{"domain":"loft.com","kind":"business","slug":null,"name":"Premium Brands","jurisdiction":"us","company_number":null,"assessed_at":"2026-11-12T20:34:33.308625+00:00","checked_at":"2026-11-12T20:34:33.006588+00:00","checking":false,"collection":[{"source":"appstore","last_attempt_at":"2026-11-12T20:33:52.588915+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:52.588915+00:00","deferred":false},{"source":"bbb","last_attempt_at":"2026-11-12T20:34:13.215502+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:34:13.215502+00:00","deferred":false},{"source":"category","last_attempt_at":"2026-11-12T20:33:48.832053+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:48.832053+00:00","deferred":false},{"source":"charity","last_attempt_at":"2026-11-12T20:33:51.917841+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:51.917841+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-11-12T20:33:48.318840+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:48.318840+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-11-12T20:33:48.614337+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:48.614337+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-11-12T20:33:57.090645+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:57.090645+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-11-12T20:33:48.864752+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:48.864752+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-11-12T20:33:48.498837+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:48.498837+00:00","deferred":false},{"source":"hygiene","last_attempt_at":"2026-11-12T20:33:52.213206+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:52.213206+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-11-12T20:33:52.212712+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:52.212712+00:00","deferred":false},{"source":"opendata","last_attempt_at":"2026-11-12T20:33:48.320510+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:48.320510+00:00","deferred":false},{"source":"places","last_attempt_at":"2026-11-12T20:33:48.316920+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:48.316920+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-11-12T20:33:50.189041+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:50.189041+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-11-12T20:33:48.756071+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:48.756071+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-11-12T20:33:52.203630+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:52.203630+00:00","deferred":false},{"source":"regulators","last_attempt_at":"2026-11-12T20:33:51.841302+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:51.841302+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-11-12T20:34:00.116662+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:34:00.116662+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-11-12T20:33:48.693704+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:48.693704+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-11-12T20:34:33.006588+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:34:33.006588+00:00","deferred":false},{"source":"trustindex","last_attempt_at":"2026-11-12T20:33:51.544398+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:51.544398+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-11-12T20:33:49.366619+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:49.366619+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-11-12T20:33:52.127101+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:52.127101+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-11-12T20:33:49.526991+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T20:33:49.526991+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":86,"judged_score":86,"owner_proof":{"points":0,"max":5,"on_hold":false,"proofs":[{"proof":"dns","name":"DNS record","status":"possible","points":3},{"proof":"email","name":"Email at its own domain","status":"possible","points":1},{"proof":"robots","name":"Lets our checker read it","status":"possible","points":1}]},"warning":null,"customer_satisfaction":{"answer":0.14,"word":"mostly dissatisfied","confidence":"medium","reviews":[{"platform":"SmartCustomer","rating":1.7,"reviews":187}]},"app_experience":null,"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.93,"business_legitimacy":0.93,"established_history":0.98,"identity_consistency":0.86,"independent_reputation":0.59,"real_customer_evidence":0.87},"warning_fact":null,"app_confidence":null,"app_experience":null,"warning_effect":null,"enough_evidence":0.97,"customer_confidence":{"choice":"medium","confidence":0.89,"probabilities":{"low":0.04,"high":0.01,"medium":0.92,"insufficient