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sources","source":"facts"}],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-11-12T23:43:03.718517+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-11-12T23:43:02.877972+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-11-12T23:42:53.491178+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-11-12T23:43:29.779132+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-11-12T23:42:47.773078+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-11-12T23:42:49.179953+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-11-12T23:43:39.429432+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-11-12T23:42:51.939474+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-11-12T23:42:48.373908+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-11-12T23:42:57.987681+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-11-12T23:43:03.098137+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-11-12T23:42:47.641559+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-11-12T23:42:47.720495+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-11-12T23:42:54.597771+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-11-12T23:42:53.646307+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-11-12T23:42:57.552811+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-11-12T23:43:29.749945+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-11-12T23:43:20.007253+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-11-12T23:42:50.602081+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-11-12T23:43:25.049543+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-11-12T23:42:55.678508+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-11-12T23:43:05.400013+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-11-12T23:43:31.007174+00:00","error":null,"why":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-11-12T23:42:56.927900+00:00","error":null,"why":null}],"history":[{"at":"2026-11-12","kind":"first","sources":{"read":24,"of":24},"score":91,"band":"HIGH","judged":true,"changes":[],"date":"12 November 2026","label":"First check","detail":null,"score_text":"Score 91, High truth signals","note":"Nothing earlier to compare with"}],"trend":[{"month":"2026-11","score":91,"followers":139311,"change":null,"new":[],"points":496}],"cost":{"gathering":0.00135,"score":0.00019,"total":0.00154},"claimed":false,"claimed_at":null,"shared_by":{"company_number":[{"domain":"moonpig.com","name":"Moonpig"}]},"history_reports":[{"month":"2026-11","score":91,"band":"HIGH","url":"https://truthsignal.com/business/buyagift.co.uk/report/2026-11.md"}],"summary_text":"buyagift.co.uk is run by MOONPIG.COM Limited, an active UK company registered at Companies House 27 years ago, and was founded in 1999. Its website address was registered 27 years ago, and is locked against transfer to someone else. It has a review page on Trustpilot. Customers have left 11,751 reviews on Reviews.io, averaging 4.5 stars out of 5. No malware or phishing warnings found for its website. We could not find an email address.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"GB registered company (active), incorporated 27 years ago","source":"companies_house","plain":true},{"text":"Domain registered 27 years ago","source":"rdap","plain":true},{"text":"Trustpilot: a review page exists","source":"reviews","plain":true},{"text":"Excellent independent reputation: 11,751 reviews on Reviews.io, rated 4.5 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Email address information was not found from our checks.","source":"website","plain":false}]]],"missing":["social"],"sources_agree":[{"label":"Address","value":"10 Back Hill, London, EC1R 5EN, England","sources":[{"source":"Companies House","value":"EC1R 5EN","state":"agrees"},{"source":"Its website","value":"EC1R 5EF","state":"differs"},{"source":"OpenStreetMap","value":null,"state":"not found"},{"source":"Web Data Commons","value":null,"state":"not found"}],"differ":"Sources give different addresses"},{"label":"Company name","value":"MOONPIG.COM LIMITED","sources":[{"source":"Companies House","value":"MOONPIG.COM LIMITED","state":"agrees"},{"source":"Its website","value":"Buyagift","state":"differs"}],"differ":"Sources give different names"}],"page":{"rows":[["Who they are","registry","Company details","building","An active UK company registered at Companies House, set up 27 years ago","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 27 years ago","good"],["Who they are","website","Website details","globe","We read 5 of its pages: contact, about, delivery, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews, accreditations and complaints","star","It has a review page on Trustpilot","good"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 26 years ago","good"],["Reputation and track record","social","Social presence","users","Its website links to its profiles on Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube; their follower counts are unknown because the profile search could not run","info"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"8 clear · 2 for information","held":null,"satisfaction":[["Reviews.io","4.5","11,751 reviews · read 12 November 2026",false]],"bbb":[],"average":"4.5","average_sum":"(7 × 3.5 + 4.5 × 11,751 (Reviews.io)) ÷ (7 + 11,751) = 4.5, to one decimal place","also":[["Trustpilot","https://uk.trustpilot.com/review/www.buyagift.co.uk"]],"trustpilot":"https://uk.trustpilot.com/review/www.buyagift.co.uk","found":{"registry":[["Its registered office at Companies House is 10 Back Hill, London, EC1R 5EN, England","good"],["Its latest accounts at Companies House run to 30 April 2026","good"],["It has filed at Companies House regularly for the last five years, with no gap longer than 15 months","good"],["Registered with the Information Commissioner's Office (ICO) to handle personal data","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 4.5 stars out of 5 from 11,751 reviews on Reviews.io","good"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 200,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 480 subscribers and 364 videos, the latest uploaded on 18 Sep 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"An active UK company registered at Companies House, set up 27 years ago","source":"companies_house"},{"text":"Its website address was registered 27 years ago","source":"rdap"},{"text":"It has a review page on Trustpilot","source":"reviews"},{"text":"Excellent independent reputation: 11,751 reviews on Reviews.io, rated 4.5 stars out of 5","source":"reviews"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Email address information was not found from our checks.","source":"website"}]]]},"answer":"Is buyagift.co.uk legit and trustworthy? Truth score 91 out of 100, high truth signals: 8 public checks clear, 2 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: mostly satisfied, high confidence.","edits":[],"edits_recent":{"days":90,"count":0,"fields":[]},"advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/buyagift.co.uk","assessed_at":"2026-11-12T23:43:39.707349+00:00","licence":"Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan","licence_url":"https://truthsignal.com/terms","cite_as":"Truth Signal, Buyagift: truth score 91 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/buyagift.co.uk"}}