{"domain":"autotrader.com","kind":"business","slug":null,"name":null,"jurisdiction":null,"company_number":null,"assessed_at":"2026-10-08T13:49:44.981657+00:00","checked_at":"2026-10-07T13:52:52.146125+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-07T13:52:50.990791+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:50.990791+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-07T13:52:51.081116+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:51.081116+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-07T13:52:51.156877+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:51.156877+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-07T13:52:52.146125+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:52.146125+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-10-07T13:52:51.371802+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:51.371802+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-07T13:52:50.888952+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"ico","last_attempt_at":"2026-10-07T13:52:51.080217+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:51.080217+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-10-07T13:52:51.528650+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:51.528650+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-07T13:52:51.258389+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:51.258389+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-07T13:52:51.495763+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:51.495763+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-07T13:52:52.099426+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:52.099426+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-07T13:52:51.194741+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:51.194741+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-07T13:52:50.973385+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"wayback","last_attempt_at":"2026-10-07T13:52:52.117830+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:52.117830+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-07T13:52:50.888742+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-07T13:52:52.087884+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-07T13:52:52.087884+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":88,"warning":null,"customer_satisfaction":{"answer":0.59,"word":"mixed","reviews":[{"platform":"Trustpilot","rating":3.8,"reviews":1537},{"platform":"SmartCustomer","rating":1.9,"reviews":127}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.87,"business_legitimacy":0.92,"established_history":0.96,"identity_consistency":0.87,"independent_reputation":0.8,"real_customer_evidence":0.88},"warning_fact":{"fact":"Known data breaches found","value":1,"choice":"Known data breaches found: 1","confidence":0.78,"probabilities":{"none of these is material":0.11,"Known data breaches found: 1":0.89}},"warning_effect":{"choice":"none material","confidence":0.49,"probabilities":{"avoid":0.0,"be cautious":0.34,"none material":0.66}},"enough_evidence":0.88,"customer_satisfaction":0.59},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"reject"},{"label":"Nameservers","value":"edns3.ultradns.com, edns3.ultradns.net, ns52.ultradns2.com, ns52.ultradns2.org"},{"label":"Address","value":"2.18.27.16, 2.18.27.31"},{"label":"Certificate issuer","value":"Let's Encrypt"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2026-12-18"}],"crux":[{"label":"Popularity among Chrome users","value":"top 10,000 sites"},{"label":"First known user 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address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Type (Wikipedia)","value":"Subsidiary"},{"label":"Industry","value":"E-commerce software"},{"label":"Parent company","value":"Cox Automotive"},{"label":"Founded","value":"1997; 29 years ago"},{"label":"Area served","value":"United States; Australia"},{"label":"Employees","value":"859"},{"label":"Better Business Bureau profile","value":null},{"label":"Companies House registration","value":null},{"label":"Data protection registration (ICO)","value":null},{"label":"VAT number","value":null},{"label":"Where the company is based","value":null},{"label":"Why we believe that","value":null},{"label":"Which countries the company serves","value":null},{"label":"Why we believe that","value":null}],"wikipedia":[{"label":"Wikipedia page about the company","value":true},{"label":"Founding year and place as the encyclopaedia states it","value":"1997; 29 years ago"},{"label":"Headcount as the encyclopaedia states it, with its year","value":"859"},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":"Cox Automotive"}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"hibp":[{"label":"Autotrader on Have I Been Pwned","url":"https://haveibeenpwned.com/Breach/Autotrader"}],"reviews":[{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/autotrader.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/www.autotrader.com"}],"wayback":[{"label":"Wikipedia","url":"https://en.wikipedia.org/wiki/Autotrader.com"}]},"summary":{"icon":null,"based":null,"email":null,"image":null,"phone":null,"title":null,"years":"31 years","rating":3.8,"serves":null,"address":null,"reviews":1537,"contact_url":null,"description":null,"final_check":null,"address_note":null,"contact_form":null,"reviews_source":"Trustpilot","reviews_total":1664},"pages":null,"answers":null,"reviews":[{"url":"https://www.trustpilot.com/review/www.autotrader.com","found":true,"label":"Trustpilot","rating":3.8,"source":"reviews","reviews":1537},{"url":"https://www.smartcustomer.com/reviews/autotrader.com","found":true,"label":"SmartCustomer","rating":1.9,"source":"reviews","reviews":127},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[{"title":"Autotrader","date":"2023-01-06","accounts":20032,"data":["Email addresses","Phone numbers","Physical addresses","Vehicle details","Vehicle identification numbers (VINs)"],"about":"In