{"domain":"iherb.com","kind":"business","slug":null,"name":"iHerb","jurisdiction":null,"company_number":null,"assessed_at":"2026-10-11T19:05:17.709478+00:00","checked_at":"2026-10-11T19:05:17.363488+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-05T15:03:53.322640+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:53.322640+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-05T15:03:35.955582+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:35.955582+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-05T15:03:36.047558+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:36.047558+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-11T19:05:17.363488+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-11T19:05:17.363488+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-10-05T15:03:36.224942+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:36.224942+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-05T15:03:36.147865+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:36.147865+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-05T15:03:47.097439+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:47.097439+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-10-05T15:03:36.492201+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:36.492201+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-05T15:03:36.181798+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:36.181798+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-05T15:03:47.467545+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:47.467545+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-05T15:03:37.397862+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:37.397862+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-05T15:03:36.142768+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:36.142768+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-05T15:03:37.333573+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:37.333573+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-05T15:03:36.441116+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:36.441116+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-11T19:05:10.613712+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-11T19:05:10.613712+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-05T15:03:36.812377+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:03:36.812377+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":79,"warning":null,"customer_satisfaction":{"answer":0.5,"word":"mixed","reviews":[{"platform":"Trustpilot","rating":3.8,"reviews":14000},{"platform":"SmartCustomer","rating":1.8,"reviews":1053},{"platform":"Reviews.io","rating":2.8,"reviews":377}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.86,"business_legitimacy":0.77,"established_history":0.91,"identity_consistency":0.68,"independent_reputation":0.65,"real_customer_evidence":0.85},"warning_fact":null,"warning_effect":null,"enough_evidence":0.81,"customer_satisfaction":0.5},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"reject"},{"label":"Nameservers","value":"desi.ns.cloudflare.com, evan.ns.cloudflare.com"},{"label":"Address","value":"104.18.38.11, 172.64.149.245"},{"label":"Certificate issuer","value":"Google Trust Services"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2027-01-02"}],"crux":[{"label":"Popularity among Chrome users","value":"top 50,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"},{"label":"Popularity across the internet","value":"top 5,000 sites"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"29 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","linkedin","x","youtube"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":null},{"label":"YouTube page","value":true},{"label":"LinkedIn page","value":true},{"label":"X page","value":true},{"label":"Social follower counts","value":{"total":6705639}},{"label":"YouTube channel","value":{"videos":998,"subscribers":34800,"last_upload":"2026-10-04"}}],"reviews":[{"label":"Independent review platforms","value":3},{"label":"Reviews.io rating","value":2.8},{"label":"Reviews.io review count","value":377},{"label":"SmartCustomer rating","value":1.8},{"label":"SmartCustomer review count","value":1053},{"label":"Trustpilot rating","value":3.8},{"label":"Trustpilot review count","value":14000}],"wayback":[{"label":"Website archive history","value":null},{"label":"Wikipedia page","value":"no"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":null},{"label":"Contact phone number found","value":true},{"label":"Terms page found","value":null},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":null},{"label":"Shipping page found","value":null},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Better Business Bureau profile","value":"Found"},{"label":"BBB rating","value":"A+"},{"label":"BBB accredited","value":true},{"label":"BBB complaints closed in three years","value":258},{"label":"BBB complaints closed in twelve months","value":121},{"label":"BBB complaints resolved to the customer's satisfaction","value":73},{"label":"BBB complaint types","value":["Product Issues: 105","Delivery Issues: 91","Service or Repair Issues: 40","Sales and Advertising Issues: 12","Customer Service Issues: 7","Order Issues: 2","Billing Issues: 1"]},{"label":"BBB customer reviews","value":935},{"label":"BBB business started","value":"1997-07-29"},{"label":"BBB file