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# bupa.co.uk

Markdown: [Snapshot](https://truthsignal.com/business/bupa.co.uk/snapshot.md) [Full report](https://truthsignal.com/business/bupa.co.uk/report.md)

## Website

bupa.co.uk

bupa.co.uk bupa.co.uk

Checked on 12 Nov 2026, 22:42 Unclaimed

Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score.

## Truth score

Truth score 83 out of 100, High truth signals. Customer satisfaction: insufficient evidence

83 / 100

High truth signals

## Business details

Category: Health insurance

Founded: 1947

Places to visit: 86 places London (10), Solihull (3), Cardiff (2), Edinburgh (2), Southampton (2) and more

Sells to: The public

Kind of seller: Sells its own goods or services

Domain age: 30 years

Address: Not found No address found using the trading company name

Email address: Not found

Phone number: Not found

Contact page: Not found

Website: [bupa.co.uk](https://bupa.co.uk/?utm_source=truthsignal.com&utm_medium=referral)

Social media: Not found

## Customer reviews, accreditations and complaints

Site Reviews Rating

[SmartCustomer](https://www.smartcustomer.com/reviews/bupa.co.uk) · Read 12 November 2026 · 1 reviews · 2.0 out of 5 stars

Total 1 3.3 out of 5 stars

Trustpilot reviews are not included in this assessment. This business also has a [Trustpilot page](https://uk.trustpilot.com/review/bupa.co.uk), which may contain additional customer reviews. We recommend checking these alongside the reviews shown here.

Customer satisfaction Insufficient evidence · From 1 review on 1 independent review site

App experience Insufficient evidence · No app ratings found

## Summary

Is bupa.co.uk legit and trustworthy? Truth score 83 out of 100, high truth signals: 7 public checks clear, 1 to be cautious about, 1 not found, 1 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: insufficient evidence.

bupa.co.uk's website address was registered 30 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. Be cautious: its 1 reviews on SmartCustomer average only 2.0 stars out of 5. We could not find social media profiles, an address, an email address or a phone number.

### Positives

- Its website address was registered 30 years ago.
- No malware or phishing warnings found for its website.

### Be cautious

- A low number of independent reviews (1 on [SmartCustomer](https://www.smartcustomer.com/reviews/bupa.co.uk) ), but it falls short with only 2.0 stars out of 5.

### Not found

- Social presence information was not found from our checks.
- Address information was not found from our checks.
- Email address information was not found from our checks.
- Phone number information was not found from our checks.

Our technical team has been informed.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

### What they offer

Where to find them

Places: 86 places · busiest 12 of 61 towns below · 9 with no town given

- London 10
- Solihull 3
- Cardiff 2
- Edinburgh 2

- Southampton 2
- St Albans 2
- Barnet 2
- Oxford 1

- Cambridge 1
- Brighton 1
- Newport 1
- Grimsby 1

Sources [OpenStreetMap](https://www.openstreetmap.org/copyright)

### How to check if bupa.co.uk is legit

To check if bupa.co.uk is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about bupa.co.uk; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit).

### Who they are

Company details Founded in 1947 (Wikipedia)

From Wikipedia

Type (Wikipedia): company limited by guarantee

Industry: health care

Founded: 1947

Employees: 87000

Sources [Wikipedia](https://en.wikipedia.org/wiki/Bupa)

Domain registration Its website address was registered 30 years ago

- Its website address is locked against being transferred to someone else

Domain age: 30 years

Domain transfer lock enabled: Yes

Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=bupa.co.uk)

Website details Found: https enabled, hosting company

HTTPS enabled: Yes

Contact phone number found: Not found

Contact page found: Not found

Hosting company: FTIP003982938+FTIP007449437+FTIP007464461 IP MASTER

Search engines and AI Lets in every search engine and AI tool

Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.

Search engines

All allowed

Google Search: Allowed by default Googlebot

Bing: Allowed by default Bingbot

AI training

All allowed

OpenAI: Allowed by default GPTBot

Anthropic: Allowed by default ClaudeBot

Google AI: Allowed by default Google-Extended

Apple AI: Allowed by default Applebot-Extended

Common Crawl: Allowed by default CCBot

Meta: Allowed by default meta-externalagent

ByteDance (TikTok): Allowed by default Bytespider

AI answers

All allowed

ChatGPT search: Allowed by default OAI-SearchBot

ChatGPT: Allowed by default ChatGPT-User

Claude search: Allowed by default Claude-SearchBot

Claude: Allowed by default Claude-User

Perplexity: Allowed by default PerplexityBot

Sources [robots.txt](https://bupa.co.uk/robots.txt)

### Reputation and track record

Customer reviews, accreditations and complaints Rated 2.0 stars out of 5 from 1 reviews on [SmartCustomer](https://www.smartcustomer.com/reviews/bupa.co.uk)

Platform · Rating · Reviews

[Trustpilot](https://uk.trustpilot.com/review/bupa.co.uk) · Unknown · Unknown

[SmartCustomer](https://www.smartcustomer.com/reviews/bupa.co.uk) · 2.0 out of 5 stars · 1

Total · 3.3 out of 5 stars · 1

Visitor traffic Real people visited its website in 24 of the last 24 months

- Real people have visited its website since February 2021 or earlier
- It is among the 100,000 most-visited sites on the internet (Cloudflare Radar)

Monthly visitor data

Popularity among Chrome users: top 100,000 sites

First known user traffic: Feb 2021 or earlier

Months with real traffic, of the last 24: 24

Traffic pattern: sustained

Rank jump in the last 12 months: none

Rank drop in the last 12 months: none

Cloudflare Radar

Popularity across the internet: top 100,000 sites

Where its visitors are

Share of people looking up bupa.co.uk, by country, over the last 2 days.

- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen

- 1 United Kingdom 34.8%
- 2 United States 30.4%
- 3 Ireland 9.3%
- 4 Singapore 6.2%
- 5 Germany 4.3%
- 6 Netherlands 3.1%
- 7 Australia 2.5%
- 8 Austria 1.9%
- 9 Latvia 1.2%
- 10 Portugal 1.2%

Top 10 of 17 countries.

Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/bupa.co.uk)

Web history and authority The Internet Archive first saved a copy of its website 27 years ago

Website archive history: 27 years

Sources [First archived copy](https://web.archive.org/web/19981212/bupa.co.uk)

Social presence We could not check how big its social media following is: the check ran out of time.

### Safety

Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.

Malware or phishing threat status: None found

Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory)

Data breach history No known data breach involving the company

Known data breaches found: 0

Sources [Have I Been Pwned](https://haveibeenpwned.com/)

Domain and email security Its email is protected: mail forged in its name is blocked

Email

MX records: Yes

SPF record: Yes

DKIM key: Yes

DMARC record: Yes

DMARC policy: reject

Certificate

Security certificate browsers warn about: No

Certificate issuer: GlobalSign nv-sa

Certificate type: EV

Certificate expires: 5 Apr 2027

Hosting

Nameservers: ns1-37.azure-dns.com
ns2-37.azure-dns.net
ns3-37.azure-dns.org
ns4-37.azure-dns.info

Address: 213.121.86.72

Sources [Its DNS records](https://dns.google/query?name=bupa.co.uk&rr_type=TXT)

### Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

DNS record Not added yet +3 possible

What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one.

When we check: On every check. The points stay only while the record is there.

Points: 0 of 3 added

Source bupa.co.uk's DNS records

Run bupa.co.uk? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/bupa.co.uk)

Email at its own domain Not added yet +1 possible

What we check: That someone at the business has confirmed an email address at its own website's domain.

When we check: When the address is confirmed. It counts from then on.

Points: 0 of 1 added

Source Truth Signal's own records

Run bupa.co.uk? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/bupa.co.uk)

Lets our checker read it Not added yet +1 possible

What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.

When we check: On every check. The point stays only while the file allows it.

Points: 0 of 1 added

Source bupa.co.uk/robots.txt

Run bupa.co.uk? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/bupa.co.uk)

Points added to its truth score 0 of 5

Is this your business? Get the code to show this score on your website

<a href="https://truthsignal.com/business/bupa.co.uk" title="See the full Truth Signal report on bupa.co.uk"> <img src="https://truthsignal.com/business/bupa.co.uk/badge.svg" alt="Truth Signal truth score for bupa.co.uk" width="210" height="56" style="border:0" loading="lazy" decoding="async"> </a>

The badge always shows your latest score and links to your full report.

Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=bupa.co.uk). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then.

### Change over time

- Truth score
- Social Followers
- Data points

[Register / log in to view](https://truthsignal.com/login?to=/business/bupa.co.uk%23change)

### Similar businesses

Other businesses in Health insurance and related categories, those most like bupa.co.uk first.

[76 Via Benefits viabenefits.com High](https://truthsignal.com/business/viabenefits.com) [96 Aflac aflac.com High](https://truthsignal.com/business/aflac.com) [45 AffordableHealthPlans.com affordablehealthplans.com Mixed](https://truthsignal.com/business/affordablehealthplans.com) [57 Pennie pennie.com Mixed](https://truthsignal.com/business/pennie.com) [82 Delta Dental deltadental.com High](https://truthsignal.com/business/deltadental.com) [88 Wellcare wellcare.com High](https://truthsignal.com/business/wellcare.com)

## Past reports

The report as it read each month, newest first:

- 2026-11: truth score 83, High: https://truthsignal.com/business/bupa.co.uk/report/2026-11.md

## How the customers' Total rating is worked out

Bayesian average: 7 reviews at 3.5 stars added, so a few reviews move it less. The 7 added reviews at 3.5 stars are the weighting Trustpilot publishes for its TrustScore. With this business's figures:

(7 × 3.5 + 2 × 1 (SmartCustomer)) ÷ (7 + 1) = 3.3, to one decimal place

## Cite

Truth Signal, bupa.co.uk: truth score 83 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/bupa.co.uk. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/bupa.co.uk.json
