{"domain":"joesnewbalanceoutlet.com","kind":"business","slug":null,"name":"New Balance Athletics, Inc.","jurisdiction":null,"company_number":null,"assessed_at":"2026-10-12T20:03:45.573528+00:00","checked_at":"2026-10-12T20:03:45.527768+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-05T15:21:21.848709+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:21.848709+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-05T15:21:01.678318+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:01.678318+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-05T15:21:01.810730+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:01.810730+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-12T20:03:45.527768+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-12T20:03:45.527768+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-10-05T15:21:01.989534+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:01.989534+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-05T15:21:01.981956+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:01.981956+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-05T15:21:15.784405+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:15.784405+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-10-05T15:21:02.153102+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:02.153102+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-05T15:21:01.966174+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:01.966174+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-05T15:21:16.160306+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:16.160306+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-05T15:21:02.634331+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:02.634331+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-05T15:21:01.842022+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:01.842022+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-05T15:21:02.843244+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:02.843244+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-06T15:21:29.708289+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-06T15:21:29.708289+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-12T20:03:42.826307+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-12T20:03:42.826307+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-05T15:21:02.556306+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:21:02.556306+00:00","deferred":false}],"purchase_confidence":"MEDIUM","truth_score":59,"warning":null,"customer_satisfaction":{"answer":0.09,"word":"mostly dissatisfied","reviews":[{"platform":"Trustpilot","rating":1.5,"reviews":258},{"platform":"SmartCustomer","rating":1.9,"reviews":36}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.64,"business_legitimacy":0.56,"established_history":0.92,"identity_consistency":0.53,"independent_reputation":0.37,"real_customer_evidence":0.51},"warning_fact":null,"warning_effect":null,"enough_evidence":0.72,"customer_satisfaction":0.09},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"reject"},{"label":"Nameservers","value":"udns1.cscudns.com, udns2.cscudns.org"},{"label":"Address","value":"2.23.92.20, 2.23.92.26"},{"label":"Certificate issuer","value":"Entrust Limited"},{"label":"Certificate type","value":"EV"},{"label":"Certificate expires","value":"2027-03-11"}],"crux":[{"label":"Popularity among Chrome users","value":"top 50,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"},{"label":"Popularity across the internet","value":"top 200,000 sites"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"23 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":null},{"label":"Facebook page","value":null},{"label":"Instagram page","value":null},{"label":"TikTok page","value":null},{"label":"YouTube page","value":null},{"label":"LinkedIn page","value":null},{"label":"X page","value":null},{"label":"Social follower counts","value":null},{"label":"YouTube channel","value":null}],"reviews":[{"label":"Independent review platforms","value":2},{"label":"SmartCustomer rating","value":1.9},{"label":"SmartCustomer review count","value":36},{"label":"Trustpilot rating","value":1.5},{"label":"Trustpilot review count","value":258}],"wayback":[{"label":"Website archive history","value":"23 years"},{"label":"Wikipedia page","value":"no"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":null},{"label":"Contact phone number found","value":null},{"label":"Terms page found","value":true},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":true},{"label":"Shipping page found","value":true},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Better Business Bureau profile","value":"Found"},{"label":"BBB rating","value":"A"},{"label":"BBB accredited","value":false},{"label":"BBB complaints closed in three years","value":24},{"label":"BBB complaints closed in twelve