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- Aveda

# aveda.co.uk

Markdown: [Snapshot](https://truthsignal.com/business/aveda.co.uk/snapshot.md) [Full report](https://truthsignal.com/business/aveda.co.uk/report.md)

## Website

aveda.co.uk

Vegan Hair Products, Shampoos, Conditioners & Salons | Aveda High performance hair products, skin care and body care. 100% Vegan Now and Forever. Shop professional hair care or find a hair salon near you.

aveda.co.uk

One of the first images collected of this website on 3 Apr 2008

Checked on 11 Nov 2026, 11:53 Unclaimed

Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score.

## Truth score

Truth score 86 out of 100, High truth signals. Customer satisfaction: mostly satisfied

86 / 100

High truth signals

Top 10% of businesses we’ve checked

## Business details

Category: Haircare and hair products

Years in business: 27 years

Places to visit: 2 stores London

Memberships: B Corp [Its homepage](https://aveda.co.uk/) Claimed by the business, not checked.

Kind of seller: Sells its own goods or services

Licensed trade: No licence normally needed

Domain age: 27 years

Address: [One Fitzroy, 6 Mortimer Street, London, W1T 3JJ, England](https://www.google.com/maps/search/?api=1&query=One%20Fitzroy%2C%206%20Mortimer%20Street%2C%20London%2C%20W1T%203JJ%2C%20England)

Email address: infoaveda@aveda.co.uk

Phone number: [+44 808 281 0223](tel:+44%20808%20281%200223)

Contact page: [aveda.co.uk/customer-service-contact-us](https://aveda.co.uk/customer-service-contact-us) Linked from the site's own pages. We could not open it.

Website: [aveda.co.uk](https://aveda.co.uk/?utm_source=truthsignal.com&utm_medium=referral)

Social media: [Facebook](https://www.facebook.com/AvedaUKIRE/) [Instagram](https://www.instagram.com/avedauk/) [X.com](https://twitter.com/aveda) [TikTok](https://www.tiktok.com/@aveda)

## Do the sources agree?

Address: One Fitzroy, 6 Mortimer Street, London, W1T 3JJ, England Companies House agrees Its website differs OpenStreetMap differs Web Data Commons not found

Sources give different addresses · Its website has PO14 4FL

Sources give different addresses · OpenStreetMap has SE1 3UW

Company name: AVEDA LIMITED Its website agrees Companies House agrees

## Customer reviews, accreditations and complaints

Site Reviews Rating

[App Store](https://apps.apple.com/gb/app/aveda-covent-garden-salon/id1535611348) · Read 11 November 2026 · 4 ratings · 5.0 out of 5 stars

Total 4 4.0 out of 5 stars

Also found on [Trustpilot](https://uk.trustpilot.com/review/aveda.co.uk)

Customer satisfaction Mostly satisfied From independent reviews, weighed by their number

## Summary

Is aveda.co.uk legit and trustworthy? Truth score 86 out of 100, high truth signals: 8 of 11 public checks clear, 1 not found, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.

aveda.co.uk is run by Aveda Limited, an active UK company registered at Companies House 27 years ago. Its website address was registered 27 years ago. It has a review page on Trustpilot. No malware or phishing warnings found for its website. We could not find an archive history for its website.

### Positives

- An active UK company registered at Companies House, set up 27 years ago.
- Its website address was registered 27 years ago.
- It has a review page on [Trustpilot](https://uk.trustpilot.com/review/aveda.co.uk).
- No malware or phishing warnings found for its website.

### Not found

- Web history and authority information was not found from our checks.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

### What they offer

High performance hair products, skin care and body care. 100% Vegan Now and Forever. Shop professional hair care or find a hair salon near you.

— Aveda, in their own words

Where to find them

Places: 2 stores · 1 town · 1 with no town given

- London 1

Sources [OpenStreetMap](https://www.openstreetmap.org/copyright) [Its homepage](https://aveda.co.uk/)

### How to check if aveda.co.uk is legit

To check if aveda.co.uk is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about aveda.co.uk; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit).