January 2023, 1.4M records from the Autotrader online vehicle marketplace appeared on a popular hacking forum. Autotrader stated that the \"data in question relates to aged listing data that was generally publicly available on our site at the time and open to automated collection methods\". The data contained 20k unique email addresses alongside physical addresses and phone numbers of dealers and vehicle details including VIN numbers.","url":"https://haveibeenpwned.com/Breach/Autotrader"}],"reasons":[{"text":"Domain registered 31 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Among the 5,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Email authentication configured: SPF, DMARC (reject), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 28 years ago","source":"wayback"},{"text":"SmartCustomer: rated 1.9 from 127 reviews","source":"reviews"},{"text":"Trustpilot: rated 3.8 from 1,537 reviews","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"}],"concerns":[{"text":"1 known data breach(es): Autotrader (latest 3 years ago)","source":"hibp"},{"text":"SmartCustomer: rated 1.9 from 127 reviews","source":"reviews"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-07T13:52:50.990791+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-07T13:52:51.081116+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-07T13:52:51.156877+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-07T13:52:52.146125+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-07T13:52:51.371802+00:00","error":null},{"source":"homepage","ok":false,"fetched_at":"2026-10-07T13:52:50.888952+00:00","error":null},{"source":"ico","ok":true,"fetched_at":"2026-10-07T13:52:51.080217+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-07T13:52:51.528650+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-07T13:52:51.258389+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-07T13:52:51.495763+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-07T13:52:52.099426+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-07T13:52:51.194741+00:00","error":null},{"source":"social","ok":false,"fetched_at":"2026-10-07T13:52:50.973385+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-07T13:52:52.117830+00:00","error":null},{"source":"website","ok":false,"fetched_at":"2026-10-07T13:52:50.888742+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-07T13:52:52.087884+00:00","error":null}],"cost":{"gathering":0.02023,"score":0.00069,"total":0.02092},"claimed":false,"claimed_at":null,"summary_text":"autotrader.com's website address was registered 31 years ago, and is locked against transfer to someone else. It is among the 5,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 127 reviews on SmartCustomer average only 1.9 stars out of 5. We could not find what its website says, social media profiles, an address, an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 31 years ago","source":"rdap","plain":true},{"text":"Among the 5,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (127 on SmartCustomer), but it falls short with only 1.9 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Website details information was not found from our checks.","source":"website","plain":false},{"text":"Social presence information was not found from our checks.","source":"social","plain":false},{"text":"Address information was not found from our checks.","source":"registry","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":["website","homepage","social"],"page":{"rows":[["Who they are","registry","Company details","building","Part of Cox Automotive; founded in 1997 (Wikipedia)","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 31 years ago","good"],["Who they are","website","Website details","globe","We were unable to find out what its website says.","none"],["Reputation and track record","reviews","Customer reviews","star","Trustpilot 3.8 stars from 1,537 reviews · SmartCustomer 1.9 stars from 127 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","It is among the 5,000 most-visited sites on the internet (Cloudflare Radar)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 28 years ago","good"],["Reputation and track record","social","Social presence","users","We were unable to find out how big its social media following is.","none"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","One known data breach involving the company: Autotrader, the latest 3 years ago","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"1 be cautious · 6 clear · 2 not found · 1 for information","held":null,"satisfaction":[["Trustpilot","3.8","1,537 reviews",false],["SmartCustomer","1.9","127 reviews",false]],"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 3.8 stars out of 5 from 1,537 reviews on Trustpilot","good"],["Rated 1.9 stars out of 5 from 127 reviews on SmartCustomer","bad"]],"crux":[["Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 31 years ago","source":"rdap"},{"text":"It is among the 5,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (127 on SmartCustomer), but it falls short with only 1.9 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Website details information was not found from our checks.","source":"website"},{"text":"Social presence information was not found from our checks.","source":"social"},{"text":"Address information was not found from our checks.","source":"registry"},{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is autotrader.com legit and trustworthy? Truth score 88 out of 100, high truth signals: 6 of 10 public checks clear, 1 to be cautious about, 2 not found, 1 for information. Legitimacy confidence: high. Customer satisfaction: mixed.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/autotrader.com","assessed_at":"2026-10-08T13:49:44.981657+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, autotrader.com: truth score 88 out of 100, legitimacy confidence High, assessed 2026-10-08, https://truthsignal.com/business/autotrader.com"}}