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# chupi.com

Markdown: [Snapshot](https://truthsignal.com/business/chupi.com/snapshot.md) [Full report](https://truthsignal.com/business/chupi.com/report.md)

## Website

chupi.com

Engagement Rings Ireland | Fine Jewellery | Chupi Ireland's most loved engagement ring & wedding ring jeweller, handcrafted in Dublin. Lab grown diamonds, recycled gold & sustainable jewellery. B Corp Certified. Free resizing. Lifetime of care.

youtube.com

[#diamondring #engagementring #proposal #ringstack](https://www.youtube-nocookie.com/embed/I2gK4-3ZuQ8)

#diamondring #engagementring #proposal #ringstack The latest video on its YouTube channel

Checked on 11 Nov 2026, 04:11 Unclaimed

Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score.

## Truth score

Truth score 59 out of 100, Mixed truth signals. Customer satisfaction: mostly satisfied

59 / 100

Mixed truth signals

## Business details

Category: Jewellery and watches

Memberships: B Corp [Its homepage](https://www.chupi.com/) Claimed by the business, not checked.

Sells: Physical goods

Sells to: The public

Kind of seller: Sells its own goods or services

Licensed trade: No licence normally needed

Domain age: 23 years

Address: [Powerscourt Townhouse Centre, Clarendon Street, Dublin 2](https://www.google.com/maps/search/?api=1&query=Powerscourt%20Townhouse%20Centre%2C%20Clarendon%20Street%2C%20Dublin%202)

Email address: care@chupi.com

Phone number: [+353 1 598 4702](tel:+353%201%20598%204702)

Contact page: [chupi.com/pages/contact](https://chupi.com/pages/contact)

Website: [chupi.com](https://chupi.com/?utm_source=truthsignal.com&utm_medium=referral)

Social media: [Facebook](https://www.facebook.com/xChupi) [Instagram](https://instagram.com/chupi/) [X.com](https://x.com/Chupijewelry) [LinkedIn](https://www.linkedin.com/company/chupi) [TikTok](https://www.tiktok.com/@chupijewellery) [YouTube](https://www.youtube.com/@chupijewellery)

## Customer reviews, accreditations and complaints

Site Reviews Rating

[SmartCustomer](https://www.smartcustomer.com/reviews/chupi.com) · Read 11 November 2026 · 1 reviews · 4.0 out of 5 stars

Total 1 3.6 out of 5 stars

Also found on [Trustpilot](https://www.trustpilot.com/review/chupi.com)

Customer satisfaction Mostly satisfied From independent reviews, weighed by their number

## Summary

Is chupi.com legit and trustworthy? Truth score 59 out of 100, mixed truth signals: 7 of 10 public checks clear, 1 not found, 2 for information. Legitimacy confidence: mixed. Customer satisfaction: mostly satisfied.

chupi.com's website address was registered 23 years ago, and is locked against transfer to someone else. Customers have left 1 reviews on SmartCustomer, averaging 4.0 stars out of 5. No malware or phishing warnings found for its website. We could not find an archive history for its website.

### Positives

- Its website address was registered 23 years ago.
- A not fully established independent reputation · 1 reviews on [SmartCustomer](https://www.smartcustomer.com/reviews/chupi.com), rated 4.0 stars out of 5.
- No malware or phishing warnings found for its website.

### Not found

- Web history and authority information was not found from our checks.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

### What they offer

Ireland's most loved engagement ring & wedding ring jeweller, handcrafted in Dublin. Lab grown diamonds, recycled gold & sustainable jewellery. B Corp Certified. Free resizing. Lifetime of care.

— Chupi, in their own words

Where to find them

Places: Dublin 2

Opening hours: Mo-Sa 10:00-18:00; Su 12:00-17:00

About them

Customer stories: [Customer Reviews](https://www.chupi.com/pages/customer-reviews)

What they sell

Promises: [Promise Rings](https://www.chupi.com/collections/promise-rings)

Sources [Its homepage](https://www.chupi.com/)

### Latest YouTube video

[#diamondring #engagementring #proposal #ringstack](https://www.youtube-nocookie.com/embed/I2gK4-3ZuQ8)

Correct as of 11 Nov 2026, 04:11

### How to check if chupi.com is legit

To check if chupi.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about chupi.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit).

### Who they are

Company details Based in Ireland; serves Europe, the UK, Ireland and the US

Country

Where the company is based: Ireland

Why we believe that: its legal pages give an address in Ireland, its terms are governed by the laws of Ireland, its phone number starts +353

Which countries the company serves: Europe, UK, Ireland, US

Why we believe that: € prices on its homepage, it publishes pages for 2 countries (hreflang), its delivery page says it ships to the US, its delivery page says it ships to the UK

Registration

VAT number: Not found

Domain registration Its website address was registered 23 years ago

- Its website address is locked against being transferred to someone else

Domain age: 23 years

Domain transfer lock enabled: Yes

Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=chupi.com)

Website details We read 5 of its pages: contact, about, delivery, terms and privacy

- Company contact email is available

HTTPS enabled: Yes

Contact phone number found: [+353 1 598 4702](tel:+35315984702)

Contact page found: Yes

Hosting company: Shopify, Inc.

