{"domain":"iheartdogs.com","kind":"business","slug":null,"name":"HomeLife Brands LLC","jurisdiction":"us","company_number":null,"assessed_at":"2026-10-24T16:22:52.332134+00:00","checked_at":"2026-10-24T16:22:52.044383+00:00","checking":false,"collection":[{"source":"appstore","last_attempt_at":"2026-10-24T16:22:35.915687+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:35.915687+00:00","deferred":false},{"source":"bbb","last_attempt_at":"2026-10-24T16:22:35.457266+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"category","last_attempt_at":"2026-10-24T16:22:46.342582+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:46.342582+00:00","deferred":false},{"source":"charity","last_attempt_at":"2026-10-24T16:22:35.436016+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:35.436016+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-24T16:22:18.295976+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:18.295976+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-24T16:22:18.448258+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:18.448258+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-24T16:22:52.044383+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:52.044383+00:00","deferred":false},{"source":"google_places","last_attempt_at":"2026-10-24T16:22:18.127003+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"hibp","last_attempt_at":"2026-10-24T16:22:17.601522+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:17.601522+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-24T16:22:18.591320+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:18.591320+00:00","deferred":false},{"source":"hygiene","last_attempt_at":"2026-10-24T16:22:46.125009+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:46.125009+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-24T16:22:35.296105+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:35.296105+00:00","deferred":false},{"source":"news","last_attempt_at":"2026-10-24T16:22:35.442841+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":true},{"source":"opendata","last_attempt_at":"2026-10-24T16:22:18.296309+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:18.296309+00:00","deferred":false},{"source":"places","last_attempt_at":"2026-10-24T16:22:18.295590+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:18.295590+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-10-24T16:22:18.979444+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:18.979444+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-24T16:22:18.675758+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:18.675758+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-24T16:22:34.980916+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:34.980916+00:00","deferred":false},{"source":"regulators","last_attempt_at":"2026-10-24T16:22:35.295140+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:35.295140+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-24T16:22:40.134658+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:40.134658+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-24T16:22:18.603491+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:18.603491+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-24T16:22:46.113019+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:46.113019+00:00","deferred":false},{"source":"trustindex","last_attempt_at":"2026-10-24T16:22:21.545746+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:21.545746+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-24T16:22:18.292490+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:18.292490+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-24T16:22:35.398167+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-24T16:22:35.398167+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-24T16:22:18.651407+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false}],"purchase_confidence":"HIGH","truth_score":73,"judged_score":73,"owner_proof":null,"warning":null,"customer_satisfaction":{"answer":0.74,"word":"mostly satisfied","reviews":[{"platform":"Trustpilot","rating":4.0,"reviews":357,"rounded":true},{"platform":"SmartCustomer","rating":3.4,"reviews":70}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.94,"business_legitimacy":0.44,"established_history":0.91,"identity_consistency":0.54,"independent_reputation":0.85,"real_customer_evidence":0.69},"warning_fact":null,"warning_effect":null,"enough_evidence":0.91,"customer_satisfaction":0.74},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"quarantine"},{"label":"Security certificate browsers warn about","value":false},{"label":"Nameservers","value":"anuj.ns.cloudflare.com, zita.ns.cloudflare.com"},{"label":"Address","value":"104.18.27.206, 104.18.26.206"},{"label":"Certificate issuer","value":"Google Trust Services"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2026-12-19"}],"crux":[{"label":"Popularity among Chrome users","value":"top 500,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"},{"label":"Popularity across the internet","value":"top 200,000 sites"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"21 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","tiktok","x","youtube"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":true},{"label":"YouTube page","value":true},{"label":"LinkedIn page","value":null},{"label":"X page","value":true},{"label":"Social follower counts","value":{"total":5352480}},{"label":"YouTube channel","value":{"videos":17,"subscribers":321,"last_upload":"2025-09-29"}}],"reviews":[{"label":"Independent review platforms","value":2},{"label":"SmartCustomer rating","value":3.4},{"label":"SmartCustomer review count","value":70},{"label":"Trustpilot rating","value":4.0},{"label":"Trustpilot review count","value":357}],"wayback":[{"label":"Website