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It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 637,300 followers on TikTok. Customers have left 170,638 reviews on Trustpilot, averaging 4.0 stars out of 5. No malware or phishing warnings found for its website. Be cautious: its 254 reviews on SmartCustomer average only 2.2 stars out of 5. We could not find an archive history for its website or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 27 years ago","source":"rdap","plain":true},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 637,300 followers on tiktok","source":"social","plain":true},{"text":"Excellent independent reputation: 170,638 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (254 on SmartCustomer), but it falls short with only 2.2 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Web history and authority information was not found from our checks.","source":"wayback","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","nothing known","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 27 years ago","good"],["Who they are","website","Website details","globe","We read 4 of its pages: about, delivery, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","170,918 reviews across 3 platforms, rated 2.2 to 4.0 out of 5","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","nothing known","none"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 637,300 followers on TikTok","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"1 be cautious · 6 clear · 1 not found · 2 for information","held":null,"satisfaction":[["Trustpilot","4","170,638 reviews",false],["SmartCustomer","2.2","254 reviews",false],["Reviews.io","3.65","26 reviews",false]],"average":"4.0","found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[["Rated 3.65 stars out of 5 from 26 reviews on Reviews.io","good"],["Rated 4.0 stars out of 5 from 170,638 reviews on Trustpilot","good"],["Rated 2.2 stars out of 5 from 254 reviews on SmartCustomer","bad"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 100,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 119,000 subscribers and 575 videos, the latest uploaded on 2 Oct 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 27 years ago","source":"rdap"},{"text":"It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 637,300 followers on TikTok","source":"social"},{"text":"Excellent independent reputation: 170,638 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (254 on SmartCustomer), but it falls short with only 2.2 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Web history and authority information was not found from our checks.","source":"wayback"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is beautybay.com legit and trustworthy? Truth score 83 out of 100, high truth signals: 6 of 10 public checks clear, 1 to be cautious about, 1 not found, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.","advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/beautybay.com","assessed_at":"2026-10-26T15:13:02.176236+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, BEAUTY BAY: truth score 83 out of 100, legitimacy confidence High, assessed 2026-10-26, https://truthsignal.com/business/beautybay.com"}}