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November 2026","label":"First check","detail":null,"score_text":"Score 88, High truth signals","note":"Nothing earlier to compare with"}],"trend":[{"month":"2026-11","score":88,"followers":10612400,"change":null,"new":[],"points":543}],"cost":{"gathering":0.00137,"score":0.00019,"total":0.00156},"claimed":false,"claimed_at":null,"history_reports":[{"month":"2026-11","score":88,"band":"HIGH","url":"https://truthsignal.com/business/newbalance.com/report/2026-11.md"}],"summary_text":"We read 2 of its pages: terms and privacy. Its website address was registered 31 years ago, and is locked against transfer to someone else. It has a review page on Trustpilot. No malware or phishing warnings found for its website. Be cautious: its 102 reviews on SmartCustomer average only 2.0 stars out of 5. We could not find an email address.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: terms, privacy","source":"website","plain":true},{"text":"Domain registered 31 years ago","source":"rdap","plain":true},{"text":"Trustpilot: a review page exists","source":"reviews","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (102 on SmartCustomer), but it falls short with only 2.0 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Email address information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"sources_agree":[{"label":"Address","value":"100 Guest Street, Boston, MA 02135","sources":[{"source":"Its website","value":"02135","state":"agrees"},{"source":"OpenData.org","value":"100 Guest St, Boston, MA, 02135, USA","state":"agrees"},{"source":"OpenStreetMap","value":null,"state":"not found"},{"source":"Web Data Commons","value":null,"state":"not found"}],"differ":null}],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US; founded in 1906 (Wikipedia)","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 31 years ago","good"],["Who they are","website","Website details","globe","We read 2 of its pages: terms and privacy","good"],["Reputation and track record","reviews","Customer reviews, accreditations and complaints","star","Rated 2.0 stars out of 5 from 102 reviews on SmartCustomer","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 29 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, TikTok, X.com, YouTube and LinkedIn); the largest audience is 9,000,000 followers on Instagram","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"1 be cautious · 7 clear · 2 for information","held":null,"satisfaction":[["SmartCustomer","2.0","102 reviews · read 12 November 2026",false]],"bbb":[],"average":"2.1","average_sum":"(7 × 3.5 + 2 × 102 (SmartCustomer)) ÷ (7 + 102) = 2.1, to one decimal place","also":[["Trustpilot","https://www.trustpilot.com/review/www.newbalance.com"]],"trustpilot":"https://www.trustpilot.com/review/www.newbalance.com","found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["It has a review page on Trustpilot","good"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 204,000 subscribers and 728 videos, the latest uploaded on 27 Oct 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"We read 2 of its pages: terms and privacy","source":"website"},{"text":"Its website address was registered 31 years ago","source":"rdap"},{"text":"It has a review page on Trustpilot","source":"reviews"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (102 on SmartCustomer), but it falls short with only 2.0 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Email address information was not found from our checks.","source":"website"}]]]},"answer":"Is newbalance.com legit and trustworthy? Truth score 88 out of 100, high truth signals: 7 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: mostly dissatisfied, low confidence.","edits":[],"edits_recent":{"days":90,"count":0,"fields":[]},"advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/newbalance.com","assessed_at":"2026-11-12T21:26:58.715366+00:00","licence":"Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan","licence_url":"https://truthsignal.com/terms","cite_as":"Truth Signal, New Balance: truth score 88 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/newbalance.com"}}