{"domain":"guideflyfishing.co.uk","kind":"business","slug":null,"name":"GUIDE FLYFISHING LIMITED","jurisdiction":"gb","company_number":"03210813","assessed_at":"2026-11-12T06:21:07.356955+00:00","checked_at":"2026-11-12T06:21:07.048306+00:00","checking":false,"collection":[{"source":"appstore","last_attempt_at":"2026-11-12T06:20:55.438394+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:55.438394+00:00","deferred":false},{"source":"bbb","last_attempt_at":"2026-11-12T06:20:53.241336+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:53.241336+00:00","deferred":false},{"source":"category","last_attempt_at":"2026-11-12T06:20:46.498415+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:46.498415+00:00","deferred":false},{"source":"charity","last_attempt_at":"2026-11-12T06:20:54.301281+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:54.301281+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-11-12T06:20:45.710057+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:45.710057+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-11-12T06:20:46.093293+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:46.093293+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-11-12T06:21:04.849191+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:21:04.849191+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-11-12T06:20:46.347117+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:46.347117+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-11-12T06:20:46.259584+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:46.259584+00:00","deferred":false},{"source":"hygiene","last_attempt_at":"2026-11-12T06:20:55.780585+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:55.780585+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-11-12T06:20:56.560722+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:56.560722+00:00","deferred":false},{"source":"opendata","last_attempt_at":"2026-11-12T06:20:45.670982+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:45.670982+00:00","deferred":false},{"source":"places","last_attempt_at":"2026-11-12T06:20:45.703521+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:45.703521+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-11-12T06:20:49.581915+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:49.581915+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-11-12T06:20:46.306857+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:46.306857+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-11-12T06:20:55.765795+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:55.765795+00:00","deferred":false},{"source":"regulators","last_attempt_at":"2026-11-12T06:20:54.037278+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:54.037278+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-11-12T06:20:48.042465+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:48.042465+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-11-12T06:20:46.226086+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:46.226086+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-11-12T06:21:07.048306+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:21:07.048306+00:00","deferred":false},{"source":"trustindex","last_attempt_at":"2026-11-12T06:20:49.350752+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:49.350752+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-11-12T06:20:54.451500+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:54.451500+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-11-12T06:20:55.046719+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-11-12T06:20:55.046719+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-11-12T06:20:46.576899+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false}],"purchase_confidence":"HIGH","truth_score":79,"judged_score":79,"owner_proof":{"points":0,"max":5,"on_hold":false,"proofs":[{"proof":"dns","name":"DNS record","status":"possible","points":3},{"proof":"email","name":"Email at its own domain","status":"possible","points":1},{"proof":"robots","name":"Lets our checker read it","status":"possible","points":1}]},"warning":null,"customer_satisfaction":null,"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.94,"business_legitimacy":0.95,"established_history":0.97,"identity_consistency":0.86,"independent_reputation":0.57,"real_customer_evidence":0.43},"warning_fact":null,"warning_effect":null,"enough_evidence":0.96,"customer_satisfaction":null},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":null},{"label":"DMARC policy","value":null},{"label":"Security certificate browsers warn about","value":false},{"label":"Nameservers","value":"lorna.ns.cloudflare.com, rodney.ns.cloudflare.com"},{"label":"Address","value":"104.21.85.77, 172.67.203.135"},{"label":"Certificate