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reviews","source":"reviews"}],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-11-12T20:57:41.556436+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-11-12T20:58:09.066671+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-11-12T20:57:37.310411+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-11-12T20:58:05.471560+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-11-12T20:57:35.530535+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-11-12T20:57:35.630214+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-11-12T20:58:15.485971+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-11-12T20:57:35.873625+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-11-12T20:57:36.741871+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-11-12T20:57:39.723722+00:00","error":null,"why":null},{"source":"ico","ok":false,"fetched_at":"2026-11-12T20:57:41.269566+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-11-12T20:57:35.693624+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-11-12T20:57:35.540027+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-11-12T20:57:37.310723+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-11-12T20:57:35.778073+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-11-12T20:57:39.709749+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-11-12T20:58:05.462248+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-11-12T20:57:47.897094+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-11-12T20:57:35.751708+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-11-12T20:58:25.087028+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-11-12T20:57:38.309193+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-11-12T20:57:37.409305+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-11-12T20:58:06.918089+00:00","error":null,"why":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-11-12T20:57:37.680333+00:00","error":null,"why":null}],"history":[{"at":"2026-11-12","kind":"first","sources":{"read":24,"of":24},"score":90,"band":"HIGH","judged":true,"changes":[],"date":"12 November 2026","label":"First check","detail":null,"score_text":"Score 90, High truth signals","note":"Nothing earlier to compare with"}],"trend":[{"month":"2026-11","score":90,"followers":4682257,"change":null,"new":[],"points":506}],"cost":{"gathering":0.00137,"score":0.00022,"total":0.00159},"claimed":false,"claimed_at":null,"history_reports":[{"month":"2026-11","score":90,"band":"HIGH","url":"https://truthsignal.com/business/buildabear.com/report/2026-11.md"}],"summary_text":"We read 3 of its pages: contact, terms and privacy. Its website address was registered 29 years ago, and is locked against transfer to someone else. It has a review page on Trustpilot. No malware or phishing warnings found for its website. Be cautious: its 67 reviews on SmartCustomer average only 2.4 stars out of 5.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: contact, terms, privacy","source":"website","plain":true},{"text":"Domain registered 29 years ago","source":"rdap","plain":true},{"text":"Trustpilot: a review page exists","source":"reviews","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A low number of independent reviews (67 on SmartCustomer), but it falls short with only 2.4 stars out of 5","source":"reviews","plain":false}]]],"missing":[],"sources_agree":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US; founded in 1997 (Wikipedia)","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 29 years ago","good"],["Who they are","website","Website details","globe","We read 3 of its pages: contact, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews, accreditations and complaints","star","69 reviews across 2 platforms, rated 2.4 to 5.0 out of 5","bad"],["Reputation and track record","appstore","App Store","smartphone","Its app, Build-A-Bear Merry Mission™, is on Apple's App Store, rated 5 out of 5 from 2 ratings, counted in the reviews total.","info"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 28 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 2,838,157 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"1 be cautious · 7 clear · 3 for information","held":null,"satisfaction":[["SmartCustomer","2.4","67 reviews · read 12 November 2026",false],["App Store","5.0","2 ratings · read 12 November 2026",false]],"bbb":[],"average":"2.6","average_sum":"(7 × 3.5 + 2.4 × 67 (SmartCustomer) + 5 × 2 (App Store)) ÷ (7 + 69) = 2.6, to one decimal place","also":[["Trustpilot","https://uk.trustpilot.com/review/www.buildabear.com"]],"trustpilot":"https://uk.trustpilot.com/review/www.buildabear.com","found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[["It has a review page on Trustpilot","good"],["Rated 2.4 stars out of 5 from 67 reviews on SmartCustomer","bad"]],"appstore":[],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 200,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 135,000 subscribers and 1185 videos, the latest uploaded on 1 Nov 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"We read 3 of its pages: contact, terms and privacy","source":"website"},{"text":"Its website address was registered 29 years ago","source":"rdap"},{"text":"It has a review page on Trustpilot","source":"reviews"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A low number of independent reviews (67 on SmartCustomer), but it falls short with only 2.4 stars out of 5","source":"reviews"}]]]},"answer":"Is buildabear.com legit and trustworthy? Truth score 90 out of 100, high truth signals: 7 public checks clear, 1 to be cautious about, 3 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: mostly dissatisfied, low confidence.","edits":[],"edits_recent":{"days":90,"count":0,"fields":[]},"advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/buildabear.com","assessed_at":"2026-11-12T20:58:25.510008+00:00","licence":"Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan","licence_url":"https://truthsignal.com/terms","cite_as":"Truth Signal, Build-A-Bear Workshop®: truth score 90 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/buildabear.com"}}