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check ran out of time"},{"source":"trustindex","ok":true,"fetched_at":"2026-11-12T21:17:29.748636+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-11-12T21:17:27.927820+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-11-12T21:17:42.279951+00:00","error":null,"why":null},{"source":"wikipedia","ok":null,"fetched_at":"2026-11-12T21:17:28.390236+00:00","error":null,"why":null}],"history":[{"at":"2026-11-12","kind":"first","sources":{"read":24,"of":24},"score":82,"band":"HIGH","judged":true,"changes":[],"date":"12 November 2026","label":"First check","detail":null,"score_text":"Score 82, High truth signals","note":"Nothing earlier to compare with"}],"trend":[{"month":"2026-11","score":82,"followers":null,"change":null,"new":[],"points":467}],"cost":{"gathering":0.00134,"score":0.00019,"total":0.00153},"claimed":false,"claimed_at":null,"history_reports":[{"month":"2026-11","score":82,"band":"HIGH","url":"https://truthsignal.com/business/ao.com/report/2026-11.md"}],"summary_text":"ao.com is run by Ao Retail Limited, an active UK company registered at Companies House 26 years ago. Its website address was registered 33 years ago, and is locked against transfer to someone else. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. Be cautious: its 164 reviews on SmartCustomer average only 1.7 stars out of 5. We could not find social media profiles.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"GB registered company (active), incorporated 26 years ago","source":"companies_house","plain":true},{"text":"Domain registered 33 years ago","source":"rdap","plain":true},{"text":"Address consistent across 2 independent sources","source":"facts","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (164 on SmartCustomer), but it falls short with only 1.7 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Social presence information was not found from our checks.","source":"social","plain":false}]]],"missing":["social"],"sources_agree":[{"label":"Address","value":"Unit 5a The Parklands, Lostock, Bolton, BL6 4SD","sources":[{"source":"Its website","value":"BL6 4SD","state":"agrees"},{"source":"Companies House","value":"BL6 4SD","state":"agrees"},{"source":"OpenStreetMap","value":null,"state":"not found"},{"source":"Web Data Commons","value":null,"state":"not found"}],"differ":null},{"label":"Company name","value":"AO RETAIL LIMITED","sources":[{"source":"Companies House","value":"AO RETAIL LIMITED","state":"agrees"},{"source":"Its website","value":"Ao.com","state":"differs"}],"differ":"Sources give different names"}],"page":{"rows":[["Who they are","registry","Company details","building","An active UK company registered at Companies House, set up 26 years ago","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 33 years ago","good"],["Who they are","website","Website details","globe","We read 6 of its pages: contact, about, returns, delivery, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews, accreditations and complaints","star","Rated 1.7 stars out of 5 from 164 reviews on SmartCustomer","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 29 years ago","good"],["Reputation and track record","social","Social presence","users","We could not check how big its social media following is: the check ran out of time.","none"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"1 be cautious · 7 clear · 1 not found · 1 for information","held":null,"satisfaction":[["SmartCustomer","1.7","164 reviews · read 12 November 2026",false]],"bbb":[],"average":"1.8","average_sum":"(7 × 3.5 + 1.7 × 164 (SmartCustomer)) ÷ (7 + 164) = 1.8, to one decimal place","also":[["Trustpilot","https://uk.trustpilot.com/review/www.ao.com"]],"trustpilot":"https://uk.trustpilot.com/review/www.ao.com","found":{"registry":[["Its registered office at Companies House is Unit 5a The Parklands, Lostock, Bolton, BL6 4SD","good"],["Its latest accounts at Companies House run to 31 March 2026","good"],["It has filed at Companies House regularly for the last five years, with no gap longer than 15 months","good"],["Registered with the Information Commissioner's Office (ICO) to handle personal data","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[["It has a review page on Trustpilot","good"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 20,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"An active UK company registered at Companies House, set up 26 years ago","source":"companies_house"},{"text":"Its website address was registered 33 years ago","source":"rdap"},{"text":"The postcode on its website matches its registered office at Companies House","source":"facts"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (164 on SmartCustomer), but it falls short with only 1.7 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Social presence information was not found from our checks.","source":"social"}]]]},"answer":"Is ao.com legit and trustworthy? Truth score 82 out of 100, high truth signals: 7 public checks clear, 1 to be cautious about, 1 not found, 1 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: mostly dissatisfied, medium confidence.","edits":[],"edits_recent":{"days":90,"count":0,"fields":[]},"advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/ao.com","assessed_at":"2026-11-12T21:18:24.747087+00:00","licence":"Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan","licence_url":"https://truthsignal.com/terms","cite_as":"Truth Signal, ao.com: truth score 82 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/ao.com"}}