{"domain":"bark.com","kind":"business","slug":null,"name":null,"jurisdiction":null,"company_number":null,"assessed_at":"2026-10-16T07:24:30.811800+00:00","checked_at":"2026-10-16T07:24:30.422633+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-16T07:24:21.445606+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:21.445606+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-16T07:24:21.686604+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:21.686604+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-16T07:24:21.793465+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:21.793465+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-16T07:24:30.422633+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:30.422633+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-10-16T07:24:21.971704+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:21.971704+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-16T07:24:21.293610+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"ico","last_attempt_at":"2026-10-16T07:24:21.684833+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"opendata","last_attempt_at":"2026-10-16T07:24:21.687127+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:21.687127+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-10-16T07:24:22.168466+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:22.168466+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-16T07:24:21.891108+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:21.891108+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-16T07:24:21.817432+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"reviews","last_attempt_at":"2026-10-16T07:24:22.429990+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:22.429990+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-16T07:24:21.808303+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:21.808303+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-16T07:24:30.409766+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:30.409766+00:00","deferred":false},{"source":"trustindex","last_attempt_at":"2026-10-16T07:24:22.861509+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:22.861509+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-16T07:24:21.350773+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":"2026-10-15T17:33:31.096853+00:00","deferred":true},{"source":"website","last_attempt_at":"2026-10-16T07:24:21.641556+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:21.641556+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-16T07:24:22.676987+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-16T07:24:22.676987+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":84,"warning":null,"customer_satisfaction":{"answer":0.81,"word":"mostly satisfied","reviews":[{"platform":"Trustpilot","rating":4.0,"reviews":112099},{"platform":"SmartCustomer","rating":2.6,"reviews":1644},{"platform":"G2","rating":null,"reviews":341},{"platform":"Reviews.io","rating":4.62,"reviews":6978}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.89,"business_legitimacy":0.8,"established_history":0.95,"identity_consistency":0.7,"independent_reputation":0.84,"real_customer_evidence":0.89},"warning_fact":null,"warning_effect":null,"enough_evidence":0.85,"customer_satisfaction":0.81},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"reject"},{"label":"Nameservers","value":"ns-1342.awsdns-39.org, ns-1592.awsdns-07.co.uk, ns-510.awsdns-63.com, ns-750.awsdns-29.net"},{"label":"Address","value":"52.222.177.128, 52.222.177.24, 52.222.177.36, 52.222.177.93"},{"label":"Certificate issuer","value":"Amazon"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2027-02-01"}],"crux":[{"label":"Popularity among Chrome users","value":"top 500,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"top 50,000 to top 500,000 by 2026-04"},{"label":"Popularity across the internet","value":"top 50,000 sites"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"26 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","youtube"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":null},{"label":"TikTok page","value":null},{"label":"YouTube page","value":true},{"label":"LinkedIn page","value":null},{"label":"X page","value":null},{"label":"Social follower counts","value":{"total":349078}},{"label":"YouTube channel","value":{"videos":703,"subscribers":131000,"last_upload":"2026-09-27"}}],"reviews":[{"label":"Independent review platforms","value":4},{"label":"G2 review count","value":341},{"label":"Reviews.io rating","value":4.62},{"label":"Reviews.io review count","value":6978},{"label":"SmartCustomer rating","value":2.6},{"label":"SmartCustomer review count","value":1644},{"label":"Trustpilot rating","value":4.0},{"label":"Trustpilot review count","value":112099}],"wayback":[{"label":"Website archive history","value":"26 years"},{"label":"Wikipedia page","value":"yes"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":null},{"label":"Contact phone number found","value":null},{"label":"Terms page found","value":null},{"label":"Contact page found","value":null},{"label":"Privacy page found","value":null},{"label":"Returns page found","value":null},{"label":"Shipping page found","value":null},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Type (Wikipedia)","value":"private limited company"},{"label":"Industry","value":"online marketplace"},{"label":"Founded","value":"2014"},{"label":"Area served","value":"United Kingdom"},{"label":"Better Business Bureau profile","value":null},{"label":"Companies House registration","value":null},{"label":"Data protection registration (ICO)","value":null},{"label":"VAT number","value":null},{"label":"Where the company is based","value":null},{"label":"Why we believe that","value":null},{"label":"Which countries the company serves","value":null},{"label":"Why we believe that","value":null}],"wikipedia":[{"label":"Wikipedia page about the company","value":true},{"label":"Founding year and place as the encyclopaedia states it","value":"2014"},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"social":[{"label":"facebook","url":"https://www.facebook.com/barkteam/","followers":218078,"metric":"followers","via":"search"},{"label":"instagram","url":null,"followers":null,"metric":null,"via":null},{"label":"x","url":null,"followers":null,"metric":null,"via":null},{"label":"linkedin","url":null,"followers":null,"metric":null,"via":null},{"label":"youtube","url":"https://www.youtube.com/barkbox","followers":131000,"metric":"subscribers","via":"search"},{"label":"tiktok","url":null,"followers":null,"metric":null,"via":null}],"reviews":[{"label":"G2","url":"https://www.g2.com/products/bark-com/reviews"},{"label":"Reviews.io","url":"https://www.reviews.io/company-reviews/store/bark-com"},{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/bark.com"},{"label":"Trustpilot","url":"https://uk.trustpilot.com/review/bark.com"}],"wayback":[{"label":"Wikipedia","url":"https://en.wikipedia.org/wiki/Bark.com"}]},"summary":{"icon":null,"kept":null,"logo":null,"based":null,"email":null,"image":null,"phone":null,"title":null,"years":"26 