opened","value":"2019-12-27"},{"label":"Companies House registration","value":"N/A, not a UK company"},{"label":"Data protection registration (ICO)","value":"N/A, not a UK company"},{"label":"VAT number","value":"N/A"},{"label":"Where the company is based","value":"US"},{"label":"Why we believe that","value":["its phone number starts +1","its Better Business Bureau profile is a US listing"]},{"label":"Which countries the company serves","value":["United Arab Emirates","Angola","Argentina","Austria","Australia","Bangladesh","Belgium","Bahrain","Belarus","Canada","Switzerland","Ivory Coast","Chile","Cameroon","Colombia","Costa Rica","Dominican Republic","Algeria","Ecuador","Egypt","UK","Ghana","Guatemala","Ireland","Jordan","Kenya","Kyrgyzstan","Cambodia","Kuwait","Lebanon","Sri Lanka","Morocco","Moldova","Madagascar","Macao","Mauritius","Mozambique","Nigeria","Nicaragua","Nepal","New Zealand","Oman","Panama","Peru","Philippines","Pakistan","Paraguay","Qatar","Singapore","Senegal","El Salvador","Thailand","Tunisia","Tanzania","Uganda","US","Uruguay","Uzbekistan","Venezuela","Vietnam","Samoa","South Africa","Zambia","Zimbabwe"]},{"label":"Why we believe that","value":["$ prices on its homepage","it publishes pages for 63 countries (hreflang)"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":null},{"label":"Founding year and place as the encyclopaedia states it","value":null},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://iherb.com/"},{"label":"info/about","url":"https://iherb.com/info/about"},{"label":"help/contact","url":"https://iherb.com/help/contact"}],"social":[{"label":"facebook","url":"https://www.facebook.com/iherb/","followers":4400000,"metric":"followers","via":"search"},{"label":"instagram","url":"https://www.instagram.com/iherb/","followers":2000000,"metric":"followers","via":"search"},{"label":"x","url":"https://x.com/iherb","followers":201100,"metric":"followers","via":"search"},{"label":"linkedin","url":"https://www.linkedin.com/company/iherb","followers":69739,"metric":"followers","via":"search"},{"label":"youtube","url":"https://www.youtube.com/c/iherb","followers":34800,"metric":"subscribers","via":"search"},{"label":"tiktok","url":null,"followers":null,"metric":null,"via":null}],"reviews":[{"label":"Reviews.io","url":"https://www.reviews.io/company-reviews/store/www-iherb-com"},{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/iherb.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/www.iherb.com"}],"registry":[{"label":"BBB profile","url":"https://www.bbb.org/us/ca/irvine/profile/vitamins-and-supplements/iherb-llc-1126-1000066515"}]},"summary":{"icon":"https://s3.images-iherb.com/static/i/favicon-iherb/favicon.ico","logo":null,"based":"US","email":null,"image":null,"phone":"+1 951-616-3600","title":"iHerb | Vitamins, Supplements, Natural Health Products","years":"29 years","rating":3.8,"serves":["AE","AO","AR","AT","AU","BD","BE","BH","BY","CA","CH","CI","CL","CM","CO","CR","DO","DZ","EC","EG","GB","GH","GT","IE","JO","KE","KG","KH","KW","LB","LK","MA","MD","MG","MO","MU","MZ","NG","NI","NP","NZ","OM","PA","PE","PH","PK","PY","QA","SG","SN","SV","TH","TN","TZ","UG","US","UY","UZ","VE","VN","WS","ZA","ZM","ZW"],"address":null,"reviews":14000,"contact_url":"https://iherb.com/help/contact","description":"50,000+ top-rated health and wellness products from trusted brands. Get the best value with weekly deals, fast, affordable shipping, and customer rewards.","final_check":["policy_privacy"],"address_note":null,"contact_form":false,"reviews_source":"Trustpilot","reviews_total":15430},"pages":{"contact":"https://iherb.com/help/contact","about":"https://iherb.com/info/about"},"answers":[{"url":"https://iherb.com/info/about","kind":"about","quote":"Your preference has been updated for this session. We use necessary cookies to make our site work. Our site and  partners  also use cookies and similar technologies to provide enhanced functionality and personalize the content of our site, to analyze site usage, and to show you personalized ads.","question":"In their own words"}],"reviews":[{"url":"https://www.trustpilot.com/review/www.iherb.com","found":true,"label":"Trustpilot","rating":3.8,"source":"reviews","reviews":14000},{"url":"https://www.smartcustomer.com/reviews/iherb.com","found":true,"label":"SmartCustomer","rating":1.8,"source":"reviews","reviews":1053},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":"https://www.reviews.io/company-reviews/store/www-iherb-com","found":true,"label":"Reviews.io","rating":2.8,"source":"reviews","reviews":377},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Pages read: contact, about","source":"website"},{"text":"Domain registered 29 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Among the 5,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Support phone: +1 951-616-3600","source":"website"},{"text":"Email authentication configured: SPF, DMARC (reject), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 5 platforms: facebook, instagram, linkedin, x, youtube; largest audience 4,400,000 followers on facebook","source":"social"},{"text":"YouTube channel with 34,800 subscribers, 998 videos, last upload 2026-10-04","source":"social"},{"text":"Reviews.io: rated 2.8 from 377 reviews","source":"reviews"},{"text":"SmartCustomer: rated 1.8 from 1,053 reviews","source":"reviews"},{"text":"Trustpilot: rated 3.8 from 14,000 reviews","source":"reviews"},{"text":"Better