{"domain":"pinklily.com","kind":"business","slug":null,"name":"Pink Lily","jurisdiction":"us","company_number":null,"assessed_at":"2026-10-18T13:31:52.840126+00:00","checked_at":"2026-10-18T13:31:52.496141+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-18T13:31:37.157111+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:37.157111+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-18T13:31:22.423699+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:22.423699+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-18T13:31:22.462047+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:22.462047+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-18T13:31:52.496141+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:52.496141+00:00","deferred":false},{"source":"google_places","last_attempt_at":"2026-10-18T13:31:22.190967+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"hibp","last_attempt_at":"2026-10-18T13:31:22.033513+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:22.033513+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-18T13:31:22.552361+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:22.552361+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-18T13:31:37.162409+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:37.162409+00:00","deferred":false},{"source":"opendata","last_attempt_at":"2026-10-18T13:31:22.423541+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:22.423541+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-10-18T13:31:22.874627+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:22.874627+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-18T13:31:22.573510+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:22.573510+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-18T13:31:37.069242+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:37.069242+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-18T13:31:23.152565+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:23.152565+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-18T13:31:22.542568+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:22.542568+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-18T13:31:39.431795+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:39.431795+00:00","deferred":false},{"source":"trustindex","last_attempt_at":"2026-10-18T13:31:25.668572+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:25.668572+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-18T13:31:29.668449+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:29.668449+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-18T13:31:49.416138+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-18T13:31:49.416138+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-18T13:31:23.824176+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false}],"purchase_confidence":"HIGH","truth_score":77,"warning":null,"customer_satisfaction":{"answer":0.8,"word":"mostly satisfied","reviews":[{"platform":"Trustpilot","rating":4.0,"reviews":409},{"platform":"SmartCustomer","rating":4.0,"reviews":454}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.86,"business_legitimacy":0.68,"established_history":0.92,"identity_consistency":0.56,"independent_reputation":0.85,"real_customer_evidence":0.77},"warning_fact":null,"warning_effect":null,"enough_evidence":0.79,"customer_satisfaction":0.8},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"quarantine"},{"label":"Security certificate browsers warn about","value":false},{"label":"Nameservers","value":"rene.ns.cloudflare.com, tori.ns.cloudflare.com"},{"label":"Address","value":"23.227.38.65"},{"label":"Certificate issuer","value":"Let's Encrypt"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2026-12-27"}],"crux":[{"label":"Popularity among Chrome users","value":"top 500,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"23 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","tiktok"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":true},{"label":"YouTube page","value":null},{"label":"LinkedIn page","value":null},{"label":"X page","value":null},{"label":"Social follower counts","value":{"total":4231766}},{"label":"YouTube channel","value":null}],"reviews":[{"label":"Independent review platforms","value":2},{"label":"SmartCustomer rating","value":4.0},{"label":"SmartCustomer review count","value":454},{"label":"Trustpilot rating","value":4.0},{"label":"Trustpilot review count","value":409}],"wayback":[{"label":"Website archive history","value":"26 years"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":true},{"label":"Contact phone number found","value":true},{"label":"Terms page found","value":true},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":true},{"label":"Shipping page found","value":true},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Better Business Bureau profile","value":null},{"label":"Companies House registration","value":"N/A, not a UK company"},{"label":"Data