### Who they are

Company details An active UK company registered at Companies House, set up 27 years ago

- Its registered office at Companies House is One Fitzroy, 6 Mortimer Street, London, W1T 3JJ, England
- Its latest accounts at Companies House run to 30 June 2026
- It has filed at Companies House regularly for the last five years, with no gap longer than 15 months
- Not found in the Information Commissioner's Office (ICO) register of organisations that handle personal data

Country

Where the company is based: UK

Why we believe that: it is registered at Companies House, which is a registration for UK businesses, the site's structured data states its country, its legal pages give an address in England and Wales, its terms are governed by the laws of England and Wales, its VAT number starts GB, its phone number starts +44, its postcode is a UK postcode

Which countries the company serves: United Arab Emirates, Austria, Australia, Belgium, Bahrain, Canada, Switzerland, Germany, Djibouti, Algeria, Egypt, Spain, France, UK, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Mauritania, Mexico, Netherlands, Oman, Palestinian Territories, Qatar, Saudi Arabia, Sudan, Somalia, Syria, Chad, Thailand, Tunisia, US, Yemen

Why we believe that: its address ends .uk, £ prices on its homepage, it publishes pages for 35 countries (hreflang)

Registration

Companies House registration: Registered as AVEDA LIMITED

Data protection registration (ICO): Not found

VAT number: GB193081658

Companies House register

Company found in official company register: Yes

Registered company name: AVEDA LIMITED

Company status: active

Company age: 27 years

Registered address: One Fitzroy, 6 Mortimer Street, London, W1T 3JJ, England

Accounts overdue: No

Confirmation statement overdue: No

Insolvency history: No

Registered office in dispute: No

Filing history consistent: Yes

Registered to do: 46450 Wholesale of perfume and cosmetics

Previous names: DOVEFIND LIMITED (23 Mar 1999 to 12 Apr 1999)

Company type: Private limited company

Size and borrowing

Accounts filed: Dormant company accounts The company says it did no business in that year.

Secured loans (charges): 0 No secured loans outstanding at Companies House.

Sources [Companies House](https://find-and-update.company-information.service.gov.uk/company/03738747)

Domain registration Its website address was registered 27 years ago

Domain age: 27 years

Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=aveda.co.uk)

Website details We read 2 of its pages: about and terms

- Company contact email is available

HTTPS enabled: Yes

Contact phone number found: [+44 808 281 0223](tel:+448082810223)

Contact page linked: Yes

Sources agreeing on postcode: 1

Hosting company: Akamai Technologies, Inc.

What its pages say

In their own words: “By clicking register I agree to be bound by the Terms and Conditions and Privacy Policy for this website. Yes, email me special offers, exclusive product previews and the latest news from Aveda. I am a Aveda Plus Rewards loyalty member.”

Who you're buying from: “Estee Lauder Cosmetics Limited's address and registered office is One Fitzroy, 6 Mortimer Street, London, W1T 3JJ; registered in England and Wales with company registration number 659213; VAT registration number GB 193-0816-58.”

Sources [Homepage](https://aveda.co.uk/) [About page](https://aveda.co.uk/csr-initiatives) [Terms page](https://aveda.co.uk/customer-service-terms)

Search engines and AI Blocks automated visitors: its bot protection turned us away

Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.

Search engines

All blocked

Google Search: Blocked by its bot protection Googlebot

Bing: Blocked by its bot protection Bingbot

AI training

All blocked

OpenAI: Blocked by its bot protection GPTBot

Anthropic: Blocked by its bot protection ClaudeBot

Google AI: Blocked by its bot protection Google-Extended

Apple AI: Blocked by its bot protection Applebot-Extended

Common Crawl: Blocked by its bot protection CCBot

Meta: Blocked by its bot protection meta-externalagent

ByteDance (TikTok): Blocked by its bot protection Bytespider

AI answers

All blocked

ChatGPT search: Blocked by its bot protection OAI-SearchBot

ChatGPT: Blocked by its bot protection ChatGPT-User

Claude search: Blocked by its bot protection Claude-SearchBot

Claude: Blocked by its bot protection Claude-User

Perplexity: Blocked by its bot protection PerplexityBot

Sources [robots.txt](https://aveda.co.uk/robots.txt)

### Reputation and track record

Customer reviews, accreditations and complaints It has a review page on [Trustpilot](https://uk.trustpilot.com/review/aveda.co.uk)

Platform · Rating · Reviews

[Trustpilot](https://uk.trustpilot.com/review/aveda.co.uk) · Unknown · Unknown

Total · 4.0 out of 5 stars · 4

Business mentions 1 thread on Reddit mentions this business

Platform · Thread · What it says

Reddit, r/longhair · [Is Aveda worth the price?](https://www.reddit.com/r/longhair/comments/15ou2q5/is_aveda_worth_the_price/) · “All the reviews I've read have been positive, but I'm not sure the price point of $21 for 8.5 oz is worth it. I need a lot just for one wash/condition!All the reviews I've read have been positive, but I'm not sure the price point of $21 for 8.5 oz is worth it. I need a lot just for one wash/condition!”

