{"domain":"bluenile.com","kind":"business","slug":null,"name":"Blue 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found","value":0}],"rdap":[{"label":"Domain age","value":"29 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","linkedin","tiktok","x"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":true},{"label":"YouTube page","value":null},{"label":"LinkedIn page","value":true},{"label":"X page","value":true},{"label":"Social follower counts","value":{"total":1955772}},{"label":"YouTube channel","value":null}],"reviews":[{"label":"Independent review platforms","value":2},{"label":"SmartCustomer rating","value":2.7},{"label":"SmartCustomer review count","value":83},{"label":"Trustpilot rating","value":3.9},{"label":"Trustpilot review count","value":2000}],"wayback":[{"label":"Website archive history","value":"26 years"},{"label":"Wikipedia page","value":"yes"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact 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website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Type (Wikipedia)","value":"Subsidiary"},{"label":"Industry","value":"Retail"},{"label":"Parent company","value":"Signet Jewelers"},{"label":"Founded","value":"1999; 27 years ago"},{"label":"Employees","value":"1000 (2023)"},{"label":"Revenue","value":"US$ 480 million (2015)"},{"label":"Better Business Bureau profile","value":"Not found"},{"label":"Companies House registration","value":null},{"label":"Data protection registration (ICO)","value":null},{"label":"VAT number","value":"Not found"},{"label":"Where the company is based","value":"UK"},{"label":"Why we believe that","value":["its phone number starts +44"]},{"label":"Which countries the company serves","value":["US"]},{"label":"Why we believe that","value":["$ prices on its homepage"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":true},{"label":"Founding year and place as the encyclopaedia states it","value":"1999; 27 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status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://bluenile.com/"},{"label":"contact-us","url":"https://bluenile.com/contact-us"},{"label":"about-blue-nile","url":"https://bluenile.com/about-blue-nile"},{"label":"policies/privacy","url":"https://bluenile.com/policies/privacy"},{"label":"policies/terms-and-conditions/sweepstakes","url":"https://bluenile.com/policies/terms-and-conditions/sweepstakes"}],"social":[{"label":"facebook","url":"https://www.facebook.com/bluenile","followers":1900000,"metric":"followers","via":"site"},{"label":"instagram","url":"https://instagram.com/bluenilediamond","followers":null,"metric":null,"via":"site"},{"label":"x","url":"https://x.com/bluenilediamond","followers":16600,"metric":"followers","via":"site"},{"label":"linkedin","url":"https://www.linkedin.com/company/blue-nile","followers":18172,"metric":"followers","via":"search"},{"label":"youtube","url":null,"followers":null,"metric":null,"via":null},{"label":"tiktok","url":"https://www.tiktok.com/@bluenilediamond","followers":21000,"metric":"followers","via":"search"}],"reviews":[{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/bluenile.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/www.bluenile.com"}],"wayback":[{"label":"Wikipedia","url":"https://en.wikipedia.org/wiki/Blue_Nile_Inc."}]},"summary":{"icon":"https://ecommo--ion.bluenile.com/bn-main/favicon.ca59c.ico","based":"GB","email":"service@bluenile.com","image":"https://ecommo--ion.bluenile.com/bn-main/diamond_rings_img.4d73c.png","phone":"+44 800 098 8541","title":"Blue Nile: Diamond Jewelers – Engagement, Wedding Rings & Fine Jewelry","years":"29 years","rating":3.9,"serves":["US"],"address":"375 Ghent Road, Akron, OH 44333","reviews":2000,"contact_url":"https://bluenile.com/contact-us","description":"Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.","final_check":["address"],"address_note":null,"contact_form":null,"reviews_source":"Trustpilot","reviews_total":2083},"pages":{"contact":"https://bluenile.com/contact-us","about":"https://bluenile.com/about-blue-nile","terms":"https://bluenile.com/policies/terms-and-conditions/sweepstakes","privacy":"https://bluenile.com/policies/privacy"},"answers":null,"reviews":[{"url":"https://www.trustpilot.com/review/www.bluenile.com","found":true,"label":"Trustpilot","rating":3.9,"source":"reviews","reviews":2000},{"url":"https://www.smartcustomer.com/reviews/bluenile.com","found":true,"label":"SmartCustomer","rating":2.7,"source":"reviews","reviews":83},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Pages read: contact, about, terms, privacy","source":"website"},{"text":"Domain registered 29 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Social presence on 5 platforms: facebook, instagram, linkedin, tiktok, x; largest audience 1,900,000 followers on facebook","source":"social"},{"text":"Support email: service@bluenile.com","source":"website"},{"text":"Support phone: +44 800 098 8541","source":"website"},{"text":"Email authentication configured: SPF, DMARC (none), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 26 