{"domain":"alibaba.com","kind":"business","slug":null,"name":"Alibaba","jurisdiction":null,"company_number":null,"assessed_at":"2026-10-08T22:55:01.658595+00:00","checked_at":"2026-10-08T22:55:01.351805+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-03T07:17:56.074918+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:56.074918+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-03T07:17:50.590473+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:50.590473+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-03T07:17:52.629582+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:52.629582+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-08T22:55:01.351805+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-08T22:55:01.351805+00:00","deferred":false},{"source":"hibp","last_attempt_at":"2026-10-03T07:17:51.392587+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:51.392587+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-03T07:17:51.612422+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:51.612422+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-03T07:17:50.590302+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"radar","last_attempt_at":"2026-10-03T07:17:51.393223+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:51.393223+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-03T07:17:51.569915+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:51.569915+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-03T07:17:52.924574+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:52.924574+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-03T07:17:53.496887+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:53.496887+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-03T07:17:51.217330+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:51.217330+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-03T07:17:52.939714+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:52.939714+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-03T07:17:55.192162+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:55.192162+00:00","deferred":false},{"source":"website","last_attempt_at":"2026-10-08T22:54:56.675265+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-08T22:54:56.675265+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-03T07:17:52.606798+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-03T07:17:52.606798+00:00","deferred":false}],"purchase_confidence":"HIGH","truth_score":82,"warning":null,"customer_satisfaction":{"answer":0.62,"word":"mixed","reviews":[{"platform":"Trustpilot","rating":null,"reviews":29451},{"platform":"SmartCustomer","rating":3.5,"reviews":13231}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.88,"business_legitimacy":0.73,"established_history":0.94,"identity_consistency":0.61,"independent_reputation":0.87,"real_customer_evidence":0.87},"warning_fact":null,"warning_effect":null,"enough_evidence":0.81,"customer_satisfaction":0.62},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":null},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"reject"},{"label":"Nameservers","value":"ns1.alibabadns.com, ns2.alibabadns.com"},{"label":"Address","value":"47.246.137.105, 47.246.136.52, 47.246.136.156, 47.246.131.198"},{"label":"Certificate issuer","value":"GlobalSign nv-sa"},{"label":"Certificate type","value":"OV"},{"label":"Certificate expires","value":"2027-03-26"}],"crux":[{"label":"Popularity among Chrome users","value":"top 1,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"},{"label":"Popularity across the internet","value":"top 500 sites"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"27 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","linkedin","tiktok"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":true},{"label":"YouTube page","value":null},{"label":"LinkedIn page","value":true},{"label":"X page","value":null},{"label":"Social follower counts","value":{"total":47000202}},{"label":"YouTube channel","value":null}],"reviews":[{"label":"Independent review platforms","value":2},{"label":"SmartCustomer rating","value":3.5},{"label":"SmartCustomer review count","value":13231},{"label":"Trustpilot review count","value":29451}],"wayback":[{"label":"Website archive history","value":"27 years"},{"label":"Wikipedia page","value":"no"}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":null},{"label":"Contact phone number found","value":null},{"label":"Terms page found","value":null},{"label":"Contact page found","value":null},{"label":"Privacy page found","value":null},{"label":"Returns page found","value":null},{"label":"Shipping page found","value":null},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Better Business Bureau profile","value":"Found"},{"label":"BBB rating","value":"F"},{"label":"BBB accredited","value":false},{"label":"BBB complaints closed in three years","value":140},{"label":"BBB complaints closed in twelve months","value":57},{"label":"BBB complaints resolved to the customer's satisfaction","value":0},{"label":"BBB complaint types","value":["Product Issues: 60","Service or Repair Issues: 35","Delivery Issues: 27","Sales and Advertising Issues: 6","Customer Service Issues: 5","Billing Issues: 4","Order Issues: 3"]},{"label":"BBB customer reviews","value":42},{"label":"BBB reasons for rating","value":["Failure to respond to 138 complaint(s) filed against business","140 complaint(s) filed against business"]},{"label":"BBB business started","value":"1999-04-15"},{"label":"BBB file opened","value":"2021-11-29"},{"label":"Companies House registration","value":"N/A, not a UK company"},{"label":"Data protection registration (ICO)","value":"N/A, not a UK company"},{"label":"VAT number","value":"N/A"},{"label":"Where the company is based","value":"US"},{"label":"Why we believe that","value":["its Better Business Bureau profile is a US listing"]},{"label":"Which countries the company serves","value":["UK","US"]},{"label":"Why we believe that","value":["£ prices on its homepage","$ prices on its homepage","it publishes pages in 17 languages"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":null},{"label":"Founding year and place as the encyclopaedia states it","value":null},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://alibaba.com/"}],"social":[{"label":"facebook","url":"https://www.facebook.com/Alibaba.comGlobal/","followers":28875728,"metric":"followers","via":"search"},{"label":"instagram","url":"https://www.instagram.com/alibaba.com_official/","followers":15000000,"metric":"followers","via":"search"},{"label":"x","url":null,"followers":null,"metric":null,"via":null},{"label":"linkedin","url":"https://www.linkedin.com/company/alibaba-com","followers":624474,"metric":"followers","via":"search"},{"label":"youtube","url":null,"followers":null,"metric":null,"via":null},{"label":"tiktok","url":"https://www.tiktok.com/@alibaba.com_official","followers":2500000,"metric":"followers","via":"search"}],"reviews":[{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/alibaba.