{"domain":"lyst.com","kind":"business","slug":null,"name":"LYST 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With more than 27,000 brands and stores in one place, Lyst is the definitive fashion destination.","final_check":["country"],"address_note":null,"contact_form":false,"reviews_source":"Trustpilot","reviews_total":5549},"pages":{"contact":"https://lyst.com/contact","about":"https://lyst.com/about","shipping":"https://lyst.com/delivery","terms":"https://lyst.com/terms","privacy":"https://lyst.com/privacy"},"answers":[{"url":"https://www.lyst.com/about","kind":"about","quote":"Lyst is a global fashion shopping platform, connecting more than 160m shoppers annually with the world’s best brands and stores. Fusing artificial intelligence with fashion intelligence, we curate products from over 27,000 brands and stores to help you discover and purchase products in a way that is easy, fun and deeply personal. Instead of browsing different stores one by one, Lyst helps you see and shop all of fashion, all at once.","question":"In their own words"},{"url":"https://www.lyst.com/terms","kind":"terms","quote":"We are a company incorporated in England and Wales, with company number 07132083 and with a registered office at The Minster Building 7th Floor, 21 Mincing Lane, London EC3R 7AG.","question":"Who you're buying from"}],"reviews":[{"url":"https://www.trustpilot.com/review/www.lyst.com","found":true,"label":"Trustpilot","rating":4.0,"source":"reviews","reviews":3792},{"url":"https://www.smartcustomer.com/reviews/lyst.com","found":true,"label":"SmartCustomer","rating":2.3,"source":"reviews","reviews":32},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":"https://www.reviews.io/company-reviews/store/lyst","found":true,"label":"Reviews.io","rating":3.8,"source":"reviews","reviews":1725},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Domain registered 24 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"GB registered company (active), incorporated 16 years ago","source":"companies_house"},{"text":"Among the 10,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Pages read: contact, about, shipping, terms, privacy","source":"website"},{"text":"Support email: info@lyst.com","source":"website"},{"text":"Email authentication configured: SPF, DMARC (quarantine), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 22 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"Registered office: Floor 7, The Minster Building, 21 Mincing Lane, London, EC3R 7AG, England","source":"companies_house"},{"text":"Last accounts made up to 2025-03-31","source":"companies_house"},{"text":"Directors and ownership identified on the register","source":"companies_house"},{"text":"Filings consistent over the last five years","source":"companies_house"},{"text":"Social presence on 5 platforms: facebook, instagram, linkedin, x, youtube; largest audience 1,000,000 followers on instagram","source":"social"},{"text":"YouTube channel with 1,450 subscribers, 29 videos, last upload 2025-07-04","source":"social"},{"text":"Reviews.io: rated 3.8 from 1,725 reviews","source":"reviews"},{"text":"SmartCustomer: rated 2.3 from 32 reviews","source":"reviews"},{"text":"Trustpilot: rated 4.0 from 3,792 reviews","source":"reviews"},{"text":"Registered with the ICO (UK data-protection fee payer)","source":"ico"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Address consistent across 2 independent sources","source":"facts"}],"concerns":[{"text":"Website activity does not match the registered SIC codes","source":"companies_house"},{"text":"SmartCustomer: rated 2.3 from 32 reviews","source":"reviews"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-05T14:55:26.192529+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-05T14:55:22.526931+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-05T14:55:22.632119+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-11T09:04:36.897875+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-05T14:55:22.953856+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-05T14:55:22.808241+00:00","error":null},{"source":"ico","ok":true,"fetched_at":"2026-10-05T14:55:25.450175+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-05T14:55:23.302884+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-05T14:55:22.842062+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-05T14:55:24.314001+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-05T14:55:24.368935+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-05T14:55:22.742505+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-05T14:55:25.450568+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-08T22:54:44.450384+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-11T09:04:34.684277+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-05T14:55:23.396838+00:00","error":null}],"cost":{"gathering":0.02159,"score":0.00161,"total":0.0232},"claimed":false,"claimed_at":null,"summary_text":"lyst.com is run by Lyst LTD, an active UK company registered at Companies House 16 years ago. Its website address was registered 24 years ago, and is locked against transfer to someone else. It is among the 10,000 most-visited sites on the internet (Cloudflare Radar). Customers have left 3,792 reviews on Trustpilot, averaging 4.0 stars out of 5. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 32 reviews on SmartCustomer average only 2.3 stars out of 5. What its website sells does not match the business activities its company registered. We could not find a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"GB registered company (active), incorporated 16 years ago","source":"companies_house","plain":true},{"text":"Domain registered 24 years ago","source":"rdap","plain":true},{"text":"Among the 10,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar","plain":true},{"text":"Great independent reputation: 3,792 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A low number of independent reviews (32 on SmartCustomer), but it falls short with only 2.3 stars out of 5","source":"reviews","plain":false},{"text":"Website activity does not match the registered SIC codes","source":"companies_house","plain":true}]],["Not found","none",[{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","What its website sells does not match the business activities (SIC codes) its company registered at Companies House","bad"],["Who they are","rdap","Domain registration","clock","Its website address was registered 24 years ago","good"],["Who they are","website","Website details","globe","We read 5 of its pages: contact, about, delivery, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","Trustpilot 4.0 stars from 3,792 reviews · SmartCustomer 2.3 stars from 32 reviews · Reviews.io 3.8 stars from 1,725 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","It is among the 10,000 most-visited sites on the internet (Cloudflare Radar)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 22 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 1,000,000 followers on Instagram","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"2 be cautious · 7 clear · 1 for information","held":null,"satisfaction":[["Trustpilot","4.0","3,792 reviews",false],["SmartCustomer","2.3","32 reviews",false],["Reviews.io","3.8","1,725 reviews",false]],"found":{"registry":[["An active UK company registered at Companies House, set up 16 years ago","good"],["Its registered office at Companies House is Floor 7, The Minster Building, 21 Mincing Lane, London, EC3R 7AG, England","good"],["Its latest accounts at Companies House run to 31 March 2025","good"],["Its directors and owners are named at Companies House","good"],["It has filed at Companies House regularly for the last five years, with no gap longer than 15 months","good"],["Registered with the Information Commissioner's Office (ICO) to handle personal data","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[["Rated 3.8 stars out of 5 from 1,725 reviews on Reviews.io","good"],["Rated 4.0 stars out of 5 from 3,792 reviews on Trustpilot","good"],["Rated 2.3 stars out of 5 from 32 reviews on SmartCustomer","bad"]],"crux":[["Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[["Its YouTube channel has 1,450 subscribers and 29 videos, the latest uploaded on 4 Jul 2025","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"An active UK company registered at Companies House, set up 16 years ago","source":"companies_house"},{"text":"Its website address was registered 24 years ago","source":"rdap"},{"text":"It is among the 10,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Great independent reputation: 3,792 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A low number of independent reviews (32 on SmartCustomer), but it falls short with only 2.3 stars out of 5","source":"reviews"},{"text":"What its website sells does not match the business activities (SIC codes) its company registered at Companies House","source":"companies_house"}]],["Not found","none",[{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is lyst.com legit and trustworthy? Truth score 82 out of 100, high truth signals: 7 of 10 public checks clear, 2 to be cautious about, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/lyst.com","assessed_at":"2026-10-11T09:04:37.185916+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Lyst Ltd: truth score 82 out of 100, legitimacy confidence High, assessed 2026-10-11, https://truthsignal.com/business/lyst.com"}}