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largest audience 51,600 followers on tiktok","source":"social"},{"text":"Support phone: +1 800-527-8029","source":"website"},{"text":"Email authentication configured: SPF, DMARC (reject)","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 29 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"YouTube channel with 15,600 subscribers, 416 videos, last upload 2026-11-12","source":"social"},{"text":"SmartCustomer: rated 2.5 from 62 reviews","source":"reviews"},{"text":"Trustindex: rated 4.8 from 797 reviews","source":"reviews"},{"text":"Trustindex page: reviews pooled from Google, Trustindex","source":"trustindex"},{"text":"Real visitor traffic in 24 of the last 24 months","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 50,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[{"text":"SmartCustomer: rated 2.5 from 62 reviews","source":"reviews"}],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-11-12T21:54:45.152839+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-11-12T21:55:09.151167+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-11-12T21:54:38.464235+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-11-12T21:55:06.013471+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-11-12T21:54:38.033282+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-11-12T21:54:38.148122+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-11-12T21:55:14.355613+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-11-12T21:54:38.457207+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-11-12T21:54:38.036477+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-11-12T21:54:44.700769+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-11-12T21:54:44.699240+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-11-12T21:54:38.021600+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-11-12T21:54:38.088954+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-11-12T21:54:40.760801+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-11-12T21:54:38.311965+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-11-12T21:54:44.008862+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-11-12T21:55:05.916691+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-11-12T21:54:56.270421+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-11-12T21:54:38.297092+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-11-12T21:55:29.469701+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-11-12T21:54:38.747684+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-11-12T21:54:45.120393+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-11-12T21:55:07.795826+00:00","error":null,"why":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-11-12T21:54:39.691186+00:00","error":null,"why":null}],"history":[{"at":"2026-11-12","kind":"first","sources":{"read":24,"of":24},"score":86,"band":"HIGH","judged":true,"changes":[],"date":"12 November 2026","label":"First check","detail":null,"score_text":"Score 86, High truth signals","note":"Nothing earlier to compare with"}],"trend":[{"month":"2026-11","score":86,"followers":67200,"change":null,"new":[],"points":509}],"cost":{"gathering":0.00135,"score":0.0002,"total":0.00155},"claimed":false,"claimed_at":null,"history_reports":[{"month":"2026-11","score":86,"band":"HIGH","url":"https://truthsignal.com/business/kay.com/report/2026-11.md"}],"summary_text":"We read 6 of its pages: contact, about, returns, delivery, terms and privacy. Its website address was registered 31 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube), with its largest audience of 51,600 followers on TikTok. Customers have left 797 reviews on Trustindex, averaging 4.8 stars out of 5. No malware or phishing warnings found for its website. Be cautious: its 62 reviews on SmartCustomer average only 2.5 stars out of 5. We could not find an address or an email address.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: contact, about, returns, shipping, terms, privacy","source":"website","plain":true},{"text":"Domain registered 31 years ago","source":"rdap","plain":true},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 51,600 followers on tiktok","source":"social","plain":true},{"text":"Good independent reputation: 797 reviews on Trustindex, rated 4.8 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A low number of independent reviews (62 on SmartCustomer), but it falls short with only 2.5 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"sources_agree":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US; part of Sterling Jewelers; founded in 1916 (Wikipedia)","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 31 years ago","good"],["Who they are","website","Website details","globe","We read 6 of its pages: contact, about, returns, delivery, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews, accreditations and complaints","star","859 reviews across 2 platforms, rated 2.5 to 4.8 out of 5","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 29 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 51,600 followers on TikTok","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"1 be cautious · 7 clear · 2 for information","held":null,"satisfaction":[["SmartCustomer","2.5","62 reviews · read 12 November 2026",false],["Trustindex","4.8","797 reviews · read 12 November 2026",false]],"bbb":[],"average":"4.6","average_sum":"(7 × 3.5 + 2.5 × 62 (SmartCustomer) + 4.8 × 797 (Trustindex)) ÷ (7 + 859) = 4.6, to one decimal place","also":[],"trustpilot":null,"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 4.8 stars out of 5 from 797 reviews on Trustindex","good"],["Trustindex, a review service, gathers this business's reviews from Google and Trustindex on one page, and its reviews are counted like any other review site's, less as many as we already count on a site we read on its own. A business can claim its page there to collect reviews and reply to them, and which review sites are included differs from one business to the next.","good"],["Rated 2.5 stars out of 5 from 62 reviews on SmartCustomer","bad"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 15,600 subscribers and 416 videos, the latest uploaded on 12 Nov 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"We read 6 of its pages: contact, about, returns, delivery, terms and privacy","source":"website"},{"text":"Its website address was registered 31 years ago","source":"rdap"},{"text":"It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 51,600 followers on TikTok","source":"social"},{"text":"Good independent reputation: 797 reviews on Trustindex, rated 4.8 stars out of 5","source":"reviews"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A low number of independent reviews (62 on SmartCustomer), but it falls short with only 2.5 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry"},{"text":"Email address information was not found from our checks.","source":"website"}]]]},"answer":"Is kay.com legit and trustworthy? Truth score 86 out of 100, high truth signals: 7 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: mostly satisfied, medium confidence.","edits":[],"edits_recent":{"days":90,"count":0,"fields":[]},"advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/kay.com","assessed_at":"2026-11-12T21:55:29.714246+00:00","licence":"Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan","licence_url":"https://truthsignal.com/terms","cite_as":"Truth Signal, Kay: truth score 86 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/kay.com"}}