{"domain":"comparethemarket.com","kind":"business","slug":null,"name":"COMPARE THE MARKET LIMITED","jurisdiction":"gb","company_number":"10636682","assessed_at":"2026-10-20T10:05:57.074839+00:00","checked_at":"2026-10-20T10:05:57.009271+00:00","checking":false,"collection":[{"source":"appstore","last_attempt_at":"2026-10-20T10:05:37.133749+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T10:05:37.133749+00:00","deferred":false},{"source":"bbb","last_attempt_at":"2026-10-20T09:29:47.490211+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:47.490211+00:00","deferred":false},{"source":"charity","last_attempt_at":"2026-10-20T10:05:46.655239+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T10:05:46.655239+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-20T09:29:38.619750+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:38.619750+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-20T09:29:38.745992+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:38.745992+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-20T09:30:38.423088+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:30:38.423088+00:00","deferred":false},{"source":"google_places","last_attempt_at":"2026-10-20T09:29:38.396215+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"hibp","last_attempt_at":"2026-10-20T09:29:38.210209+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:38.210209+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-20T09:29:38.815807+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:38.815807+00:00","deferred":false},{"source":"hygiene","last_attempt_at":"2026-10-20T10:05:57.009271+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"ico","last_attempt_at":"2026-10-20T09:29:47.498331+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:47.498331+00:00","deferred":false},{"source":"news","last_attempt_at":"2026-10-20T10:05:47.228261+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"opendata","last_attempt_at":"2026-10-20T09:29:38.619505+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:38.619505+00:00","deferred":false},{"source":"places","last_attempt_at":"2026-10-20T10:05:56.997578+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"radar","last_attempt_at":"2026-10-20T09:29:39.137001+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:39.137001+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-20T09:29:38.931584+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:38.931584+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-20T09:29:39.000433+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:39.000433+00:00","deferred":false},{"source":"regulators","last_attempt_at":"2026-10-20T10:05:46.821286+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T10:05:46.821286+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-20T09:29:47.997045+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-20T09:29:38.800373+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:38.800373+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-20T09:30:32.612532+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:30:32.612532+00:00","deferred":false},{"source":"trustindex","last_attempt_at":"2026-10-20T09:29:41.767171+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:41.767171+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-20T10:05:38.693278+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T10:05:38.693278+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-20T10:05:46.656726+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T10:05:46.656726+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-20T09:29:39.900646+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-20T09:29:39.900646+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":85,"judged_score":85,"owner_proof":null,"warning":null,"customer_satisfaction":null,"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.91,"business_legitimacy":0.95,"established_history":0.96,"identity_consistency":0.9,"independent_reputation":0.68,"real_customer_evidence":0.68},"warning_fact":null,"warning_effect":null,"enough_evidence":0.9,"customer_satisfaction":null},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"reject"},{"label":"Security certificate browsers warn about","value":false},{"label":"Nameservers","value":"ns-1306.awsdns-35.org, ns-2010.awsdns-59.co.uk, ns-303.awsdns-37.com, ns-986.awsdns-59.net"},{"label":"Address","value":"99.86.12.86, 99.86.12.77, 99.86.12.10, 99.86.12.127"},{"label":"Certificate issuer","value":"Amazon"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2027-02-01"}],"crux":[{"label":"Popularity among Chrome users","value":"top 50,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"},{"label":"Popularity across the internet","value":"top 50,000 sites"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"22 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","linkedin","tiktok","x","youtube"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":true},{"label":"YouTube page","value":true},{"label":"LinkedIn page","value":true},{"label":"X page","value":true},{"label":"Social follower counts","value":{"total":187710}},{"label":"YouTube channel","value":{"videos":36,"subscribers":1110,"last_upload":"2021-01-29"}}],"reviews":[{"label":"Independent review platforms","value":null},{"label":"Independent review platform rating","value":null},{"label":"Independent review platform review count","value":null}],"wayback":[{"label":"Website archive history","value":null},{"label":"Wikipedia page","value":"yes"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":null},{"label":"Contact phone number found","value":null},{"label":"Terms page found","value":null},{"label":"Contact page found","value":null},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":null},{"label":"Shipping page found","value":null},{"label":"Sources agreeing on postcode","value":2}],"registry":[{"label":"Company found in official company register","value":true},{"label":"Registered company name","value":"COMPARE THE MARKET LIMITED"},{"label":"Company