protection registration (ICO)","value":"N/A, not a UK company"},{"label":"VAT number","value":"N/A"},{"label":"Where the company is based","value":"US"},{"label":"Why we believe that","value":["the site's structured data states its country","its terms are governed by the laws of UNITED STATES OF AMERICA","its phone number starts +1","its postcode is a US zip code"]},{"label":"Which countries the company serves","value":["US"]},{"label":"Why we believe that","value":["$ prices on its homepage","its delivery page says it ships to the US"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":null},{"label":"Founding year and place as the encyclopaedia states it","value":null},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://pinklily.com/"},{"label":"apps/returns","url":"https://pinklily.com/apps/returns"},{"label":"pages/about-us","url":"https://pinklily.com/pages/about-us"},{"label":"pages/contact-us","url":"https://pinklily.com/pages/contact-us"},{"label":"pages/shipping-policy","url":"https://pinklily.com/pages/shipping-policy"},{"label":"policies/privacy-policy","url":"https://pinklily.com/policies/privacy-policy"},{"label":"policies/terms-of-service","url":"https://pinklily.com/policies/terms-of-service"},{"label":"pages/social-giveaway-terms","url":"https://pinklily.com/pages/social-giveaway-terms"}],"wayback":[{"label":"first capture","url":"https://web.archive.org/web/20000301/pinklily.com"}],"social":[{"label":"facebook","url":"https://www.facebook.com/thepinklilyboutique/","followers":1892066,"metric":"followers","via":"site"},{"label":"instagram","url":"https://www.instagram.com/pinklily/","followers":2000000,"metric":"followers","via":"site"},{"label":"x","url":null,"followers":null,"metric":null,"via":null},{"label":"linkedin","url":null,"followers":null,"metric":null,"via":null},{"label":"youtube","url":null,"followers":null,"metric":null,"via":null},{"label":"tiktok","url":"https://www.tiktok.com/@shoppinklily?lang=en","followers":339700,"metric":"followers","via":"site"}],"reviews":[{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/pinklily.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/pinklily.com"}]},"summary":{"icon":"https://pinklily.com/cdn/shop/files/favicon.avif?crop=center&height=100&v=1752595143&width=100","kept":null,"logo":null,"site":null,"based":"US","email":"info@pinklily.com","image":"https://pinklily.com/cdn/shop/files/PinkLily-SEO.png?v=1628098669","phone":"+1 270-495-3636","title":"Women’s Boutique Clothing Online - Trendy Fashion - Pink Lily","years":null,"rating":4.0,"serves":["US"],"address":"472 Century St, Bowling Green","reviews":454,"domain_age":"23 years","contact_url":"https://pinklily.com/pages/contact-us","description":"Ready to up your style? Visit Pink Lily for boutique fashions, trendy clothing and fab looks that are fun and affordable. Enjoy free shipping on orders over $79.","final_check":null,"address_note":null,"contact_form":false,"reviews_source":"SmartCustomer","contact_unopened":null,"reviews_total":863},"pages":{"contact":"https://pinklily.com/pages/contact-us","about":"https://pinklily.com/pages/about-us","returns":"https://pinklily.com/apps/returns","shipping":"https://pinklily.com/pages/shipping-policy","terms":"https://pinklily.com/policies/terms-of-service","privacy":"https://pinklily.com/policies/privacy-policy"},"answers":[{"url":"https://pinklily.com/pages/about-us","kind":"about","quote":"Pink Lily began with a simple belief: every woman deserves fashion that makes her feel radiant, confident, and perfectly put together without breaking the bank. from shipping boxes off the dining room table to becoming one of America’s fastest-growing online boutiques, Pink Lily has always stayed true to its roots: affordable, trend-driven fashion and real connection. with Chris Gerbig joining Tori full-time in 2014, the mission expanded not just to deliver great fashion at great prices, but to uplift women everywhere with styles that celebrate individuality, boost confidence, and spark joy in every moment.","question":"In their own words"},{"url":"https://pinklily.com/pages/shipping-policy","kind":"shipping","quote":"Free Standard Shipping on orders over $79 (continental U.S. only — APOs excluded).","question":"Delivery cost"}],"reviews":[{"url":"https://www.trustpilot.com/review/pinklily.com","found":true,"label":"Trustpilot","rating":4.0,"source":"reviews","reviews":409},{"url":"https://www.smartcustomer.com/reviews/pinklily.com","found":true,"label":"SmartCustomer","rating":4.0,"source":"reviews","reviews":454},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Trustindex","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Google","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Domain registered 23 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Social presence on 3 platforms: facebook, instagram, tiktok; largest audience 2,000,000 followers on instagram","source":"social"},{"text":"Pages