{"domain":"huug.com","kind":"business","slug":null,"name":"Huug","jurisdiction":"us","company_number":null,"assessed_at":"2026-10-30T20:19:51.637074+00:00","checked_at":"2026-10-30T20:19:48.560473+00:00","checking":false,"collection":[{"source":"appstore","last_attempt_at":"2026-10-30T20:19:08.495931+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:08.495931+00:00","deferred":false},{"source":"bbb","last_attempt_at":"2026-10-30T20:19:39.346928+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:39.346928+00:00","deferred":false},{"source":"category","last_attempt_at":"2026-10-30T20:19:40.326716+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:40.326716+00:00","deferred":false},{"source":"charity","last_attempt_at":"2026-10-30T20:19:08.161014+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:08.161014+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-30T20:19:05.658083+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:05.658083+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-30T20:19:05.697019+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:05.697019+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-30T20:19:48.560473+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:48.560473+00:00","deferred":false},{"source":"google_places","last_attempt_at":"2026-10-30T20:19:05.479274+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"hibp","last_attempt_at":"2026-10-30T20:19:05.318148+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:05.318148+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-30T20:19:05.875316+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:05.875316+00:00","deferred":false},{"source":"hygiene","last_attempt_at":"2026-10-30T20:19:39.357838+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:39.357838+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-30T20:19:08.102974+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:08.102974+00:00","deferred":false},{"source":"news","last_attempt_at":"2026-10-30T20:19:08.161094+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"opendata","last_attempt_at":"2026-10-30T20:19:05.657819+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:05.657819+00:00","deferred":false},{"source":"places","last_attempt_at":"2026-10-30T20:19:05.658149+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:05.658149+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-10-30T20:19:06.136937+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:06.136937+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-30T20:19:05.953201+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:05.953201+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-30T20:19:08.216020+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"regulators","last_attempt_at":"2026-10-30T20:19:08.102803+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:08.102803+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-30T20:19:29.810142+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:29.810142+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-30T20:19:05.818584+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:05.818584+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-30T20:19:35.125024+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:35.125024+00:00","deferred":false},{"source":"trustindex","last_attempt_at":"2026-10-30T20:19:09.337670+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:09.337670+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-30T20:19:05.606844+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:05.606844+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-30T20:19:08.160767+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T20:19:08.160767+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-30T20:19:06.051759+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false}],"purchase_confidence":"MEDIUM","truth_score":57,"judged_score":57,"owner_proof":null,"warning":null,"customer_satisfaction":null,"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.91,"business_legitimacy":0.38,"established_history":0.88,"identity_consistency":0.47,"independent_reputation":0.38,"real_customer_evidence":0.41},"warning_fact":null,"warning_effect":null,"enough_evidence":0.78,"customer_satisfaction":null},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"reject"},{"label":"Security certificate browsers warn about","value":false},{"label":"Nameservers","value":"ns49.domaincontrol.com, ns50.domaincontrol.com"},{"label":"Address","value":"23.227.38.65"},{"label":"Certificate issuer","value":"Let's Encrypt"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2026-12-21"}],"crux":[{"label":"Popularity among Chrome users","value":"top 1,000,000 sites"},{"label":"First known user traffic","value":"2025-05"},{"label":"Months with real traffic, of the last 24","value":6},{"label":"Traffic pattern","value":"intermittent"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"23 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","tiktok"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":true},{"label":"YouTube page","value":null},{"label":"LinkedIn page","value":null},{"label":"X page","value":null},{"label":"Social follower counts","value":{"total":20530}},{"label":"YouTube channel","value":null}],"reviews":[{"label":"Independent