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largest audience 98,600 followers on x","source":"social"},{"text":"App Store: Aveda Covent Garden Salon, 5 average from 4 ratings","source":"appstore"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Not found in the ICO register of fee payers","source":"ico"}],"concerns":[{"text":"Addresses differ between sources","source":"facts"}],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-11-11T11:53:06.080570+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-11-11T11:53:06.848765+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-11-11T11:52:58.794289+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-11-11T11:53:04.829108+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-11-11T11:52:54.826820+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-11-11T11:52:58.779805+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-11-11T11:53:15.499267+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-11-11T11:52:56.290800+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-11-11T11:52:56.610023+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-11-11T11:53:05.969216+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-11-11T11:53:06.942644+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-11-11T11:52:54.520813+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-11-11T11:52:54.766831+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-11-11T11:52:58.483822+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-11-11T11:52:57.570367+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-11-11T11:53:05.952725+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-11-11T11:53:04.767063+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-11-11T11:53:01.773809+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-11-11T11:52:56.193882+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-11-11T11:53:03.497843+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-11-11T11:53:01.369819+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-11-11T11:52:55.378328+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-11-11T11:53:05.751952+00:00","error":null,"why":null},{"source":"wikipedia","ok":null,"fetched_at":"2026-11-11T11:52:57.749793+00:00","error":null,"why":null}],"history":[{"at":"2026-11-11","kind":"first","sources":{"read":24,"of":24},"score":86,"band":"HIGH","judged":true,"changes":[],"date":"11 November 2026","label":"First check","detail":null,"score_text":"Score 86, High truth signals","note":"Nothing earlier to compare with"}],"trend":[{"month":"2026-11","score":86,"followers":154600,"change":null,"new":[],"points":515}],"cost":{"gathering":0.00138,"score":0.00019,"total":0.00157},"claimed":false,"claimed_at":null,"history_reports":[{"month":"2026-11","score":86,"band":"HIGH","url":"https://truthsignal.com/business/aveda.co.uk/report/2026-11.md"}],"summary_text":"aveda.co.uk is run by Aveda Limited, an active UK company registered at Companies House 27 years ago. Its website address was registered 27 years ago. It has a review page on Trustpilot. No malware or phishing warnings found for its website. We could not find an archive history for its website.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"GB registered company (active), incorporated 27 years ago","source":"companies_house","plain":true},{"text":"Domain registered 27 years ago","source":"rdap","plain":true},{"text":"Trustpilot: a review page exists","source":"reviews","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Web history and authority information was not found from our checks.","source":"wayback","plain":false}]]],"missing":[],"sources_agree":[{"label":"Address","value":"One Fitzroy, 6 Mortimer Street, London, W1T 3JJ, England","sources":[{"source":"Companies House","value":"W1T 3JJ","state":"agrees"},{"source":"Its website","value":"PO14 4FL","state":"differs"},{"source":"OpenStreetMap","value":"SE1 3UW","state":"differs"},{"source":"Web Data Commons","value":null,"state":"not found"}],"differ":"Sources give different addresses"},{"label":"Company name","value":"AVEDA LIMITED","sources":[{"source":"Its website","value":"Aveda","state":"agrees"},{"source":"Companies House","value":"AVEDA LIMITED","state":"agrees"}],"differ":null}],"page":{"rows":[["Who they are","registry","Company details","building","An active UK company registered at Companies House, set up 27 years ago","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 27 years ago","good"],["Who they are","website","Website details","globe","We read 2 of its pages: about and terms","good"],["Reputation and track record","reviews","Customer reviews, accreditations and complaints","star","It has a review page on Trustpilot","good"],["Reputation and track record","appstore","App Store","smartphone","Its app, Aveda Covent Garden Salon, is on Apple's App Store, rated 5 out of 5 from 4 ratings, counted in the reviews total.","info"],["Reputation and track record","crux","Visitor traffic","eye","Real people have visited its website since February 2021 or earlier","info"],["Reputation and track record","wayback","Web history and authority","history","We have checked it once, on 11 November 2026","none"],["Reputation and track record","social","Social presence","users","It is on 4 social media platforms (Facebook, Instagram, TikTok and X.com); the largest audience is 98,600 followers on X.com","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"8 clear · 1 not found · 2 for information","held":null,"satisfaction":[["App Store","5.0","4 ratings · read 11 November 2026",false]],"bbb":[],"average":"4.0","average_sum":"(7 × 3.5 + 5 × 4 (App Store)) ÷ (7 + 4) = 4.0, to one decimal place","also":[["Trustpilot","https://uk.trustpilot.com/review/aveda.co.uk"]],"found":{"registry":[["Its registered office at Companies House is One Fitzroy, 6 Mortimer Street, London, W1T 3JJ, England","good"],["Its latest accounts at Companies House run to 30 June 2026","good"],["It has filed at Companies House regularly for the last five years, with no gap longer than 15 months","good"],["Not found in the Information Commissioner's Office (ICO) register of organisations that handle personal data","info"]],"rdap":[],"website":[["Company contact email is available","good"]],"reviews":[],"appstore":[],"crux":[],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"An active UK company registered at Companies House, set up 27 years ago","source":"companies_house"},{"text":"Its website address was registered 27 years ago","source":"rdap"},{"text":"It has a review page on Trustpilot","source":"reviews"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Web history and authority information was not found from our checks.","source":"wayback"}]]]},"answer":"Is aveda.co.uk legit and trustworthy? Truth score 86 out of 100, high truth signals: 8 of 11 public checks clear, 1 not found, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.","edits":[],"edits_recent":{"days":90,"count":0,"fields":[]},"advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/aveda.co.uk","assessed_at":"2026-11-11T11:53:15.798241+00:00","licence":"Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan","licence_url":"https://truthsignal.com/terms","cite_as":"Truth Signal, Aveda: truth score 86 out of 100, legitimacy confidence High, assessed 2026-11-11, https://truthsignal.com/business/aveda.co.uk"}}