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Big savings on homes, hotels, flights, car rentals, taxis, and attractions – build your perfect trip on any budget.","final_check":["policy_about","policy_privacy"],"address_note":null,"contact_form":false,"reviews_source":"SmartCustomer","reviews_total":66151},"pages":{"contact":"https://booking.com/content/contact-us.html","terms":"https://booking.com/content/terms.html"},"answers":[{"url":"https://booking.com/content/terms.html","kind":"terms","quote":"If you’re a resident of the Czechia and you’re not happy with the way we handle your complaint, you can complain to the Czech Trade Inspection Authority – Central Inspectorate, ADR Department, registered office Štěpánská 15, Prague 2, postal code: 120 00, email: adr@coi.cz, https://www.coi.cz/informace-o-adr/ .","question":"Who you're buying from"}],"reviews":[{"url":"https://www.trustpilot.com/review/www.booking.com","found":true,"label":"Trustpilot","rating":null,"source":"reviews","reviews":61876},{"url":"https://www.smartcustomer.com/reviews/booking.com","found":true,"label":"SmartCustomer","rating":1.2,"source":"reviews","reviews":4275},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Domain registered 28 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"GB registered company (active), incorporated 22 years ago","source":"companies_house"},{"text":"Among the 1,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Pages read: contact, terms","source":"website"},{"text":"Email authentication configured: SPF, DMARC (reject), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"No known company data breach","source":"hibp"},{"text":"Registered office: The Goods Yard Building, 6 Goods Yard Street, Manchester, M3 3BG, United Kingdom","source":"companies_house"},{"text":"Last accounts made up to 2025-12-31","source":"companies_house"},{"text":"Directors and ownership identified on the register","source":"companies_house"},{"text":"Filings consistent over the last five years","source":"companies_house"},{"text":"Social presence on 5 platforms: facebook, linkedin, tiktok, x, youtube; largest audience 17,000,000 followers on facebook","source":"social"},{"text":"YouTube channel with 637,000 subscribers, 67 videos, last upload 2026-06-08","source":"social"},{"text":"SmartCustomer: rated 1.2 from 4,275 reviews","source":"reviews"},{"text":"Trustpilot: 61,876 reviews","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"}],"concerns":[{"text":"Website activity does not match the registered SIC codes","source":"companies_house"},{"text":"SmartCustomer: rated 1.2 from 4,275 reviews","source":"reviews"},{"text":"Better Business Bureau: rated F, not accredited; 5,590 complaints closed in three years, 297 of them resolved to the customer's satisfaction","source":"bbb"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-03T10:22:49.618890+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-03T10:22:39.722161+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-03T10:22:39.909139+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-09T08:02:30.611387+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-03T10:22:40.097302+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-03T10:22:40.054241+00:00","error":null},{"source":"ico","ok":false,"fetched_at":"2026-10-03T10:22:46.847036+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-03T10:22:40.309885+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-03T10:22:40.112741+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-03T08:12:33.306600+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-03T10:22:41.321049+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-03T10:22:40.049497+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-03T10:22:41.560664+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-07T16:55:16.905934+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-09T08:01:36.034898+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-03T10:22:40.873185+00:00","error":null}],"cost":{"gathering":0.07749,"score":0.00115,"total":0.07864},"claimed":false,"claimed_at":null,"summary_text":"booking.com is run by BOOKING.COM Transport Limited, part of Booking Holdings, an active UK company registered at Companies House 22 years ago, and was founded in 1996 in Enschede, Netherlands. Its website address was registered 28 years ago, and is locked against transfer to someone else. It is among the 1,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 4,275 reviews on SmartCustomer average only 1.2 stars out of 5. What its website sells does not match the business activities its company registered. Businesses with many customers get complaints, and the number says more about reach than conduct. The Better Business Bureau rates it F, its lowest grade, for: Failure to respond to 1,816 complaint(s) filed against business. Of its 5,590 complaints closed in three years, 297 were resolved to the customer's satisfaction. We could not find an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"GB registered company (active), incorporated 22 years ago","source":"companies_house","plain":true},{"text":"Domain registered 28 years ago","source":"rdap","plain":true},{"text":"Among the 1,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A large number of independent reviews (4,275 on SmartCustomer), but it falls short with only 1.2 stars out of 5","source":"reviews","plain":false},{"text":"Website activity does not match the registered SIC codes","source":"companies_house","plain":true},{"text":"Better Business Bureau: rated F, not accredited; 5,590 complaints closed in three years, 297 of them resolved to the customer's satisfaction","source":"bbb","plain":true}]],["Not found","none",[{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","What its website sells does not match the business activities (SIC codes) its company registered at Companies House","bad"],["Who they are","rdap","Domain registration","clock","Its website address was registered 28 years ago","good"],["Who they are","website","Website details","globe","We read 2 of its pages: contact and terms","good"],["Reputation and track record","reviews","Customer reviews","star","61,876 reviews on Trustpilot · SmartCustomer 1.2 stars from 4,275 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","It is among the 1,000 most-visited sites on the internet (Cloudflare Radar)","info"],["Reputation and track record","wayback","Web history and authority","history","Found: wikipedia page","good"],["Reputation and track record","social","Social presence","users","It is on 5 social media platforms (Facebook, LinkedIn, TikTok, X and YouTube); the largest audience is 17,000,000 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"2 be cautious · 7 clear · 1 for information","held":null,"satisfaction":[["Trustpilot","","61,876 reviews · rating not read",false],["SmartCustomer","1.2","4,275 reviews",false],["BBB","F","297 of 5,590 resolved",false]],"found":{"registry":[["An active UK company registered at Companies House, set up 22 years ago","good"],["Its registered office at Companies House is The Goods Yard Building, 6 Goods Yard Street, Manchester, M3 3BG, United Kingdom","good"],["Its latest accounts at Companies House run to 31 December 2025","good"],["Its directors and owners are named at Companies House","good"],["It has filed at Companies House regularly for the last five years, with no gap longer than 15 months","good"],["The Better Business Bureau rates it F, and does not accredit it; 297 of its 5,590 complaints closed in three years were resolved to the customer's satisfaction","bad"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["61,876 reviews on Trustpilot","good"],["Rated 1.2 stars out of 5 from 4,275 reviews on SmartCustomer","bad"]],"crux":[["Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[["Its YouTube channel has 637,000 subscribers and 67 videos, the latest uploaded on 8 Jun 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"An active UK company registered at Companies House, set up 22 years ago","source":"companies_house"},{"text":"Its website address was registered 28 years ago","source":"rdap"},{"text":"It is among the 1,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A large number of independent reviews (4,275 on SmartCustomer), but it falls short with only 1.2 stars out of 5","source":"reviews"},{"text":"What its website sells does not match the business activities (SIC codes) its company registered at Companies House","source":"companies_house"},{"text":"The Better Business Bureau rates it F, and does not accredit it; 297 of its 5,590 complaints closed in three years were resolved to the customer's satisfaction","source":"bbb"}]],["Not found","none",[{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is booking.com legit and trustworthy? Truth score 77 out of 100, high truth signals: 7 of 10 public checks clear, 2 to be cautious about, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/booking.com","assessed_at":"2026-10-09T08:02:30.966393+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Booking.com: truth score 77 out of 100, legitimacy confidence High, assessed 2026-10-09, https://truthsignal.com/business/booking.com"}}