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largest audience 607,034 followers on linkedin","source":"social"},{"text":"YouTube channel with 115,000 subscribers, 260 videos, last upload 2026-02-12","source":"social"},{"text":"Reviews.io: rated 3.03 from 2,147 reviews","source":"reviews"},{"text":"SmartCustomer: rated 1.8 from 2,069 reviews","source":"reviews"},{"text":"Trustpilot: rated 1.6 from 192,000 reviews","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"}],"concerns":[{"text":"SmartCustomer: rated 1.8 from 2,069 reviews","source":"reviews"},{"text":"Trustpilot: rated 1.6 from 192,000 reviews","source":"reviews"},{"text":"Better Business Bureau: not rated (Company based outside BBB Service Area), not accredited; 35 complaints closed in three years","source":"bbb"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-05T14:44:58.177369+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-05T14:44:39.433338+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-05T14:44:39.526865+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-08T20:57:24.617304+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-05T14:44:39.690094+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-05T14:44:39.543041+00:00","error":null},{"source":"ico","ok":false,"fetched_at":"2026-10-05T14:44:53.548296+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-05T14:44:39.888345+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-05T14:44:39.603682+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-05T14:44:53.917942+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-05T14:44:40.787838+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-05T14:44:39.532896+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-05T14:44:40.750750+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-05T14:44:45.541822+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-08T20:57:17.306404+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-05T14:44:40.325359+00:00","error":null}],"cost":{"gathering":0.07726,"score":0.00115,"total":0.07841},"claimed":false,"claimed_at":null,"summary_text":"asos.com is run by ASOS.COM Limited, an active UK company registered at Companies House 28 years ago. Its website address was registered 26 years ago, and is locked against transfer to someone else. It is among the 5,000 most-visited sites on the internet (Cloudflare Radar). The postcode on its website matches its registered office. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 192,000 reviews on Trustpilot average only 1.6 stars out of 5. Its 2,069 reviews on SmartCustomer average only 1.8 stars out of 5. Businesses with many customers get complaints, and the number says more about reach than conduct. The Better Business Bureau does not rate it: not enough information, which the BBB says is not a mark against a business (Company based outside BBB Service Area). It has 35 complaints closed in three years. We could not find an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"GB registered company (active), incorporated 28 years ago","source":"companies_house","plain":true},{"text":"Domain registered 26 years ago","source":"rdap","plain":true},{"text":"Among the 5,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar","plain":true},{"text":"Address consistent across 2 independent sources","source":"facts","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"An excellent number of independent reviews (192,000 on Trustpilot), but it falls short with only 1.6 stars out of 5","source":"reviews","plain":false},{"text":"A large number of independent reviews (2,069 on SmartCustomer), but it falls short with only 1.8 stars out of 5","source":"reviews","plain":false},{"text":"Better Business Bureau: not rated (Company based outside BBB Service Area), not accredited; 35 complaints closed in three years","source":"bbb","plain":true}]],["Not found","none",[{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","The Better Business Bureau does not rate it (Company based outside BBB Service Area), and does not accredit it; 35 complaints closed in three years","bad"],["Who they are","rdap","Domain registration","clock","Its website address was registered 26 years ago","good"],["Who they are","website","Website details","globe","We read 2 of its pages: terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","Trustpilot 1.6 stars from 192,000 reviews · SmartCustomer 1.8 stars from 2,069 reviews · Reviews.io 3.03 stars from 2,147 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","It is among the 5,000 most-visited sites on the internet (Cloudflare Radar)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 25 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 607,034 followers on LinkedIn","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"2 be cautious · 7 clear · 1 for information","held":null,"satisfaction":[["Trustpilot","1.6","192,000 reviews",false],["SmartCustomer","1.8","2,069 reviews",false],["Reviews.io","3.03","2,147 reviews",false],["BBB","not rated","35 complaints in three years",false]],"found":{"registry":[["An active UK company registered at Companies House, set up 28 years ago","good"],["Its registered office at Companies House is Greater London House, Hampstead Road, London, England, NW1 7FB","good"],["Its latest accounts at Companies House run to 31 August 2025","good"],["Its directors and owners are named at Companies House","good"],["It has filed at Companies House regularly for the last five years, with no gap longer than 15 months","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 3.03 stars out of 5 from 2,147 reviews on Reviews.io","good"],["Rated 1.8 stars out of 5 from 2,069 reviews on SmartCustomer","bad"],["Rated 1.6 stars out of 5 from 192,000 reviews on Trustpilot","bad"]],"crux":[["Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[["Its YouTube channel has 115,000 subscribers and 260 videos, the latest uploaded on 12 Feb 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"An active UK company registered at Companies House, set up 28 years ago","source":"companies_house"},{"text":"Its website address was registered 26 years ago","source":"rdap"},{"text":"It is among the 5,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"The postcode on its website matches its registered office at Companies House","source":"facts"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"An excellent number of independent reviews (192,000 on Trustpilot), but it falls short with only 1.6 stars out of 5","source":"reviews"},{"text":"A large number of independent reviews (2,069 on SmartCustomer), but it falls short with only 1.8 stars out of 5","source":"reviews"},{"text":"The Better Business Bureau does not rate it (Company based outside BBB Service Area), and does not accredit it; 35 complaints closed in three years","source":"bbb"}]],["Not found","none",[{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is asos.com legit and trustworthy? Truth score 84 out of 100, high truth signals: 7 of 10 public checks clear, 2 to be cautious about, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/asos.com","assessed_at":"2026-10-08T20:57:24.658515+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, ASOS: truth score 84 out of 100, legitimacy confidence High, assessed 2026-10-08, https://truthsignal.com/business/asos.com"}}