What its pages say

In their own words: ““When I started Chupi, I fell in love with the idea that jewellery is a piece of the future. It’s the moment you knew they were the one. It’s the moment you welcomed them into the world.”

Delivery cost: “At Chupi we offer free shipping for pieces purchased online with custom taxes and duties paid to the European Union, United Kingdom, United States and Canada.”

Sources [Homepage](https://chupi.com/) [Contact page](https://chupi.com/pages/contact) [About page](https://chupi.com/pages/about-us) [Delivery page](https://chupi.com/en-US/articles/shipping-delivery-77682) [Terms page](https://chupi.com/pages/terms-and-conditions) [Privacy page](https://chupi.com/pages/privacy-policy)

Search engines and AI Lets in every search engine and AI tool

Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.

Search engines

All allowed

Google Search: Allowed by default Googlebot

Bing: Allowed by default Bingbot

AI training

All allowed

OpenAI: Allowed by default GPTBot

Anthropic: Allowed by default ClaudeBot

Google AI: Allowed by default Google-Extended

Apple AI: Allowed by default Applebot-Extended

Common Crawl: Allowed by default CCBot

Meta: Allowed by default meta-externalagent

ByteDance (TikTok): Allowed by default Bytespider

AI answers

All allowed

ChatGPT search: Allowed by default OAI-SearchBot

ChatGPT: Allowed by default ChatGPT-User

Claude search: Allowed by default Claude-SearchBot

Claude: Allowed by default Claude-User

Perplexity: Allowed by default PerplexityBot

Sources [robots.txt](https://chupi.com/robots.txt)

### Reputation and track record

Customer reviews, accreditations and complaints Rated 4.0 stars out of 5 from 1 reviews on [SmartCustomer](https://www.smartcustomer.com/reviews/chupi.com)

Platform · Rating · Reviews

[Trustpilot](https://www.trustpilot.com/review/chupi.com) · Unknown · Unknown

[SmartCustomer](https://www.smartcustomer.com/reviews/chupi.com) · 4.0 out of 5 · 1

Total · 3.6 out of 5 stars · 1

Business mentions 1 thread on Reddit mentions this business

Platform · Thread · What it says

Reddit, r/AskIreland · [Chupi Jewellery Quality?](https://www.reddit.com/r/AskIreland/comments/1d1n3gj/chupi_jewellery_quality/) · “Starting to look at engagement ring designers and Chupi have caught my eye. I am seeing some reviews on google, etc. that are concerning in terms of quality and durability (particularly one where the ring split in half!) Would love to hear anyone's experience with Chupi and if you'd recommend them Share Add a Comment Sort by: Best Open comment sort options Best Top New Controversial Old Q&A ...Starting to look at engagement ring designers and Chupi have caught my eye. I am seeing some reviews on google, etc. that are concerning in terms of quality and durability (particularly one where the ring split in half!) Would love to hear anyone's experience with Chupi and if you'd recommend them Share Add a Comment Sort by: Best Open comment sort options Best Top New Controversial Old Q&A ...”

Visitor traffic Real people have visited its website since February 2021 or earlier

Where its visitors are

Share of people looking up chupi.com, by country, over the last 2 days.

- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen

- 1 United Kingdom 50.0%
- 2 United States 50.0%

Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/chupi.com)

Web history and authority We have checked it once, on 11 November 2026

Social presence It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 171,000 followers on Instagram

Found · Platform · Audience

Found by Truth Signal · [Facebook](https://www.facebook.com/xChupi) · 53,341 followers

Found by Truth Signal · [Instagram](https://instagram.com/chupi/) · 171,000 followers

Found by Truth Signal · [X.com](https://x.com/Chupijewelry) · Unknown

Found by Truth Signal · [LinkedIn](https://www.linkedin.com/company/chupi) · Unknown

Found by Truth Signal · [YouTube](https://www.youtube.com/@chupijewellery) · 323 subscribers

Found by Truth Signal · [TikTok](https://www.tiktok.com/@chupijewellery) · 5,587 followers

· · 230,251 followers total

YouTube channel: 335 videos, 323 subscribers, last upload 10 Nov 2026

YouTube Data 2,470 views a video, 226 views a day and a new video every 10.9 days

[Chupi | Engagement & Weddings Rings Ireland](https://www.youtube.com/@chupijewellery) @chupijewellery