status","value":"active"},{"label":"Company status detail","value":null},{"label":"Company age","value":"9 years"},{"label":"Registered address","value":"Pegasus House Southgate Park, Bakewell Road, Orton Southgate, Peterborough, Cambridgeshire, PE2 6YS, England"},{"label":"Accounts overdue","value":false},{"label":"Confirmation statement overdue","value":false},{"label":"Insolvency history","value":false},{"label":"Registered office in dispute","value":false},{"label":"Filing history consistent","value":true},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":true},{"label":"Accounts filed","value":"Full accounts"},{"label":"Secured loans (charges)","value":0},{"label":"Industry","value":"insurance industry"},{"label":"Parent company","value":"BGL Group"},{"label":"Founded","value":"2004"},{"label":"Company type","value":"Private limited company"},{"label":"Better Business Bureau profile","value":"N/A, not a US or Canadian business"},{"label":"Companies House registration","value":"Registered as COMPARE THE MARKET LIMITED"},{"label":"Data protection registration (ICO)","value":"Registered"},{"label":"VAT number","value":"Not found"},{"label":"Where the company is based","value":"UK"},{"label":"Why we believe that","value":["it is registered at Companies House as COMPARE THE MARKET LIMITED","its postcode is a UK postcode"]},{"label":"Which countries the company serves","value":["Australia","UK"]},{"label":"Why we believe that","value":["£ prices on its homepage","it publishes pages for 2 countries (hreflang)"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":true},{"label":"Founding year and place as the encyclopaedia states it","value":"2004"},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":"BGL Group"}],"regulators":[{"label":"FCA firm","value":"FCA, firm 778488"},{"label":"SRA firm","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://comparethemarket.com/"}],"registry":[{"label":"Companies House","url":"https://find-and-update.company-information.service.gov.uk/company/10636682"},{"label":"ICO register entry","url":"https://ico.org.uk/ESDWebPages/Entry/ZA260016"}],"social":[{"label":"facebook","url":"https://www.facebook.com/comparethemkt/","followers":null,"metric":null,"via":"site"},{"label":"instagram","url":"https://instagram.com/comparethemarket/","followers":27000,"metric":"followers","via":"site"},{"label":"x","url":"https://twitter.com/comparethemkt","followers":null,"metric":null,"via":"site"},{"label":"linkedin","url":"https://www.linkedin.com/company/comparethemarket-com/","followers":null,"metric":null,"via":"site"},{"label":"youtube","url":"https://www.youtube.com/user/comparemarket","followers":1110,"metric":"subscribers","via":"site"},{"label":"tiktok","url":"https://tiktok.com/@comparethemarket/","followers":159600,"metric":"followers","via":"site"}],"wayback":[{"label":"Wikipedia","url":"https://en.wikipedia.org/wiki/Compare_the_Market"}]},"summary":{"icon":"https://cdn2.comparethemarket.com/market/cms/logos/favicon.ico","kept":null,"logo":null,"site":null,"based":"GB","email":null,"image":"https://www.comparethemarket.com/assets/images/Sharing_Logo_1200x630.png","offer":{"Best for":{"url":"https://comparethemarket.com/","page":"Its homepage","text":"You're the ones our business is built for.","quote":true},"Ways to get help":{"url":"https://help.comparethemarket.com/","page":"Help"},"In their own words":{"url":"https://comparethemarket.com/","page":"Its homepage","text":"Use Compare the Market to find a better deal on your insurance, household bills and finances. Plus, get a year of fantastic rewards, on us*.","quote":true}},"phone":null,"title":"Compare the Market | The simples way to save","years":"9 years","rating":null,"serves":["AU","GB"],"address":"Pegasus House Southgate Park, Bakewell Road, Orton Southgate, Peterborough, Cambridgeshire, PE2 6YS, England","details":{"Founded":"2004","Owned by":"BGL Group","Registered with":{"note":"Matched on the FCA register","text":"FCA, firm 778488"}},"reviews":null,"domain_age":"22 years","contact_url":null,"description":"Use Compare the Market to find a better deal on your insurance, household bills and finances. Plus, get a year of fantastic rewards, on us*.","final_check":["country","policy_about","policy_privacy"],"address_note":null,"contact_form":null,"reviews_source":null,"contact_unopened":"https://comparethemarket.com/inside-ctm/contact-us/","reviews_total":null},"pages":null,"answers":null,"reviews":[{"url":null,"found":null,"label":"Trustpilot","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"SmartCustomer","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Feefo","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Trustindex","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Google","rating":null,"source":"reviews","reviews":null}],"breaches":[],"news":[],"reasons":[{"text":"Domain registered 22 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"GB registered company (active), incorporated 9 years ago","source":"companies_house"},{"text":"Address consistent across 2 independent sources","source":"facts"},{"text":"Email authentication configured: SPF, DMARC (reject), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"No known company data breach","source":"hibp"},{"text":"Registered office: Pegasus House Southgate Park, Bakewell Road, Orton Southgate, Peterborough, Cambridgeshire, PE2 6YS, England","source":"companies_house"},{"text":"Last accounts made up to 2025-06-30","source":"companies_house"},{"text":"Directors and ownership identified on the register","source":"companies_house"},{"text":"Filings consistent over the last five years","source":"companies_house"},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 159,600 followers on tiktok","source":"social"},{"text":"YouTube channel with 1,110 subscribers, 36 videos, last upload 2021-01-29","source":"social"},{"text":"Registered with the ICO (UK data-protection fee payer)","source":"ico"},{"text":"Regulated: FCA, firm 778488","source":"regulators"},{"text":"Real