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# nupo.co.uk

Markdown: [Snapshot](https://truthsignal.com/business/nupo.co.uk/snapshot.md) [Full report](https://truthsignal.com/business/nupo.co.uk/report.md)

## Website

nupo.co.uk

Fast, Safe & Efficient Weight Loss - Diet Made Easy - Nupo – Nupo UK Nupo Diet, a Total Diet Replacement, is designed to offer an efficient and conscientious approach to initiating weight loss. Allow Nupo to assist you in achieving your weight loss objectives!

nupo.co.uk

One of the first images collected of this website on 18 Mar 2007

youtube.com

[Nupo - Næring for livet - gennem 45 år](https://www.youtube-nocookie.com/embed/VOrczs_DX8U)

Nupo - Næring for livet - gennem 45 år The latest video on its YouTube channel

Checked on 11 Nov 2026, 11:56 Unclaimed

Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score.

## Truth score

Truth score 50 out of 100, Mixed truth signals. Customer satisfaction: not enough reviews to say

50 / 100

Mixed truth signals

## Business details

Category: Weight loss

Sells: Physical goods

Sells to: The public

Kind of seller: Sells its own goods or services

Licensed trade: Medical, dental or pharmacy

Domain age: 20 years

Address: [Midtager 29, Brøndby](https://www.google.com/maps/search/?api=1&query=Midtager%2029%2C%20Br%C3%B8ndby)

Email address: info@nupo.com

Phone number: [+45 43 48 88 80](tel:+45%2043%2048%2088%2080)

Contact page: [nupo.co.uk/pages/contact](https://nupo.co.uk/pages/contact)

Website: [nupo.co.uk](https://nupo.co.uk/?utm_source=truthsignal.com&utm_medium=referral)

Social media: [Facebook](https://www.facebook.com/nupointernational) [Instagram](https://www.instagram.com/nupo/?hl=en) [X.com](https://x.com/Nupo) [YouTube](https://www.youtube.com/channel/UCqgaGWQJUSD_SwAy1vWg2Cw)

## Customer reviews, accreditations and complaints

No reviews found We looked on Trustpilot, SmartCustomer, G2, Capterra, Reviews.io, Feefo, Trustindex, ComplaintsBoard and ConsumerAffairs

Customer satisfaction Not enough reviews to say From independent reviews, weighed by their number

## Summary

Is nupo.co.uk legit and trustworthy? Truth score 50 out of 100, mixed truth signals: 6 of 10 public checks clear, 2 not found, 2 for information. Legitimacy confidence: mixed. Customer satisfaction: not enough reviews to say.

nupo.co.uk's website address was registered 20 years ago. No malware or phishing warnings found for its website. We could not find visitor traffic figures, an archive history for its website or a customer rating.

### Positives

- Its website address was registered 20 years ago.
- No malware or phishing warnings found for its website.

### Not found

- Visitor traffic information was not found from our checks.
- Web history and authority information was not found from our checks.
- Reviews information was not found from our checks.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

### What they offer

Nupo Diet, a Total Diet Replacement, is designed to offer an efficient and conscientious approach to initiating weight loss. Allow Nupo to assist you in achieving your weight loss objectives!

— Nupo, in their own words

About them

Best for: “Personally, I'm a big fan of Nupo, which is perfect for a quick and healthy meal on the go.”

Customer results: “We can say a lot, but our customers say it best.”

Customer stories: [Customer reviews](https://nupo.co.uk/pages/reviews)

Sources [Its homepage](https://nupo.co.uk/)

### Latest YouTube video

[Nupo - Næring for livet - gennem 45 år](https://www.youtube-nocookie.com/embed/VOrczs_DX8U)

Correct as of 11 Nov 2026, 11:56

### How to check if nupo.co.uk is legit

To check if nupo.co.uk is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about nupo.co.uk; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit).

### Who they are

Company details Based in Denmark; serves Austria, Germany, the UK and Jordan

Country

Where the company is based: Denmark

Why we believe that: the site's structured data states its country, its phone number starts +45

Which countries the company serves: Austria, Germany, UK, Jordan

Why we believe that: its address ends .uk, £ prices on its homepage, it publishes pages for 4 countries (hreflang), its delivery page says it ships to the UK

Registration

VAT number: Not found

Domain registration Its website address was registered 20 years ago

Domain age: 20 years

Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=nupo.co.uk)

Website details We read 5 of its pages: contact, returns, delivery, terms and privacy

- Company contact email is available

HTTPS enabled: Yes

Contact phone number found: [+45 43 48 88 80](tel:+4543488880)

Contact page found: Yes

Hosting company: Shopify, Inc.