review platforms","value":null},{"label":"Independent review platform rating","value":null},{"label":"Independent review platform review count","value":null}],"wayback":[{"label":"Website archive history","value":null}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":true},{"label":"Contact phone number found","value":null},{"label":"Terms page found","value":true},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":true},{"label":"Shipping page linked","value":true},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Better Business Bureau profile","value":"Not found"},{"label":"Companies House registration","value":"N/A, not a UK company"},{"label":"Data protection registration (ICO)","value":"N/A, not a UK company"},{"label":"VAT number","value":"N/A"},{"label":"Where the company is based","value":"US"},{"label":"Why we believe that","value":["the site's structured data states its country","its terms are governed by the laws of United States of America","its postcode is a US zip code"]},{"label":"Which countries the company serves","value":["US"]},{"label":"Why we believe that","value":["$ prices on its homepage"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":null},{"label":"Founding year and place as the encyclopaedia states it","value":null},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://huug.com/"},{"label":"pages/about","url":"https://huug.com/pages/about"},{"label":"pages/contact","url":"https://huug.com/pages/contact"},{"label":"pages/returns-exchanges","url":"https://huug.com/pages/returns-exchanges"},{"label":"policies/privacy-policy","url":"https://huug.com/policies/privacy-policy"},{"label":"policies/terms-of-service","url":"https://huug.com/policies/terms-of-service"}],"social":[{"label":"facebook","url":"https://www.facebook.com/shophuug","followers":null,"metric":null,"via":"site"},{"label":"instagram","url":"https://www.instagram.com/huug","followers":14000,"metric":"followers","via":"site"},{"label":"x","url":null,"followers":null,"metric":null,"via":null},{"label":"linkedin","url":null,"followers":null,"metric":null,"via":null},{"label":"youtube","url":null,"followers":null,"metric":null,"via":null},{"label":"tiktok","url":"https://www.tiktok.com/@shophuug","followers":6530,"metric":"followers","via":"site"}]},"summary":{"icon":"https://huug.com/cdn/shop/files/Untitled_design_24.jpg?crop=center&height=32&v=1784678719&width=32","kept":null,"logo":null,"site":null,"based":"US","email":"help@huug.com","image":"https://cdn.shopify.com/s/files/1/0723/8860/8278/files/20260623_HUUG_DAILY_EMBRACE_ADJUSTABLE_CAMELLIA_ANASTASIA_0616_3_9e33ddf0-4df9-40c6-b359-fafbafa8aacd.jpg?v=1786132884","offer":{"Best for":{"url":"https://huug.com/pages/about","page":"Its about page","text":"Huug bars are wireless, structured bra designed for comfortable everyday wear, with support that moves with you.","quote":true},"In their own words":{"url":"https://huug.com/","page":"Its homepage","text":"Shop wire-free bras with built-in support and breathable coverage, no foam or removable pads. Machine washable, dryer safe, and designed for real life.","quote":true}},"phone":null,"title":"Huug | Wire-Free, Machine-Washable Bras","years":null,"rating":null,"serves":["US"],"address":"1074 Broadway # 121, Woodmere, New York 11598","details":{"Sells":"Physical goods","Sells to":"The public","Kind of seller":"Sells its own goods or services","Licensed trade":"No licence normally needed"},"reviews":null,"category":"Lingerie and swimwear","domain_age":"23 years","contact_url":"https://huug.com/pages/contact","description":"Shop wire-free bras with built-in support and breathable coverage, no foam or removable pads. Machine washable, dryer safe, and designed for real life.","final_check":["policy_shipping"],"address_note":null,"contact_form":false,"reviews_source":null,"contact_unopened":null,"reviews_total":null},"pages":{"contact":"https://huug.com/pages/contact","about":"https://huug.com/pages/about","returns":"https://huug.com/pages/returns-exchanges","terms":"https://huug.com/policies/terms-of-service","privacy":"https://huug.com/policies/privacy-policy"},"answers":[{"url":"https://huug.com/pages/about","kind":"about","quote":"EnMeshed Tech™ replaces bulky foam with bonded technical mesh, creating lightweight support that keeps its shape wash after wash. Most bras rely on foam padding and delicate construction that isn’t meant to handle heat, moisture, or frequent washing. Over time, the foam breaks down, pads shift, and the shape becomes harder to maintain — especially if a dryer is involved.","question":"In their own words"}],"reviews":[{"url":null,"found":false,"label":"Trustpilot","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"SmartCustomer","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Trustindex","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Google","rating":null,"source":"reviews","reviews":null}],"breaches":[],"news":[],"youtube_video":null,"privacy":{"also":[],"points":[{"key":"not_sold","text":"Says it does not sell your personal data.","quote":"WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY."}],"policy":"https://huug.com/policies/privacy-policy","consent":"Shopify's cookie banner","trackers":[{"name":"Google Tag Manager","text":"Loads other tracking tools, which may not be listed here."