{"domain":"backcountry.com","kind":"business","slug":null,"name":"Backcountry","jurisdiction":null,"company_number":null,"assessed_at":"2026-10-12T20:04:35.124035+00:00","checked_at":"2026-10-12T20:04:34.736504+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-05T15:20:00.786676+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:20:00.786676+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-05T15:19:42.333487+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:19:42.333487+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-05T15:19:42.405972+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:19:42.405972+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-12T20:04:34.736504+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-12T20:04:34.736504+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-10-05T15:19:42.830881+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:19:42.830881+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-05T15:19:42.499098+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:19:42.499098+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-05T15:19:55.663941+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:19:55.663941+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-10-05T15:19:43.064979+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:19:43.064979+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-05T15:19:42.874704+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:19:42.874704+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-05T15:19:56.130081+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:19:56.130081+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-05T15:19:43.914868+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:19:43.914868+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-05T15:19:42.478318+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:19:42.478318+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-05T15:19:43.976971+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:19:43.976971+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-05T15:20:00.066682+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:20:00.066682+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-12T20:04:30.046885+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-12T20:04:30.046885+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-05T15:19:43.614849+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-05T15:19:43.614849+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":86,"warning":null,"customer_satisfaction":{"answer":0.62,"word":"mixed","reviews":[{"platform":"Trustpilot","rating":4.0,"reviews":1530},{"platform":"SmartCustomer","rating":2.07,"reviews":315},{"platform":"Reviews.io","rating":2.94,"reviews":248}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.89,"business_legitimacy":0.88,"established_history":0.96,"identity_consistency":0.81,"independent_reputation":0.74,"real_customer_evidence":0.87},"warning_fact":null,"warning_effect":null,"enough_evidence":0.87,"customer_satisfaction":0.62},"points":{"dns":[{"label":"MX 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Crawl","saved":"2026-09-17"}}],"social":[{"label":"facebook","url":"https://www.facebook.com/Backcountry","followers":1100000,"metric":"followers","via":"site"},{"label":"instagram","url":"https://www.instagram.com/backcountry","followers":932000,"metric":"followers","via":"site"},{"label":"x","url":"https://twitter.com/backcountry","followers":104600,"metric":"followers","via":"site"},{"label":"linkedin","url":"https://www.linkedin.com/company/backcountry","followers":85309,"metric":"followers","via":"site"},{"label":"youtube","url":"https://www.youtube.com/@backcountry","followers":46500,"metric":"subscribers","via":"site"},{"label":"tiktok","url":"https://www.tiktok.com/@backcountrycom","followers":57100,"metric":"followers","via":"site"}],"reviews":[{"label":"Reviews.io","url":"https://www.reviews.io/company-reviews/store/backcountry"},{"label":"SmartCustomer","url":"https://www.sitejabber.com/reviews/backcountry.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/www.backcountry.com"}],"wayback":[{"label":"Wikipedia","url":"https://en.wikipedia.org/wiki/Backcountry.com"}],"registry":[{"label":"BBB 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Its website address was registered 28 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 1,100,000 followers on Facebook. Customers have left 1,530 reviews on Trustpilot, averaging 4.0 stars out of 5. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 315 reviews on SmartCustomer average only 2.07 stars out of 5. Its 248 reviews on Reviews.io average only 2.94 stars out of 5. Businesses with many customers get complaints, and the number says more about reach than conduct. The Better Business Bureau rates it F, its lowest grade, for: Failure to respond to 14 complaint(s) filed against business. Of its 135 complaints closed in three years, 26 were resolved to the customer's satisfaction. We could not find an address or an email address.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Support phone: +1 801-204-4655","source":"website","plain":true},{"text":"Domain registered 28 years ago","source":"rdap","plain":true},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 1,100,000 followers on facebook","source":"social","plain":true},{"text":"Great independent reputation: 1,530 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (315 on SmartCustomer), but it falls short with only 2.07 stars out of 5","source":"reviews","plain":false},{"text":"A substantial number of independent reviews (248 on Reviews.io), but it falls short with only 2.94 stars out of 5","source":"reviews","plain":false},{"text":"Better Business Bureau: rated F, not accredited; 135 complaints closed in three years, 26 of them resolved to the customer's satisfaction","source":"bbb","plain":true}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the US; founded in 1996 (Wikipedia) · BBB rating F","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 28 years ago","good"],["Who they are","website","Website details","globe","Company contact phone number is available","good"],["Reputation and track record","reviews","Customer reviews","star","Trustpilot 4.0 stars from 1,530 reviews · SmartCustomer 2.07 stars from 315 reviews · Reviews.io 2.94 stars from 248 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 27 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 1,100,000 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"1 be cautious · 7 clear · 2 for information","held":null,"satisfaction":[["Trustpilot","4.0","1,530 reviews",false],["SmartCustomer","2.07","315 reviews",false],["Reviews.io","2.94","248 reviews",false],["BBB","F","26 of 135 resolved",false]],"found":{"registry":[["The Better Business Bureau rates it F, and does not accredit it; 26 of its 135 complaints closed in three years were resolved to the customer's satisfaction","bad"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 4.0 stars out of 5 from 1,530 reviews on Trustpilot","good"],["Rated 2.94 stars out of 5 from 248 reviews on Reviews.io","bad"],["Rated 2.07 stars out of 5 from 315 reviews on SmartCustomer","bad"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 20,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 46,500 subscribers and 645 videos, the latest uploaded on 2 Sep 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Company contact phone number is available","source":"website"},{"text":"Its website address was registered 28 years ago","source":"rdap"},{"text":"It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 1,100,000 followers on Facebook","source":"social"},{"text":"Great independent reputation: 1,530 reviews on Trustpilot, rated 4.0 stars out of 5","source":"reviews"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (315 on SmartCustomer), but it falls short with only 2.07 stars out of 5","source":"reviews"},{"text":"A substantial number of independent reviews (248 on Reviews.io), but it falls short with only 2.94 stars out of 5","source":"reviews"},{"text":"The Better Business Bureau rates it F, and does not accredit it; 26 of its 135 complaints closed in three years were resolved to the customer's satisfaction","source":"bbb"}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry"},{"text":"Email address information was not found from our checks.","source":"website"}]]]},"answer":"Is backcountry.com legit and trustworthy? Truth score 86 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mixed.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/backcountry.com","assessed_at":"2026-10-12T20:04:35.124035+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Backcountry: truth score 86 out of 100, legitimacy confidence High, assessed 2026-10-12, https://truthsignal.com/business/backcountry.com"}}