What its pages say

How long you have to return: “Nupo ApS offers an extended return policy, allowing you to return products within 30 days of receipt, provided the products are unopened and in their original packaging.”

Do returns cost anything: “Please note, that return shipping costs are covered by the customer.”

Sources [Homepage](https://nupo.co.uk/) [Contact page](https://nupo.co.uk/pages/contact) [Returns page](https://nupo.co.uk/policies/refund-policy) [Delivery page](https://nupo.co.uk/policies/shipping-policy) [Terms page](https://nupo.co.uk/policies/terms-of-service) [Privacy page](https://nupo.co.uk/policies/privacy-policy)

Search engines and AI Lets in every search engine and AI tool

Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.

Search engines

All allowed

Google Search: Allowed by default Googlebot

Bing: Allowed by default Bingbot

AI training

All allowed

OpenAI: Allowed by default GPTBot

Anthropic: Allowed by name ClaudeBot

Google AI: Allowed by default Google-Extended

Apple AI: Allowed by default Applebot-Extended

Common Crawl: Allowed by default CCBot

Meta: Allowed by default meta-externalagent

ByteDance (TikTok): Allowed by default Bytespider

AI answers

All allowed

ChatGPT search: Allowed by name OAI-SearchBot

ChatGPT: Allowed by default ChatGPT-User

Claude search: Allowed by name Claude-SearchBot

Claude: Allowed by name Claude-User

Perplexity: Allowed by default PerplexityBot

User-agent: SemrushBot User-agent: SiteAuditBot User-agent: OAI-SearchBot Disallow: User-agent: ClaudeBot Disallow: /admin Disallow: /cart Disallow: /carts Disallow: /checkout Disallow: /checkouts/ Disallow: /orders Disallow: /account Disallow: /search Disallow: /policies/ Disallow: /collections/*sort_by* Disallow: /*/collections/*sort_by* Disallow: /*preview_theme_id* Disallow: /*preview_script_id* Disallow: /.well-known/shopify/monorail Disallow: /recommendations/products Disallow: /services/login_with_shop User-agent: Claude-User Disallow: /admin Disallow: /cart Disallow: /carts Disallow: /checkout Disallow: /checkouts/ Disallow: /orders Disallow: /account Disallow: /search Disallow: /policies/ Disallow: /collections/*sort_by* Disallow: /*/collections/*sort_by* Disallow: /*preview_theme_id* Disallow: /*preview_script_id* Disallow: /.well-known/shopify/monorail Disallow: /recommendations/products Disallow: /services/login_with_shop User-agent: Claude-SearchBot Disallow: /admin

Sources [robots.txt](https://nupo.co.uk/robots.txt)

### Reputation and track record

Customer reviews, accreditations and complaints No customer reviews found

- We found no page for it on any review website, such as Trustpilot

Visitor traffic No data found from the sources checked.

Where its visitors are

Share of people looking up nupo.co.uk, by country, over the last 2 days.

- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen

- 1 Brazil 100.0%

Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/nupo.co.uk)

Web history and authority We have checked it once, on 11 November 2026

Social presence It is on 4 social media platforms (Facebook, Instagram, X.com and YouTube); the largest audience is 7,294 followers on Instagram

Found · Platform · Audience

Found by Truth Signal · [Facebook](https://www.facebook.com/nupointernational) · Unknown

Found by Truth Signal · [Instagram](https://www.instagram.com/nupo/?hl=en) · 7,294 followers

Found by Truth Signal · [X.com](https://x.com/Nupo) · 11 followers

Not found · LinkedIn

Found by Truth Signal · [YouTube](https://www.youtube.com/channel/UCqgaGWQJUSD_SwAy1vWg2Cw) · 410 subscribers

Not found · TikTok

· · 7,715 followers total

YouTube channel: 107 videos, 410 subscribers, last upload 18 May 2026

YouTube Data 27,662 views a video, 911 views a day and a new video every 30.4 days