issuer","value":"Google Trust Services"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2026-12-27"}],"crux":[{"label":"Popularity among Chrome users","value":null},{"label":"First known user traffic","value":null},{"label":"Months with real traffic, of the last 24","value":null},{"label":"Traffic pattern","value":null},{"label":"Rank jump in the last 12 months","value":null},{"label":"Rank drop in the last 12 months","value":null}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"27 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","youtube"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":null},{"label":"YouTube page","value":true},{"label":"LinkedIn page","value":null},{"label":"X page","value":null},{"label":"Social follower counts","value":{"total":12344}},{"label":"YouTube channel","value":{"videos":22,"subscribers":1900,"last_upload":"2026-06-14"}}],"reviews":[{"label":"Independent review platforms","value":null},{"label":"Independent review platform rating","value":null},{"label":"Independent review platform review count","value":null}],"wayback":[{"label":"Website archive history","value":"23 years"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":true},{"label":"Contact phone number found","value":true},{"label":"Terms page found","value":null},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":null},{"label":"Shipping page found","value":true},{"label":"Sources agreeing on postcode","value":2},{"label":"Hosting company","value":"Cloudflare, Inc."}],"registry":[{"label":"Company found in official company register","value":true},{"label":"Registered company name","value":"GUIDE FLYFISHING LIMITED"},{"label":"Company status","value":"active"},{"label":"Company status detail","value":null},{"label":"Company age","value":"30 years"},{"label":"Registered address","value":"Unit 5 Moor Lane Trading Estate, Sherburn In Elmet, Leeds, West Yorkshire, LS25 6ES, United Kingdom"},{"label":"Accounts overdue","value":false},{"label":"Confirmation statement overdue","value":false},{"label":"Insolvency history","value":false},{"label":"Registered office in dispute","value":false},{"label":"Filing history consistent","value":true},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Accounts filed","value":"Small company accounts"},{"label":"Secured loans (charges)","value":0},{"label":"Registered to do","value":["46900 Non-specialised wholesale trade"]},{"label":"Previous names","value":["OUSTERCLAUSE LIMITED (11 Jun 1996 to 3 Dec 1996)"]},{"label":"Company type","value":"Private limited company"},{"label":"Better Business Bureau profile","value":"N/A, not a US or Canadian business"},{"label":"Companies House registration","value":"Registered as GUIDE FLYFISHING LIMITED"},{"label":"Data protection registration (ICO)","value":"Not found"},{"label":"VAT number","value":"Not found"},{"label":"Where the company is based","value":"UK"},{"label":"Why we believe that","value":["it is registered at Companies House, which is a registration for UK businesses","its phone number starts +44"]},{"label":"Which countries the company serves","value":["UK"]},{"label":"Why we believe that","value":["its address ends .uk"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":null},{"label":"Founding year and place as the encyclopaedia states it","value":null},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://guideflyfishing.co.uk/"},{"label":"contact-us","url":"https://guideflyfishing.co.uk/contact-us/"},{"label":"about-us","url":"https://guideflyfishing.co.uk/about-us/"},{"label":"wp-content/uploads/2025/01/GuideShippingCharges.pdf","url":"https://guideflyfishing.co.uk/wp-content/uploads/2025/01/GuideShippingCharges.pdf"},{"label":"wp-content/uploads/2023/11/GDPR-Privacy-Policy.pdf","url":"https://guideflyfishing.co.uk/wp-content/uploads/2023/11/GDPR-Privacy-Policy.pdf"}],"wayback":[{"label":"first capture","url":"https://web.archive.org/web/20021122/guideflyfishing.co.uk"}],"safe_browsing":[{"label":"Google Web Risk","url":"https://docs.cloud.google.com/web-risk/docs/advisory"}],"registry":[{"label":"Companies House","url":"https://find-and-update.company-information.service.gov.uk/company/03210813"}],"social":[{"label":"facebook","url":"https://www.facebook.com/guideflyfishing","followers":4730,"metric":"followers","via":"site"},{"label":"instagram","url":"https://www.instagram.com/guide_flyfishing/","followers":5714,"metric":"followers","via":"site"},{"label":"x","url":null,"followers":null,"metric":null,"via":null},{"label":"linkedin","url":null,"followers":null,"metric":null,"via":null},{"label":"youtube","url":"https://www.youtube.com/channel/UCzh8WkHJ8YsON4XbenKU-SA","followers":1900,"metric":"subscribers","via":"site"},{"label":"tiktok","url":null,"followers":null,"metric":null,"via":null}]},"summary":{"icon":"https://www.guideflyfishing.co.uk/wp-content/uploads/2025/01/favicon-96x96-1.png","kept":null,"logo":null,"site":null,"based":"GB","email":"info@guideflyfishing.co.uk","image":"https://www.guideflyfishing.co.uk/wp-content/uploads/2025/10/RIO-Elite-Integrated-Scandi-Outbound-Box-Spool-600x600.jpg","offer":{"Promises":{"url":"https://guideflyfishing.co.uk/services-support/sage-warranty/","page":"Sage"},"Customer