{"domain":"barkbox.com","kind":"business","slug":null,"name":null,"jurisdiction":null,"company_number":null,"assessed_at":"2026-10-30T18:18:54.436535+00:00","checked_at":"2026-10-30T18:18:53.977743+00:00","checking":false,"collection":[{"source":"appstore","last_attempt_at":"2026-10-30T18:18:05.118961+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:05.118961+00:00","deferred":false},{"source":"bbb","last_attempt_at":"2026-10-30T18:18:04.355179+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.355179+00:00","deferred":false},{"source":"category","last_attempt_at":"2026-10-30T18:18:53.910629+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"charity","last_attempt_at":"2026-10-30T18:18:04.644312+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.644312+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-30T18:18:04.696807+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.696807+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-30T18:18:04.850662+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.850662+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-30T18:18:53.977743+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:53.977743+00:00","deferred":false},{"source":"google_places","last_attempt_at":"2026-10-30T18:18:04.381960+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"hibp","last_attempt_at":"2026-10-30T18:18:04.266014+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.266014+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-30T18:18:04.237529+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"hygiene","last_attempt_at":"2026-10-30T18:18:53.910259+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:53.910259+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-30T18:18:04.643942+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.643942+00:00","deferred":false},{"source":"news","last_attempt_at":"2026-10-30T18:18:04.676020+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"opendata","last_attempt_at":"2026-10-30T18:18:04.699724+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.699724+00:00","deferred":false},{"source":"places","last_attempt_at":"2026-10-30T18:18:04.696286+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.696286+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-10-30T18:18:05.245743+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:05.245743+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-30T18:18:04.898467+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.898467+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-30T18:18:04.318704+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.318704+00:00","deferred":false},{"source":"regulators","last_attempt_at":"2026-10-30T18:18:04.674911+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.674911+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-30T18:18:25.940595+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:25.940595+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-30T18:18:04.881478+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.881478+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-30T18:18:53.897091+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:53.897091+00:00","deferred":false},{"source":"trustindex","last_attempt_at":"2026-10-30T18:18:07.984859+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:07.984859+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-30T18:18:04.595792+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.595792+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-30T18:18:04.593183+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:04.593183+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-30T18:18:07.088010+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-30T18:18:07.088010+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":92,"judged_score":92,"owner_proof":null,"warning":null,"customer_satisfaction":{"answer":0.78,"word":"mostly satisfied","reviews":[{"platform":"Trustpilot","rating":4.0,"reviews":10588,"rounded":true},{"platform":"SmartCustomer","rating":2.5,"reviews":125},{"platform":"App Store","rating":4.3,"reviews":30}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.96,"business_legitimacy":0.88,"established_history":0.98,"identity_consistency":0.88,"independent_reputation":0.88,"real_customer_evidence":0.95},"warning_fact":null,"warning_effect":null,"enough_evidence":0.96,"customer_satisfaction":0.78},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"quarantine"},{"label":"Security certificate browsers warn about","value":false},{"label":"Nameservers","value":"justin.ns.cloudflare.com, meg.ns.cloudflare.com"},{"label":"Address","value":"104.18.29.202, 104.18.28.202"},{"label":"Certificate issuer","value":"Google Trust Services"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2026-12-02"}],"crux":[{"label":"Popularity among Chrome users","value":null},{"label":"First known user traffic","value":null},{"label":"Months with real traffic, of the last 24","value":null},{"label":"Traffic pattern","value":null},{"label":"Rank jump in the last 12 