months","value":7},{"label":"BBB complaints resolved to the customer's satisfaction","value":6},{"label":"BBB complaint types","value":["Product Issues: 11","Delivery Issues: 9","Sales and Advertising Issues: 2","Billing Issues: 1","Service or Repair Issues: 1"]},{"label":"BBB customer reviews","value":14},{"label":"BBB reasons for rating","value":["24 complaint(s) filed against business"]},{"label":"BBB file opened","value":"2009-08-20"},{"label":"Companies House registration","value":"N/A, not a UK company"},{"label":"Data protection registration (ICO)","value":"N/A, not a UK company"},{"label":"VAT number","value":"N/A"},{"label":"Where the company is based","value":"US"},{"label":"Why we believe that","value":["its postcode is a US zip code","its Better Business Bureau profile is a US listing"]},{"label":"Which countries the company serves","value":["US"]},{"label":"Why we believe that","value":["$ prices on its homepage","its delivery page says it ships to the US"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":null},{"label":"Founding year and place as the encyclopaedia states it","value":null},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://joesnewbalanceoutlet.com/","copy":{"source":"Common Crawl","saved":"2026-09-10"}},{"label":"terms.html","url":"https://joesnewbalanceoutlet.com/terms.html","copy":{"source":"Common Crawl","saved":"2026-09-15"}},{"label":"return-policy.html","url":"https://joesnewbalanceoutlet.com/return-policy.html","copy":{"source":"Common Crawl","saved":"2026-08-17"}},{"label":"privacy-policy.html","url":"https://joesnewbalanceoutlet.com/privacy-policy.html","copy":{"source":"Common Crawl","saved":"2026-08-15"}},{"label":"customer-service-shipping.html","url":"https://joesnewbalanceoutlet.com/customer-service-shipping.html","copy":{"source":"Common Crawl","saved":"2026-09-15"}}],"social":[{"label":"facebook","url":null,"followers":null,"metric":null,"via":null},{"label":"instagram","url":null,"followers":null,"metric":null,"via":null},{"label":"x","url":null,"followers":null,"metric":null,"via":null},{"label":"linkedin","url":null,"followers":null,"metric":null,"via":null},{"label":"youtube","url":null,"followers":null,"metric":null,"via":null},{"label":"tiktok","url":null,"followers":null,"metric":null,"via":null}],"reviews":[{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/joesnewbalanceoutlet.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/www.joesnewbalanceoutlet.com"}],"registry":[{"label":"BBB profile","url":"https://www.bbb.org/us/mo/saint-louis/profile/retail-shoes/joes-new-balance-outlet-0734-310324425"}]},"summary":{"icon":"https://www.joesnewbalanceoutlet.com/on/demandware.static/Sites-JNBO-Site/-/default/dw8f272693/images/favicons/favicon.ico","logo":null,"based":"US","email":null,"image":null,"phone":null,"title":"Clothes & Shoes On Sale - Joe's New Balance Outlet","years":"23 years","rating":1.5,"serves":["US"],"address":"100 Guest Street, Boston, MA 02135","reviews":258,"contact_url":null,"description":"Tackle your workouts with confidence in performance running shoes and stylish clothes from Joe's New Balance Outlet. Browse our on sale items today.","final_check":["policy_about","policy_contact"],"address_note":null,"contact_form":null,"reviews_source":"Trustpilot","reviews_total":294},"pages":{"returns":"https://joesnewbalanceoutlet.com/return-policy.html","shipping":"https://joesnewbalanceoutlet.com/customer-service-shipping.html","terms":"https://joesnewbalanceoutlet.com/terms.html","privacy":"https://joesnewbalanceoutlet.com/privacy-policy.html"},"answers":[{"url":"https://joesnewbalanceoutlet.com/return-policy.html","copy":{"saved":"2026-08-17","source":"Common Crawl"},"kind":"returns","quote":"If you aren't completely happy with your purchase, we accept returns of merchandise in new condition within 45 days of purchase.","question":"How long you have to return"},{"url":"https://joesnewbalanceoutlet.com/customer-service-shipping.html","copy":{"saved":"2026-09-15","source":"Common Crawl"},"kind":"shipping","quote":"How much does shipping cost?","question":"Delivery cost"}],"reviews":[{"url":"https://www.trustpilot.com/review/www.joesnewbalanceoutlet.com","found":true,"label":"Trustpilot","rating":1.5,"source":"reviews","reviews":258},{"url":"https://www.smartcustomer.com/reviews/joesnewbalanceoutlet.com","found":true,"label":"SmartCustomer","rating":1.9,"source":"reviews","reviews":36},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Domain registered 23 years ago","source":"rdap"},{"text":"Pages read: returns, shipping, terms, privacy","source":"website"},{"text":"Email authentication configured: SPF, DMARC (reject), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 23 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"SmartCustomer: rated 1.9 from 36 reviews","source":"reviews"},{"text":"Trustpilot: rated 1.5 from 258 reviews","source":"reviews"},{"text":"Better