Business Bureau: rated A+, accredited; 258 complaints closed in three years, 73 of them resolved to the customer's satisfaction","source":"bbb"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"}],"concerns":[{"text":"Reviews.io: rated 2.8 from 377 reviews","source":"reviews"},{"text":"SmartCustomer: rated 1.8 from 1,053 reviews","source":"reviews"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-05T15:03:53.322640+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-05T15:03:35.955582+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-05T15:03:36.047558+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-11T19:05:17.363488+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-05T15:03:36.224942+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-05T15:03:36.147865+00:00","error":null},{"source":"ico","ok":true,"fetched_at":"2026-10-05T15:03:47.097439+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-05T15:03:36.492201+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-05T15:03:36.181798+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-05T15:03:47.467545+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-05T15:03:37.397862+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-05T15:03:36.142768+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-05T15:03:37.333573+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-05T15:03:36.441116+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-11T19:05:10.613712+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-05T15:03:36.812377+00:00","error":null}],"cost":{"gathering":0.06113,"score":0.00115,"total":0.06228},"claimed":false,"claimed_at":null,"summary_text":"We read 2 of its pages: contact and about. Its website address was registered 29 years ago, and is locked against transfer to someone else. It is among the 5,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 1,053 reviews on SmartCustomer average only 1.8 stars out of 5. Its 377 reviews on Reviews.io average only 2.8 stars out of 5. We could not find an address or an email address.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: contact, about","source":"website","plain":true},{"text":"Domain registered 29 years ago","source":"rdap","plain":true},{"text":"Among the 5,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A large number of independent reviews (1,053 on SmartCustomer), but it falls short with only 1.8 stars out of 5","source":"reviews","plain":false},{"text":"A substantial number of independent reviews (377 on Reviews.io), but it falls short with only 2.8 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves 64 countries · BBB rating A+","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 29 years ago","good"],["Who they are","website","Website details","globe","We read 2 of its pages: contact and about","good"],["Reputation and track record","reviews","Customer reviews","star","Trustpilot 3.8 stars from 14,000 reviews · SmartCustomer 1.8 stars from 1,053 reviews · Reviews.io 2.8 stars from 377 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","It is among the 5,000 most-visited sites on the internet (Cloudflare Radar)","info"],["Reputation and track record","wayback","Web history and authority","history","Found: wikipedia page","good"],["Reputation and track record","social","Social presence","users","It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 4,400,000 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"1 be cautious · 7 clear · 2 for information","held":null,"satisfaction":[["Trustpilot","3.8","14,000 reviews",false],["SmartCustomer","1.8","1,053 reviews",false],["Reviews.io","2.8","377 reviews",false],["BBB","A+","73 of 258 resolved",false]],"found":{"registry":[["The Better Business Bureau rates it A+, and accredits it; 73 of its 258 complaints closed in three years were resolved to the customer's satisfaction","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact phone number is available","good"]],"reviews":[["Rated 3.8 stars out of 5 from 14,000 reviews on Trustpilot","good"],["Rated 2.8 stars out of 5 from 377 reviews on Reviews.io","bad"],["Rated 1.8 stars out of 5 from 1,053 reviews on SmartCustomer","bad"]],"crux":[["Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[["Its YouTube channel has 34,800 subscribers and 998 videos, the latest uploaded on 4 Oct 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"We read 2 of its pages: contact and about","source":"website"},{"text":"Its website address was registered 29 years ago","source":"rdap"},{"text":"It is among the 5,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A large number of independent reviews (1,053 on SmartCustomer), but it falls short with only 1.8 stars out of 5","source":"reviews"},{"text":"A substantial number of independent reviews (377 on Reviews.io), but it falls short with only 2.8 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry"},{"text":"Email address information was not found from our checks.","source":"website"}]]]},"answer":"Is iherb.com legit and trustworthy? Truth score 79 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mixed.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/iherb.com","assessed_at":"2026-10-11T19:05:17.709478+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, iHerb: truth score 79 out of 100, legitimacy confidence High, assessed 2026-10-11, https://truthsignal.com/business/iherb.com"}}