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"SmartCustomer: rated 2.7 from 83 reviews","source":"reviews"},{"text":"Trustpilot: rated 3.9 from 2,000 reviews","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 50,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[{"text":"DMARC policy is none: spoofed mail is reported, not rejected","source":"dns"},{"text":"SmartCustomer: rated 2.7 from 83 reviews","source":"reviews"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-07T15:14:59.682972+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-07T15:14:57.535117+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-07T15:14:57.764918+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-07T15:15:12.697883+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-07T15:14:57.805769+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-07T15:14:57.632751+00:00","error":null},{"source":"ico","ok":false,"fetched_at":"2026-10-07T15:14:58.958864+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-07T15:14:57.956144+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-07T15:14:57.724982+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-07T15:14:59.290618+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-07T15:14:59.005586+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-07T15:14:57.644508+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-07T15:14:59.270732+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-07T15:15:09.752763+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-07T15:14:58.904980+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-07T15:14:58.965752+00:00","error":null}],"cost":{"gathering":0.02136,"score":0.00069,"total":0.02205},"claimed":false,"claimed_at":null,"summary_text":"We read 4 of its pages: contact, about, terms and privacy. Its website address was registered 29 years ago, and is locked against transfer to someone else. It is on 5 social media platforms (Facebook, Instagram, LinkedIn, TikTok and X), with its largest audience of 1,900,000 followers on Facebook. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 83 reviews on SmartCustomer average only 2.7 stars out of 5.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: contact, about, terms, privacy","source":"website","plain":true},{"text":"Domain registered 29 years ago","source":"rdap","plain":true},{"text":"Social presence on 5 platforms: facebook, instagram, linkedin, tiktok, x; largest audience 1,900,000 followers on facebook","source":"social","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A low number of independent reviews (83 on SmartCustomer), but it falls short with only 2.7 stars out of 5","source":"reviews","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Part of Signet Jewelers; founded in 1999 (Wikipedia)","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 29 years ago","good"],["Who they are","website","Website details","globe","We read 4 of its pages: contact, about, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","Trustpilot 3.9 stars from 2,000 reviews · SmartCustomer 2.7 stars from 83 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 26 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 5 social media platforms (Facebook, Instagram, LinkedIn, TikTok and X); the largest audience is 1,900,000 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is only partly protected: mail forged in its name is reported but not blocked","good"]],"tally":"1 be cautious · 8 clear · 1 for information","held":null,"satisfaction":[["Trustpilot","3.9","2,000 reviews",false],["SmartCustomer","2.7","83 reviews",false]],"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"],["Company contact phone number is available","good"]],"reviews":[["Rated 3.9 stars out of 5 from 2,000 reviews on Trustpilot","good"],["Rated 2.7 stars out of 5 from 83 reviews on SmartCustomer","bad"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[["Its email identifies its real senders, but mail forged in its name is not blocked","good"]]},"provided":[],"sections":[["Positives","good",[{"text":"We read 4 of its pages: contact, about, terms and privacy","source":"website"},{"text":"Its website address was registered 29 years ago","source":"rdap"},{"text":"It is on 5 social media platforms (Facebook, Instagram, LinkedIn, TikTok and X); the largest audience is 1,900,000 followers on Facebook","source":"social"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A low number of independent reviews (83 on SmartCustomer), but it falls short with only 2.7 stars out of 5","source":"reviews"}]]]},"answer":"Is bluenile.com legit and trustworthy? Truth score 91 out of 100, high truth signals: 8 of 10 public checks clear, 1 to be cautious about, 1 for information. Legitimacy confidence: high. Customer satisfaction: mixed.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/bluenile.com","assessed_at":"2026-10-08T13:50:15.518887+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Blue Nile: truth score 91 out of 100, legitimacy confidence High, assessed 2026-10-08, https://truthsignal.com/business/bluenile.com"}}