{"domain":"buff.com","kind":"business","slug":null,"name":"Original 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data-protection fee payer","value":null},{"label":"Better Business Bureau profile","value":"Not found"},{"label":"Companies House registration","value":null},{"label":"Data protection registration (ICO)","value":null},{"label":"VAT number","value":null},{"label":"Where the company is based","value":null},{"label":"Why we believe that","value":null},{"label":"Which countries the company serves","value":["Australia","Canada","Colombia","Germany","Spain","France","UK","Mexico","Netherlands","Singapore","US"]},{"label":"Why we believe that","value":["it publishes pages for 11 countries (hreflang)"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":null},{"label":"Founding year and place as the encyclopaedia states it","value":null},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat 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938 05 48 61","title":"Headwear & Neckwear for Sports and Outdoors BUFF®️","years":"29 years","rating":4.0,"serves":["AU","CA","CO","DE","ES","FR","GB","MX","NL","SG","US"],"address":null,"reviews":1,"contact_url":"https://buff.com/contact","description":"Discover top-tier BUFF® headwear and neckwear, designed for outdoor lovers. Our quality materials meet sustainability to elevate your active lifestyle.","final_check":["policy_about","policy_returns"],"address_note":null,"contact_form":true,"reviews_source":"Reviews.io","reviews_total":59},"pages":{"contact":"https://buff.com/contact","terms":"https://buff.com/media/wysiwyg/docs/Legal_guarantee_notice_ENG.pdf","privacy":"https://buff.com/gb/privacy-policy/"},"answers":null,"reviews":[{"url":"https://www.trustpilot.com/review/buff.com","found":true,"label":"Trustpilot","rating":null,"source":"reviews","reviews":58},{"url":null,"found":false,"label":"SmartCustomer","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":"https://www.reviews.io/company-reviews/store/buff-com","found":true,"label":"Reviews.io","rating":4.0,"source":"reviews","reviews":1},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Domain registered 29 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Pages read: contact, terms, privacy","source":"website"},{"text":"Support email: info@buff.de","source":"website"},{"text":"Support phone: +34 938 05 48 61","source":"website"},{"text":"Email authentication configured: SPF, DMARC (none), DKIM","source":"dns"},{"text":"Site first archived 28 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 3 platforms: facebook, instagram, youtube; largest audience 249,443 followers on facebook","source":"social"},{"text":"YouTube channel with 33,800 subscribers, 133 videos, last upload 2026-10-05","source":"social"},{"text":"Reviews.io: rated 4.0 from 1 reviews","source":"reviews"},{"text":"Trustpilot: 58 reviews","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 200,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[{"text":"DMARC policy is none: spoofed mail is reported, not rejected","source":"dns"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-05T15:27:48.084963+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-05T15:27:43.734474+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-05T15:27:43.922201+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-13T03:04:29.205810+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-05T15:27:44.107672+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-05T15:27:43.931662+00:00","error":null},{"source":"ico","ok":true,"fetched_at":"2026-10-05T15:27:47.405531+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-05T15:27:44.286437+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-05T15:27:44.043408+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-05T15:27:47.707870+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-05T15:27:44.902259+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-05T15:27:43.959652+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-05T15:27:47.585238+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-05T15:27:44.497825+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-13T03:04:20.907604+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-05T15:27:44.758344+00:00","error":null}],"cost":{"gathering":0.02136,"score":0.00115,"total":0.02251},"claimed":false,"claimed_at":null,"summary_text":"buff.com's website address was registered 29 years ago. Customers have left 1 reviews on Reviews.io, averaging 4.0 stars out of 5. Google Safe Browsing shows no malware or phishing warnings for its website. We could not find a matching registered company or an address.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 29 years ago","source":"rdap","plain":true},{"text":"A not fully established independent reputation: 1 reviews on Reviews.io, rated 4.0 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Company details information was not found from our checks.","source":"registry","plain":false},{"text":"Address information was not found from our checks.","source":"registry","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","nothing known","none"],["Who they are","rdap","Domain registration","clock","Its website address was registered 29 years ago","good"],["Who they are","website","Website details","globe","We read 3 of its pages: contact, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","Rated 4.0 stars out of 5 from 1 reviews on Reviews.io","good"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 28 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 3 social media platforms (Facebook, Instagram and YouTube); the largest audience is 249,443 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is only partly protected: mail forged in its name is reported but not blocked","good"]],"tally":"8 clear · 1 not found · 1 for information","held":null,"satisfaction":[["Reviews.io","4.0","1 reviews · not counted",true]],"found":{"registry":[],"rdap":[],"website":[["Company contact email is available","good"],["Company contact phone number is available","good"]],"reviews":[["58 reviews on Trustpilot","good"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 200,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 33,800 subscribers and 133 videos, the latest uploaded on 5 Oct 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[["Its email identifies its real senders, but mail forged in its name is not blocked","good"]]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 29 years ago","source":"rdap"},{"text":"A not fully established independent reputation: 1 reviews on Reviews.io, rated 4.0 stars out of 5","source":"reviews"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Company details information was not found from our checks.","source":"registry"},{"text":"Address information was not found from our checks.","source":"registry"}]]]},"answer":"Is buff.com legit and trustworthy? Truth score 69 out of 100, mixed truth signals: 8 of 10 public checks clear, 1 not found, 1 for information. Legitimacy confidence: mixed. Customer satisfaction: not enough reviews to say.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/buff.com","assessed_at":"2026-10-13T03:04:29.495588+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Headwear & Neckwear for Sports and Outdoors BUFF®️: truth score 69 out of 100, legitimacy confidence Medium, assessed 2026-10-13, https://truthsignal.com/business/buff.com"}}