":[{"text":"Reviews.io: rated 1.33 from 54 reviews","source":"reviews"},{"text":"SmartCustomer: rated 1.8 from 2,681 reviews","source":"reviews"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-02T15:45:01.202956+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-02T15:44:54.106811+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-02T15:44:54.225277+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-09T16:03:20.079873+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-02T15:44:54.392166+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-02T15:44:54.394481+00:00","error":null},{"source":"ico","ok":false,"fetched_at":"2026-10-02T15:44:54.106609+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-02T15:44:54.606896+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-02T15:44:54.307533+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-02T15:44:56.284196+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-02T15:44:57.798324+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-02T15:44:54.260021+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-02T15:44:56.236336+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-02T15:44:54.861641+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-09T16:03:15.426213+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-02T15:44:55.018943+00:00","error":null}],"cost":{"gathering":0.03226,"score":0.00138,"total":0.03364},"claimed":false,"claimed_at":null,"summary_text":"We read 4 of its pages: contact, about, terms and privacy. Its website address was registered 29 years ago, and is locked against transfer to someone else. It is among the 10,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 2,681 reviews on SmartCustomer average only 1.8 stars out of 5. Its 54 reviews on Reviews.io average only 1.33 stars out of 5.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: contact, about, terms, privacy","source":"website","plain":true},{"text":"Domain registered 29 years ago","source":"rdap","plain":true},{"text":"Among the 10,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A large number of independent reviews (2,681 on SmartCustomer), but it falls short with only 1.8 stars out of 5","source":"reviews","plain":false},{"text":"A low number of independent reviews (54 on Reviews.io), but it falls short with only 1.33 stars out of 5","source":"reviews","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US; part of Booking Holdings; founded in 1997 (Wikipedia) · BBB rating A","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 29 years ago","good"],["Who they are","website","Website details","globe","We read 4 of its pages: contact, about, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","SmartCustomer 1.8 stars from 2,681 reviews · Reviews.io 1.33 stars from 54 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","It is among the 10,000 most-visited sites on the internet (Cloudflare Radar)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 27 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 676,000 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"1 be cautious · 7 clear · 2 for information","held":null,"satisfaction":[["SmartCustomer","1.8","2,681 reviews",false],["Reviews.io","1.33","54 reviews",false],["BBB","A","1,234 of 6,178 resolved",false]],"found":{"registry":[["The Better Business Bureau rates it A, and accredits it; 1,234 of its 6,178 complaints closed in three years were resolved to the customer's satisfaction","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"],["Company contact phone number is available","good"]],"reviews":[["It has a review page on Trustpilot","good"],["Rated 1.33 stars out of 5 from 54 reviews on Reviews.io","bad"],["Rated 1.8 stars out of 5 from 2,681 reviews on SmartCustomer","bad"]],"crux":[["Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[["Its YouTube channel has 19,500 subscribers and 39 videos, the latest uploaded on 11 Sep 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"We read 4 of its pages: contact, about, terms and privacy","source":"website"},{"text":"Its website address was registered 29 years ago","source":"rdap"},{"text":"It is among the 10,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A large number of independent reviews (2,681 on SmartCustomer), but it falls short with only 1.8 stars out of 5","source":"reviews"},{"text":"A low number of independent reviews (54 on Reviews.io), but it falls short with only 1.33 stars out of 5","source":"reviews"}]]]},"answer":"Is priceline.com legit and trustworthy? Truth score 88 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/priceline.com","assessed_at":"2026-10-09T16:03:20.455323+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Priceline.com: truth score 88 out of 100, legitimacy confidence High, assessed 2026-10-09, https://truthsignal.com/business/priceline.com"}}