[Nupo](https://www.youtube.com/@officialnupo) @officialnupo

Views per video 2,959,795 views ÷ 107 videos: 27,662

Views a day 2,959,795 views ÷ 3,248 days: 911

Views per subscriber 2,959,795 views ÷ 410 subscribers: 7,219

New subscribers a day 410 subscribers ÷ 3,248 days: 0

Subscribers per 1,000 views 410 subscribers ÷ 2,959,795 views × 1,000: 0.1

Subscribers per video 410 subscribers ÷ 107 videos: 4

Days between videos 3,248 days ÷ 107 videos: 30.4

Channel age 20 December 2017 to 11 November 2026: 8 years 10 months

Subscribers: 410

Views: 2,959,795

Videos: 107

Started: 20 December 2017

Country: Denmark

Language: Not stated

Topics: Lifestyle, Health

Made for children: Not stated

Website in its description: Not stated

Trailer: No

Sources [Its YouTube channel](https://www.youtube.com/@officialnupo) [YouTube Terms of Service](https://www.youtube.com/t/terms) Read 11 November 2026

### What data this site collects about you

What its privacy policy says We found this business stores and uses your data

May make automated decisions or build a profile about you.: “You can object to processing, particularly for direct marketing, including profiling.”

Says you can ask it to delete your data.: “You may correct inaccurate data, restrict processing, transfer data where feasible, or request deletion where no legal basis exists for retention.”

Source [Its privacy policy](https://nupo.co.uk/policies/privacy-policy)

Tracking tools on its homepage Google Tag Manager, Google Ads and Klaviyo

Named in its homepage's code when we read it. Others may load later, so this list may not be complete.

Google Tag Manager: Loads other tracking tools, which may not be listed here.

Google Ads: Tracks what you do to show you Google adverts.

Klaviyo: Tracks what you look at, for its marketing emails.

Uses Shopify's cookie banner to ask which cookies you allow.

Source [Its homepage](https://nupo.co.uk/)

### Safety

Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.

Malware or phishing threat status: None found

Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory)

Data breach history No known data breach involving the company

Known data breaches found: 0

Sources [Have I Been Pwned](https://haveibeenpwned.com/)

Domain and email security Its email is protected: mail forged in its name is blocked

Email

MX records: Yes

SPF record: Yes

DKIM key: Yes

DMARC record: Yes

DMARC policy: reject

Certificate

Security certificate browsers warn about: No

Certificate issuer: Let's Encrypt

Certificate type: DV

Certificate expires: 11 Jan 2027

Hosting

Nameservers: ns1.eurodns.com
ns2.eurodns.com
ns3.eurodns.com
ns4.eurodns.com

Address: 23.227.38.65

Sources [Its DNS records](https://dns.google/query?name=nupo.co.uk&rr_type=TXT)

### Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

DNS record Not added yet +3 possible

What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one.

When we check: On every check. The points stay only while the record is there.

Points: 0 of 3 added

Source nupo.co.uk's DNS records

Run nupo.co.uk? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/nupo.co.uk)

Email at its own domain Not added yet +1 possible

What we check: That someone at the business has confirmed an email address at its own website's domain.

When we check: When the address is confirmed. It counts from then on.

Points: 0 of 1 added

Source Truth Signal's own records

Run nupo.co.uk? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/nupo.co.uk)

Lets our checker read it Not added yet +1 possible

What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.

When we check: On every check. The point stays only while the file allows it.

Points: 0 of 1 added

Source nupo.co.uk/robots.txt

Run nupo.co.uk? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/nupo.co.uk)

Points added to its truth score 0 of 5

Is this your business? Get the code to show this score on your website

<a href="https://truthsignal.com/business/nupo.co.uk" title="See the full Truth Signal report on nupo.co.uk"> <img src="https://truthsignal.com/business/nupo.co.uk/badge.svg" alt="Truth Signal truth score for nupo.co.uk" width="210" height="56" style="border:0" loading="lazy" decoding="async"> </a>

The badge always shows your latest score and links to your full report.

Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=nupo.co.uk). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then.

### Change over time

- Truth score
- Social Followers
- Data points

[Register / log in to view](https://truthsignal.com/login?to=/business/nupo.co.uk%23change)

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## Past reports

The report as it read each month, newest first:

- 2026-11: truth score 50, Mixed: https://truthsignal.com/business/nupo.co.uk/report/2026-11.md

## Cite

Truth Signal, Nupo: truth score 50 out of 100, legitimacy confidence Mixed, assessed 2026-11-11, https://truthsignal.com/business/nupo.co.uk. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/nupo.co.uk.json
