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Its website address was registered 21 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 1,000,000 followers on Instagram. Customers have left 2,000 reviews on Trustpilot, averaging 4.1 stars out of 5. Customers have left 16 reviews on Reviews.io, averaging 4.81 stars out of 5. Google Safe Browsing shows no malware or phishing warnings for its website.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: contact, terms","source":"website","plain":true},{"text":"Domain registered 21 years ago","source":"rdap","plain":true},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 1,000,000 followers on instagram","source":"social","plain":true},{"text":"Great independent reputation: 2,000 reviews on Trustpilot, rated 4.1 stars out of 5","source":"reviews","plain":false},{"text":"A not fully established independent reputation: 16 reviews on Reviews.io, rated 4.81 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US; founded in 2005 (Wikipedia) · BBB rating A+","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 21 years ago","good"],["Who they are","website","Website details","globe","We read 2 of its pages: contact and terms","good"],["Reputation and track record","reviews","Customer reviews","star","Trustpilot 4.1 stars from 2,000 reviews · SmartCustomer 3.2 stars from 69 reviews · Reviews.io 4.81 stars from 16 reviews","good"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 20 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 1,000,000 followers on Instagram","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"8 clear · 2 for information","held":null,"satisfaction":[["Trustpilot","4.1","2,000 reviews",false],["SmartCustomer","3.2","69 reviews",false],["Reviews.io","4.81","16 reviews",false],["BBB","A+","103 of 286 resolved",false]],"found":{"registry":[["The Better Business Bureau rates it A+, and accredits it; 103 of its 286 complaints closed in three years were resolved to the customer's satisfaction","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"],["Company contact phone number is available","good"]],"reviews":[["Rated 4.81 stars out of 5 from 16 reviews on Reviews.io","good"],["Rated 3.2 stars out of 5 from 69 reviews on SmartCustomer","good"],["Rated 4.1 stars out of 5 from 2,000 reviews on Trustpilot","good"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 20,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 25,000 subscribers and 1078 videos, the latest uploaded on 30 Sep 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"We read 2 of its pages: contact and terms","source":"website"},{"text":"Its website address was registered 21 years ago","source":"rdap"},{"text":"It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 1,000,000 followers on Instagram","source":"social"},{"text":"Great independent reputation: 2,000 reviews on Trustpilot, rated 4.1 stars out of 5","source":"reviews"},{"text":"A not fully established independent reputation: 16 reviews on Reviews.io, rated 4.81 stars out of 5","source":"reviews"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]]]},"answer":"Is brilliantearth.com legit and trustworthy? Truth score 89 out of 100, high truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/brilliantearth.com","assessed_at":"2026-10-12T16:04:07.496080+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Brilliant Earth: truth score 89 out of 100, legitimacy confidence High, assessed 2026-10-12, https://truthsignal.com/business/brilliantearth.com"}}