stories":{"url":"https://www.guideflyfishing.co.uk/category/stillwater-fishing/stillwater-reviews/","page":"Stillwater Reviews"},"In their own words":{"url":"https://guideflyfishing.co.uk/","page":"Its homepage","text":"Guide Flyfishing proudly represents fly fishing’s world-leading brands. Working closely with suppliers to select or develop, the best possible product ranges.","quote":true}},"phone":"+44 1977 681300","title":"Guide Flyfishing - UK Leading Fly Fishing Wholesaler","years":"30 years","rating":null,"serves":["GB"],"address":"Unit 5 Moor Lane Trading Estate, Sherburn In Elmet, Leeds, West Yorkshire, LS25 6ES, United Kingdom","details":{"Sells":"Physical goods","Sells to":"Businesses","Licensed trade":"No licence normally needed"},"reviews":null,"category":"Fishing","domain_age":"27 years","contact_url":"https://guideflyfishing.co.uk/contact-us/","description":"Guide Flyfishing proudly represents fly fishing’s world-leading brands. Working closely with suppliers to select or develop, the best possible product ranges.","final_check":["address","postcode"],"address_note":null,"contact_form":false,"reviews_source":null,"website_filled":null,"contact_unopened":null,"reviews_total":null},"pages":{"contact":"https://guideflyfishing.co.uk/contact-us/","about":"https://guideflyfishing.co.uk/about-us/","shipping":"https://guideflyfishing.co.uk/wp-content/uploads/2025/01/GuideShippingCharges.pdf","privacy":"https://guideflyfishing.co.uk/wp-content/uploads/2023/11/GDPR-Privacy-Policy.pdf"},"answers":[{"url":"https://guideflyfishing.co.uk/about-us/","kind":"about","quote":"Guide Flyfishing proudly represents a portfolio of fly fishing’s world-leading brands. Our passion and commitment drive us to collaborate with the industry’s leading brands to refine existing products and even develop new ones. We ensure that our offerings cater to the unique demands of UK Scandinavian and Irish fisheries and those anglers venturing to distant waters.","question":"In their own words"}],"reviews":[{"label":"Trustpilot","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"SmartCustomer","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"G2","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"Capterra","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"Reviews.io","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"Feefo","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"Trustindex","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"ComplaintsBoard","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"},{"label":"ConsumerAffairs","rating":null,"reviews":null,"url":null,"found":false,"source":"reviews"}],"threads":null,"reviews_read":{"App Store":"2026-11-12","Trustindex":"2026-11-12"},"breaches":[],"visitor_countries":[{"code":"GB","name":"United Kingdom","share":33.333},{"code":"SG","name":"Singapore","share":33.333},{"code":"US","name":"United States","share":33.333}],"youtube_video":{"id":"AQQ06I5d-uM","title":"RIO Premier Coastal Seatrout Shooting Head V2 | Til præcision og lang afstand | Skandinavisk design","url":"https://www.youtube.com/watch?v=AQQ06I5d-uM"},"youtube_data":{"channel":"UCzh8WkHJ8YsON4XbenKU-SA","title":"Guide Flyfishing","handle":"@guide_flyfishing","thumbnail":"https://yt3.ggpht.com/ytc/AIdro_lEKiNkT1STEJln_Zbh4gINcWRhbZvJdnXm7jPNUwG4SA=s240-c-k-c0x00ffffff-no-rj","subscribers":1900,"views":545540,"videos":22,"created":"2020-10-15","country":"GB","language":null,"topics":["https://en.wikipedia.org/wiki/Hobby","https://en.wikipedia.org/wiki/Lifestyle_(sociology)","https://en.wikipedia.org/wiki/Pet"],"kids":null,"trailer":false,"website":"https://www.guideflyfishing.co.uk/","read":"2026-11-12"},"privacy":{"also":[],"points":[],"policy":"https://guideflyfishing.co.uk/wp-content/uploads/2023/11/GDPR-Privacy-Policy.pdf","consent":null,"trackers":[{"name":"Google Tag Manager","text":"Loads other tracking tools, which may not be listed here."},{"name":"Klaviyo","text":"Tracks what you look at, for its marketing emails."