# BEAUTY BAY (beautybay.com)

Is beautybay.com legit and trustworthy? Truth score 83 out of 100, high truth signals: 6 of 10 public checks clear, 1 to be cautious about, 1 not found, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.

- Truth score: 83 out of 100
- Legitimacy confidence: high
- Customer satisfaction: mostly satisfied, from Trustpilot 4 · 170,638 reviews; SmartCustomer 2.2 · 254 reviews; Reviews.io 3.65 · 26 reviews; average 4.0
- Claimed: no
- Assessed: 2026-10-26

## Business details

- Category: Cosmetics and make-up
- Sells: Physical goods
- Sells to: The public
- Kind of seller: Sells its own goods or services
- Licensed trade: No licence normally needed
- Domain age: 27 years
- Address: Floor 3, Building 8 Exchange Quay, Salford, England, M5 3EJ
- Email address: customer.services@beautybay.com
- Phone number: Not found
- Contact page: https://beautybay.com/help/ (linked from the site's own pages; we could not open it)
- Website: https://beautybay.com/
- Social media: Facebook https://www.facebook.com/BEAUTYBAYcom/, Instagram https://instagram.com/beautybaycom, X https://twitter.com/beautybay, LinkedIn https://www.linkedin.com/company/beautybay-com/, TikTok https://www.tiktok.com/@beautybay, YouTube https://www.youtube.com/beautybay
- Latest YouTube video: Our Make Face Camouflage Concealer is officially LIVE! Haul both now at beautybay.com 🛒 https://www.youtube.com/watch?v=NVw0HilcasQ

## Summary

beautybay.com's website address was registered 27 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 637,300 followers on TikTok. Customers have left 170,638 reviews on Trustpilot, averaging 4.0 stars out of 5. No malware or phishing warnings found for its website. Be cautious: its 254 reviews on SmartCustomer average only 2.2 stars out of 5. We could not find an archive history for its website or a phone number.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

Final check: contact, returns pages linked: the site's own pages name them in a link or heading, but no such page was read.

## Positives

- Its website address was registered 27 years ago (source: rdap)
- It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 637,300 followers on TikTok (source: social)
- Excellent independent reputation: 170,638 reviews on Trustpilot, rated 4.0 stars out of 5 (source: reviews)
- No malware or phishing warnings found for its website (source: safe_browsing)

## Be cautious

- A substantial number of independent reviews (254 on SmartCustomer), but it falls short with only 2.2 stars out of 5 (source: reviews)

## Not found

- Web history and authority information was not found from our checks. (source: wayback)
- Phone number information was not found from our checks. (source: website)

## How to check if beautybay.com is legit

To check if beautybay.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about beautybay.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](/guides/how-to-know-if-a-shopping-site-is-legit).

- Who they are: Company details: nothing known (For information)
- Who they are: Domain registration: Its website address was registered 27 years ago (Clear)
- Who they are: Website details: We read 4 of its pages: about, delivery, terms and privacy (Clear). Pages found: about (https://beautybay.com/s/about-us/), delivery (https://beautybay.com/delivery/), terms (https://beautybay.com/s/terms-and-conditions/), privacy (https://beautybay.com/s/privacy-policy/)
- Reputation and track record: Customer reviews: 170,918 reviews across 3 platforms, rated 2.2 to 4.0 out of 5 (Be cautious)
- Reputation and track record: Visitor traffic: Real people visited its website in 24 of the last 24 months (For information)
- Reputation and track record: Web history and authority: nothing known (Not found)
- Reputation and track record: Social presence: It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 637,300 followers on TikTok (Clear)
- Safety: Malware and phishing: No malware or phishing warnings found for its website (Clear). This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Safety: Data breach history: No known data breach involving the company (Clear)
- Safety: Domain and email security: Its email is protected: mail forged in its name is blocked (Clear)

## What its pages say

Quoted word for word from beautybay.com's own pages.

- In their own words: “BEAUTY BAY uses cookies to ensure you get the best experience. At BEAUTY BAY, we believe beauty is individual. We’re all about helping you express your own beauty, in your own way.” (https://beautybay.com/s/about-us/)
- Delivery cost: “FREE delivery on orders over £30” (https://beautybay.com/delivery/)
- Who you're buying from: ““ Seller / we / our / us / Beauty Bay ” means A Beauty Inc Ltd. Registered office address Floor 3, Building 8 Exchange Quay, Salford, England, M5 3EJ, (registered in England, company registration no.” (https://beautybay.com/s/terms-and-conditions/)

## Cite

Truth Signal, BEAUTY BAY: truth score 83 out of 100, legitimacy confidence High, assessed 2026-10-26, https://truthsignal.com/business/beautybay.com. Licence CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). The same report as JSON: send Accept: application/json to https://truthsignal.com/business/beautybay.com