evidence":0.03}},"customer_satisfaction":0.14},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"quarantine"},{"label":"Security certificate browsers warn about","value":false},{"label":"Nameservers","value":"udns1.cscdns.net, udns2.cscdns.uk"},{"label":"Address","value":"104.18.144.226, 104.18.145.226"},{"label":"Certificate issuer","value":"DigiCert Inc"},{"label":"Certificate type","value":"OV"},{"label":"Certificate expires","value":"2027-05-05"}],"crux":[{"label":"Popularity among Chrome users","value":"top 10,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"},{"label":"Popularity across the internet","value":"top 20,000 sites"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"29 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","linkedin","tiktok","x","youtube"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":true},{"label":"YouTube page","value":true},{"label":"LinkedIn page","value":true},{"label":"X page","value":true},{"label":"Social follower counts","value":{"total":2983080}},{"label":"YouTube channel","value":{"videos":78,"subscribers":3450,"last_upload":"2026-11-10"}}],"reviews":[{"label":"Independent review platforms","value":1},{"label":"SmartCustomer rating","value":1.7},{"label":"SmartCustomer review count","value":187}],"wayback":[{"label":"Website archive history","value":"23 years"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":true},{"label":"Contact phone number found","value":true},{"label":"Terms page found","value":true},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page linked","value":true},{"label":"Shipping page found","value":true},{"label":"Sources agreeing on postcode","value":null},{"label":"Hosting company","value":"Cloudflare, Inc."}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Industry","value":"retail"},{"label":"Parent company","value":"Ann Taylor"},{"label":"Better Business Bureau profile","value":"Found"},{"label":"Companies House registration","value":"N/A, not a UK company"},{"label":"Data protection registration (ICO)","value":"N/A, not a UK company"},{"label":"VAT number","value":"N/A"},{"label":"Where the company is based","value":"US"},{"label":"Why we believe that","value":["the site's structured data states its country","its phone number starts +1","its postcode is a US zip code","its Better Business Bureau profile is a US listing"]},{"label":"Which countries the company serves","value":["US"]},{"label":"Why we believe that","value":["$ prices on its homepage","its structured data names the area it serves","its delivery page says it ships internationally","its delivery page says it ships to the US"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":null},{"label":"Founding year and place as the encyclopaedia states it","value":null},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":"Ann Taylor"}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://loft.com/"},{"label":"customer-service","url":"https://loft.com/customer-service"},{"label":"terms-of-use","url":"https://loft.com/terms-of-use/"},{"label":"loft-privacy","url":"https://loft.com/loft-privacy/"}],"wayback":[{"label":"first capture","url":"https://web.archive.org/web/20031005/loft.com"}],"safe_browsing":[{"label":"Google Web Risk","url":"https://docs.cloud.google.com/web-risk/docs/advisory"}],"social":[{"label":"facebook","url":"https://www.facebook.com/LOFT/","followers":1829030,"metric":"followers","via":"site"},{"label":"instagram","url":"https://instagram.com/loft?loc=hpsocialbar&icid=hpsocialbar_instagram","followers":1000000,"metric":"followers","via":"site"},{"label":"x","url":"https://x.com/LOFT","followers":74200,"metric":"followers","via":"site"},{"label":"linkedin","url":"https://www.linkedin.com/company/loft-/","followers":null,"metric":null,"via":"site"},{"label":"youtube","url":"https://www.youtube.com/user/Loft","followers":3450,"metric":"subscribers","via":"site"},{"label":"tiktok","url":"https://www.tiktok.com/@loft","followers":76400,"metric":"followers","via":"site"}],"reviews":[{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/loft.