App Store Its app, Aveda Covent Garden Salon, is on Apple's App Store, rated 5 out of 5 from 4 ratings, counted in the reviews total.

App: Aveda Covent Garden Salon

App Store page: [https://apps.apple.com/gb/app/aveda-covent-garden-salon/id1535611348](https://apps.apple.com/gb/app/aveda-covent-garden-salon/id1535611348)

App Store rating: 5.0 out of 5

App Store ratings: 4

Visitor traffic Real people have visited its website since February 2021 or earlier

Where its visitors are

Share of people looking up aveda.co.uk, by country, over the last 2 days.

- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen

- 1 Germany 66.7%
- 2 United Kingdom 33.3%

Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/aveda.co.uk)

Web history and authority We have checked it once, on 11 November 2026

Social presence It is on 4 social media platforms (Facebook, Instagram, TikTok and X.com); the largest audience is 98,600 followers on X.com

Found · Platform · Audience

Found by Truth Signal · [Facebook](https://www.facebook.com/AvedaUKIRE/) · Unknown

Found by Truth Signal · [Instagram](https://www.instagram.com/avedauk/) · 56,000 followers

Found by Truth Signal · [X.com](https://twitter.com/aveda) · 98,600 followers

Not found · LinkedIn

Not found · YouTube

Found by Truth Signal · [TikTok](https://www.tiktok.com/@aveda) · 37,300 followers

· · 191,900 followers total

### Safety

Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.

Malware or phishing threat status: None found

Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory)

Data breach history No known data breach involving the company

Known data breaches found: 0

Sources [Have I Been Pwned](https://haveibeenpwned.com/)

Domain and email security Its email is protected: mail forged in its name is blocked

Email

MX records: Yes

SPF record: Yes

DKIM key: Yes

DMARC record: Yes

DMARC policy: reject

Certificate

Security certificate browsers warn about: No

Certificate issuer: Let's Encrypt

Certificate type: DV

Certificate expires: 29 Dec 2026

Hosting

Nameservers: ns01.elcompanies.com
ns02.elcompanies.com
ns03.elcompanies.com

Address: 104.90.100.20

Sources [Its DNS records](https://dns.google/query?name=aveda.co.uk&rr_type=TXT)

### Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

DNS record Not added yet +3 possible

What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one.

When we check: On every check. The points stay only while the record is there.

Points: 0 of 3 added

Source aveda.co.uk's DNS records

Run aveda.co.uk? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/aveda.co.uk)

Email at its own domain Not added yet +1 possible

What we check: That someone at the business has confirmed an email address at its own website's domain.

When we check: When the address is confirmed. It counts from then on.

Points: 0 of 1 added

Source Truth Signal's own records

Run aveda.co.uk? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/aveda.co.uk)

Lets our checker read it Not added yet +1 possible

What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.

When we check: On every check. The point stays only while the file allows it.

Points: 0 of 1 added

Source aveda.co.uk/robots.txt

Run aveda.co.uk? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/aveda.co.uk)

Points added to its truth score 0 of 5

Is this your business? Get the code to show this score on your website

<a href="https://truthsignal.com/business/aveda.co.uk" title="See the full Truth Signal report on aveda.co.uk"> <img src="https://truthsignal.com/business/aveda.co.uk/badge.svg" alt="Truth Signal truth score for aveda.co.uk" width="210" height="56" style="border:0" loading="lazy" decoding="async"> </a>

The badge always shows your latest score and links to your full report.

Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=aveda.co.uk). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then.

### Change over time

- Truth score
- Social Followers
- Data points

[Register / log in to view](https://truthsignal.com/login?to=/business/aveda.co.uk%23change)

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Other businesses in Haircare and hair products and related categories, those most like Aveda first.

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## Past reports

The report as it read each month, newest first:

- 2026-11: truth score 86, High: https://truthsignal.com/business/aveda.co.uk/report/2026-11.md

## How the customers' Total rating is worked out

Bayesian average: 7 reviews at 3.5 stars added, so a few reviews move it less. The 7 added reviews at 3.5 stars are the weighting Trustpilot publishes for its TrustScore. With this business's figures:

(7 × 3.5 + 5 × 4 (App Store)) ÷ (7 + 4) = 4.0, to one decimal place

## Cite

Truth Signal, Aveda: truth score 86 out of 100, legitimacy confidence High, assessed 2026-11-11, https://truthsignal.com/business/aveda.co.uk. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/aveda.co.uk.json
