- [Home](https://truthsignal.com/) - [Business](https://truthsignal.com/business) - Graff # graff.com Markdown: [Snapshot](https://truthsignal.com/business/graff.com/snapshot.md) [Full report](https://truthsignal.com/business/graff.com/report.md) ## Website graff.com Graff | Extraordinary Fine Diamond Jewellery and Swiss Watches Discover the world of Graff. Home to fine diamonds and gems of unparalleled rarity, perfection and unrivalled beauty. Checked on 12 Nov 2026, 22:11 Unclaimed Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score. ## Truth score Truth score 74 out of 100, High truth signals. Customer satisfaction: insufficient evidence 74 / 100 High truth signals ## Business details Category: Jewellery and watches Founded: 1960 Places to visit: 1 store Sells: Physical goods Sells to: The public Kind of seller: Sells its own goods or services Licensed trade: No licence normally needed Domain age: 30 years Address: [28-29 Albemarle Street, London, W1S 4JA](https://www.google.com/maps/search/?api=1&query=28-29%20Albemarle%20Street%2C%20London%2C%20W1S%204JA) Email address: info.hq@graff.com Phone number: [+44 808 196 8325](tel:+44%20808%20196%208325) Contact page: [graff.com/uk-en/contact-us-form/](https://graff.com/uk-en/contact-us-form/) Website: [graff.com](https://graff.com/?utm_source=truthsignal.com&utm_medium=referral) Social media: Not found ## Do the sources agree? Phone number: +44 808 196 8325 Its website agrees OpenStreetMap differs Web Data Commons not found Sources give different numbers · OpenStreetMap has +44 20 7201 4120 ## Customer reviews, accreditations and complaints No reviews we could read We looked on SmartCustomer, G2, Capterra, Reviews.io, Feefo, Trustindex, ComplaintsBoard and ConsumerAffairs Trustpilot reviews are not included in this assessment. This business also has a [Trustpilot page](https://uk.trustpilot.com/review/graff.com), which may contain additional customer reviews. We recommend checking these alongside the reviews shown here. [Better Business Bureau](https://www.bbb.org/us/co/boulder/profile/general-contractor/graff-renovations-llc-1296-1000195217) Customer satisfaction Insufficient evidence · No reviews found App experience Insufficient evidence · No app ratings found ## Summary Is graff.com legit and trustworthy? Truth score 74 out of 100, high truth signals: 8 public checks clear, 1 not found, 1 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: insufficient evidence. We read 4 of its pages: contact, returns, terms and privacy. Its website address was registered 30 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. We could not find social media profiles or a customer rating. ### Positives - We read 4 of its pages · contact, returns, terms and privacy. - Its website address was registered 30 years ago. - No malware or phishing warnings found for its website. ### Not found - Social presence information was not found from our checks. - Reviews information was not found from our checks. Our technical team has been informed. Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam. ### What they offer Discover the world of Graff. Home to fine diamonds and gems of unparalleled rarity, perfection and unrivalled beauty. — Graff, in their own words Where to find them Places: 1 store · [See it on OpenStreetMap](https://www.openstreetmap.org/node/8005434362) What they sell Promises: [Promise](https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/) Sources [OpenStreetMap](https://www.openstreetmap.org/copyright) [Its homepage](https://www.graff.com/) ### How to check if graff.com is legit To check if graff.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about graff.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit). ### Who they are Company details Founded in 1960 (Wikipedia) Country Where the company is based: UK Why we believe that: the site's structured data states its country, its legal pages give an address in England and Wales, its VAT number starts GB, its phone number starts +44, its postcode is a UK postcode, its Better Business Bureau profile is a US listing Which countries the company serves: United Arab Emirates, Switzerland, China, UK, Greenland, Hong Kong, Japan, South Korea, Singapore, Taiwan, US Why we believe that: it publishes pages for 11 countries (hreflang), its delivery page says it ships to the UK Registration VAT number: GB232320025 From Wikipedia Industry: jewelry Founded: 1960 Sources [Wikipedia](https://en.wikipedia.org/wiki/Graff_%28jewellers%29) Domain registration Its website address was registered 30 years ago - Its website address is locked against being transferred to someone else Domain age: 30 years Domain transfer lock enabled: Yes Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=graff.com) Website details We read 4 of its pages: contact, returns, terms and privacy - Company contact email is available HTTPS enabled: Yes Contact phone number found: [+44 808 196 8325](tel:+448081968325) Contact page found: Yes Hosting company: IONOS SE What its pages say Who you're buying from: “We are [Graff Diamonds Limited] a company registered in England and Wales, with registered office at [28-29 Albemarle Street, London, W1S 4JA].” Sources [Homepage](https://graff.com/) [Contact page](https://graff.com/uk-en/contact-us-form/) [Returns page](https://graff.com/uk-en/legal-and-privacy/delivery-returns.html) [Terms page](https://graff.com/uk-en/legal-and-privacy/cookie-policy.html) [Terms and conditions of use and sale.html](https://graff.com/uk-en/legal-and-privacy/terms-and-conditions-of-use-and-sale.html) [Privacy page](https://graff.com/uk-en/legal-and-privacy/privacy-policy.html) Search engines and AI Lets in every search engine and AI tool Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question. Search engines All allowed Google Search: Allowed by