read: contact, about, returns, shipping, terms, privacy","source":"website"},{"text":"Support email: info@pinklily.com","source":"website"},{"text":"Support phone: +1 270-495-3636","source":"website"},{"text":"Email authentication configured: SPF, DMARC (quarantine), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 26 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"SmartCustomer: rated 4.0 from 454 reviews","source":"reviews"},{"text":"Trustpilot: rated 4.0 from 409 reviews","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"}],"concerns":[],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-18T13:31:37.157111+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-10-18T13:31:22.423699+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-10-18T13:31:22.462047+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-18T13:31:52.496141+00:00","error":null,"why":null},{"source":"google_places","ok":null,"fetched_at":"2026-10-18T13:31:22.190967+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-18T13:31:22.033513+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-18T13:31:22.552361+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-10-18T13:31:37.162409+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-10-18T13:31:22.423541+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-10-18T13:31:22.874627+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-18T13:31:22.573510+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-10-18T13:31:37.069242+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-18T13:31:23.152565+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-18T13:31:22.542568+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-10-18T13:31:39.431795+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-10-18T13:31:25.668572+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-18T13:31:29.668449+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-10-18T13:31:49.416138+00:00","error":null,"why":null},{"source":"wikipedia","ok":null,"fetched_at":"2026-10-18T13:31:23.824176+00:00","error":null,"why":null}],"cost":{"gathering":0.0034,"score":0.00023,"total":0.00363},"claimed":false,"claimed_at":null,"summary_text":"pinklily.com's website address was registered 23 years ago, and is locked against transfer to someone else. It is on 3 social media platforms (Facebook, Instagram and TikTok), with its largest audience of 2,000,000 followers on Instagram. Customers have left 454 reviews on SmartCustomer, averaging 4.0 stars out of 5. Customers have left 409 reviews on Trustpilot, averaging 4.0 stars out of 5. Google Safe Browsing shows no malware or phishing warnings for its website.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 23 years ago","source":"rdap","plain":true},{"text":"Social presence on 3 platforms: facebook, instagram, tiktok; largest audience 2,000,000 followers on instagram","source":"social","plain":true},{"text":"Good independent reputation: 454 reviews on SmartCustomer, rated 4.0 stars out of 5","source":"reviews","plain":false},{"text":"Good independent reputation: 409 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 23 years ago","good"],["Who they are","website","Website details","globe","We read 6 of its pages: contact, about, returns, delivery, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","863 reviews across 2 platforms, rated 4.0 to 4.0 out of 5","good"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 26 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 3 social media platforms (Facebook, Instagram and TikTok); the largest audience is 2,000,000 followers on Instagram","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"8 clear · 2 for information","held":null,"satisfaction":[["Trustpilot","4.0","409 reviews",false],["SmartCustomer","4.0","454 reviews",false],["Average","4.0","863 reviews on Trustpilot and SmartCustomer",false]],"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"],["Company contact phone number is available","good"]],"reviews":[["Rated 4.0 stars out of 5 from 454 reviews on SmartCustomer","good"],["Rated 4.0 stars out of 5 from 409 reviews on Trustpilot","good"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 23 years ago","source":"rdap"},{"text":"It is on 3 social media platforms (Facebook, Instagram and TikTok); the largest audience is 2,000,000 followers on Instagram","source":"social"},{"text":"Good independent reputation: 454 reviews on SmartCustomer, rated 4.0 stars out of 5","source":"reviews"},{"text":"Good independent reputation: 409 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]]]},"answer":"Is pinklily.com legit and trustworthy? Truth score 77 out of 100, high truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/pinklily.com","assessed_at":"2026-10-18T13:31:52.840126+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Pink Lily: truth score 77 out of 100, legitimacy confidence High, assessed 2026-10-18, https://truthsignal.com/business/pinklily.com"}}