archive history","value":null}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":true},{"label":"Contact phone number found","value":null},{"label":"Terms page found","value":true},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":null},{"label":"Shipping page found","value":true},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Better Business Bureau profile","value":null},{"label":"Companies House registration","value":"N/A, not a UK company"},{"label":"Data protection registration (ICO)","value":"N/A, not a UK company"},{"label":"VAT number","value":"N/A"},{"label":"Where the company is based","value":"US"},{"label":"Why we believe that","value":["the site's structured data states its country","its terms are governed by the laws of United States","its postcode is a US zip code"]},{"label":"Which countries the company serves","value":["UK","US"]},{"label":"Why we believe that","value":["$ prices on its homepage","its delivery page says it ships to the US","its delivery page says it ships to the UK"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":null},{"label":"Founding year and place as the encyclopaedia states it","value":null},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://iheartdogs.com/"},{"label":"about-us","url":"https://iheartdogs.com/about-us/"},{"label":"shipping","url":"https://iheartdogs.com/shipping/"},{"label":"privacy-terms","url":"https://iheartdogs.com/privacy-terms/"},{"label":"contact-us-faqs","url":"https://iheartdogs.com/contact-us-faqs/"},{"label":"privacy-terms/sms-privacy-policy","url":"https://iheartdogs.com/privacy-terms/sms-privacy-policy/"}],"social":[{"label":"facebook","url":"https://www.facebook.com/iHeartDogscom","followers":5342372,"metric":"followers","via":"site"},{"label":"instagram","url":"https://www.instagram.com/iheartdogs/","followers":null,"metric":null,"via":"site"},{"label":"x","url":"https://twitter.com/iheartdogs","followers":null,"metric":null,"via":"site"},{"label":"linkedin","url":null,"followers":null,"metric":null,"via":null},{"label":"youtube","url":"https://www.youtube.com/@TailsofRescuePodcast","followers":321,"metric":"subscribers","via":"site"},{"label":"tiktok","url":"https://www.tiktok.com/@iheartdogscom","followers":9787,"metric":"followers","via":"site"}],"reviews":[{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/iheartdogs.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/iheartdogs.com"}]},"summary":{"icon":"https://iheartdogs.com/wp-content/uploads/2025/03/cropped-Favicon_Logo_512x512_Transparent-1-32x32.png","kept":null,"logo":null,"site":null,"based":"US","email":"orders@iheartdogs.com","image":"https://iheartdogs.com/wp-content/uploads/2026/03/stories.jpg","offer":{"Customer stories":{"url":"https://iheartdogs.com/stories/","page":"Success Stories"},"Ways to get help":{"url":"https://iheartdogs.com/product/second-chance-movement-donate-to-help-fund-flights-for-at-risk-shelter-dogs-to-safety/","page":"DONATE"},"In their own words":{"url":"https://iheartdogs.com/","page":"Its homepage","text":"Support Healthy Pets, Happy Homes & Empty Shelters with expert pet care tips and mission products that give back to shelter and rescue dogs.","quote":true}},"phone":null,"title":"iHeartDogs - Mission Driven Products + Educational Health Content","years":null,"rating":4.0,"serves":["GB","US"],"address":"4130 E. La Palma Ave, Anaheim, CA 92807","details":{"Sells":"Physical goods","Sells to":"The public","Kind of seller":"Sells its own goods or services","Licensed trade":"No licence normally needed"},"reviews":357,"category":"Pet food and supplies","domain_age":"21 years","contact_url":"https://iheartdogs.com/contact-us-faqs/","description":"Support Healthy Pets, Happy Homes & Empty Shelters with expert pet care tips and mission products that give back to shelter and rescue dogs.","final_check":null,"address_note":null,"contact_form":false,"reviews_source":"Trustpilot","contact_unopened":null,"reviews_total":427},"pages":{"contact":"https://iheartdogs.com/contact-us-faqs/","about":"https://iheartdogs.com/about-us/","shipping":"https://iheartdogs.com/shipping/","terms":"https://iheartdogs.com/privacy-terms/","privacy":"https://iheartdogs.com/privacy-terms/sms-privacy-policy/"},"answers":[{"url":"https://iheartdogs.com/about-us/","kind":"about","quote":"At iHeartDogs.com, we’re driven by a simple, powerful belief: Every Dog Matters. This philosophy is the heartbeat of our mission, propelling us to create a platform where dogs aren’t just celebrated, they are truly loved and cared for. This is not just an ideology, it’s our promise, our commitment to every single furry friend out there.","question":"In their own words"}],"reviews":[{"url":"https://www.trustpilot.com/review/iheartdogs.com","found":true,"label":"Trustpilot","rating":4.0,"source":"reviews","reviews":357,"rounded":true},{"url":"https://www.smartcustomer.com/reviews/iheartdogs.com","found":true,"label":"SmartCustomer","rating":3.4,"source":"reviews","reviews":70},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Trustindex","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Google","rating":null,"source":"reviews","reviews":null}],"breaches":[],"news":[],"youtube_video":{"id":"jleg2Ms2NhQ","title":"She Gives Disabled Dogs a Second Chance | Tails of Rescue Podcast ft. Debbie Pearl","url":"https://www.youtube.com/watch?v=jleg2Ms2NhQ","embeddable":true},"privacy":{"also":[],"points":[],"policy":"https://iheartdogs.com/privacy-terms/sms-privacy-policy/","consent":null,"trackers":[{"name":"Google Analytics","text":"Counts your visits and what you look at."},{"name":"Meta Pixel","text":"Tells Facebook and Instagram what you do on its site, for adverts."},{"name":"Microsoft Advertising","text":"Tells Microsoft what you do on its site, for Bing adverts."