}],"elsewhere":null},"crawlers":{"source":"https://guideflyfishing.co.uk/robots.txt","read":"2026-11-12","rules":[],"search_engines":[{"crawler":"Googlebot","owner":"Google Search","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"Bingbot","owner":"Bing","answer":"allowed","reason":"default","says":"Allowed by default"}],"ai_training":[{"crawler":"GPTBot","owner":"OpenAI","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"ClaudeBot","owner":"Anthropic","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"Google-Extended","owner":"Google AI","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"Applebot-Extended","owner":"Apple AI","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"CCBot","owner":"Common Crawl","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"meta-externalagent","owner":"Meta","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"Bytespider","owner":"ByteDance (TikTok)","answer":"allowed","reason":"default","says":"Allowed by default"}],"ai_answers":[{"crawler":"OAI-SearchBot","owner":"ChatGPT search","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"ChatGPT-User","owner":"ChatGPT","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"Claude-SearchBot","owner":"Claude search","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"Claude-User","owner":"Claude","answer":"allowed","reason":"default","says":"Allowed by default"},{"crawler":"PerplexityBot","owner":"Perplexity","answer":"allowed","reason":"default","says":"Allowed by default"}]},"reasons":[{"text":"Domain registered 27 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"GB registered company (active), incorporated 30 years ago","source":"companies_house"},{"text":"Address consistent across 2 independent sources","source":"facts"},{"text":"Pages read: contact, about, shipping, privacy","source":"website"},{"text":"Support email: info@guideflyfishing.co.uk","source":"website"},{"text":"Support phone: +44 1977 681300","source":"website"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 23 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"Registered office: Unit 5 Moor Lane Trading Estate, Sherburn In Elmet, Leeds, West Yorkshire, LS25 6ES, United Kingdom","source":"companies_house"},{"text":"Last accounts made up to 2025-12-31","source":"companies_house"},{"text":"Filings consistent over the last five years","source":"companies_house"},{"text":"Social presence on 3 platforms: facebook, instagram, youtube; largest audience 5,714 followers on instagram","source":"social"},{"text":"YouTube channel with 1,900 subscribers, 22 videos, last upload 2026-06-14","source":"social"},{"text":"No review platform page found","source":"reviews"},{"text":"Not found in the ICO register of fee payers","source":"ico"}],"concerns":[{"text":"No DMARC record: sender domain can be spoofed","source":"dns"}],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-11-12T06:20:55.438394+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-11-12T06:20:53.241336+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-11-12T06:20:46.498415+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-11-12T06:20:54.301281+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-11-12T06:20:45.710057+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-11-12T06:20:46.093293+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-11-12T06:21:04.849191+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-11-12T06:20:46.347117+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-11-12T06:20:46.259584+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-11-12T06:20:55.780585+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-11-12T06:20:56.560722+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-11-12T06:20:45.670982+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-11-12T06:20:45.703521+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-11-12T06:20:49.581915+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-11-12T06:20:46.306857+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-11-12T06:20:55.765795+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-11-12T06:20:54.037278+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-11-12T06:20:48.042465+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-11-12T06:20:46.226086+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-11-12T06:21:07.048306+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-11-12T06:20:49.350752+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-11-12T06:20:54.451500+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-11-12T06:20:55.046719+00:00","error":null,"why":null},{"source":"wikipedia","ok":null,"fetched_at":"2026-11-12T06:20:46.576899+00:00","error":null,"why":null}],"history":[{"at":"2026-11-12","kind":"first","sources":{"read":24,"of":24},"score":79,"band":"HIGH","judged":true,"changes":[],"date":"12 November 2026","label":"First check","detail":null,"score_text":"Score 79, High truth signals","note":"Nothing earlier to compare with"}],"trend":[{"month":"2026-11","score":79,"followers":12344,"change":null,"new":[],"points":339}],"cost":{"gathering":0.00135,"score":0.00017,"total":0.00152},"claimed":false,"claimed_at":null,"history_reports":[{"month":"2026-11","score":79,"band":"HIGH","url":"https://truthsignal.com/business/guideflyfishing.co.uk/report/2026-11.md"}],"summary_text":"guideflyfishing.co.uk is run by Guide Flyfishing Limited, an active UK company registered at Companies House 30 years ago. Its website address was registered 27 years ago, and is locked against transfer to someone else. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. We could not find visitor traffic figures or a customer rating.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"GB registered company (active), incorporated 30 years ago","source":"companies_house","plain":true},{"text":"Domain registered 27 years ago","source":"rdap","plain":true},{"text":"Address consistent across 2 independent sources","source":"facts","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Visitor traffic information was not found from our checks.","source":"crux","plain":false},{"text":"Reviews information was not found from our checks.","source":"reviews","plain":false}]]],"missing":[],"sources_agree":[{"label":"Address","value":"Unit 5 Moor Lane Trading Estate, Sherburn In Elmet, Leeds, West Yorkshire, LS25 6ES, United Kingdom","sources":[{"source":"Its website","value":"LS25 6ES","state":"agrees"},{"source":"Companies House","value":"LS25 6ES","state":"agrees"},{"source":"OpenStreetMap","value":null,"state":"not found"},{"source":"Web Data Commons","value":null,"state":"not found"}],"differ":null},{"label":"Company name","value":"GUIDE FLYFISHING LIMITED","sources":[{"source":"Its website","value":"Guide Flyfishing","state":"agrees"},{"source":"Companies House","value":"GUIDE FLYFISHING LIMITED","state":"agrees"}],"differ":null}],"page":{"rows":[["Who they are","registry","Company details","building","An active UK company registered at Companies House, set up 30 years ago","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 27 years ago","good"],["Who they are","website","Website details","globe","We read 4 of its pages: contact, about, delivery and privacy","good"],["Reputation and track record","reviews","Customer reviews, accreditations and complaints","star","No customer reviews found","info"],["Reputation and track record","crux","Visitor traffic","eye","No data found from the sources checked.","none"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 23 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 3 social media platforms (Facebook, Instagram and YouTube); the largest audience is 5,714 followers on Instagram","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is not protected: anyone could send mail pretending to be it","good"]],"tally":"8 clear · 1 not found · 1 for information","held":null,"satisfaction":[],"bbb":[],"average":null,"average_sum":null,"also":[],"found":{"registry":[["Its registered office at Companies House is Unit 5 Moor Lane Trading Estate, Sherburn In Elmet, Leeds, West Yorkshire, LS25 6ES, United Kingdom","good"],["Its latest accounts at Companies House run to 31 December 2025","good"],["It has filed at Companies House regularly for the last five years, with no gap longer than 15 months","good"],["Not found in the Information Commissioner's Office (ICO) register of organisations that handle personal data","info"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[["We found no page for it on any review website, such as Trustpilot","info"]],"crux":[],"wayback":[],"social":[["Its YouTube channel has 1,900 subscribers and 22 videos, the latest uploaded on 14 Jun 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"An active UK company registered at Companies House, set up 30 years ago","source":"companies_house"},{"text":"Its website address was registered 27 years ago","source":"rdap"},{"text":"The postcode on its website matches its registered office at Companies House","source":"facts"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Visitor traffic information was not found from our checks.","source":"crux"},{"text":"Reviews information was not found from our checks.","source":"reviews"}]]]},"answer":"Is guideflyfishing.co.uk legit and trustworthy? Truth score 79 out of 100, high truth signals: 8 of 10 public checks clear, 1 not found, 1 for information. Legitimacy confidence: high. Customer satisfaction: not enough reviews to say.","edits":[],"edits_recent":{"days":90,"count":0,"fields":[]},"advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/guideflyfishing.co.uk","assessed_at":"2026-11-12T06:21:07.356955+00:00","licence":"Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan","licence_url":"https://truthsignal.com/terms","cite_as":"Truth Signal, Guide Flyfishing: truth score 79 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/guideflyfishing.co.uk"}}