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/www.alibaba.com"}],"registry":[{"label":"BBB profile","url":"https://www.bbb.org/us/ca/sunnyvale/profile/online-retailer/alibaba-group-us-inc-1216-1531774"}]},"summary":{"icon":"https://s.alicdn.com/favicon.ico","based":"US","email":null,"image":null,"phone":null,"title":"Alibaba.com: Manufacturers, Suppliers, Exporters & Importers from the world's largest online B2B marketplace","years":"27 years","rating":3.5,"serves":["GB","US"],"address":null,"reviews":13231,"contact_url":null,"description":"Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our award-winning International Trade Site. Import & Export on alibaba.com","final_check":["policy_about"],"address_note":null,"contact_form":null,"reviews_source":"SmartCustomer","reviews_total":42682},"pages":null,"answers":null,"reviews":[{"url":"https://www.trustpilot.com/review/www.alibaba.com","found":true,"label":"Trustpilot","rating":null,"source":"reviews","reviews":29451},{"url":"https://www.smartcustomer.com/reviews/alibaba.com","found":true,"label":"SmartCustomer","rating":3.5,"source":"reviews","reviews":13231},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Domain registered 27 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Among the 500 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Email authentication configured: SPF, DMARC (reject)","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 27 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 4 platforms: facebook, instagram, linkedin, tiktok; largest audience 28,875,728 followers on facebook","source":"social"},{"text":"SmartCustomer: rated 3.5 from 13,231 reviews","source":"reviews"},{"text":"Trustpilot: 29,451 reviews","source":"reviews"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"}],"concerns":[{"text":"Better Business Bureau: rated F, not accredited; 140 complaints closed in three years, 0 of them resolved to the customer's satisfaction","source":"bbb"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-03T07:17:56.074918+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-03T07:17:50.590473+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-03T07:17:52.629582+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-08T22:55:01.351805+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-03T07:17:51.392587+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-03T07:17:51.612422+00:00","error":null},{"source":"ico","ok":false,"fetched_at":"2026-10-03T07:17:50.590302+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-03T07:17:51.393223+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-03T07:17:51.569915+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-03T07:17:52.924574+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-03T07:17:53.496887+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-03T07:17:51.217330+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-03T07:17:52.939714+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-03T07:17:55.192162+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-08T22:54:56.675265+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-03T07:17:52.606798+00:00","error":null}],"cost":{"gathering":0.03726,"score":0.00138,"total":0.03864},"claimed":false,"claimed_at":null,"summary_text":"alibaba.com's website address was registered 27 years ago, and is locked against transfer to someone else. It is among the 500 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: businesses with many customers get complaints, and the number says more about reach than conduct. The Better Business Bureau rates it F, its lowest grade, for: Failure to respond to 138 complaint(s) filed against business. Of its 140 complaints closed in three years, 0 were resolved to the customer's satisfaction. We could not find an address, an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 27 years ago","source":"rdap","plain":true},{"text":"Among the 500 most-visited sites on the internet (Cloudflare Radar)","source":"radar","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"Better Business Bureau: rated F, not accredited; 140 complaints closed in three years, 0 of them resolved to the customer's satisfaction","source":"bbb","plain":true}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the UK and the US · BBB rating F","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 27 years ago","good"],["Who they are","website","Website details","globe","Found: https enabled","good"],["Reputation and track record","reviews","Customer reviews","star","29,451 reviews on Trustpilot · SmartCustomer 3.5 stars from 13,231 reviews","good"],["Reputation and track record","crux","Visitor traffic","eye","It is among the 500 most-visited sites on the internet (Cloudflare Radar)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 27 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 4 social media platforms (Facebook, Instagram, LinkedIn and TikTok); the largest audience is 28,875,728 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"8 clear · 2 for information","held":null,"satisfaction":[["Trustpilot","","29,451 reviews · rating not read",false],["SmartCustomer","3.5","13,231 reviews",false],["BBB","F","0 of 140 resolved",false]],"found":{"registry":[["The Better Business Bureau rates it F, and does not accredit it; 0 of its 140 complaints closed in three years were resolved to the customer's satisfaction","bad"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 3.5 stars out of 5 from 13,231 reviews on SmartCustomer","good"],["29,451 reviews on Trustpilot","good"]],"crux":[["Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 27 years ago","source":"rdap"},{"text":"It is among the 500 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"The Better Business Bureau rates it F, and does not accredit it; 0 of its 140 complaints closed in three years were resolved to the customer's satisfaction","source":"bbb"}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry"},{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is alibaba.com legit and trustworthy? Truth score 82 out of 100, high truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: high. Customer satisfaction: mixed.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/alibaba.com","assessed_at":"2026-10-08T22:55:01.658595+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Alibaba.com: truth score 82 out of 100, legitimacy confidence High, assessed 2026-10-08, https://truthsignal.com/business/alibaba.com"}}