{"domain":"blackfriday.com","kind":"business","slug":null,"name":"BlackFriday.com","jurisdiction":null,"company_number":null,"assessed_at":"2026-10-14T21:33:46.004120+00:00","checked_at":"2026-10-14T21:33:45.968231+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-07T14:07:51.404232+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:07:51.404232+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-07T14:07:50.160213+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:07:50.160213+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-07T14:07:50.203326+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:07:50.203326+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-14T21:33:45.968231+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-14T21:33:45.968231+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-10-07T14:07:50.421172+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:07:50.421172+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-07T14:07:50.299461+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:07:50.299461+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-07T14:07:50.731488+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"radar","last_attempt_at":"2026-10-07T14:07:50.732182+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:07:50.732182+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-07T14:07:50.338209+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:07:50.338209+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-07T14:07:50.765329+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:07:50.765329+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-07T14:07:50.993636+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:07:50.993636+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-07T14:07:50.262269+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:07:50.262269+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-07T14:07:51.397735+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:07:51.397735+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-07T14:08:04.445151+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:08:04.445151+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-14T21:33:39.347174+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-14T21:33:39.347174+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-07T14:07:51.123843+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T14:07:51.123843+00:00","deferred":false}],"purchase_confidence":"MEDIUM","truth_score":66,"warning":null,"customer_satisfaction":null,"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.81,"business_legitimacy":0.59,"established_history":0.92,"identity_consistency":0.49,"independent_reputation":0.58,"real_customer_evidence":0.55},"warning_fact":null,"warning_effect":null,"enough_evidence":0.63,"customer_satisfaction":null},"points":{"dns":[{"label":"MX 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Our goal is to bring you the best Black Friday deals from your favorite retailers so that you can spend your holiday dollars (and shopping time) wisely.","question":"In their own words"}],"reviews":[{"url":"https://www.trustpilot.com/review/blackfriday.com","found":true,"label":"Trustpilot","rating":2.6,"source":"reviews","reviews":4},{"url":"https://www.smartcustomer.com/reviews/blackfriday.com","found":true,"label":"SmartCustomer","rating":1.0,"source":"reviews","reviews":4},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Domain registered 25 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Pages read: contact, about","source":"website"},{"text":"Support email: hello@blackfriday.com","source":"website"},{"text":"Email authentication configured: SPF, DMARC (none)","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 26 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 3 platforms: facebook, instagram, x; largest audience 1,319,439 followers on facebook","source":"social"},{"text":"SmartCustomer: rated 1.0 from 4 reviews","source":"reviews"},{"text":"Trustpilot: rated 2.6 from 4 reviews","source":"reviews"},{"text":"Real visitor traffic in 23 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 200,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[{"text":"DMARC policy is none: spoofed mail is reported, not rejected","source":"dns"},{"text":"Popularity jumped from top 500,000 to top 1,000 by 2025-11: a burst of traffic, not a track record","source":"crux"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-07T14:07:51.404232+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-07T14:07:50.160213+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-07T14:07:50.203326+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-14T21:33:45.968231+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-07T14:07:50.421172+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-07T14:07:50.299461+00:00","error":null},{"source":"ico","ok":false,"fetched_at":"2026-10-07T14:07:50.731488+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-07T14:07:50.732182+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-07T14:07:50.338209+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-07T14:07:50.765329+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-07T14:07:50.993636+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-07T14:07:50.262269+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-07T14:07:51.397735+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-07T14:08:04.445151+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-14T21:33:39.347174+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-07T14:07:51.123843+00:00","error":null}],"cost":{"gathering":0.02203,"score":0.00069,"total":0.02272},"claimed":false,"claimed_at":null,"summary_text":"blackfriday.com's website address was registered 25 years ago, and is locked against transfer to someone else. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 4 reviews on Trustpilot average only 2.6 stars out of 5. Its 4 reviews on SmartCustomer average only 1.0 stars out of 5. We could not find a matching registered company or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 25 years ago","source":"rdap","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A low number of independent reviews (4 on Trustpilot), but it falls short with only 2.6 stars out of 5","source":"reviews","plain":false},{"text":"A low number of independent reviews (4 on SmartCustomer), but it falls short with only 1.0 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Company details information was not found from our checks.","source":"registry","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","nothing known","none"],["Who they are","rdap","Domain registration","clock","Its website address was registered 25 years ago","good"],["Who they are","website","Website details","globe","We read 2 of its pages: contact and about","good"],["Reputation and track record","reviews","Customer reviews","star","Rated 1.0 stars out of 5 from 4 reviews on SmartCustomer","bad"],["Reputation and track record","crux","Visitor traffic","eye","Its visitor numbers jumped suddenly into the top 1,000 websites by November 2025: a burst of traffic rather than a steady history","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 26 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 3 social media platforms (Facebook, Instagram and X); the largest audience is 1,319,439 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is only partly protected: mail forged in its name is reported but not blocked","good"]],"tally":"1 be cautious · 7 clear · 1 not found · 1 for information","held":null,"satisfaction":[["Trustpilot","2.6","4 reviews · not counted",true],["SmartCustomer","1.0","4 reviews · not counted",true]],"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[["Rated 2.6 stars out of 5 from 4 reviews on Trustpilot","good"]],"crux":[["Real people visited its website in 23 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since February 2021 or earlier","good"],["It is among the 200,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[["Its email identifies its real senders, but mail forged in its name is not blocked","good"]]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 25 years ago","source":"rdap"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A low number of independent reviews (4 on Trustpilot), but it falls short with only 2.6 stars out of 5","source":"reviews"},{"text":"A low number of independent reviews (4 on SmartCustomer), but it falls short with only 1.0 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Company details information was not found from our checks.","source":"registry"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is blackfriday.com legit and trustworthy? Truth score 66 out of 100, mixed truth signals: 7 of 10 public checks clear, 1 to be cautious about, 1 not found, 1 for information. Legitimacy confidence: mixed. Customer satisfaction: not enough reviews to say.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/blackfriday.com","assessed_at":"2026-10-14T21:33:46.004120+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Black Friday 2026: truth score 66 out of 100, legitimacy confidence Medium, assessed 2026-10-14, https://truthsignal.com/business/blackfriday.com"}}