months","value":null},{"label":"Rank drop in the last 12 months","value":null}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"17 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":null},{"label":"YouTube page","value":null},{"label":"LinkedIn page","value":null},{"label":"X page","value":null},{"label":"Social follower counts","value":{"total":2880831}},{"label":"YouTube channel","value":null}],"reviews":[{"label":"Independent review platforms","value":3},{"label":"SmartCustomer rating","value":2.5},{"label":"SmartCustomer review count","value":125},{"label":"Trustpilot rating","value":4.0},{"label":"Trustpilot review count","value":10588},{"label":"App Store rating","value":4.3},{"label":"App Store review count","value":30}],"wayback":[{"label":"Website archive history","value":null},{"label":"Wikipedia page","value":"yes"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":null},{"label":"Contact phone number found","value":null},{"label":"Terms page found","value":null},{"label":"Contact page found","value":null},{"label":"Privacy page found","value":null},{"label":"Returns page found","value":null},{"label":"Shipping page found","value":null},{"label":"Sources agreeing on postcode","value":null}],"appstore":[{"label":"App","value":"Say BARK!"},{"label":"App Store page","value":"https://apps.apple.com/gb/app/say-bark/id1443866125"},{"label":"App Store rating","value":4.3},{"label":"App Store ratings","value":30}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Founded","value":"2011"},{"label":"Better Business Bureau profile","value":null},{"label":"Companies House registration","value":null},{"label":"Data protection registration (ICO)","value":null},{"label":"VAT number","value":null},{"label":"Where the company is based","value":null},{"label":"Why we believe that","value":null},{"label":"Which countries the company serves","value":null},{"label":"Why we believe that","value":null}],"wikipedia":[{"label":"Wikipedia page about the company","value":true},{"label":"Founding year and place as the encyclopaedia states it","value":"2011"},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"social":[{"label":"facebook","url":"https://www.facebook.com/barkbox/","followers":2880827,"metric":"followers","via":"search"},{"label":"instagram","url":"https://www.instagram.com/barkbox_/","followers":4,"metric":"followers","via":"search"},{"label":"x","url":null,"followers":null,"metric":null,"via":null},{"label":"linkedin","url":null,"followers":null,"metric":null,"via":null},{"label":"youtube","url":null,"followers":null,"metric":null,"via":null},{"label":"tiktok","url":null,"followers":null,"metric":null,"via":null}],"reviews":[{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/barkbox.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/barkbox.com"}],"wayback":[{"label":"Wikipedia","url":"https://en.wikipedia.org/wiki/BarkBox"}]},"summary":{"icon":null,"kept":null,"logo":null,"site":null,"based":null,"email":null,"image":null,"offer":null,"phone":null,"title":null,"years":null,"rating":4.0,"serves":null,"address":null,"details":{"Founded":"2011"},"reviews":10588,"category":null,"domain_age":"17 years","contact_url":null,"description":null,"final_check":null,"address_note":null,"contact_form":null,"reviews_source":"Trustpilot","contact_unopened":null,"reviews_total":10743},"pages":null,"answers":null,"reviews":[{"url":"https://www.trustpilot.com/review/barkbox.com","found":true,"label":"Trustpilot","rating":4.0,"source":"reviews","reviews":10588,"rounded":true},{"url":"https://www.smartcustomer.com/reviews/barkbox.com","found":true,"label":"SmartCustomer","rating":2.5,"source":"reviews","reviews":125},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Trustindex","rating":null,"source":"reviews","reviews":null},{"url":null,"found":null,"label":"Google","rating":null,"source":"reviews","reviews":null}],"breaches":[],"news":[],"youtube_video":null,"privacy":null,"reasons":[{"text":"Domain registered 17 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Social presence on 2 platforms: facebook, instagram; largest audience 2,880,827 followers on facebook","source":"social"},{"text":"Email authentication configured: SPF, DMARC (quarantine), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"No known company data breach","source":"hibp"},{"text":"SmartCustomer: rated 2.5 from 125 reviews","source":"reviews"},{"text":"Trustpilot: rated 4.0 from 10,588 reviews","source":"reviews"},{"text":"App Store: Say BARK!, 4.3 average from 30 ratings","source":"appstore"},{"text":"Real visitor traffic in 20 of the last 24 months","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"}],"concerns":[{"text":"SmartCustomer: rated 2.5 from 125 