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/loft.com"}],"registry":[{"label":"BBB profile","url":"https://www.bbb.org/us/il/bolingbrook/profile/retail-stores/loft-0654-90003961"}]},"summary":{"icon":"https://loft.com/favicon.ico","kept":null,"logo":null,"site":null,"based":"US","email":"clientservices@loft.com","image":"https://truthsignal.com/business/loft.com/screenshot?v=1794516273","offer":{"In their own words":{"url":"https://www.loft.com/","page":"Its homepage","text":"Flattering dresses and skirts, perfect-fitting pants, beautiful blouses, and more. Feminine. Modern","quote":true}},"phone":"+1 888-563-8444","title":"Loft : Women's Clothing, Petites, Dresses, Pants, Shirts, Sweaters","years":null,"rating":1.7,"serves":["US"],"address":"1901 East State Road 240 Greencastle, IN 46135","details":{"Sells":"Physical goods","Owned by":"Ann Taylor","Sells to":"The public","Kind of seller":"Sells its own goods or services","Licensed trade":"No licence normally needed"},"reviews":187,"category":"Women's clothing","domain_age":"29 years","contact_url":"https://loft.com/customer-service","description":"Flattering dresses and skirts, perfect-fitting pants, beautiful blouses, and more. Feminine. Modern","final_check":null,"address_note":null,"contact_form":null,"reviews_source":"SmartCustomer","website_filled":null,"contact_unopened":null,"reviews_total":187},"pages":{"contact":"https://loft.com/customer-service","terms":"https://loft.com/terms-of-use/","privacy":"https://loft.com/loft-privacy/"},"answers":null,"reviews":[{"label":"Trustpilot","rating":null,"reviews":null,"url":"https://www.trustpilot.com/review/loft.com","found":true,"source":"reviews"},{"label":"SmartCustomer","rating":1.7,"reviews":187,"url":"https://www.smartcustomer.com/reviews/loft.com","found":true,"source":"reviews"},{"label":"G2","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"Capterra","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"Reviews.io","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"Feefo","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"Trustindex","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"ComplaintsBoard","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"ConsumerAffairs","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"}],"threads":null,"reviews_read":{"App Store":"2026-11-12","Trustindex":"2026-11-12","SmartCustomer":"2026-11-12","Trustpilot":"2026-11-12"},"breaches":[],"visitor_countries":[{"code":"US","name":"United States","share":47.236},{"code":"SG","name":"Singapore","share":13.676},{"code":"BR","name":"Brazil","share":10.572},{"code":"DE","name":"Germany","share":3.298},{"code":"AR","name":"Argentina","share":1.649},{"code":"VN","name":"Vietnam","share":1.455},{"code":"FR","name":"France","share":1.455},{"code":"CO","name":"Colombia","share":1.164},{"code":"CL","name":"Chile","share":1.067},{"code":"GB","name":"United Kingdom","share":1.067},{"code":"EC","name":"Ecuador","share":1.067},{"code":"ZA","name":"South Africa","share":0.776},{"code":"CA","name":"Canada","share":0.679},{"code":"AE","name":"United Arab Emirates","share":0.582},{"code":"ID","name":"Indonesia","share":0.582},{"code":"MA","name":"Morocco","share":0.582},{"code":"BD","name":"Bangladesh","share":0.582},{"code":"PH","name":"Philippines","share":0.582},{"code":"ES","name":"Spain","share":0.582},{"code":"TN","name":"Tunisia","share":0.582},{"code":"SA","name":"Saudi Arabia","share":0.582},{"code":"NL","name":"Netherlands","share":0.582},{"code":"MX","name":"Mexico","share":0.485},{"code":"PT","name":"Portugal","share":0.485},{"code":"PY","name":"Paraguay","share":0.485},{"code":"TH","name":"Thailand","share":0.388},{"code":"IN","name":"India","share":0.291},{"code":"IQ","name":"Iraq","share":0.291},{"code":"BO","name":"Bolivia","share":0.291},{"code":"PL","name":"Poland","share":0.291},{"code":"TW","name":"Taiwan","share":0.291},{"code":"MD","name":"Moldova","share":0.291},{"code":"CR","name":"Costa Rica","share":0.291},{"code":"NP","name":"Nepal","share":0.291},{"code":"HU","name":"Hungary","share":0.194},{"code":"HK","name":"Hong Kong","share":0.194},{"code":"BE","name":"Belgium","share":0.194},{"code":"GY","name":"Guyana","share":0.194},{"code":"IT","name":"Italy","share":0.194},{"code":"JO","name":"Jordan","share":0.194},{"code":"SI","name":"Slovenia","share":0.194},{"code":"RU","name":"Russia","share":0.194},{"code":"BW","name":"Botswana","share":0.194},{"code":"KZ","name":"Kazakhstan","share":0.194},{"code":"VE","name":"Venezuela","share":0.194},{"code":"PE","name":"Peru","share":0.194},{"code":"KW","name":"Kuwait","share":0.194},{"code":"MY","name":"Malaysia","share":0.097},{"code":"CG","name":"Congo","share":0.097},{"code":"OM","name":"Oman","share":0.097},{"code":"MU","name":"Mauritius","share":0.097},{"code":"LY","name":"Libya","share":0.097},{"code":"PK","name":"Pakistan","share":0.097},{"code":"BG","name":"Bulgaria","share":0.097},{"code":"PS","name":"Palestine","share":0.097},{"code":"KR","name":"South