visitor traffic in 24 of the last 24 months","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 50,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-10-20T10:05:37.133749+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-10-20T09:29:47.490211+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-10-20T10:05:46.655239+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-10-20T09:29:38.619750+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-10-20T09:29:38.745992+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-20T09:30:38.423088+00:00","error":null,"why":null},{"source":"google_places","ok":null,"fetched_at":"2026-10-20T09:29:38.396215+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-20T09:29:38.210209+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-20T09:29:38.815807+00:00","error":null,"why":null},{"source":"hygiene","ok":false,"fetched_at":"2026-10-20T10:05:57.009271+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-10-20T09:29:47.498331+00:00","error":null,"why":null},{"source":"news","ok":false,"fetched_at":"2026-10-20T10:05:47.228261+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-10-20T09:29:38.619505+00:00","error":null,"why":null},{"source":"places","ok":false,"fetched_at":"2026-10-20T10:05:56.997578+00:00","error":null,"why":"the check ran out of time"},{"source":"radar","ok":true,"fetched_at":"2026-10-20T09:29:39.137001+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-20T09:29:38.931584+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-10-20T09:29:39.000433+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-10-20T10:05:46.821286+00:00","error":null,"why":null},{"source":"reviews","ok":false,"fetched_at":"2026-10-20T09:29:47.997045+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-20T09:29:38.800373+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-10-20T09:30:32.612532+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-10-20T09:29:41.767171+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-20T10:05:38.693278+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-10-20T10:05:46.656726+00:00","error":null,"why":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-20T09:29:39.900646+00:00","error":null,"why":null}],"cost":{"gathering":0.0089,"score":0.00023,"total":0.00913},"claimed":false,"claimed_at":null,"summary_text":"comparethemarket.com is run by Compare The Market Limited, part of BGL Group, an active UK company registered at Companies House 9 years ago, and was founded in 2004. Its website address was registered 22 years ago, and is locked against transfer to someone else. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. We could not find customer reviews, a customer rating, an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"GB registered company (active), incorporated 9 years ago","source":"companies_house","plain":true},{"text":"Domain registered 22 years ago","source":"rdap","plain":true},{"text":"Address consistent across 2 independent sources","source":"facts","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Customer reviews information was not found from our checks.","source":"reviews","plain":false},{"text":"Reviews information was not found from our checks.","source":"reviews","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":["places","news"],"page":{"rows":[["Who they are","registry","Company details","building","An active UK company registered at Companies House, set up 9 years ago","good"],["Who they are","regulators","Official registers","shield-check","On the FCA register as firm 778488. Matched on its website.","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 22 years ago","good"],["Who they are","website","Website details","globe","Found: https enabled, privacy page found, sources agreeing on postcode","good"],["Reputation and track record","reviews","Customer reviews","star","We were unable to find out what its customer reviews say.","none"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","Found: wikipedia page","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 159,600 followers on TikTok","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"8 clear · 1 not found · 2 for information","held":null,"satisfaction":[],"found":{"registry":[["Its registered office at Companies House is Pegasus House Southgate Park, Bakewell Road, Orton Southgate, Peterborough, Cambridgeshire, PE2 6YS, England","good"],["Its latest accounts at Companies House run to 30 June 2025","good"],["Its directors and owners are named at Companies House","good"],["It has filed at Companies House regularly for the last five years, with no gap longer than 15 months","good"],["Registered with the Information Commissioner's Office (ICO) to handle personal data","good"]],"regulators":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 1,110 subscribers and 36 videos, the latest uploaded on 29 Jan 2021","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"An active UK company registered at Companies House, set up 9 years ago","source":"companies_house"},{"text":"Its website address was registered 22 years ago","source":"rdap"},{"text":"The postcode on its website matches its registered office at Companies House","source":"facts"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Customer reviews information was not found from our checks.","source":"reviews"},{"text":"Reviews information was not found from our checks.","source":"reviews"},{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is comparethemarket.com legit and trustworthy? Truth score 85 out of 100, high truth signals: 8 of 11 public checks clear, 1 not found, 2 for information. Legitimacy confidence: high. Customer satisfaction: not enough reviews to say.","advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/comparethemarket.com","assessed_at":"2026-10-20T10:05:57.074839+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Compare the Market: truth score 85 out of 100, legitimacy confidence High, assessed 2026-10-20, https://truthsignal.com/business/comparethemarket.com"}}