Business Bureau: rated A, not accredited; 24 complaints closed in three years, 6 of them resolved to the customer's satisfaction","source":"bbb"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 200,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[{"text":"No social media profiles linked from the website","source":"social"},{"text":"SmartCustomer: rated 1.9 from 36 reviews","source":"reviews"},{"text":"Trustpilot: rated 1.5 from 258 reviews","source":"reviews"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-05T15:21:21.848709+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-05T15:21:01.678318+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-05T15:21:01.810730+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-12T20:03:45.527768+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-05T15:21:01.989534+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-05T15:21:01.981956+00:00","error":null},{"source":"ico","ok":true,"fetched_at":"2026-10-05T15:21:15.784405+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-05T15:21:02.153102+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-05T15:21:01.966174+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-05T15:21:16.160306+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-05T15:21:02.634331+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-05T15:21:01.842022+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-05T15:21:02.843244+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-06T15:21:29.708289+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-12T20:03:42.826307+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-05T15:21:02.556306+00:00","error":null}],"cost":{"gathering":0.04636,"score":0.00115,"total":0.04751},"claimed":false,"claimed_at":null,"summary_text":"joesnewbalanceoutlet.com's website address was registered 23 years ago, and is locked against transfer to someone else. Be cautious: its website links to no social media profiles. Its 258 reviews on Trustpilot average only 1.5 stars out of 5. Its 36 reviews on SmartCustomer average only 1.9 stars out of 5. We could not find an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 23 years ago","source":"rdap","plain":true}]],["Be cautious","bad",[{"text":"No social media profiles linked from the website","source":"social","plain":true},{"text":"A substantial number of independent reviews (258 on Trustpilot), but it falls short with only 1.5 stars out of 5","source":"reviews","plain":false},{"text":"A low number of independent reviews (36 on SmartCustomer), but it falls short with only 1.9 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US · BBB rating A","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 23 years ago","good"],["Who they are","website","Website details","globe","We read 4 of its pages: returns, delivery, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","Trustpilot 1.5 stars from 258 reviews · SmartCustomer 1.9 stars from 36 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 23 years ago","good"],["Reputation and track record","social","Social presence","users","Its website links to no social media profiles","bad"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"2 be cautious · 6 clear · 2 for information","held":null,"satisfaction":[["Trustpilot","1.5","258 reviews",false],["SmartCustomer","1.9","36 reviews",false],["BBB","A","6 of 24 resolved",false]],"found":{"registry":[["The Better Business Bureau rates it A, and does not accredit it; 6 of its 24 complaints closed in three years were resolved to the customer's satisfaction","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 1.9 stars out of 5 from 36 reviews on SmartCustomer","bad"],["Rated 1.5 stars out of 5 from 258 reviews on Trustpilot","bad"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 200,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 23 years ago","source":"rdap"}]],["Be cautious","bad",[{"text":"Its website links to no social media profiles","source":"social"},{"text":"A substantial number of independent reviews (258 on Trustpilot), but it falls short with only 1.5 stars out of 5","source":"reviews"},{"text":"A low number of independent reviews (36 on SmartCustomer), but it falls short with only 1.9 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is joesnewbalanceoutlet.com legit and trustworthy? Truth score 59 out of 100, mixed truth signals: 6 of 10 public checks clear, 2 to be cautious about, 2 for information. Legitimacy confidence: mixed. Customer satisfaction: mostly dissatisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/joesnewbalanceoutlet.com","assessed_at":"2026-10-12T20:03:45.573528+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, New Balance Athletics, Inc.: truth score 59 out of 100, legitimacy confidence Medium, assessed 2026-10-12, https://truthsignal.com/business/joesnewbalanceoutlet.com"}}