},{"name":"Google Ads","text":"Tracks what you do to show you Google adverts."},{"name":"Klaviyo","text":"Tracks what you look at, for its marketing emails."}],"elsewhere":null},"reasons":[{"text":"Domain registered 23 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Pages read: contact, about, returns, terms, privacy","source":"website"},{"text":"Support email: help@huug.com","source":"website"},{"text":"Email authentication configured: SPF, DMARC (reject), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 3 platforms: facebook, instagram, tiktok; largest audience 14,000 followers on instagram","source":"social"},{"text":"No review platform page found","source":"reviews"}],"concerns":[],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-10-30T20:19:08.495931+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-10-30T20:19:39.346928+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-10-30T20:19:40.326716+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-10-30T20:19:08.161014+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-10-30T20:19:05.658083+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-10-30T20:19:05.697019+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-30T20:19:48.560473+00:00","error":null,"why":null},{"source":"google_places","ok":null,"fetched_at":"2026-10-30T20:19:05.479274+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-30T20:19:05.318148+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-30T20:19:05.875316+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-10-30T20:19:39.357838+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-10-30T20:19:08.102974+00:00","error":null,"why":null},{"source":"news","ok":false,"fetched_at":"2026-10-30T20:19:08.161094+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-10-30T20:19:05.657819+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-10-30T20:19:05.658149+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-10-30T20:19:06.136937+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-30T20:19:05.953201+00:00","error":null,"why":null},{"source":"registry","ok":null,"fetched_at":"2026-10-30T20:19:08.216020+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-10-30T20:19:08.102803+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-30T20:19:29.810142+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-30T20:19:05.818584+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-10-30T20:19:35.125024+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-10-30T20:19:09.337670+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-30T20:19:05.606844+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-10-30T20:19:08.160767+00:00","error":null,"why":null},{"source":"wikipedia","ok":null,"fetched_at":"2026-10-30T20:19:06.051759+00:00","error":null,"why":null}],"cost":{"gathering":0.00184,"score":0.00014,"total":0.00198},"claimed":false,"claimed_at":null,"summary_text":"huug.com's website address was registered 23 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. We could not find an archive history for its website, a customer rating or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 23 years ago","source":"rdap","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Web history and authority information was not found from our checks.","source":"wayback","plain":false},{"text":"Reviews information was not found from our checks.","source":"reviews","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 23 years ago","good"],["Who they are","website","Website details","globe","We read 5 of its pages: contact, about, returns, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","We found no page for it on any review website, such as Trustpilot","info"],["Reputation and track record","crux","Visitor traffic","eye","Found: popularity among chrome users, first known user traffic, months with real traffic, of the last 24, traffic pattern and 2 more","info"],["Reputation and track record","wayback","Web history and authority","history","nothing known","none"],["Reputation and track record","social","Social presence","users","It is on 3 social media platforms (Facebook, Instagram and TikTok); the largest audience is 14,000 followers on Instagram","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"6 clear · 1 not found · 3 for information","held":null,"satisfaction":[],"average":null,"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[],"crux":[],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 23 years ago","source":"rdap"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Web history and authority information was not found from our checks.","source":"wayback"},{"text":"Reviews information was not found from our checks.","source":"reviews"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is huug.com legit and trustworthy? Truth score 57 out of 100, mixed truth signals: 6 of 10 public checks clear, 1 not found, 3 for information. Legitimacy confidence: mixed. Customer satisfaction: not enough reviews to say.","advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/huug.com","assessed_at":"2026-10-30T20:19:51.637074+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Huug: truth score 57 out of 100, legitimacy confidence Mixed, assessed 2026-10-30, https://truthsignal.com/business/huug.com"}}