},{"name":"Microsoft Clarity","text":"Records how you move, scroll and click on the page."},{"name":"Klaviyo","text":"Tracks what you look at, for its marketing emails."}],"elsewhere":null},"reasons":[{"text":"Domain registered 21 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Pages read: contact, about, shipping, terms, privacy","source":"website"},{"text":"Support email: orders@iheartdogs.com","source":"website"},{"text":"Email authentication configured: SPF, DMARC (quarantine), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 5 platforms: facebook, instagram, tiktok, x, youtube; largest audience 5,342,372 followers on facebook","source":"social"},{"text":"YouTube channel with 321 subscribers, 17 videos, last upload 2025-09-29","source":"social"},{"text":"SmartCustomer: rated 3.4 from 70 reviews","source":"reviews"},{"text":"Trustpilot: rated 4.0 from 357 reviews","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 200,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-10-24T16:22:35.915687+00:00","error":null,"why":null},{"source":"bbb","ok":false,"fetched_at":"2026-10-24T16:22:35.457266+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-10-24T16:22:46.342582+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-10-24T16:22:35.436016+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-10-24T16:22:18.295976+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-10-24T16:22:18.448258+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-24T16:22:52.044383+00:00","error":null,"why":null},{"source":"google_places","ok":null,"fetched_at":"2026-10-24T16:22:18.127003+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-24T16:22:17.601522+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-24T16:22:18.591320+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-10-24T16:22:46.125009+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-10-24T16:22:35.296105+00:00","error":null,"why":null},{"source":"news","ok":false,"fetched_at":"2026-10-24T16:22:35.442841+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-10-24T16:22:18.296309+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-10-24T16:22:18.295590+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-10-24T16:22:18.979444+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-24T16:22:18.675758+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-10-24T16:22:34.980916+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-10-24T16:22:35.295140+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-24T16:22:40.134658+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-24T16:22:18.603491+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-10-24T16:22:46.113019+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-10-24T16:22:21.545746+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-24T16:22:18.292490+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-10-24T16:22:35.398167+00:00","error":null,"why":null},{"source":"wikipedia","ok":null,"fetched_at":"2026-10-24T16:22:18.651407+00:00","error":null,"why":null}],"cost":{"gathering":0.00213,"score":0.00023,"total":0.00236},"claimed":false,"claimed_at":null,"summary_text":"iheartdogs.com's website address was registered 21 years ago, and is locked against transfer to someone else. Customers have left 357 reviews on Trustpilot, averaging 4.0 stars out of 5. No malware or phishing warnings found for its website. We could not find an archive history for its website or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 21 years ago","source":"rdap","plain":true},{"text":"Good independent reputation: 357 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Web history and authority information was not found from our checks.","source":"wayback","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the UK and the US","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 21 years ago","good"],["Who they are","website","Website details","globe","We read 5 of its pages: contact, about, delivery, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","427 reviews across 2 platforms, rated 3.4 to 4.0 out of 5","good"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","nothing known","none"],["Reputation and track record","social","Social presence","users","It is on 5 social media platforms (Facebook, Instagram, TikTok, X and YouTube); the largest audience is 5,342,372 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"7 clear · 1 not found · 2 for information","held":null,"satisfaction":[["Trustpilot","4","357 reviews",false],["SmartCustomer","3.4","70 reviews",false]],"average":"3.9","found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[["Rated 3.4 stars out of 5 from 70 reviews on SmartCustomer","good"],["Rated 4.0 stars out of 5 from 357 reviews on Trustpilot","good"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 200,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 321 subscribers and 17 videos, the latest uploaded on 29 Sep 2025","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 21 years ago","source":"rdap"},{"text":"Good independent reputation: 357 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Web history and authority information was not found from our checks.","source":"wayback"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is iheartdogs.com legit and trustworthy? Truth score 73 out of 100, high truth signals: 7 of 10 public checks clear, 1 not found, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.","advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/iheartdogs.com","assessed_at":"2026-10-24T16:22:52.332134+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, iHeartDogs: truth score 73 out of 100, legitimacy confidence High, assessed 2026-10-24, https://truthsignal.com/business/iheartdogs.com"}}