years","rating":4.0,"serves":null,"address":null,"reviews":112099,"contact_url":null,"description":null,"final_check":null,"address_note":null,"contact_form":null,"reviews_source":"Trustpilot","reviews_total":121062},"pages":null,"answers":null,"reviews":[{"url":"https://uk.trustpilot.com/review/bark.com","found":true,"label":"Trustpilot","rating":4.0,"source":"reviews","reviews":112099},{"url":"https://www.smartcustomer.com/reviews/bark.com","seen":"2026-10-14T14:52:10.489351+00:00","found":true,"label":"SmartCustomer","rating":2.6,"source":"reviews","reviews":1644},{"url":"https://www.g2.com/products/bark-com/reviews","found":true,"label":"G2","rating":null,"source":"reviews","reviews":341},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":"https://www.reviews.io/company-reviews/store/bark-com","found":true,"label":"Reviews.io","rating":4.62,"source":"reviews","reviews":6978},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Trustindex","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Domain registered 26 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"G2: 341 reviews","source":"reviews"},{"text":"Email authentication configured: SPF, DMARC (reject), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 26 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 2 platforms: facebook, youtube; largest audience 218,078 followers on facebook","source":"social"},{"text":"YouTube channel with 131,000 subscribers, 703 videos, last upload 2026-09-27","source":"social"},{"text":"Reviews.io: rated 4.62 from 6,978 reviews","source":"reviews"},{"text":"SmartCustomer: rated 2.6 from 1,644 reviews","source":"reviews"},{"text":"Trustpilot: rated 4.0 from 112,099 reviews","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 50,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[{"text":"SmartCustomer: rated 2.6 from 1,644 reviews","source":"reviews"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-16T07:24:21.445606+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-16T07:24:21.686604+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-16T07:24:21.793465+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-16T07:24:30.422633+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-16T07:24:21.971704+00:00","error":null},{"source":"homepage","ok":false,"fetched_at":"2026-10-16T07:24:21.293610+00:00","error":null},{"source":"ico","ok":false,"fetched_at":"2026-10-16T07:24:21.684833+00:00","error":null},{"source":"opendata","ok":true,"fetched_at":"2026-10-16T07:24:21.687127+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-16T07:24:22.168466+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-16T07:24:21.891108+00:00","error":null},{"source":"registry","ok":null,"fetched_at":"2026-10-16T07:24:21.817432+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-16T07:24:22.429990+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-16T07:24:21.808303+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-16T07:24:30.409766+00:00","error":null},{"source":"trustindex","ok":true,"fetched_at":"2026-10-16T07:24:22.861509+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-15T17:33:31.096853+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-16T07:24:21.641556+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-16T07:24:22.676987+00:00","error":null}],"cost":{"gathering":0.0005,"score":0.00023,"total":0.00073},"claimed":false,"claimed_at":null,"summary_text":"bark.com's website address was registered 26 years ago, and is locked against transfer to someone else. It has 341 reviews on G2. Customers have left 112,099 reviews on Trustpilot, averaging 4.0 stars out of 5. Customers have left 6,978 reviews on Reviews.io, averaging 4.62 stars out of 5. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 1,644 reviews on SmartCustomer average only 2.6 stars out of 5. We could not find a matching registered company, an address, an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 26 years ago","source":"rdap","plain":true},{"text":"G2: 341 reviews","source":"reviews","plain":true},{"text":"Excellent independent reputation: 112,099 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews","plain":false},{"text":"Great independent reputation: 6,978 reviews on Reviews.io, rated 4.62 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A large number of independent reviews (1,644 on SmartCustomer), but it falls short with only 2.6 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Company details information was not found from our checks.","source":"registry","plain":false},{"text":"Address information was not found from our checks.","source":"registry","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Founded in 2014 (Wikipedia)","none"],["Who they are","rdap","Domain registration","clock","Its website address was registered 26 years ago","good"],["Who they are","website","Website details","globe","Found: https enabled","good"],["Reputation and track record","reviews","Customer reviews","star","Trustpilot 4.0 stars from 112,099 reviews · SmartCustomer 2.6 stars from 1,644 reviews · 341 reviews on G2 · Reviews.io 4.62 stars from 6,978 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 26 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 2 social media platforms (Facebook and YouTube); the largest audience is 218,078 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"1 be cautious · 7 clear · 1 not found · 1 for information","held":null,"satisfaction":[["Trustpilot","4.0","112,099 reviews",false],["SmartCustomer","2.6","1,644 reviews",false],["G2","","341 reviews · rating not read",false],["Reviews.io","4.62","6,978 reviews",false]],"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["341 reviews on G2","good"],["Rated 4.62 stars out of 5 from 6,978 reviews on Reviews.io","good"],["Rated 4.0 stars out of 5 from 112,099 reviews on Trustpilot","good"],["Rated 2.6 stars out of 5 from 1,644 reviews on SmartCustomer","bad"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 131,000 subscribers and 703 videos, the latest uploaded on 27 Sep 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 26 years ago","source":"rdap"},{"text":"341 reviews on G2","source":"reviews"},{"text":"Excellent independent reputation: 112,099 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews"},{"text":"Great independent reputation: 6,978 reviews on Reviews.io, rated 4.62 stars out of 5","source":"reviews"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A large number of independent reviews (1,644 on SmartCustomer), but it falls short with only 2.6 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Company details information was not found from our checks.","source":"registry"},{"text":"Address information was not found from our checks.","source":"registry"},{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is bark.com legit and trustworthy? Truth score 84 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 1 not found, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/bark.com","assessed_at":"2026-10-16T07:24:30.811800+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, bark.com: truth score 84 out of 100, legitimacy confidence High, assessed 2026-10-16, https://truthsignal.com/business/bark.com"}}