{"domain":"prettylittlething.com","kind":"business","slug":null,"name":"PRETTYLITTLETHING.COM 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Order today from PLT.","final_check":["policy_contact"],"address_note":null,"contact_form":null,"reviews_source":"Trustpilot","reviews_total":113792},"pages":null,"answers":null,"reviews":[{"url":"https://www.trustpilot.com/review/prettylittlething.com","found":true,"label":"Trustpilot","rating":3.0,"source":"reviews","reviews":110750},{"url":"https://www.smartcustomer.com/reviews/prettylittlething.com","found":true,"label":"SmartCustomer","rating":1.8,"source":"reviews","reviews":691},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":"https://www.reviews.io/company-reviews/store/prettylittlething","found":true,"label":"Reviews.io","rating":2.59,"source":"reviews","reviews":2351},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Domain registered 16 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"GB registered company (active), incorporated 16 years ago","source":"companies_house"},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 3,105,963 followers on facebook","source":"social"},{"text":"Support email: customerservices@prettylittlething.com","source":"website"},{"text":"Email authentication configured: SPF, DMARC (reject), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 24 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"Registered office: 49-51 Dale Street, Manchester, M1 2HF, United Kingdom","source":"companies_house"},{"text":"Last accounts made up to 2025-02-28","source":"companies_house"},{"text":"Directors and ownership identified on the register","source":"companies_house"},{"text":"Filings consistent over the last five years","source":"companies_house"},{"text":"YouTube channel with 1,370,000 subscribers, 2752 videos, last upload 2025-04-07","source":"social"},{"text":"Reviews.io: rated 2.59 from 2,351 reviews","source":"reviews"},{"text":"SmartCustomer: rated 1.8 from 691 reviews","source":"reviews"},{"text":"Trustpilot: rated 3.0 from 110,750 reviews","source":"reviews"},{"text":"Better Business Bureau: rated A, not accredited; 577 complaints closed in three years","source":"bbb"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 50,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[{"text":"Reviews.io: rated 2.59 from 2,351 reviews","source":"reviews"},{"text":"SmartCustomer: rated 1.8 from 691 reviews","source":"reviews"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-07T13:51:49.003225+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-07T13:51:32.566331+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-07T13:51:32.809541+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-14T06:23:56.270138+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-07T13:51:32.862275+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-07T13:51:32.784229+00:00","error":null},{"source":"ico","ok":false,"fetched_at":"2026-10-07T13:51:41.550231+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-07T13:51:33.019472+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-07T13:51:32.791643+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-07T13:51:40.266400+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-07T13:51:33.690091+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-07T13:51:32.719270+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-07T13:51:34.106456+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-07T13:51:34.996771+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-14T06:23:53.327571+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-07T13:51:33.605670+00:00","error":null}],"cost":{"gathering":0.05226,"score":0.00092,"total":0.05318},"claimed":false,"claimed_at":null,"summary_text":"prettylittlething.com is run by PRETTYLITTLETHING.COM Limited, part of Debenhams Group, an active UK company registered at Companies House 16 years ago, and was founded in 2012. Its website address was registered 16 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 3,105,963 followers on Facebook. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 2,351 reviews on Reviews.io average only 2.59 stars out of 5. Its 691 reviews on SmartCustomer average only 1.8 stars out of 5. We could not find a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"GB registered company (active), incorporated 16 years ago","source":"companies_house","plain":true},{"text":"Domain registered 16 years ago","source":"rdap","plain":true},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 3,105,963 followers on facebook","source":"social","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A large number of independent reviews (2,351 on Reviews.io), but it falls short with only 2.59 stars out of 5","source":"reviews","plain":false},{"text":"A substantial number of independent reviews (691 on SmartCustomer), but it falls short with only 1.8 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","An active UK company registered at Companies House, set up 16 years ago","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 16 years ago","good"],["Who they are","website","Website details","globe","Company contact email is available","good"],["Reputation and track record","reviews","Customer reviews","star","Trustpilot 3.0 stars from 110,750 reviews · SmartCustomer 1.8 stars from 691 reviews · Reviews.io 2.59 stars from 2,351 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 24 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 3,105,963 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"1 be cautious · 8 clear · 1 for information","held":null,"satisfaction":[["Trustpilot","3.0","110,750 reviews",false],["SmartCustomer","1.8","691 reviews",false],["Reviews.io","2.59","2,351 reviews",false],["BBB","A","577 complaints in three years",false]],"found":{"registry":[["Its registered office at Companies House is 49-51 Dale Street, Manchester, M1 2HF, United Kingdom","good"],["Its latest accounts at Companies House run to 28 February 2025","good"],["Its directors and owners are named at Companies House","good"],["It has filed at Companies House regularly for the last five years, with no gap longer than 15 months","good"],["The Better Business Bureau rates it A, and does not accredit it; 577 complaints closed in three years","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 3.0 stars out of 5 from 110,750 reviews on Trustpilot","good"],["Rated 2.59 stars out of 5 from 2,351 reviews on Reviews.io","bad"],["Rated 1.8 stars out of 5 from 691 reviews on SmartCustomer","bad"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 1,370,000 subscribers and 2752 videos, the latest uploaded on 7 Apr 2025","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"An active UK company registered at Companies House, set up 16 years ago","source":"companies_house"},{"text":"Its website address was registered 16 years ago","source":"rdap"},{"text":"It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 3,105,963 followers on Facebook","source":"social"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A large number of independent reviews (2,351 on Reviews.io), but it falls short with only 2.59 stars out of 5","source":"reviews"},{"text":"A substantial number of independent reviews (691 on SmartCustomer), but it falls short with only 1.8 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is prettylittlething.com legit and trustworthy? Truth score 84 out of 100, high truth signals: 8 of 10 public checks clear, 1 to be cautious about, 1 for information. Legitimacy confidence: high. Customer satisfaction: mixed.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/prettylittlething.com","assessed_at":"2026-10-14T06:23:56.637289+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Prettylittlething.com Limited: truth score 84 out of 100, legitimacy confidence High, assessed 2026-10-14, https://truthsignal.com/business/prettylittlething.com"}}