Korea","share":0.097},{"code":"KH","name":"Cambodia","share":0.097},{"code":"QA","name":"Qatar","share":0.097},{"code":"KG","name":"Kyrgyzstan","share":0.097},{"code":"KE","name":"Kenya","share":0.097},{"code":"SE","name":"Sweden","share":0.097},{"code":"IL","name":"Israel","share":0.097},{"code":"GR","name":"Greece","share":0.097},{"code":"SK","name":"Slovakia","share":0.097},{"code":"SN","name":"Senegal","share":0.097},{"code":"TG","name":"Togo","share":0.097},{"code":"BS","name":"Bahamas","share":0.097},{"code":"ET","name":"Ethiopia","share":0.097},{"code":"TR","name":"Turkey","share":0.097},{"code":"TT","name":"Trinidad and Tobago","share":0.097},{"code":"DZ","name":"Algeria","share":0.097},{"code":"UA","name":"Ukraine","share":0.097},{"code":"DO","name":"Dominican Republic","share":0.097},{"code":"UZ","name":"Uzbekistan","share":0.097},{"code":"BY","name":"Belarus","share":0.097},{"code":"AU","name":"Australia","share":0.097},{"code":"NG","name":"Nigeria","share":0.097}],"youtube_video":{"id":"M-jFWSY0Xs8","title":"Sweater Season Looks —  LOFT New Arrivals","url":"https://www.youtube.com/watch?v=M-jFWSY0Xs8"},"youtube_data":{"channel":"UCv8zaQW_GCvgD8YY2A9jA4Q","title":"LOFT","handle":"@loft","thumbnail":"https://yt3.ggpht.com/RrNAgEx0BX5zwOlH0AqwHPQlfWilSh40ZcbMoNinw8v4-_IRUu8LjBCkfcCk-xR0m82xQzPb2w=s240-c-k-c0x00ffffff-no-rj","subscribers":3450,"views":37601172,"videos":78,"created":"2006-03-24","country":"US","language":null,"topics":["https://en.wikipedia.org/wiki/Fashion","https://en.wikipedia.org/wiki/Hobby","https://en.wikipedia.org/wiki/Lifestyle_(sociology)"],"kids":null,"trailer":false,"website":null,"read":"2026-11-12"},"privacy":{"also":[],"points":[],"policy":"https://www.loft.com/loft-privacy/","consent":"OneTrust","trackers":[],"elsewhere":null},"crawlers":{"source":"https://loft.com/robots.txt","read":"2026-11-12","rules":[],"search_engines":[{"crawler":"Googlebot","owner":"Google Search","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"Bingbot","owner":"Bing","answer":"allowed","reason":"default","says":"Allowed by default"}],"ai_training":[{"crawler":"GPTBot","owner":"OpenAI","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"ClaudeBot","owner":"Anthropic","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"Google-Extended","owner":"Google AI","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"Applebot-Extended","owner":"Apple AI","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"CCBot","owner":"Common Crawl","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"meta-externalagent","owner":"Meta","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"Bytespider","owner":"ByteDance (TikTok)","answer":"allowed","reason":"default","says":"Allowed by default"}],"ai_answers":[{"crawler":"OAI-SearchBot","owner":"ChatGPT search","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"ChatGPT-User","owner":"ChatGPT","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"Claude-SearchBot","owner":"Claude search","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"Claude-User","owner":"Claude","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"PerplexityBot","owner":"Perplexity","answer":"allowed","reason":"default","says":"Allowed by default"}]},"reasons":[{"text":"Pages read: contact, terms, privacy","source":"website"},{"text":"Domain registered 29 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Trustpilot: a review page exists","source":"reviews"},{"text":"Support email: clientservices@loft.com","source":"website"},{"text":"Support phone: +1 888-563-8444","source":"website"},{"text":"Email authentication configured: SPF, DMARC (quarantine), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 23 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 1,829,030 followers on facebook","source":"social"},{"text":"YouTube channel with 3,450 subscribers, 78 videos, last upload 2026-11-10","source":"social"},{"text":"SmartCustomer: rated 1.7 from 187 reviews","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 20,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[{"text":"SmartCustomer: rated 1.7 from 187 reviews","source":"reviews"}],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-11-12T20:33:52.588915+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-11-12T20:34:13.215502+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-11-12T20:33:48.832053+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-11-12T20:33:51.917841+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-11-12T20:33:48.318840+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-11-12T20:33:48.614337+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-11-12T20:33:57.090645+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-11-12T20:33:48.864752+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-11-12T20:33:48.498837+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-11-12T20:33:52.213206+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