# ao.com: Truth Signal snapshot

Checked: 2026-11-12
Answer: Truth score 82 out of 100, high truth signals: 7 public checks clear, 1 to be cautious about, 1 not found, 1 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: mostly dissatisfied, medium confidence.
Be cautious: A substantial number of independent reviews (164 on SmartCustomer), but it falls short with only 1.7 stars out of 5
Identity: AO RETAIL LIMITED, company number 03914998; Unit 5a The Parklands, Lostock, Bolton, BL6 4SD; An active UK company registered at Companies House, set up 26 years ago
Reputation: Trustpilot reviews are not included in this assessment. This business also has a Trustpilot page (https://uk.trustpilot.com/review/www.ao.com), which may contain additional customer reviews. We recommend checking these alongside the reviews shown here.; Rated 1.7 stars out of 5 from 164 reviews on SmartCustomer
Warnings checked: No malware or phishing warnings found for its website; No known data breach involving the company; Its email is protected: mail forged in its name is blocked
History: Its website address was registered 33 years ago; The Internet Archive first saved a copy of its website 29 years ago
Buying: We read 6 of its pages: contact, about, returns, delivery, terms and privacy
Sources agree: Address: agrees at Its website and Companies House; Company name: agrees at Companies House, differs at Its website
Support: phone +44 161 470 1200; email support@ao.com; contact page https://ao.com/help-and-advice/my-ao/contact-us/
Activity: Real people visited its website in 24 of the last 24 months; We could not check how big its social media following is: the check ran out of time.
No data held: Social presence information was not found from our checks.
Full report, with every source and its evidence: https://truthsignal.com/business/ao.com/report.md
Source: Truth Signal, https://truthsignal.com/business/ao.com