reviews","source":"reviews"}],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-10-30T18:18:05.118961+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-10-30T18:18:04.355179+00:00","error":null,"why":null},{"source":"category","ok":false,"fetched_at":"2026-10-30T18:18:53.910629+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-10-30T18:18:04.644312+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-10-30T18:18:04.696807+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-10-30T18:18:04.850662+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-30T18:18:53.977743+00:00","error":null,"why":null},{"source":"google_places","ok":null,"fetched_at":"2026-10-30T18:18:04.381960+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-30T18:18:04.266014+00:00","error":null,"why":null},{"source":"homepage","ok":false,"fetched_at":"2026-10-30T18:18:04.237529+00:00","error":null,"why":"the website blocked our checker"},{"source":"hygiene","ok":true,"fetched_at":"2026-10-30T18:18:53.910259+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-10-30T18:18:04.643942+00:00","error":null,"why":null},{"source":"news","ok":false,"fetched_at":"2026-10-30T18:18:04.676020+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-10-30T18:18:04.699724+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-10-30T18:18:04.696286+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-10-30T18:18:05.245743+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-30T18:18:04.898467+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-10-30T18:18:04.318704+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-10-30T18:18:04.674911+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-30T18:18:25.940595+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-30T18:18:04.881478+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-10-30T18:18:53.897091+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-10-30T18:18:07.984859+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-30T18:18:04.595792+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-10-30T18:18:04.593183+00:00","error":null,"why":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-30T18:18:07.088010+00:00","error":null,"why":null}],"cost":{"gathering":0.00077,"score":0.00016,"total":0.00093},"claimed":false,"claimed_at":null,"summary_text":"barkbox.com's website address was registered 17 years ago, and is locked against transfer to someone else. It is on 2 social media platforms (Facebook and Instagram), with its largest audience of 2,880,827 followers on Facebook. Customers have left 10,588 reviews on Trustpilot, averaging 4.0 stars out of 5. No malware or phishing warnings found for its website. Be cautious: its 125 reviews on SmartCustomer average only 2.5 stars out of 5. We could not find an address, an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 17 years ago","source":"rdap","plain":true},{"text":"Social presence on 2 platforms: facebook, instagram; largest audience 2,880,827 followers on facebook","source":"social","plain":true},{"text":"Excellent independent reputation: 10,588 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (125 on SmartCustomer), but it falls short with only 2.5 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Founded in 2011 (Wikipedia)","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 17 years ago","good"],["Who they are","website","Website details","globe","Found: https enabled","good"],["Reputation and track record","reviews","Customer reviews","star","10,743 reviews across 3 platforms, rated 2.5 to 4.3 out of 5","bad"],["Reputation and track record","appstore","App Store","smartphone","Its app, Say BARK!, is on Apple's App Store, rated 4.3 out of 5 from 30 ratings, counted in the reviews total.","info"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 20 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","Found: wikipedia page","good"],["Reputation and track record","social","Social presence","users","It is on 2 social media platforms (Facebook and Instagram); the largest audience is 2,880,827 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"1 be cautious · 8 clear · 2 for information","held":null,"satisfaction":[["Trustpilot","4","10,588 reviews",false],["SmartCustomer","2.5","125 reviews",false],["App Store","4.3","30 ratings",false]],"average":"4.0","found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 4.0 stars out of 5 from 10,588 reviews on Trustpilot","good"],["Rated 2.5 stars out of 5 from 125 reviews on SmartCustomer","bad"]],"appstore":[],"crux":[["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 17 years ago","source":"rdap"},{"text":"It is on 2 social media platforms (Facebook and Instagram); the largest audience is 2,880,827 followers on Facebook","source":"social"},{"text":"Excellent independent reputation: 10,588 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (125 on SmartCustomer), but it falls short with only 2.5 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry"},{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is barkbox.com legit and trustworthy? Truth score 92 out of 100, high truth signals: 8 of 11 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.","advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/barkbox.com","assessed_at":"2026-10-30T18:18:54.436535+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, barkbox.com: truth score 92 out of 100, legitimacy confidence High, assessed 2026-10-30, https://truthsignal.com/business/barkbox.com"}}