default Googlebot Bing: Allowed by default Bingbot AI training All allowed OpenAI: Allowed by default GPTBot Anthropic: Allowed by default ClaudeBot Google AI: Allowed by default Google-Extended Apple AI: Allowed by default Applebot-Extended Common Crawl: Allowed by default CCBot Meta: Allowed by default meta-externalagent ByteDance (TikTok): Allowed by default Bytespider AI answers All allowed ChatGPT search: Allowed by default OAI-SearchBot ChatGPT: Allowed by default ChatGPT-User Claude search: Allowed by default Claude-SearchBot Claude: Allowed by default Claude-User Perplexity: Allowed by default PerplexityBot Sources [robots.txt](https://graff.com/robots.txt) ### Reputation and track record Customer reviews, accreditations and complaints It has a review page on [Trustpilot](https://uk.trustpilot.com/review/graff.com) Platform · Rating · Reviews [Trustpilot](https://uk.trustpilot.com/review/graff.com) · Unknown · Unknown [Better Business Bureau](https://www.bbb.org/us/co/boulder/profile/general-contractor/graff-renovations-llc-1296-1000195217) Visitor traffic Real people visited its website in 24 of the last 24 months - Real people have visited its website since February 2021 or earlier Monthly visitor data Popularity among Chrome users: top 100,000 sites First known user traffic: Feb 2021 or earlier Months with real traffic, of the last 24: 24 Traffic pattern: sustained Rank jump in the last 12 months: none Rank drop in the last 12 months: none Where its visitors are Share of people looking up graff.com, by country, over the last 2 days. - Over 50% - 5 to 50% - 1 to 5% - 0.2 to 1% - Under 0.2% - None seen - 1 United States 31.4% - 2 United Kingdom 11.4% - 3 Hong Kong 11.4% - 4 France 8.6% - 5 Singapore 5.7% - 6 United Arab Emirates 2.9% - 7 Bangladesh 2.9% - 8 Cyprus 2.9% - 9 Germany 2.9% - 10 Finland 2.9% Top 10 of 16 countries. Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/graff.com) Web history and authority The Internet Archive first saved a copy of its website 27 years ago Website archive history: 27 years Sources [First archived copy](https://web.archive.org/web/19990508/graff.com) Social presence We could not check how big its social media following is: the check ran out of time. ### What data this site collects about you What its privacy policy says We found this business stores and uses your data May make automated decisions or build a profile about you.: “Profiling activities to make sure the commercial communications you receive are relevant to you and tailored to your preferences and expectations.” Says you can ask it to delete your data.: “· If you wish to access, correct, update or request deletion of your personal information.” Source [Its privacy policy](https://www.graff.com/uk-en/legal-and-privacy/privacy-policy.html) Tracking tools on its homepage Google Analytics, Google Tag Manager and Meta Pixel Named in its homepage's code when we read it. Others may load later, so this list may not be complete. Google Analytics: Counts your visits and what you look at. Google Tag Manager: Loads other tracking tools, which may not be listed here. Meta Pixel: Tells Facebook and Instagram what you do on its site, for adverts. Source [Its homepage](https://graff.com/) ### Safety Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one. Malware or phishing threat status: None found Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory) Data breach history No known data breach involving the company Known data breaches found: 0 Sources [Have I Been Pwned](https://haveibeenpwned.com/) Domain and email security Its email is not protected: anyone could send mail pretending to be it Email MX records: Yes SPF record: Yes Certificate Security certificate browsers warn about: No Certificate issuer: Sectigo Limited Certificate type: DV Certificate expires: 20 Jan 2027 Hosting Nameservers: ns1074.ui-dns.org ns1094.ui-dns.biz ns1095.ui-dns.de ns1122.ui-dns.com Address: 217.160.0.205 Sources [Its DNS records](https://dns.google/query?name=graff.com&rr_type=TXT) ### Proof of ownership What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it. DNS record Not added yet +3 possible What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one. When we check: On every check. The points stay only while the record is there. Points: 0 of 3 added Source graff.com's DNS records Run graff.com? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/graff.com) Email at its own domain Not added yet +1 possible What we check: That someone at the business has confirmed an email address at its own website's domain. When we check: When the address is confirmed. It counts from then on. Points: 0 of 1 added Source Truth Signal's own records Run graff.com? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/graff.com) Lets our checker read it Not added yet +1 possible What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website. When we check: On every check. The point stays only while the file allows it. Points: 0 of 1 added Source graff.com/robots.txt Run graff.com? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/graff.com) Points added to its truth score 0 of 5 Is this your business? Get the code to show this score on your website Truth Signal truth score for graff.com The badge always shows your latest score and links to your full report. Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=graff.com). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then. ### Change over time - Truth score - Social Followers - Data points [Register / log in to view](https://truthsignal.com/login?to=/business/graff.com%23change) ### Similar businesses Other businesses in Jewellery and watches and related categories, those most like Graff first. 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Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/graff.com.json