Views per video 827,348 views ÷ 335 videos: 2,470

Views a day 827,348 views ÷ 3,667 days: 226

Views per subscriber 827,348 views ÷ 323 subscribers: 2,561

New subscribers a day 323 subscribers ÷ 3,667 days: 0

Subscribers per 1,000 views 323 subscribers ÷ 827,348 views × 1,000: 0.4

Subscribers per video 323 subscribers ÷ 335 videos: 1

Days between videos 3,667 days ÷ 335 videos: 10.9

Channel age 27 October 2016 to 11 November 2026: 10 years 0 months

Subscribers: 323

Views: 827,348

Videos: 335

Started: 27 October 2016

Country: Ireland

Language: Not stated

Topics: Lifestyle, Fashion, Sport

Made for children: Not stated

Website in its description: Not stated

Trailer: Yes

Sources [Its YouTube channel](https://www.youtube.com/@chupijewellery) [YouTube Terms of Service](https://www.youtube.com/t/terms) Read 11 November 2026

### What data this site collects about you

What its privacy policy says We found this business stores and uses your data

Has a data protection officer you can contact.: “For any queries or concerns related to this policy or data protection at Chupi Jewellery, please contact our Data Protection Officer (DPO) at: Email: dpo@chupi.com Address: Chupi Jewellery, Dublin, Ireland.” dpo@chupi.com

Source [Its privacy policy](https://www.chupi.com/pages/privacy-policy)

Tracking tools on its homepage Google Ads and Klaviyo

Named in its homepage's code when we read it. Others may load later, so this list may not be complete.

Google Ads: Tracks what you do to show you Google adverts.

Klaviyo: Tracks what you look at, for its marketing emails.

Source [Its homepage](https://chupi.com/)

### Safety

Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.

Malware or phishing threat status: None found

Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory)

Data breach history No known data breach involving the company

Known data breaches found: 0

Sources [Have I Been Pwned](https://haveibeenpwned.com/)

Domain and email security Its email is protected: mail forged in its name goes to spam

Email

MX records: Yes

SPF record: Yes

DKIM key: Yes

DMARC record: Yes

DMARC policy: quarantine

Certificate

Security certificate browsers warn about: No

Certificate issuer: Let's Encrypt

Certificate type: DV

Certificate expires: 25 Dec 2026

Hosting

Nameservers: ns1.blacknight.com
ns2.blacknight.com
ns3.blacknight.com
ns4.blacknight.com

Address: 23.227.38.32

Sources [Its DNS records](https://dns.google/query?name=chupi.com&rr_type=TXT)

### Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

DNS record Not added yet +3 possible

What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one.

When we check: On every check. The points stay only while the record is there.

Points: 0 of 3 added

Source chupi.com's DNS records

Run chupi.com? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/chupi.com)

Email at its own domain Not added yet +1 possible

What we check: That someone at the business has confirmed an email address at its own website's domain.

When we check: When the address is confirmed. It counts from then on.

Points: 0 of 1 added

Source Truth Signal's own records

Run chupi.com? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/chupi.com)

Lets our checker read it Not added yet +1 possible

What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.

When we check: On every check. The point stays only while the file allows it.

Points: 0 of 1 added

Source chupi.com/robots.txt

Run chupi.com? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/chupi.com)

Points added to its truth score 0 of 5

Is this your business? Get the code to show this score on your website

<a href="https://truthsignal.com/business/chupi.com" title="See the full Truth Signal report on chupi.com"> <img src="https://truthsignal.com/business/chupi.com/badge.svg" alt="Truth Signal truth score for chupi.com" width="210" height="56" style="border:0" loading="lazy" decoding="async"> </a>

The badge always shows your latest score and links to your full report.

Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=chupi.com). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then.

### Change over time

- Truth score
- Social Followers
- Data points

[Register / log in to view](https://truthsignal.com/login?to=/business/chupi.com%23change)

### Similar businesses

Other businesses in Jewellery and watches and related categories, those most like Chupi first.

[62 WillWork Jewelry willworkjewelry.com Mixed](https://truthsignal.com/business/willworkjewelry.com) [66 With Clarity withclarity.com Mixed](https://truthsignal.com/business/withclarity.com) [54 Worthy Always worthyalways.com Mixed](https://truthsignal.com/business/worthyalways.com) [60 Wrist Aficionado wristaficionado.com Mixed](https://truthsignal.com/business/wristaficionado.com) [60 Young in the Mountains younginthemountains.com Mixed](https://truthsignal.com/business/younginthemountains.com) [93 Zales zales.com High](https://truthsignal.com/business/zales.com)

## Past reports

The report as it read each month, newest first:

- 2026-11: truth score 59, Mixed: https://truthsignal.com/business/chupi.com/report/2026-11.md

## How the customers' Total rating is worked out

Bayesian average: 7 reviews at 3.5 stars added, so a few reviews move it less. The 7 added reviews at 3.5 stars are the weighting Trustpilot publishes for its TrustScore. With this business's figures:

(7 × 3.5 + 4 × 1 (SmartCustomer)) ÷ (7 + 1) = 3.6, to one decimal place

## Cite

Truth Signal, Chupi: truth score 59 out of 100, legitimacy confidence Mixed, assessed 2026-11-11, https://truthsignal.com/business/chupi.com. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/chupi.com.json
