{"domain":"instacart.com","kind":"business","slug":null,"name":null,"jurisdiction":null,"company_number":null,"assessed_at":"2026-10-08T17:13:22.768905+00:00","checked_at":"2026-10-08T17:13:21.926092+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-07T13:59:09.646270+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:59:09.646270+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-07T13:59:09.756934+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:59:09.756934+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-07T13:59:09.814399+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:59:09.814399+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-07T13:59:17.786462+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:59:17.786462+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-10-07T13:59:09.987122+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:59:09.987122+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-08T17:13:19.533201+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"ico","last_attempt_at":"2026-10-07T13:59:09.757134+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"radar","last_attempt_at":"2026-10-07T13:59:10.137713+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:59:10.137713+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-07T13:59:09.922681+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:59:09.922681+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-07T13:59:10.124984+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:59:10.124984+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-07T13:59:11.012011+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:59:11.012011+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-07T13:59:17.779071+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"social","last_attempt_at":"2026-10-08T17:13:19.540216+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"wayback","last_attempt_at":"2026-10-08T17:13:21.926092+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-08T17:13:21.926092+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-08T17:13:19.533012+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-07T13:59:10.596517+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:59:10.596517+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":90,"warning":null,"customer_satisfaction":{"answer":0.33,"word":"mostly dissatisfied","reviews":[{"platform":"SmartCustomer","rating":1.6,"reviews":2489},{"platform":"Reviews.io","rating":1.15,"reviews":89}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.93,"business_legitimacy":0.93,"established_history":0.96,"identity_consistency":0.86,"independent_reputation":0.82,"real_customer_evidence":0.91},"warning_fact":null,"warning_effect":null,"enough_evidence":0.87,"customer_satisfaction":0.33},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"reject"},{"label":"Nameservers","value":"ns-132.awsdns-16.com, ns-1394.awsdns-46.org, ns-1943.awsdns-50.co.uk, ns-589.awsdns-09.net"},{"label":"Address","value":"108.156.39.108, 108.156.39.118, 108.156.39.10, 108.156.39.77"},{"label":"Certificate issuer","value":"Amazon"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2026-11-24"}],"crux":[{"label":"Popularity among Chrome users","value":"top 10,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"},{"label":"Popularity across the internet","value":"top 5,000 sites"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"29 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":null},{"label":"Facebook page","value":null},{"label":"Instagram page","value":null},{"label":"TikTok page","value":null},{"label":"YouTube page","value":null},{"label":"LinkedIn page","value":null},{"label":"X page","value":null},{"label":"Social follower counts","value":null},{"label":"YouTube channel","value":null}],"reviews":[{"label":"Independent review platforms","value":2},{"label":"Reviews.io rating","value":1.15},{"label":"Reviews.io review count","value":89},{"label":"SmartCustomer rating","value":1.6},{"label":"SmartCustomer review count","value":2489}],"wayback":[{"label":"Website archive history","value":"24 years"},{"label":"Wikipedia page","value":"yes"}],"website":[{"label":"HTTPS enabled","value":null},{"label":"Contact email or contact form available","value":null},{"label":"Contact phone number found","value":null},{"label":"Terms page found","value":null},{"label":"Contact page found","value":null},{"label":"Privacy page found","value":null},{"label":"Returns page found","value":null},{"label":"Shipping page found","value":null},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Trade name","value":"Instacart"},{"label":"Type (Wikipedia)","value":"Public"},{"label":"Industry","value":"Retail"},{"label":"Founded","value":"July 1, 2012; 14 years ago"},{"label":"Area served","value":"United States and Canada"},{"label":"Employees","value":"3,265 (2024)"},{"label":"Revenue","value":"US$3.38 billion (2024)"},{"label":"Better Business Bureau profile","value":null},{"label":"Companies House registration","value":null},{"label":"Data protection registration (ICO)","value":null},{"label":"VAT number","value":null},{"label":"Where the company is based","value":null},{"label":"Why we believe that","value":null},{"label":"Which countries the company serves","value":null},{"label":"Why we believe that","value":null}],"wikipedia":[{"label":"Wikipedia page about the company","value":true},{"label":"Founding year and place as the encyclopaedia states it","value":"July 1, 2012; 14 years ago"},{"label":"Headcount as the encyclopaedia states it, with its year","value":"3,265 (2024)"},{"label":"Revenue as the encyclopaedia states it, with its year","value":"US$3.38 billion (2024)"},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":null}]},"links":{"reviews":[{"label":"Reviews.io","url":"https://www.reviews.io/company-reviews/store/instacart-com"},{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/instacart.