# ASOS (asos.com)

Is asos.com legit and trustworthy? Truth score 84 out of 100, high truth signals: 7 of 10 public checks clear, 2 to be cautious about, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.

- Truth score: 84 out of 100
- Legitimacy confidence: high
- Customer satisfaction: mostly dissatisfied, from Trustpilot 1.6 · 192,000 reviews; SmartCustomer 1.8 · 2,069 reviews; Reviews.io 3.03 · 2,147 reviews; BBB not rated · 35 complaints in three years
- Claimed: no
- Assessed: 2026-10-08

## Summary

asos.com is run by ASOS.COM Limited, an active UK company registered at Companies House 28 years ago. Its website address was registered 26 years ago, and is locked against transfer to someone else. It is among the 5,000 most-visited sites on the internet (Cloudflare Radar). The postcode on its website matches its registered office. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 192,000 reviews on Trustpilot average only 1.6 stars out of 5. Its 2,069 reviews on SmartCustomer average only 1.8 stars out of 5. Businesses with many customers get complaints, and the number says more about reach than conduct. The Better Business Bureau does not rate it: not enough information, which the BBB says is not a mark against a business (Company based outside BBB Service Area). It has 35 complaints closed in three years. We could not find an email address or a phone number.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

Final check: policy contact read in a second reading of the site's own pages, each with a quote from the page, where our code found nothing.

## Positives

- An active UK company registered at Companies House, set up 28 years ago (source: companies_house)
- Its website address was registered 26 years ago (source: rdap)
- It is among the 5,000 most-visited sites on the internet (Cloudflare Radar) (source: radar)
- The postcode on its website matches its registered office at Companies House (source: facts)
- Google Safe Browsing shows no malware or phishing warnings for its website (source: safe_browsing)

## Be cautious

- An excellent number of independent reviews (192,000 on Trustpilot), but it falls short with only 1.6 stars out of 5 (source: reviews)
- A large number of independent reviews (2,069 on SmartCustomer), but it falls short with only 1.8 stars out of 5 (source: reviews)
- The Better Business Bureau does not rate it (Company based outside BBB Service Area), and does not accredit it; 35 complaints closed in three years (source: bbb)

## Not found

- Email address information was not found from our checks. (source: website)
- Phone number information was not found from our checks. (source: website)

## How to check if asos.com is legit

To check if asos.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about asos.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](/guides/how-to-know-if-a-shopping-site-is-legit).

- Who they are: Company details: The Better Business Bureau does not rate it (Company based outside BBB Service Area), and does not accredit it; 35 complaints closed in three years (Be cautious)
- Who they are: Domain registration: Its website address was registered 26 years ago (Clear)
- Who they are: Website details: We read 2 of its pages: terms and privacy (Clear). Pages found: terms (https://asos.com/terms-and-conditions/), privacy (https://asos.com/discover/data-protection-and-privacy/)
- Reputation and track record: Customer reviews: Trustpilot 1.6 stars from 192,000 reviews · SmartCustomer 1.8 stars from 2,069 reviews · Reviews.io 3.03 stars from 2,147 reviews (Be cautious)
- Reputation and track record: Visitor traffic: It is among the 5,000 most-visited sites on the internet (Cloudflare Radar) (For information)
- Reputation and track record: Web history and authority: The Internet Archive first saved a copy of its website 25 years ago (Clear)
- Reputation and track record: Social presence: It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 607,034 followers on LinkedIn (Clear)
- Safety: Malware and phishing: Google Safe Browsing shows no malware or phishing warnings for its website (Clear)
- Safety: Data breach history: No known data breach involving the company (Clear)
- Safety: Domain and email security: Its email is protected: mail forged in its name is blocked (Clear)

## What its pages say

Quoted word for word from asos.com's own pages.

- Who you're buying from: “We are registered in England and Wales under company number 03584121 and we have our registered office at Greater London House, Hampstead Road, London, England NW1 7FB.” (https://asos.com/terms-and-conditions/)

## Cite

Truth Signal, ASOS: truth score 84 out of 100, legitimacy confidence High, assessed 2026-10-08, https://truthsignal.com/business/asos.com. Licence CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). The same report as JSON: send Accept: application/json to https://truthsignal.com/business/asos.com