-11-12T20:33:52.212712+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-11-12T20:33:48.320510+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-11-12T20:33:48.316920+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-11-12T20:33:50.189041+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-11-12T20:33:48.756071+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-11-12T20:33:52.203630+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-11-12T20:33:51.841302+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-11-12T20:34:00.116662+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-11-12T20:33:48.693704+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-11-12T20:34:33.006588+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-11-12T20:33:51.544398+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-11-12T20:33:49.366619+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-11-12T20:33:52.127101+00:00","error":null,"why":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-11-12T20:33:49.526991+00:00","error":null,"why":null}],"history":[{"at":"2026-11-12","kind":"first","sources":{"read":24,"of":24},"score":86,"band":"HIGH","judged":true,"changes":[],"date":"12 November 2026","label":"First check","detail":null,"score_text":"Score 86, High truth signals","note":"Nothing earlier to compare with"}],"trend":[{"month":"2026-11","score":86,"followers":2983080,"change":null,"new":[],"points":616}],"cost":{"gathering":0.00134,"score":0.00019,"total":0.00153},"claimed":false,"claimed_at":null,"history_reports":[{"month":"2026-11","score":86,"band":"HIGH","url":"https://truthsignal.com/business/loft.com/report/2026-11.md"}],"summary_text":"We read 3 of its pages: contact, terms and privacy. Its website address was registered 29 years ago, and is locked against transfer to someone else. It has a review page on Trustpilot. No malware or phishing warnings found for its website. Be cautious: its 187 reviews on SmartCustomer average only 1.7 stars out of 5.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: contact, terms, privacy","source":"website","plain":true},{"text":"Domain registered 29 years ago","source":"rdap","plain":true},{"text":"Trustpilot: a review page exists","source":"reviews","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (187 on SmartCustomer), but it falls short with only 1.7 stars out of 5","source":"reviews","plain":false}]]],"missing":[],"sources_agree":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US; part of Ann Taylor (Wikidata)","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 29 years ago","good"],["Who they are","website","Website details","globe","We read 3 of its pages: contact, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews, accreditations and complaints","star","Rated 1.7 stars out of 5 from 187 reviews on SmartCustomer","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 23 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 1,829,030 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"1 be cautious · 7 clear · 2 for information","held":null,"satisfaction":[["SmartCustomer","1.7","187 reviews · read 12 November 2026",false]],"bbb":[],"average":"1.8","average_sum":"(7 × 3.5 + 1.7 × 187 (SmartCustomer)) ÷ (7 + 187) = 1.8, to one decimal place","also":[["Trustpilot","https://www.trustpilot.com/review/loft.com"]],"trustpilot":"https://www.trustpilot.com/review/loft.com","found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[["It has a review page on Trustpilot","good"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 20,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 3,450 subscribers and 78 videos, the latest uploaded on 10 Nov 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"We read 3 of its pages: contact, terms and privacy","source":"website"},{"text":"Its website address was registered 29 years ago","source":"rdap"},{"text":"It has a review page on Trustpilot","source":"reviews"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (187 on SmartCustomer), but it falls short with only 1.7 stars out of 5","source":"reviews"}]]]},"answer":"Is loft.com legit and trustworthy? Truth score 86 out of 100, high truth signals: 7 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: mostly dissatisfied, medium confidence.","edits":[],"edits_recent":{"days":90,"count":0,"fields":[]},"advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/loft.com","assessed_at":"2026-11-12T20:34:33.308625+00:00","licence":"Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan","licence_url":"https://truthsignal.com/terms","cite_as":"Truth Signal, Loft: truth score 86 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/loft.com"}}