# KAYAK (kayak.co.uk)

Is kayak.co.uk legit and trustworthy? Truth score 96 out of 100, high truth signals: 8 of 11 public checks clear, 3 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.

- Truth score: 96 out of 100
- Legitimacy confidence: high
- Customer satisfaction: mostly satisfied, from Trustpilot 4 · 2,216 reviews; App Store 4.8 · 29,729 ratings; average 4.7
- Claimed: no
- Assessed: 2026-11-05

## Business details

- Founded: 2004
- Owned by: Booking Holdings
- Sells to: The public
- Kind of seller: Comparison, review or referral site
- Licensed trade: No licence normally needed
- Domain age: 29 years
- Address: 1266 E Main Street, STE 700R Stamford, CT 06902
- Email address: trips@kayak.co.uk
- Phone number: Not found
- Contact page: https://kayak.co.uk/press-contact
- Website: https://kayak.co.uk/
- Social media: Facebook https://www.facebook.com/kayak.unitedkingdom/, Instagram https://www.instagram.com/kayak/, X https://x.com/KAYAK_UK, LinkedIn https://www.linkedin.com/company/kayak, TikTok https://www.tiktok.com/@kayak, YouTube https://www.youtube.com/channel/UCKbLkB4ASN3QAbWAiB0Zn2Q
- Latest YouTube video: KAYAK - Beth - 30s https://www.youtube.com/watch?v=ILGEqAjCdpc

## Summary

We read 4 of its pages: contact, about, terms and privacy. Its website address was registered 29 years ago. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 2,533,849 followers on Facebook. Customers have left 2,216 reviews on Trustpilot, averaging 4.0 stars out of 5. No malware or phishing warnings found for its website. We could not find a phone number.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

## Positives

- We read 4 of its pages: contact, about, terms and privacy (source: website)
- Its website address was registered 29 years ago (source: rdap)
- It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 2,533,849 followers on Facebook (source: social)
- Great independent reputation: 2,216 reviews on Trustpilot, rated 4.0 stars out of 5 (source: reviews)
- No malware or phishing warnings found for its website (source: safe_browsing)

## Not found

- Phone number information was not found from our checks. (source: website)

## How to check if kayak.co.uk is legit

To check if kayak.co.uk is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about kayak.co.uk; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit).

- Who they are: Company details: Part of Booking Holdings; founded in 2004 (Wikipedia) (For information)
- Who they are: Domain registration: Its website address was registered 29 years ago (Clear)
- Who they are: Website details: We read 4 of its pages: contact, about, terms and privacy (Clear). Pages found: contact (https://kayak.co.uk/press-contact), about (https://kayak.co.uk/about), terms (https://kayak.co.uk/terms-of-use), privacy (https://kayak.co.uk/privacy)
- Reputation and track record: Customer reviews: 31,945 reviews across 2 platforms, rated 4.0 to 4.8 out of 5 (Clear)
- Reputation and track record: App Store: Its app, KAYAK: Flights, Hotels & Cars, is on Apple's App Store, rated 4.8 out of 5 from 29,729 ratings, counted in the reviews total. (For information)
- Reputation and track record: Visitor traffic: Real people visited its website in 24 of the last 24 months (For information)
- Reputation and track record: Web history, truth checks and authority: The Internet Archive first saved a copy of its website 27 years ago (Clear)
- Reputation and track record: Social presence: It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 2,533,849 followers on Facebook (Clear)
- Safety: Malware and phishing: No malware or phishing warnings found for its website (Clear). This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Safety: Data breach history: No known data breach involving the company (Clear)
- Safety: Domain and email security: Its email is protected: mail forged in its name is blocked (Clear)

## Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

- DNS record: Not added yet (+3 possible)
- Email at its own domain: Not added yet (+1 possible)
- Lets our checker read it: Not added yet (+1 possible)

Points added to its truth score: 0 of 5

## Checks we have made

Newest first, since 5 November 2026.

- 5 November 2026: First check. Score 96, High truth signals. Nothing earlier to compare with.

## What its pages say

Quoted word for word from kayak.co.uk's own pages.

- In their own words: “Since 2004, KAYAK has been revolutionising the travel industry. KAYAK was created for travellers, by travellers , born from a simple belief: travel makes the world better. The more people we can help experience the world, the better it becomes for everyone.” (https://www.kayak.co.uk/about)

## Cite

Truth Signal, KAYAK: truth score 96 out of 100, legitimacy confidence High, assessed 2026-11-05, https://truthsignal.com/business/kayak.co.uk. Licence CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). The same report as JSON: https://truthsignal.com/business/kayak.co.uk.json