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/instacart.com"}],"wayback":[{"label":"Wikipedia","url":"https://en.wikipedia.org/wiki/Instacart"}]},"summary":{"icon":null,"based":null,"email":null,"image":null,"phone":null,"title":null,"years":"29 years","rating":1.6,"serves":null,"address":null,"reviews":2489,"contact_url":null,"description":null,"final_check":null,"address_note":null,"contact_form":null,"reviews_source":"SmartCustomer","reviews_total":2578},"pages":null,"answers":null,"reviews":[{"url":"https://www.trustpilot.com/review/instacart.com","found":true,"label":"Trustpilot","rating":null,"source":"reviews","reviews":null},{"url":"https://www.smartcustomer.com/reviews/instacart.com","found":true,"label":"SmartCustomer","rating":1.6,"source":"reviews","reviews":2489},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":"https://www.reviews.io/company-reviews/store/instacart-com","found":true,"label":"Reviews.io","rating":1.15,"source":"reviews","reviews":89},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Domain registered 29 years ago","source":"rdap"},{"text":"No known company data breach","source":"hibp"},{"text":"Among the 5,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Email authentication configured: SPF, DMARC (reject), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 24 years ago","source":"wayback"},{"text":"Reviews.io: rated 1.15 from 89 reviews","source":"reviews"},{"text":"SmartCustomer: rated 1.6 from 2,489 reviews","source":"reviews"},{"text":"Trustpilot: a review page exists","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"}],"concerns":[{"text":"Reviews.io: rated 1.15 from 89 reviews","source":"reviews"},{"text":"SmartCustomer: rated 1.6 from 2,489 reviews","source":"reviews"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-07T13:59:09.646270+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-07T13:59:09.756934+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-07T13:59:09.814399+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-07T13:59:17.786462+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-07T13:59:09.987122+00:00","error":null},{"source":"homepage","ok":false,"fetched_at":"2026-10-08T17:13:19.533201+00:00","error":null},{"source":"ico","ok":false,"fetched_at":"2026-10-07T13:59:09.757134+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-07T13:59:10.137713+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-07T13:59:09.922681+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-07T13:59:10.124984+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-07T13:59:11.012011+00:00","error":null},{"source":"safe_browsing","ok":false,"fetched_at":"2026-10-07T13:59:17.779071+00:00","error":null},{"source":"social","ok":false,"fetched_at":"2026-10-08T17:13:19.540216+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-08T17:13:21.926092+00:00","error":null},{"source":"website","ok":false,"fetched_at":"2026-10-08T17:13:19.533012+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-07T13:59:10.596517+00:00","error":null}],"cost":{"gathering":0.03546,"score":0.00092,"total":0.03638},"claimed":false,"claimed_at":null,"summary_text":"instacart.com's website address was registered 29 years ago, and is locked against transfer to someone else. It is among the 5,000 most-visited sites on the internet (Cloudflare Radar). No data breach involving the company is on record. Be cautious: its 2,489 reviews on SmartCustomer average only 1.6 stars out of 5. Its 89 reviews on Reviews.io average only 1.15 stars out of 5. We could not find what its website says, social media profiles, a malware check result, an address, an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 29 years ago","source":"rdap","plain":true},{"text":"Among the 5,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar","plain":true},{"text":"No known company data breach","source":"hibp","plain":true}]],["Be cautious","bad",[{"text":"A large number of independent reviews (2,489 on SmartCustomer), but it falls short with only 1.6 stars out of 5","source":"reviews","plain":false},{"text":"A low number of independent reviews (89 on Reviews.io), but it falls short with only 1.15 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Website details information was not found from our checks.","source":"website","plain":false},{"text":"Social presence information was not found from our checks.","source":"social","plain":false},{"text":"Malware and phishing information was not found from our checks.","source":"safe_browsing","plain":false},{"text":"Address information was not found from our checks.","source":"registry","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":["website","homepage","safe_browsing","social"],"page":{"rows":[["Who they are","registry","Company details","building","Founded in 2012 (Wikipedia)","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 29 years ago","good"],["Who they are","website","Website details","globe","We were unable to find out what its website says.","none"],["Reputation and track record","reviews","Customer reviews","star","SmartCustomer 1.6 stars from 2,489 reviews · Reviews.io 1.15 stars from 89 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","It is among the 5,000 most-visited sites on the internet (Cloudflare Radar)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 24 years ago","good"],["Reputation and track record","social","Social presence","users","We were unable to find out how big its social media following is.","none"],["Safety","safe_browsing","Malware and phishing","bug","We were unable to find out whether it has malware or phishing warnings.","none"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"1 be cautious · 5 clear · 3 not found · 1 for information","held":null,"satisfaction":[["SmartCustomer","1.6","2,489 reviews",false],["Reviews.io","1.15","89 reviews",false]],"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["It has a review page on Trustpilot","good"],["Rated 1.15 stars out of 5 from 89 reviews on Reviews.io","bad"],["Rated 1.6 stars out of 5 from 2,489 reviews on SmartCustomer","bad"]],"crux":[["Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 29 years ago","source":"rdap"},{"text":"It is among the 5,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"No known data breach involving the company","source":"hibp"}]],["Be cautious","bad",[{"text":"A large number of independent reviews (2,489 on SmartCustomer), but it falls short with only 1.6 stars out of 5","source":"reviews"},{"text":"A low number of independent reviews (89 on Reviews.io), but it falls short with only 1.15 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Website details information was not found from our checks.","source":"website"},{"text":"Social presence information was not found from our checks.","source":"social"},{"text":"Malware and phishing information was not found from our checks.","source":"safe_browsing"},{"text":"Address information was not found from our checks.","source":"registry"},{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is instacart.com legit and trustworthy? Truth score 90 out of 100, high truth signals: 5 of 10 public checks clear, 1 to be cautious about, 3 not found, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/instacart.com","assessed_at":"2026-10-08T17:13:22.768905+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, instacart.com: truth score 90 out of 100, legitimacy confidence High, assessed 2026-10-08, https://truthsignal.com/business/instacart.com"}}